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Gamechangers: The Next Generation of Business Innovation by Peter Fisk

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The next generation of business are changing the game - through innovative brands and business models, leadership and value creation (first presented at Eczacibasi InnoSummit Istanbul 2012)
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gamechangers Peter Fisk [email protected] @geniusworks www.theGeniusWorks.com
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Page 1: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers

Peter Fisk

[email protected]

@geniusworks

www.theGeniusWorks.com

Page 2: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 3: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Welcome to a new world

Page 4: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 5: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Volatile but vibrant

Page 6: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Complex and crazy

Page 7: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 8: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

7.7 billion people

by 2020

Page 9: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

1 billion more people

in just 10 years

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Page 11: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

52% middle class

(mostly in Asia)

Page 12: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

40% growth in global economy

by 2020

Page 13: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Most of it in Asia

(most in China)

Page 14: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

New winners

New losers

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Crisis

Shake-up

Change

Page 18: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

West to East

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Big to Small

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Changing world

Page 22: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Changing world

Changing rules

Page 23: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

More female. More urban.

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Page 25: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Infotech

Page 26: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Infotech

Biotech

Page 27: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Infotech

Biotech

Nanotech

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Page 29: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Disruption

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Opportunity

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Page 32: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

50 billion devices connected

(8 devices per person)

Page 33: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Anytime. Anywhere

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Talking

Working

Shopping

Playing

Learning

Page 36: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Dreaming

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Page 38: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

New experiences

Page 39: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

New business models

Page 40: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Enabling people to do more

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Intelligent. Collaborative.

Page 43: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Intelligent. Collaborative.

Instant.

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Power shift

Page 46: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Few to many

Page 47: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Business to customer

Page 48: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 49: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

No boundaries

Page 50: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Convergent sectors

Page 51: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Convergent sectors

Connected technologies

Page 52: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Convergent sectors

Connected technologies

Complex lives

Page 53: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 54: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Augmented reality

Page 55: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Enhancing the real world

Page 56: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 57: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Fragile planet

Page 58: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Water

Oil

Gold

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Social tension

Page 61: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Beliefs

Fairness

Happiness

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Changing how we think

Page 64: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Changing how we learn

Page 65: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Changing how we work

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Ideas world

Page 68: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Ideas world

Human world

Page 69: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Unlimited possibility

Page 70: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
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Where to focus?

Page 72: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

How to be different?

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Balancing short-term

… and long-term

Page 75: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

From Geographies to Global

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From Control to Collaboration

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Page 78: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Mass markets

to

Global niches

Page 79: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Volume and share

or

Profit and value

Page 80: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
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What will you do?

Page 82: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 83: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Think bigger

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Think bigger

Think smarter

Page 85: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Think bigger

Think smarter

Think different

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Page 87: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Play the new game

Page 88: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Change the game

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Page 90: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

See things differently

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Think different things

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How will you change?

Page 94: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Creative

Page 95: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Innovative

Page 96: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Creative

and

Innovative

Page 97: Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Page 98: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

The next generation

of business

Page 99: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Changing their worlds

Page 100: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Making life better

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Page 102: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

The Gamechangers

Page 103: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

VUCA WORLD

Page 104: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Volatile

Uncertain

Complex

Ambiguous

Page 105: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Vibrant

UnREAL

Crazy

Astounding

Page 106: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

Page 107: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

GE born in a

recession

1876

HP born in a

recession

1929

born in a

recession

1975

MTV born in a

recession

1981

born in a

recession

2001

iPod

Microsoft

Page 108: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers in the content world

Page 109: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Human

+genius

PIXAR

BEING HUMAN

Page 110: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Current TV

USER-GENerated

Page 111: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

WORDPRESS

Express yourself

Page 112: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers in the travel world

Page 113: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Air Asia

Virtual Model

Page 114: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

ALOFT

Living spaces

Page 115: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Air BNB

RENT YOUR ROOM

Page 116: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers in the gaming world

Page 117: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

ZYNGA

SOCIAL IS FUN

Page 118: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

LEGO

ONLINE COMMUNITY

Page 119: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

+genius

LIVE NATION

MONEY is still real

Page 120: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers in the fashion world

