PowerPoint Presentation

2016 GAME CHANGINGMARKETING TRENDS

That brings me to our next trend. Cross channel personalization. 1

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1. MICRO MOMENTS

That brings me to our first trend. Micro Moments. Customers are starting to suffer a new term called Content Shock.One estimate has two million blog posts and 300 billion emails going out daily!Consumers are reaching a limit to just how much content they can consumeEnter the world of micro moments reshaping the marketing funnel3

Googles research on Winning the Zero Moment of Truth from 2011In ZMOT consumers do not react instantly to advertising. Instead, they look at reviews, ask friends for advice on social media or research products on blogs before making a decision

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Micro Moments- travelers who are smartphone users, 69% search for travel ideas during spare moments, Of smartphone users, 82% consult their phones while they're standing in a store deciding which product to buy. One in 10 of those end up buying a different product than they had plannedOf online consumers, 69% agree that the quality, timing, or relevance of a company's message influences their perception of a brand.5

MOBILE MEANSWE CAN SEARCH, AND COMPAREPRODUCTS IN THE MOMENT

Mobile means consumers can instantly search and compare products in the momentGoogle found purchases in unexpected places - 39% in the kitchen; 28% in the car; 21% in the bathroomBig goals in small steps research happens waiting in a queue, during a lunchtime break or sitting in an airport or train station.6

MICRO MOMENTACTION PLAN Make a moments mapUnderstand needs in the momentUse context to deliver the right experience design for mobileOptimise across the journeyMeasure every moment that matters

Mobile means consumers can instantly search and compare products in the momentGoogle found purchases in unexpected places - 39% in the kitchen; 28% in the car; 21% in the bathroomBig goals in small steps research happens waiting in a queue, during a lunchtime break or sitting in an airport or train station.7

2. RELATIONSHIP MARKETING

That brings me to our next trend. Cross channel personalization. 8

Microsofts #MakeItHappen campaign. In December 2014, Microsoft helped 31 people from all over the world complete 31 new years resolutions. Users had to enter and then each winner was given a Microsoft Lumia to help them complete their new years resolution with the help of its various apps.It was filmed and consumers were shown how their peers are using the phone and how it was helping them. It was a huge success.

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YOUR CUSTOMER EXPERIENCE BECOMES YOUR CONTENT

Gartners recent study of CMOs Customer Experience or CX is the most pressing mandate/CX is the new batterfield2 billion consumers worldwide expected to own a smartphone this year Meaningful customer relationships and conversations, create loyalists andbrand advocates Target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Meerkat and Periscope as your marketing channels.User Generated Content.Generation Z (born after 1995) are entering the workforce. Spending power estimated at $44 Billion a year. True digital natives.

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At the heart of the campaign is this 60-second TV spotInvite youth athletes to join this conversation by integrating themselves within the spot. To participate, consumers can share a short video clip of themselves with their Wilson equipment and post it on their social channelsusing the hashtag #MyWilson. Wilson will then aggregate this content and select consumer videos to insert into the video and then share the newly mixed videos out across social and digital channels.11

3. DATA DRIVEN EVERYTHING

That brings me to our next trend. Cross channel personalization. 12

Adobes Digital Trends Report of 7000 professionals30% said targeting and personalisation were their top priority for 2016Followed by Content Optimisation, Social Media Engagement and Multi Channel campaign management

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CUSTOMER CENTRIC BECOMES CUSTOMER OBSESSIVEWearable technologyIoT to connect 40 billion devicesFitness trackers account for more than half devices by 2019Apple/Nikes app HealthKitFitBark for your dog

Wearable technology will see a user adoption rate of 28%Ability to target people on the move Apple watchThe wearable tech industry will treble inside the next five years CCS Insights Wearables Forecast, Worldwide, 2015-2019Thats a growth in monetary value of 64 per cent; from $15 billion in 2015 to $25 billion in 2019.The analyst states fitness and activity trackers will account for more than half of the 2019 market in terms of units shipped, but smartwatches will make up more than 50 per cent of the revenue.Apple/Nike created HealthKit app set goals and track progressFitBark measures you dogs sleeping patterns/daily routines 8 million households in Australia owning a pet

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4. VISUAL MARKETING

That brings me to our next trend. Visual Marketing15

Animoto Survey: 71% of consumers say videos leave a positive impression of a companyCisco estimates 70% of internet traffic will be online video by 2017Investment bank, LUMA partners named mass personalisation as the top digital marketing trend for 201663 percent of Millennials use Ad Blockers/Apple announced upgrades to its software on iPhones/number one topic at Advertising Week in New YorkAudience Intelligence and personalised content will become the most effective medium

