webNATIONE I G H T H F O R U M M A Y 2 3 - 2 7 , 2 0 1 2 Distinct. Divergent. Dynamic.

Dear GAiN attendee,

Welcome to the annual gathering of Adventist technology experts, pastors and communication profes-sionals from around the world. We are thrilled to hold this year’s conference in China, home to 20 percent of the world’s population and the seat of the world’s oldest continuous civilization.

This year’s theme is Web Nation, and we will tackle the challenges of cultural integration and the Inter-net. We have an exciting lineup of presentations, including: targeting your audience through content, applying the latest business philosophies, respecting intellectual property and methods to build a desir-able brand – and much more!

We hope everyone who leaves the 2012 GAiN convention will feel empowered and inspired to continue in his or her media and technology ministry.

Sincerely,

Williams Costa Jr.Communication directorSeventh-day Adventist world church

WELCOME

twitter.com/GAiNcon#GAiN2012

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4:00 p.m. REGISTRATION 6:00 p.m. BANQUET

7:30 p.m. WELCOME Williams Costa, Jr.

7:45 p.m. KEYNOTE

“GOD OF COMMUNICATION”God wants to communicate with human beings for their salvation. God has chosen the remnant people in the last days to deliver the Three Angels Message to the people in the entire world. The responsibility of God’s people is to share the gospel message with the people in the world using all available means of communication. God’s people will accomplish the gospel commission by the power of the Holy Spirit using modern methods of communication.

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Jairyong Lee was born and raised in Korea. Previously, Lee served as the dean of the Theo-logical Seminary at AIIAS in the Philippines and as the ministerial secretary of Northern Asia-Pacific Division (NSD). He was elected President of NSD in 2003.

8:00 a.m. WORSHIP The Integration of Media: FOSTERING THE MISSION OF THE CHURCH

Benjamin Schoun is a general vice president for the Seventh-day Adventists world church. Prior to this appointment he was the president of Adventist World Radio. He previously served as president of the Atlantic Union Conference and the Northern New England Conference. His publications include a book on support systems for pastors entitled, Helping Pastors Cope, and a number of articles. He holds a doctor of ministry degree from Andrews University.

8:30 a.m. BIBLE STUDY GROUPS 8:45 a.m. PRAYER 9:00 a.m. - WORK SESSIONS 12:00 noon The Web: A CONFUSED MIND NEVER BUYS

Communicators often mistakenly try to reach multiple audiences with one tool. Websites and social media channels are remarkable communication and marketing tools to reach the masses. How can we avoid spread-ing ourselves too thin?

David Fournier is the manager for Marketing and Communication at Adventist Risk Manage-ment (ARM), headquartered in Silver Spring, Maryland. David has utilized his passion for multimedia design, ability in modern languages, and an MBA to lead the re-branding of ARM.

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10:15 a.m. WHAT CAN WE LEARN FROM OUR FAVORITE SITES? An exercise that will allow you to leave your thumbprint on the new website of the world church.

Garrett Caldwell is an associate director for the Communication department of the Seventh-day Adventist world church. His passion is to re-articulate the message of the Adventist Church in language that our friends and neighbors can understand.

GETTING STARTED WITH RUBY ON RAILS

Ruby on Rails for beginners Starting with Ruby on Rails and its unique features, we’ll go through a quick overview of it’s MVC structure and how it works, check out popular libraries and online resources, dive straight into creating a real-live Rails app, ending with a summary of netAdventist extension development.

With a broad background in software development and large scale project management, John Ash is a senior Rails developer and project manager at K3 Integrations, LLC. He has programed Ruby on Rails since 2007 and netAdventist 3 since its inception at Tagnet.

12:00 p.m. LUNCH

1:30 p.m. - WORK SESSIONS 3:30 p.m. TH

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HOW YOUR DIVISION CAN BECOME MORE PROMINENT ON THE WORLD STAGETechnology is important because it helps share information. But what kind of messages is your division sharing? Learn how to share meaningful content that will get the attention of news agencies and move your members to act.

Ansel Oliver, a former newspaper reporter and photographer, is the assistant director of Communication for news for the Seventh-day Adventist world church. He also volunteers as a public relations consultant to other non-profits and blogs about advanced journalism tips at www.journalismpatterns.blogspot.com.

DISRUPTIVE TECHNOLOGYNew media platforms are disrupting traditional media like radio and TV in more ways that we can imagine. How can our church media entities stay relevant during this paradigm shift?