Page 121: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

UNIQLO

SOCIAL RETAILING

Page 122: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

THREADLESS

CO-CREATED CLOTHES

Page 123: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

ZAPPOS

SELLING HAPPINESS

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gamechangers in the automotive world

Page 125: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

+genius

ZIPCARS

rent Don’t BUy

Page 126: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

TESLA

GOOD AND SEXY

Page 127: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

+genius

BETTER PLACE

From the future back

Page 128: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers in the banking world

Page 129: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

SAFARICOM

NEW CURRENCIES

Page 130: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

SQUARE

CASHLESS WORLD

Page 131: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

METROBANK

MAKING IT FUN

Page 132: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers in the healthcare world

Page 133: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

WUXI PHARMATECH

GENERIC DRUGS

Page 134: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

networks +genius

23 & ME

DO IT YOURSELF

Page 135: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

+genius

PATIENTS LIKE ME

communities for life

Page 136: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechangers in the start-up world

Page 137: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

KICKSTARTER

Crowd investors

Page 138: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

LI & FUNG

Instant capabilities

Page 139: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

+genius

ALIBABA

Globally connected

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gamechangers

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© GeniusWorks 2012. All rights reserved.

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© GeniusWorks 2012. All rights reserved.

Page 143: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

0

5

10

0

5

10

0

5

10

0

5

10

0

5

10

Purpose to make

life better in a

profitable way

Objective to make

great products and

maximise profits

Shaping markets

through vision and

total innovation

Competing by

being slightly

better or cheaper

Making a difference

socially and

environmentally

Complying with

legal and ethical

standards

Building networks

of partners and

customers

Using existing

supply and

distribution chains

Collaborating to

engage and

enable more

Making and

selling products to

customers

0

5

10

Connecting

people and their

passions

Customers are

anonymous and

individual

Participative Social Networked Creative Responsible Human

© GeniusWorks 2012

gamechanger profiler

Page 144: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being human?

Purpose to make life

better in a

profitable way

Objective to make

great products and

maximise profits

10

9

8

7

6

5

4

3

2

1

Page 145: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being creative?

Shaping markets

through vision and

total innovation

Competing by being

slightly better or

cheaper

10

9

8

7

6

5

4

3

2

1

Page 146: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being responsible?

Making a difference

socially and

environmentally

Complying with legal

and ethical

standards

10

9

8

7

6

5

4

3

2

1

Page 147: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being networked?

Building networks of

partners and

customers

Using existing supply

and distribution

chains

10

9

8

7

6

5

4

3

2

1

Page 148: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being social?

Connecting people

and their

passions

Customers are

anonymous and

individual

10

9

8

7

6

5

4

3

2

1

Page 149: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being participative?

Collaborating to

engage and enable

more

Making and selling

products to

customers

10

9

8

7

6

5

4

3

2

1

Page 150: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

gamechanger profiler

On a scale of 1 to 10 …

How good are we currently

at being responsible?

Making a difference

socially and

environmentally

Complying with legal

and ethical

standards

10

9

8

7

6

5

4

3

2

1

Page 151: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

0

5

10

0

5

10

0

5

10

0

5

10

0

5

10

Purpose to make

life better in a

profitable way

Objective to make

great products and

maximise profits

Shaping markets

through vision and

total innovation

Competing by

being slightly

better or cheaper

Making a difference

socially and

environmentally

Complying with

legal and ethical

standards

Building networks

of partners and

customers

Using existing

supply and

distribution chains

Collaborating to

engage and

enable more

Making and

selling products to

customers

0

5

10

Connecting

people and their

passions

Customers are

anonymous and

individual

Participative Social Networked Creative Responsible Human

gamechanger profiler

© GeniusWorks 2012

Page 152: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Business

narrow

view

Business

narrow

view

Customer

broader

view

Business Customer

REFRAME THE CHALLENGE 1

Page 153: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

MORE OPPORTUNITIES

Business

narrow

view Products

I can solve

my problem

Business Customer

Page 154: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

MORE ENDURING

Business

narrow

view Transaction

Enabling me

to do more

Business Customer

Page 155: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

MORE EMOTIONAL

Business

narrow

view Rational

I want to tell

my friends

Business Customer

Page 156: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

MORE VALUABLE

Business

narrow

view Commodity

It’s changed

my life

Business Customer

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Page 158: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Observe them in everyday situations

