WISE MEDIADIGITAL MEDIA BUYING

Intelligence-Based Digital Media Buying & Retargeting, for Maximum ROI

WHAT IS DIGITAL MEDIA BUYING?

Digital media buying is all about connecting with: The right customers In the right place At the right time With just the right message At the best rate

Securing effective digital media real estate, at the optimum placement and price

HOW TO WIN IN THIS SPACE

“Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time bidding technologies.”

Forrester Research

A Massive Shift Has Occurred in Digital Media

WHY IS HIGH TECH NOW REQUIRED?

AI is able to: Analyze user behavior at an individual level.

Devote continuous focus, for real-time reactivity.

Optimize decision-making for all of the variables involved simultaneously – for maximum return on investment.

Human strategists simply cannot compete with Artificial Intelligence designed for digital media buying.

OUR APPROACH TO DIGITAL MEDIA

Using Artificial Intelligence at Big Data scale, we continuously learn from informative, anonymous data generated about an individual to determine how likely they are to respond to your ad.

We call this system Wise Media.

Intelligence-Based Digital Media Buying

WISE MEDIA PROGRAMMATIC BUYING

Programmatic buying is the process of executing media buys in an automated fashion through digital platforms such as: exchanges, trading desks, and demand-side platforms (DSPs). Programmatic uses technology and audience insights to automatically buy

and run a campaign in real time, reaching the right user with the right message

This method replaces the traditional use of manual RFPs, negotiations and insertion orders to purchase digital media

It also replaces, in many ways, traditional approach of buying an entire publisher’s audience for a set time in exchange for buying, in real time, individual impressions to an identifiable audience as web pages are loaded

Programmatic media uses data to identify who ads should be served to and at what price

Marketers

Premium Inventory

Customer Data

Publishers

REAL-TIME PREDICTIVE RESPONSE

Our system identifies high-value opportunities and applies learnings at the impression level through propensity scoring.

Campaigns are automatically optimized – in real-time – toward high-performing audiences, messaging, andcontextual conditions, to drive maximum KPI performance.

Wise Media drives KPI results via predictive modeling.

REAL-TIME AUDIENCE TARGETING

Real-Time Targeting of Specific Audience Segments

1000

’s of

Pu

blish

ers

1. PublisherImpressions

Direct publishersrequest ad demand.

2. Audience Analysis

Using real-time data from Exelate,

Mastercard, and other

sources, we categorize every ad

impression.

100K+21-2421-3421-4921+

25-5435-5455+

College+Female_21-

24Female_21-

34Female_21-

49Female_21

+Female_25-

54Female_35-

54Female_55

+Hispanic

Male_21-24Male_21-34Male_21-49Male_21+

Male_25-54Male_35-54Male_55+

MomsParents

African_American100K-Male

FemaleMale_21-34Female_21-

3421-34Asian

3. Ad ServingThe correct impression is

chosenfor the correct campaign anddelivered in under 800ms. Female 21-34

CROSSCHANNEL SYNCHRONIZATION

Wise Media harnesses the power of AI and continuous integration of insights to improve marketing ROI in digital media across all channels: Web Mobile Video Social

Marketing in the Moment

A CLOSE LOOK INTO BIG DATA

Campaign delivery and performance reports

Ad size and page context insights

Timing insightsTop customer profilesGeographic insightsEtc., etc., etc.

Wise Media provides a full range of insights.

TARGETING TRAVEL WITH DATA There are many data

sets related to travel that we can use to identify people we want ads served to. Below, and on the following slides are a few samples along with the quantity of people:

TARGETING TRAVEL WITH DATA

THE BOTTOM LINE

Engage target individuals, at the moment it matters, to deliver the greatest performance.

Maximize your return on investment through Wise Media, which optimizes your campaign continuously in real time.

Convert more customers with less budget.

FIVE KEY BENEFITS OF WISE MEDIA

Maximize campaign success through automation. Leave all media buying and optimization to Wise Media, which bids for the opps that will drive the greatest KPI impact.

Enjoy maximum reach and access to customer data. Benefit from our partnerships with all major cross-platform exchanges and data providers, for access to privileged first-party customer info.

Leverage our expert creative team. Rely on our development staff to provide effective ads optimized for performance across display, mobile, and Facebook.

Experience continuous enhancement of results. Benefit from cross-platform learning, which connects customers with the right message, in the right place, at the right time across multiple channels – web, mobile, video, and social.

Gain valuable data and insights from our analyst team. Use our real-time data findings as a powerful source of knowledge to inform other important business and marketing decisions.

Take full advantage of our competitive strengths:

FINAL THOUGHTS

Our digital media buying platform offers one of the easiest, most effective ways to connect with target consumers, leveraging the power of AI and real-time customer data to maximize your ROI, for multifold returns.

Your brand can’t afford not to use Wise Media.