Robert Eve, Data Virtualization Business Unit

Gaining Insight from the Big Data Avalanche

Big Data Business Opportunities

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What is Big Data?

“High-volume, velocity and variety information assets

that demand cost-effective, innovative forms of information processing

for enhanced insight and decision making.”

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What Changed?

2011 Internet-connected things:15+ billion permanent

50+ billion intermittent

2020 Internet-connected things:30+ billion permanent

>200 billion intermittent Gartner

Content & Services via Connected

Products

Biometrics

Smart Cities

Building & Infrastructure Management

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What Are Your Big Data Plans?

Have Invested

Investing within next year

Investing within two years

No Plans

Don’t Know

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Big Data Investments on the Rise

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What Are Your Big Data Goals?

Customer Profitability

Faster Time to Market

Cost Reduction

Risk Management

Compliance

Business & IT Agility

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What a 1% Improvement is Worth?

1% reduction in customer churn

1% improvement in average selling price

1% increase in customer satisfaction

= 6% increase in profits

= 8.7% increase in operating profits

= 5% increase in profits

= 25% retention improvement

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Big Data Business Opportunity:As Data Grows, Leading Businesses Use It To Drive Better

Outcomes & Beat Their Competition

Other Businesses

BusinessLeaders

Bus

ines

s O

utco

mes

Data

• Customer Profitability

• Faster Time to Market

• Cost Reduction

• Risk Management

• Compliance

• Business & IT Agility

Business Outcomes

Data Integration Challenge

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Data Integration Challenge:Data Silos Proliferating, Data Is Now Distributed Everywhere

How Does the Business Leverage All the Data?

Cloud Data Sources

Big Data / IoESources

Traditional Data Sources

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Data Virtualization Solution: Unified, Business-friendly View Of All Data for Better

Business Outcomes

Cloud Data

SourcesTraditional Data

Sources

Cisco Data Virtualization

AnalyticsBusiness Intelligence

Big Data / IoESources

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Data Virtualization Defined

Cisco Data Virtualization is agile data integration

software that makes it easy to access data, no

matter where on the network it resides,

as if it is in a single place.

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Reduce Portfolio RiskBarclays Capital

• Cisco Data Virtualization federates market, on-line and historical credit market data across 89 sources

• Historical data moved to Hadoop for immediate access and analysis

• Better manage fixed income portfolio risk by extending algorithms to historical data

• Real-time market data

• Online data (30 days / 400 million records)

• Historical data on tape (30 days to 5 years data)

Data Virtualization Solution

Impact on CustomerCustomer Challenge

• Better risk management of fixed income portfolio

• Saved over $1M in development costs using SQL vs. MapReduce

• Utilized Hadoop for price of tape

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Accelerate RevenueComcast

• Cisco Data Virtualization based virtual data layer across all source systems

• Run predictive analysis to make better business decisions and improve the customer experience

• Understand customers’ needs and ways to influence subscriber base

• Integrate and analyze Customer Survey Data, Operational Data & Demographic Data

Data Virtualization Solution

Impact on CustomerCustomer Challenge

• Now 5-6x faster customer adoption of products

• $21M in increased revenue in first year

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Optimize Upstream Business“Global Energy Firm”

• “Single Source” with Cisco Data Virtualization for easy access to

• 30+ subject areas• 650+ standard

entities• 45+ source systems

• Seeking an integrated, holistic, view of exploration and production asset data to optimize upstream business

Data Virtualization Solution

Impact on CustomerCustomer Challenge

• 30-40,000 business queries per day

• 50% less costly than legacy solutions saving $2M per year

• 3x faster time to solution for new applications

• 80% data object reuse

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Data Virtualization BenefitsBetter Business Outcomes, Faster, for Less

5-10x Faster

Up to 75% Cost Savings

Higher ImpactEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it.

More AgileRespond faster to your ever changing business conditions and analytics/BI needs.

Less ExpensiveData virtualization’s streamlined approach reduces complexity and saves money.

Cisco Data Virtualization

AnalyticsBusiness Intelligence

Immediate Access

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Are You Ready for Data Virtualization?

• What information are you struggling to deliver to your business and why?

• What is your strategy to integrate Big Data and keep it from becoming an isolated data silo?

• How will you continue to provide business with an integrated view of data as you move applications to the Cloud?

For the Technologist…

For the Business

Consumer…

• What business outcomes are driving your agenda? Customer Profitability, Faster Time to Market. Cost

Reduction. Risk Management. Compliance. Business and IT Agility

• What key data needs are your IT teams struggling to fulfill?

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Why Cisco for Data Virtualization?

For the Business

Consumer…

We Wrote the Book on Data Virtualization

Deepest data virtualization expertise

Hundreds of published articles and blogs

Largest Data Virtualization Customer Base

Highly complex implementations

Greatest business outcomes

Performance Leader

Most powerful optimization algorithms

Only vendor to offer network, compute and data synergies

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Closing Thoughts

Other Businesses

BusinessLeaders

Bus

ines

s O

utco

mes

Data

• Customer Profitability

• Faster Time to Market

• Cost Reduction

• Risk Management

• Compliance

• Business & IT Agility

Business Outcomes

Always Remember the Fourth V – Value!

Thank you.