Daryl Gungadoo has been an engineer for Adventist World Radio for 16 years, and has a degree in electrical engineering and software engineering.

3:30 p.m. BREAK 3:45 p.m. SHARING JESUS IN METROPOLITAN NEW YORK Looking at the challenges and successes of evangelizing New Your City in 2013.

Stephen Williams, director of communication, Northeastern Conference, New York. Pastor/evangelist for the past 28 years in the New York area.Rohan Wellington, chair of the NY13 Communication Committee and Com-munication director for the Greater New York Conference.

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DESIGNING FOR THE WEB, WITHOUT PHOTOSHOPHow to design a more user-friendly website from idea to completion, without Photoshop.

Andrew King is an assistant director of Communication at the Seventh-day Adventist world church headquarters, where he leads in the design and development of public facing web-sites. He brings a multidisciplinary background of video, audio, and writing to the task of sharing ‘Who are Seventh-day Adventists?’ on the Web.

SOUTH AMERICAN DIVISION TECHNOLOGY DEVELOPMENT Bible course app and video report.

Rogério Ferraz, Project Manager - Internet & Digital Strategies Seventh-day Adventist Church - South American Division.Carlos Magalhães, Novo Tempo Internet director.

5:00 p.m. DINNER 7:00 p.m. KEYNOTE URBAN EVANGELISM PRESENTATION AND FILM - “FAITH SIMPLE”

Matthias Muller is director of Stimme Der Hoffnung in Germany, one of the major Adventist media centers. He has worked in media for more than 20 years and has a background in photography from the time of red lamps in a dark room. Klaus Popa works as producer and creative director at the Stimme Der Hoff-nung media center. TH

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8:00 a.m. WORSHIP NOAH’S ARK TODAY Williams Costa, Jr. 8:30 a.m. BIBLE STUDY GROUPS 8:45 a.m. PRAYER 9:00 a.m. WORK SESSIONS

ALTERNATIVE SOCIAL MEDIA Creative use of collaborative social media.

Lizbeth Elejalde is a journalist, designer and specialist in communication design theory. She is a teacher and researcher at Montemorelos University.

10:00 a.m. BREAK

10:15 a.m. PAINTING WITH LIGHT Matthias Mueller Best practices on taking and using still photography for use in video productions and PowerPoint/Keynote. Overview of ChurchPhoto.de resource. ENGAGING YOUR AUDIENCE ONLINE Is your content relevant to your target audience? Bring your latest online project or idea to this workshop to learn how to strategically present your content and engage your audience.

Jeanelle Isaacs worked at the South Pacific Division for six years in Web Ministry before start-ing her own business, Jive Websites, in 2009.

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WHAT IF STEVE JOBS WAS A MEMBER OF YOUR CHURCH?Apple has captured the attention and loyalty of millions around the globe, becoming the world’s largest company again earlier this year. Neves will examine the impact Apple principles could have on the Ad-ventist Church if implemented at both the local and global levels.

Sam Neves has served in the South England Conference for the last six years, both in local churches and the media department. He has a master’s degree in theology with an empha-sis in media analysis.

12:00 p.m. LUNCH

1:45 p.m. WORK SESSIONS

FAIR USE OF INTELLECTUAL PROPERTY ON THE INTERNET This presentation will examine the benefits and pitfalls of using material from another source and/or created by someone else in the process of developing content for your online space. Sometimes it’s legal. Sometimes, without the owner’s consent, it’s theft.

Don Martin has practiced law in the Washington, D.C. area for 30 years, concentrating in the fields of broadcasting, media and entertainment. His clientele includes many Adven-tist media ministries in the United States, both church-owned and independent.

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d BRANDING: IT’S NOT WHO YOU SAY YOU ARE What is a brand? Our brand is what differentiates our organization from our competition. It is our identity as we seek to build relationships with our audience, public and private.

Julio Muñoz recently brought 20-plus years of experience in public engagement to Adventist Risk Management (ARM). ARM is headquartered in Silver Spring, Maryland, where Muñoz works as marketing specialist, joining a team looking to transform ARM into a charismatic brand.

#CREATIVEDISCIPLES God has granted each of us different abilities, such as organization, creativity, leadership and innovation, among others. In Inter-America, there are members who utilize those gifts as a critical part of fulfilling the mission God has entrusted to us, which is sharing His power and love.