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In 2016 we'll see this continue with the rise of personalized video, a new concept that enables marketers to customize the actual video content with information unique to each individual viewer for a truly tailored content experience.17

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MOST EFFECTIVE VIDEO STYLESCustomer testimonialsOn-demand product demonstrations Explainer and tutorial videosThought leader interviewsProject reviews

Live Streaming a trend for 2016 Periscope and MeerkatFacebook announced in Dec Live Streaming is coming to its network19

MOST EFFECTIVE VIDEO STYLESLive and on-demand webinarsFacebook LiveVideo blogsEvent videos

Live Streaming a trend for 2016 Periscope and MeerkatFacebook announced in Dec Live Streaming is coming to its network20

5. OMNI-CHANNEL BRANDS

That brings me to our next trend. Omni Channel Brands. 21

A NEW FLUID AND SEAMLESSONLINEEXPERIENCE

2016 will be about personalised websites (with smart content) that are built with CX in mindIf you are 'not' using a marketing automation platform like Hubspot you will struggle to keep upAt BM 'we only design and build personalised websites, using Design Thinking methodology to break down the CX journey firstMust be responsive to many devices and operating systems it all impacts on the user experience.22

Lexus Beyond Utility campaign1,000 subtly different creative executions shown to different people based on personal targeting.23

Social Media Advertising GrowsFacebook up 45% and Twitter up 60%

Multi Channel Approach to SalesThe right message to the right market at the right time

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Disney created an omni-channel experience and gained great insights into the lives of their customers:Their experience starts on their mobile responsive website.Users book a trip and then use the My Disney Experience tool to help them plan the whole trip from booking hotels, obtaining passes etc.Once they arrive at the park, the app helps users locate attractions and waiting times.But the experience gets better 25

Disney created an omni-channel experience and gained great insights into the lives of their customers:Their experience starts on their mobile responsive website.Users book a trip and then use the My Disney Experience tool to help them plan the whole trip from booking hotels, obtaining passes etc.Once they arrive at the park, the app helps users locate attractions and waiting times.But the experience gets better 26

6. VIRTUAL REALITY

That brings me to our next trend. Cross channel personalization. 27

PERSONALISATIONNOW IN 3DThe key to engaging MillennialsRetail Experiences: NorthFace and ZumbaRecruitmentMarket ResearchVR content to apps

80 million Millennials in the U.S. nearly one-fourth of the total population. And, with an annual buying power of $200 billionThe North FaceEarlier this yearNorth Face unveiled virtual reality experiencesin its Manhattan store. Viewers were able to experience hiking, rock-climbing and base-jumping through virtual reality. ZumbaIn June,Zumba released a 360-degree virtual reality exercise videoled by company co-founder Alberto Perez. The video shows Perez leading a three-and-a-half-minute class, and was shot in a way that allows viewers to either participate in the routine or mimic what its like to teach a class. RecruitmentRecruiting - US Air Force is giving possible recruits the chance to virtually fly a fighter jet.Market Research - Tesco created a virtual store so people could walk round it before it was built.

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Total RecallAt Rekall, a company that provides memory implants of vacations, Douglas Quaid opts for a memory trip to Mars as a Secret Agent fantasy.

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From New York you can take a Virtual Honeymoon to London and Hawaii thanks to Marriott Hotels

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From New York you can take a Virtual Honeymoon to London and Hawaii thanks to Marriott Hotels

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Radio took 38 years to reach 50m users, television took 14 years and the Internet took 4 years, it is estimated that VR will reach 50m users within 18 months.Patrick Buckley, co-founder of DODOCase,stated to Ad Week

Leave you with The Virtual Honeymoon

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Albert Enstein said: I fear the day technology will surpass our human interaction. The world will have a generation of idiots.

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Robert ChanGoogle PracticePwC> Introducing Google Practice www.google.pwc.comHelps companies with Google At Work and understanding the changing customer + anticipating their future needs.Developed global go-to-market strategies for BrainGauge a SaaS psychometric tool

Projects:www.codeforaustralia.orgbuild a civic VR app for Heritage Near Me

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Go to www.joinwebinar.com Enter this ID: 125-904-731> HUGinar 11.30amTony EadesBrandManager

Dan TyreHubSpot, USA

Darren AdamsWhispir, Melbourne

Melissa RanChina Ambition

Jocelin AbbeyYahoo7

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> Thank you Tony Eades@tonyeadesau.linkedin.com/in/tonyeades

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