Learn from complaints and online forums

Talk with consumers in depth

Try it out yourself

Use qualitative and quantitative research

consumer immersion

Page 159: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

consumer immersion

Connect & Develop

Design Thinking

+genius

Page 160: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

60% Profits growth

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Business model

Finance

Networking

2. Networking enterprise’s structure/ value chain

1. Business model how the enterprise makes

money

Channel

Delivery

Brand

Customer experience

10. Customer experience how

you create an overall

experience for customers

9. Brand how you express your offering’s benefit to customers

Core process

Process

Enabling process

3. Enabling process assembled capabilities

4. Core process proprietary processes that add value

6. Product system extended system that surrounds an offering

Product performance

Offering

Product system

Service

7. Service how you service your customers

5. Product performance basic features, performance and functionality

8. Channel how you connect your offerings to your customers

TYPES OF Innovation

Page 162: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Volume of innovation efforts Last 10 years

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Where we focused

Page 163: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Cumulative value creation Last 10 years

What impact it made

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Innovate business models 2

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+genius

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GROUPON

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SPOTIFY

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THE INNOVATION PREMIUM 3

50%

$200

$150

$100

$50

$0

Premium paid by investors who

expect future innovations to

generate larger income streams

Income stream (NPV) from the

existing business

Page 170: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

MOST INNOVATIVE COMPANIES?

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73%

$200

$150

$100

$50

$0

59% 58% 52% 50%

BEST INNOVATION PREMIUM

Page 172: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

“I can’t sit in

headquarters and

pretend I’m in touch.

Odds are, what we’re

using today will be

obsolete in a few

years.

The past is never the -

future. But it’s easy to

get caught up in the

present”

Marc Benioff,

Salesforce.com

Page 173: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

MOST INNOVATIVE COMPANIES

Page 174: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

"We do not innovate

around products, but

around a flow or well-

being experiences.

Innovation is done by

biologists,

pharmacists,

marketers,

sociologists,

psychologists”

Victor Fernandes,

Natura Cosmetics

Page 175: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

"In an entrepreneur,

ambition outstrips

resources and that

inequality forces the

entrepreneur to think

differently. We've

learned to innovate by

raising our ambitions

and constraining our

resources."

Nitin Paranipe,

Hindustan Unilever

Page 176: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

P&G WITH AG LAFLEY

23% 35%

1991-2000 2001-2010

Page 177: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

APPLE WITH STEVE JOBS

37%

1980-85 1999-05

-31%

52%

1986-98 2006-10

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© GeniusWorks 2012. All rights reserved.

+genius

APPLE MAGIC

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© GeniusWorks 2012. All rights reserved.

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© GeniusWorks 2012. All rights reserved.

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gamechanger will you be a

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Are you ready?

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TO CHANGE YOUR WORLD?

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INNOVATING BUSINESS

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INNOVATING BUSINESS

LIKE NEVER BEFORE

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PRODUCTS

PROCESSES

EXPERIENCES

APPlICATIONS

BUSINESS MODELS

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A world of unlimited

possibilities

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50 of tHe WorLD’s moST

INNOVATIVE BUSINESSES

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23 & Me … reaD My Dna, reaD My fUtUre LIfe

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Air Asia ... “BottoM of tHe pyraMID” takes off

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AIR BNB … seLLInG tHe WorLD’s spare rooMs

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Aberchrombie & FITCH … sexUaLIseD sHoppInG cULt

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Alibaba… cHIna’s pLatforM for GLoBaL BUsIness

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Apple ... The apps revolution is just beginning

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Aravind … neW BUsIness MoDeLs cUre BLInDness

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Baidu … tHe next GeneratIon of socIaL netWorks

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Better Place … cHarGe poInts for cLean cars

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BYD ... Warren BUffett’s cHInese eLectrIc DreaM

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CitizenM ... Hotels for a mobile generation

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Current TV … User-generated programming

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E-Cloth ... Performs better without pollutants

