© GfK 2014 | Games Control Manual | 2014 1
GAMES CONTROL Manual
English Version
2014
© GfK 2014 | Games Control Manual | 2014 2
Agenda
2
1. Introduction
1.1 Login
1.2 Dashboard / Analysis / Downloads
1.3. Search Level
2. Scope Levels – Market / Company / Product
2.1 Market
2.1.1 Total Sales
2.1.2 Distribution Channel
2.1.3 Areas
2.1.4 Products
2.1.5 Topline
5
6-8
9
12-13
14-15
16-17
18-19
20-21
© GfK 2014 | Games Control Manual | 2014 3
Agenda
3
2.2 Company
2.2.1 Product
2.2.2 Market Shares
2.2.3 Price groups
2.2.4 Bestseller
2.3 Product
2.3.1 Price Groups
2.3.2 Individual Analysis
3. Explanations & Definitons
3.1 Symbols
3.2 Charts
3.3 Filter
23-24
25-26
27-28
29-30
32-33
34-36
47
43-45
39-41
© GfK 2014 | Games Control Manual | 2014 4
1. INTRODUCTION
© GfK 2014 | Games Control Manual | 2014 5
Games Control
1.1 Login
Type in
username
and
password
© GfK 2014 | Games Control Manual | 2014 6
Games Control
1.2 Dashboard
Dashboard:
Click
to see following
information
• Product support
• Technical support
• About
Analysis
© GfK 2014 | Games Control Manual | 2014 7
Games Control
1.2 Analysis
Analysis:
Click
to see following
options
• Search level
• Scope level
• Filter level
Analysis
© GfK 2014 | Games Control Manual | 2014 8
Games Control
1.2 Downloads
Downloads:
Click
to see following
information
GfK local can upload
reports or any other
information in this
sector
• Reports as
Excel / PDF / PPT
• Coverage
information
• Etc….
Analysis
© GfK 2014 | Games Control Manual | 2014 9
Selection:
• Data Basis (M/W/D)
• Country
• Product Area
• Time Unit
• Product Release to
be defined by
yourself
• Kids
• Home/Portable
• Motion Control
Games Control
1.3 Search Level
© GfK 2014 | Games Control Manual | 2014 10
2. SCOPE LEVELS
© GfK 2014 | Games Control Manual | 2014 11
2.1 MARKET
© GfK 2014 | Games Control Manual | 2014 12
Selection:
• Time from - to
• Product Group
• Genre
• Region
• Channel
Show
Games Control
2.1 Market - 2.1.1 Total Sales
© GfK 2014 | Games Control Manual | 2014 13
Result:
Total Market data
split by platform.
Table settings
modifiable – click
symbol.
Games Control
2.1 Market - 2.1.1 Total Sales - Result
© GfK 2014 | Games Control Manual | 2014 14
Selection:
• Time from - to
• Product Group
• Genre
• Region
• Channel
• To split with
(Genre, Pegi,
Product Group,
Release Year)
Show
Games Control
2.1 Market - 2.1.2 Distribution Channel
© GfK 2014 | Games Control Manual | 2014 15
Result:
Total market data
split by channel.
See folder -
click open
close
Total market data
per channel split
by Genre.
Games Control
2.1 Market - 2.1.2 Distribution Channel - Result
© GfK 2014 | Games Control Manual | 2014 16
Selection:
• Time from - to
• Product Group
• Genre
• Region
• Channel
• To split with
(Genre, Pegi,
Product Group,
Release Year)
• Transpose
Show
Games Control
2.1 Market - 2.1.3 Areas
© GfK 2014 | Games Control Manual | 2014 17
Result:
Total market data
split by areas.
See folder -
click open
close
Total market data
per area split by
Genre.
Games Control
2.1 Market - 2.1.3 Areas - Result
Area
Area
© GfK 2014 | Games Control Manual | 2014 18
Selection:
• Time from - to
• Top list
• Sort by
(value/units)
• Product Group
• Genre
• Channel
• Area
• Since Release
(yes/no)
Show
Games Control
2.1 Market - 2.1.4 Products
© GfK 2014 | Games Control Manual | 2014 19
Result:
Top list data as
table.
(e.g. Top 10).
See folder -
click open
close
Table view
changeable to
chart view.
Games Control
2.1 Market - 2.1.4 Products - Result
© GfK 2014 | Games Control Manual | 2014 20
Selection:
• Time from - to
• Product Group
• Genre
• Channel
• Area
Show
Games Control
2.1 Market - 2.1.5 Topline
© GfK 2014 | Games Control Manual | 2014 21
Result:
Total by
• Hardware
Manufacturers
• Platform
• Home/Portable
• Timeunits
See folder -
click open
close
Games Control
2.1 Market - 2.1.5 Topline - Result
© GfK 2014 | Games Control Manual | 2014 22
2.2 COMPANY
© GfK 2014 | Games Control Manual | 2014 23
Selection:
• Time from - to
• Top list
• Product Group
• Area
• Sort by
(value/units)
• Genre
• Channel
• Since release
(yes/no)
Show
Games Control
2.2 Company - 2.2.1 Product
© GfK 2014 | Games Control Manual | 2014 24
Result:
Top list data as
table.
(e.g. Top 10).
