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GAHUKALYA SALT & MINERAL BLOCKS

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Healthy cows more milk

Current Scenario of Indian Dairy farmers:

The major problems faced by the farmersare lack of fodder and problems of lowmilk yielding

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Due to decreasein forest areathere is

substantialdecrease isfodderproduction.

The lag in supplyis being tried torestore withcommercial feedswhich in turnincreases cost ofproduction of milk.

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Artificial milk boosters are mixed with urea in the

commercial feeds which has harmful effect on thequality of milk produced health and the lifespan of theanimals.

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It plays a major role in the diet and is essential

for efficient feed utilization. Additionally, itstimulates saliva production, promoting digestionand making fodder more palatable.Deficiencies are most likely in rapidly growinganimals and also in lactating stock.Salt deficiency can lead to:1.1. Loss of appetite and poor intakes1.2. Depressed growth rates in growing andfattening stock1.3. Poor milk production in lactatinglivestock

Visible symptoms of salt deficiency are oftenseen in the form of cravings for salt, drinkingurine and the licking of gates, walls, stones andsoil are examples of this.

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Our salt and mineral block gives themadequate amount of minerals and othertrace elements that help them remain

healthy and affect the quantity and qualityof the milk produced.

Milk boosters effect the milk contents andmakes it contaminated with harmfulsubstances that can cause cancer and

other diseases in human bodies. ThisMineral and salt bock will complete theirrequirement

Make and keep them healthy, help themdevelop good immune system, increasethe quality and quantity of milk andincrease their fertility.

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Rural population constitutes 72.22 per cent of Indiastotal population

The literacy rate of this huge rural population isaround 27 per cent, and more than 60 per cent of thepopulation comprises of adults in the age group of 15to 59 years

The agriculture and allied activities contribute 75 percent to the total revenue generated in the ruraleconomy, and the contribution of the rural economyto the overall GDP of India was about 24 per cent.

Total of turnover of Rural industries is 4500 Crore

Rupees. With 128 Million households he rural population isthree times the urban (MNC)

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Reasons for growth in rural market

Increase in Income

Growth in education Enlargement in media reach Growing interaction with urban area Marketers effort to reach rural areas

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BUSINESS MODEL

Transactional: 3 types of blockcharge a 46 RS for 1 kg blockcharge a 230 RS for 5 kg blockcharge a 460 RS for 10 kg block

Advertising:Display banners and wall paintingsRoad shows regarding benefits of productExhibitionBuzz toolDistribution of advertising pamphlets

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Supplies, Launch Plan, Services:

provide supplies, education for GahukalyaAt the time of launch free samples of 500 grams will beprovided with the purchase of other animal food products.Tie ups will be formed with the dairies and the product will begiven at a subsidize rates to the farmers.Road shows and exhibitions will be conductedOther animal insurance and basic healthcare facilities for themwill be provided as a additional service.

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TECHNOLOGY

Our production process is totally computer monitoredWe use state of art technology and new moldingmachines

Our Secret:We have a unique flavor which has a typical stimulation

on the taste buds of animals which makes them like thetaste of it.

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MARKETING P LAN

Partner with notable dairies Buzz campaigns

Generate references of veterinary doctors andother related consultantsCreate our own distribution line

1 Central office between 3 villages

Each village will have remote officeOrder Discounts for Reviews & Referrals :

Get Rs 10 off you bring 3 empty packs One 2 Kg pack is free if you refer 3 friends!

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FINANCING

Raised Rs 450K from banks

Promoters' Contribution3 partners contributed a total of Rs 210 K

The debit equity ratio is 2.31:1

The promoters contribution is 30%

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Sales & Profit Estimate:

At 100% production capacity we can produce 110.40 tons of salt

and mineral blocksPer kg price is 46 Rs.

Total revenue from sales will be 50.80 lakhs at 100% capacity

It is assumed that the plant would be operated at 60% and 75%respectively during first 2 years.

Total Revenue generated for the first year is 30.48 and for thesecond year is 38.10

The cost of production and sales is 26.56 lakh Rs. and 33.16 lakhRs. for the first & second year respectively.

Hence, EBIT for the 1 st year is 3.92 lakhs and for the 2 nd year is

4.94 lakh Rs.

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