Abel Marquez has worked for the Adventist Church since 1992 as a producer, designer, communication director, university professor, and educational administrator. Since 2008, Márquez has served as the associate Communication director of the Inter-American Division.

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WEBCASTING ON A SHOESTRING BUDGET: HOW TO STREAM FOR LESS This seminar will cover “free” streaming options with cheap hardware, low cost, scalable cloud-based stream hosting, consumer grade hardware, dedicated hosting, semi-pro hardware, layers for every screen, statistics, archiving and podcasting.

Andrew Porter

5:00 p.m. DINNER

7:00 p.m. KEYNOTE INTERNET OURTREACH: CULTURAL HAZARDS AND ANTHROPOLOGICAL PITFALLS Hi-tech does not trump hi-touch. Cultural sensitivity may require anthropological insights and a little more time.

Bruce Moyer served as the associate director of the Institute of World Mission and a profes-sor of world mission at Andrews University before retirement. Dr. Moyer now works with Gospel Outreach, a lay mission organization responsible for outreach among Muslims.

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6NOAH’S ARK - HONG KONG 8:00 a.m. LEAVE FOR NOAH’S ARK

9:00 a.m. SABBATH SCHOOL

9:45 a.m. CHINESE UNION MISSION REPORT Daniel Jaio

10:45 a.m. DIVINE SERVICE 11:00 a.m. KEYNOTE WINE VERSUS WINE SKIN Longtime mission advocate G. T. Ng serves the Seventh-day Adventist world church as its executive secretary, a position he has held since 2010.

12:00 p.m. LUNCH

3:00 p.m. AFTERNOON PROGRAM

5:00 p.m DEPART FOR ROYAL PARK HOTEL

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AboutGlobal Adventist Internet Network was organized in 2004 as an initiative of the Council on Evangelism & Witness of the General Conference of the Seventh-day Adventists. The GAiN initiative aims to foster the mission of the Adventist Church through creative use of contemporary Internet technology. An annual and international event, the GAiN Forum is sponsored and facilitated by the Com-munication department of the Seventh-day Adventist world church, in cooperation with the church’s world divisions and lay initiatives. Since 2004, GAiN expanded internationally with several regional events in Asia, Africa and Europe.

Past forum meeting sites:

2011 2009 2008 Montego Bay Orlando Denver Jamaica Florida, USA Colorado, USA

2007 2006 2005Newbold College San Diego BangkokEngland California, USA Thailand

GAiN.Adventist.org

URLs to remember:

Adventist.org

News.Adventist.org

GAiN.adventist.org

Twitter.com/AdventistNews

Twitter.com/AdventistChurch

Twitter.com/GAiNCon

Facebook.com/AdventistNews

Facebook.com/GAiNCon

Ma Wan Park - Noah’s Arkwww.NoahsArk.com.hk/eng/index.php

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8:30 a.m. BIBLE STUDY GROUPS 8:45 a.m. PRAYER 9:00 a.m. - WORK SESSION 11:30 a.m. FACEBOOK ADVERTISING: TAKING YOUR MESSAGE AROUND THE WORLD

Over the past year, Adventist Mission’s Facebook profile has grown from a few hundred users to more than 52,000 through advertising, interactive polls, videos, and news updates. The office has also utilized Google translate to post and reply to users in their native languages. Find out how you can easily build your ministry’s profile on Facebook.

Hans Olson is a communications project manager for the Office of Adventist Mission at the Seventh-day Adventist world church headquarters in Silver Spring, Maryland.

10:00 a.m. BREAK MULTI-LANGAUGE WEBSITES Andrew King How do you connect with people who speak a different language? 11:30 a.m. CONCLUSION

12:00 p.m. LUNCH

the official news service of the Seventh-day Adventist World ChurchThe Adventist world church’s communication team last year expanded Adventist News Network to include a weekly news program, ANN Video. The 25-minute program airs on Hope Channel on Friday evening and can be streamed online at news.adventist.org.

The program highlights the global Adventist community through news, commen-tary and department reports. Each episode features recurring segments, including This Week in Adventist History; iShare, a user-submitted news segment; Social Media Updates, responses from social networks; and Tech Report, pro tips for technology users.

Watch ANN today at news.adventist.org, and make sure to join the conversation at twitter.com/AdventistNews and facebook.com/AdventistNews.

Athens, Greece 2013Department of Communication12501 Old Columbia Pike, Silver Spring, Maryland USA 20904

www.Adventist.org