Page 208: Gamechangers: The Next Generation of Business Innovation by Peter Fisk

El Bulli … WorLD’s Best restaUrant (cHeMIstry LaB)

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First Solar ... leaders in alternative energy

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Golla ... bags dedicated to electronic devices

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Grameen ... Microcredits to escape poverty

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Guggenheim ... inspiring the rebirth of Bilbao

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Iberdrola ... Harnessing the wind and waves

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IBM ... Creating visions for a smarter planet

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INTUITIVE SURGERY … roBotIc anD reMote operatIons

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KICKSTARTER ... CROWDFUNDING YOUR BUSINESS

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Lego … froM BrIcks to coMMUnItIes

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Li & Fung… enaBLInG anyBoDy to Do anytHInG

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Live Nation … reDefInInG LIve music EXPERIENCES

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M-Pesa … a neW cUrrency for afrIca

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METHOD … carInG anD cLeaner

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Nike ... Open and sustainable innovation

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Nintendo … Miyamoto makes games sociable

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Novartis … tHe fUtUre of personaLIseD MeDIcInes

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Le Pain Quotitien … Recreating Authentic experiences

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Patients Like Me … GenetIc coDes cHanGe prIorItIes

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Philosophy ... beauty is about people not ingredients

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PIXAR ... TECHNOLOGY TO BE EMOTIONAL

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P&G Pur … pUrIfIeD Water DoInG GooD

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Samsung … yIn anD yanG of tecHnoLoGIcaL DesIGn

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Schenzen Stock Exchange … tHe neW Wall Street

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SUPERDRY … froM Market staLL to GLoBaL fasHIon

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Tata … carInG capItaLIsM anD frUGaL InnovatIon

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TENCENT … BUILDInG tHe WorLD’s LarGest socIaL netWork

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Tesla ... Better, faster and sexier than a Ferrari

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Threadless … t-shirts designed by the crowd

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Umpqua Bank … InspIreD By starBUcks anD Gap

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UNIQLO … DESIGNED TO BE SOCIABLE AND ACCESSIBLE

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Virgin Galactic … Inter-continental travel

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zappos zappos Zappos ... Delivering happiness

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zYNGA … THE FUTURE OF GAMING HAS ARRIVED

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zappos zappos Could you change the world too?

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SEEING WHAT EVERYONE

HAS SEEN

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THINKING WHAT NOBODY

HAS THOUGHT

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What will you DO

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What will you DO

TO CHANGE YOUR WORLD?

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WILL YOU BE A

GAMECHANGER?

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BE BOLD

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BE BOLD

BE BRAVE

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BE BOLD

BE BRAVE

BE BRILLIANT

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Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changing

business world, learning from a new generation of business, digital and physical, large and small

… inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling

author and inspirational speaker, and consultant to leading companies around the world .

Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business

with offices in London and Budapest, Dubai and Istanbul, that works with senior management to

“see things differently” – to develop and implement more inspired strategies for brands,

innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and

BrandOptima is a platform to develop better brands and brand portfolios.

His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets

scientists, in "the essential guide to innovation for visionaries, border crossers and game

changers". From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to

inspire your ideas, and make them happen. Marketing Genius explores the left and right-brain

approaches to competitive success (translated into 35 languages), Customer Genius describes

how to build a customer-centric business, Business Genius is about inspired leadership and

strategy, whilst People Planet Profit explains how to grow, and do good.

Peter grew up in the remote farming community of Northumberland, in the North East of England,

and after exploring the world of nuclear physics, joined British Airways at a time when it was

embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand

management.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He

works across sectors, encouraging business leaders to take a customer perspective, and

learning from different types of experiences. His clients include American Express and Aeroflot,

Coca Cola and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft,

O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and

Virgin, Visa and Vodafone.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest

marketing organisation. He led the strategic marketing consulting team of PA Consulting Group,

was MD of Brand Finance and partner of The Foundation, before founding his own business. He

was recently described by Business Strategy Review as “one of the best new business thinkers”

and is in demand around the world as an expert advisor and energising speaker.

.

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+peter fisk customer

Peter Fisk

[email protected]

@geniusworks

www.theGeniusWorks.com

Website: www.theGeniusWorks.com

Twitter: @geniusworks

Email: [email protected]

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