See folder -
click open
close
Title settings
modifiable – click
symbol
Chart view within
the folder,
changeable from
line to bar chart.
Games Control
2.2 Company - 2.2.1 Product - Result
© GfK 2014 | Games Control Manual | 2014 25
Selection:
• Time from - to
• Product Group
• Area
• Sort by
(Publisher/Label/
Distributor)
• Genre
• Channel
• Pricegroup
from - to
Show
Games Control
2.2 Company - 2.2.2 Market Share
© GfK 2014 | Games Control Manual | 2014 26
Result:
Market share by
platform or
publisher/distributor/
label
See folder -
click open
close
Settings modifiable –
click symbol
Table view
changeable to chart
view.
Games Control
2.2 Company - 2.2.2 Market Share - Result
© GfK 2014 | Games Control Manual | 2014 27
Selection:
• Time from - to
• Product Group
• Area
• Sort by
(Publisher/Label/
Distributor)
• Genre
• Channel
• Pricegroup
from – to
• Pricegroup
Steps
Show
Games Control
2.2 Company - 2.2.3 Price Group
© GfK 2014 | Games Control Manual | 2014 28
Result:
Price groups by
publisher/distributor/
label
See folder -
click open
close
Settings modifiable –
click symbol
Table view
changeable to chart
view also.
Games Control
2.2 Company - 2.2.3 Price Group - Result
© GfK 2014 | Games Control Manual | 2014 29
Selection:
• Time from - to
• Product Group
• Area
• Sort by
(Publisher/Label/
Distributor)
• Genre
• Channel
• Pricegroup
from – to
• Pricegroup
Steps
• Since release
(yes/no)
Show
Games Control
2.2 Company - 2.2.4 Bestseller
© GfK 2014 | Games Control Manual | 2014 30
Result:
Software and
Hardware combined
in a Top list
See folder -
click open
close
Settings modifiable –
click symbol
Table view
changeable to chart
view also.
Games Control
2.2 Company - 2.2.4 Bestseller - Result
© GfK 2014 | Games Control Manual | 2014 31
2.3 PRODUCT
© GfK 2014 | Games Control Manual | 2014 32
Selection:
• Time from - to
• Product Group
• Area
• Genre
• Channel
• Pricegroup
from – to
• Pricegroup
Steps
• Top list
Show
Games Control
2.3 Product - 2.3.1 Price Group
© GfK 2014 | Games Control Manual | 2014 33
Result:
Top list split in Price
groups
See folder -
click open
close
Settings modifiable –
click symbol
Table view
changeable to chart
view also.
Games Control
2.3 Product - 2.3.1 Price Group - Result
© GfK 2014 | Games Control Manual | 2014 34
Selection:
• Time unit
• Product Group
• Area
• Channel
• Title
• EAN / UPC
• Time period
• View by channel
• Positions
Show
Games Control
2.3 Product - 2.3.2 Individual Analysis
© GfK 2014 | Games Control Manual | 2014 35
Procedure:
1. Type in specific
title/EAN
2. Click to select
title
3. Click
Games Control
2.3 Product - 2.3.2 Individual Analysis
© GfK 2014 | Games Control Manual | 2014 36
Result:
Individual analysis
title view by weeks,
positions, channels,
time periods based on
selection
See folder -
click open
close
Chart changeable
(Line chart/Bar chart).
Displayable by
Units/Value
Games Control
2.3 Product - 2.3.2 Individual Analysis - Result
© GfK 2014 | Games Control Manual | 2014 37
3. EXPLANATIONS & DEFINITIONS
© GfK 2014 | Games Control Manual | 2014 38
3.1 SYMBOLS
© GfK 2014 | Games Control Manual | 2014 39
Games Control
Symbol Definitions
Save reports as Excel / CSV
First page / previous page
Table settings can be changed
Close Search/Scope/Filter level
Next page / last page
Search level
Scope level
Filter level
© GfK 2014 | Games Control Manual | 2014 40
Games Control
Symbol Definitions
Start report
Reporting cloud – to load saved reports
Additional selections available
Show historical data
Definable
Hide this sector
Open / close folders
Save report settings
© GfK 2014 | Games Control Manual | 2014 41
Games Control
Symbol Definitions
Choose data basis Units / Value
To convert data view (rows / columns)
Change chart type
Change to chart view
Change language
Logout
Actualize
© GfK 2014 | Games Control Manual | 2014 42
3.2 CHARTS
© GfK 2014 | Games Control Manual | 2014 43
Chart Zoom:
Mark area with left
mouse button & pull.
Result:
Clearer view on time
period.
Games Control
Charts Handling
© GfK 2014 | Games Control Manual | 2014 44
Chart Zoom:
Same procedure for
Bar chart.
Reset zoom:
Click button
on the right hand side.
Games Control
Charts Handling
© GfK 2014 | Games Control Manual | 2014 45
Games Control
Charts Handling
Chart Zoom:
1. Same procedure as
page before or
2. With click at
specific platform in
legend.
Reset zoom:
1. See page before
2. Click at specific
platform
© GfK 2014 | Games Control Manual | 2014 46
3.3 Filter
© GfK 2014 | Games Control Manual | 2014 47
Games Control
Filter settings
Filter settings:
• Time from – to
• Product Group
• Genre
• Channel
• Area
Additional selection
options
click
for deeper analysis
possibilities.