+ All Categories
Home > Sales > Gamification Benefits to Rewards/Loyalty Programs

Gamification Benefits to Rewards/Loyalty Programs

Date post: 14-Jul-2015
Category:
Upload: talktalk
View: 920 times
Download: 1 times
Share this document with a friend
Popular Tags:
43
Rewards VIP Club V12-6 - © Techtionary Company Confidential – www.rewardsvipclub.com/ Presentation on: - Rewards/Loyalty Programs Reap Very Real ROI - Rewards Mobile App - 10 Business Benefits to Rewards/Loyalty Programs with Gamification Call 303-594-1694 or email [email protected] to setup a call or meeting.
Transcript
Page 1: Gamification Benefits to Rewards/Loyalty Programs

Rewards VIP Club

V12-6 - © Techtionary Company Confidential – www.rewardsvipclub.com/

Presentation on:

- Rewards/Loyalty Programs Reap Very Real ROI

- Rewards Mobile App

- 10 Business Benefits to Rewards/Loyalty

Programs with Gamification Call 303-594-1694

or email

[email protected]

to setup a call or meeting.

Page 2: Gamification Benefits to Rewards/Loyalty Programs

Rewards VIP Club

V11-19 - © Techtionary Company Confidential – www.rewardsvipclub.com/

Rewards/loyalty programs are

proven, among other things to:

- Rapidly gain and significantly

retain customers,

- Increase faster “comeback”

and total revenues and

- Accelerate customer

engagement.

Page 3: Gamification Benefits to Rewards/Loyalty Programs

Rewards/Loyalty Programs Reap Very Real ROI

Here are the highlights from our real ROI-return on investment benefits:

1 - Pizza Hut has enjoyed 12 times return on ROI from customer engagement.

2 – Pharmaca loyalty program includes 36% of Pharmaca’s customer base, 66% dollar-

volume sales are on the program and 56% of transactions go through it.

3 – Fast casual/delivery chain – 27% increase in new loyalty customers who returned at least

once after initial order.

4 - Extraco Bank raised their customer acquisitions by 700 percent.

5 - CityOne is now IBM’s top sales lead generator..

6 –Toy manufacturer sees 300% increase in revenue.

7 – Magazine – increased readers by 80,000 in four months with 60% increase in revenues and

85% renewals.

8 – Sales Competition – increased participation had long-standing impact afterward not just

during event.

9 – Point your smartphone and app creates an augmented reality experience.

10 – 90 more case studies.

See end of presentation for details on each.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 4: Gamification Benefits to Rewards/Loyalty Programs

Rewards/Loyalty Programs Real Benefits

Here are a few of the many benefits of rewards/loyalty programs:

1 – Drive customers to higher product margins (value propositions)

2 – Drive the new customer experience from mere place to engaged experiential event

3 – Move from “frequency” card (buy one, get one) to customer-focused and competitive-driven

loyalty

4 – Create multiple/omni customer experiences to gain deeper insights into customer …

5 – Change customer behavior toward use of technology

6 – Change corporate alignment from “silo to solo”

7 – Mobilize customer engagement – bricks to clicks and web to mobile

8 – Expand the meaning of channel partners (downline) and suppliers (technology partners)

9 – ROI and analytics mean more than just revenue benefits

10 – Future trends in gamification changes the paradigm

See end of presentation for details on each.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 5: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

Nearly everyone we have spoken with our rewards

app has asked about ROI-return on investment.

Few have not mentioned the fact that “funds are

tight” and the like. The app alone is just a great

tool in building a great rewards/loyalty program.

After extensive research, here are 10 and if you

want 100 more examples of the real ROI benefits:

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 6: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

1 - Pizza Hut has enjoyed 12 times return on ROI

from customer engagement in the past year since it has

used a new solution to target customers through mobile,

social, and in-store - A 38% improvement in Pizza Hut’s

customer retention rate, 9% increase in customer

visit/purchase frequency in just seven months, and up to 6%

extra sales generated every month since the program was

started. Click here for more.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 7: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

2 – Pharmaca loyalty program includes 36% of

Pharmaca’s customer base, 66% dollar-volume

sales on the program and 56% of transactions

go through it. Specifically, Pharmaca has

seen a 50% increase in cross-shopping

(retail, prescription, other departments)

customers, and the per-member spend

has gone up across the board by 15%.

Also notable — a 5.2% increase in prescription

count, and a 9.3% increase in overall sales. Click

here for more.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 8: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

3 – Fast casual/delivery chain – 27%

increase in new loyalty customers who

returned at least once after initial order.

Loyalty customers who order 2+ times was 41%

and ordered 3+ times was 22% compared to

non-loyalty of 12% and 4% - yielding $96.90

added value per loyalty customer per year.

Net ROI is $6,632 per month including cost of

rewards. Click here for more.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 9: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

4 - Extraco Bank raised their customer

acquisitions by 700 percent. Extraco Bank in Texas was

able to use gamification to teach their customers about

certain benefits the bank has to offer. Ironically, they

employed their gamification technique to help ease the pain

of the news that free checking was going to go away for

certain customers. Their rewards game had around 4,250

visitors and was able to convert 14% of visitors into a bonus

banking account from their free checking account. The usual

rate of conversion is less than 2%. Click here for more.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 10: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

© Techtionary Company Confidential – www.rewardsvipclub.com/

5 - CityOne is now IBM’s top sales

lead generator. CityOne now serves as a

sales tool for IBM salespeople. One hour of

gameplay was given to “ambassadors” – the

game is free but games could be customized

for sales representatives based on the needs

of clients. Creating a platform where sales

representatives can cater to client’s pain

points proved to be an incredibly useful

feature of Innov8: City One. Click here for

more.

Page 11: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

© Techtionary Company Confidential – www.rewardsvipclub.com/

6 – Teleflora drives increased sales with a bouquet of social offerings with 102% increase

in referral traffic with 92% conversion. Toy manufacturer sees 300% increase in revenue. Click

here for more.

Page 12: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

© Techtionary Company Confidential – www.rewardsvipclub.com/

7 – Magazine – increased readers by 80,000 in four months with 60% increase in

revenues and 85% re-engagement (subscription). Click here for more on page 14 of slide

show, also note Buffalo Wild Wings case study on page 10 with increased participation of 500%.

Page 13: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

© Techtionary Company Confidential – www.rewardsvipclub.com/

8 – Sales Competition – increased participation had long-

standing impact afterward not just during event. A highly

effective way to provide that nudge is to run a sales contest or

use gamification principles that offer a reward, incentive,

leaderboards, and status updates. Click here for more.

Page 14: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

© Techtionary Company Confidential – www.rewardsvipclub.com/

9 – Point your smartphone at

outdoor posters and billboards and

the app creates an augmented reality

experience, allowing you to order a pizza,

Domino’s is in the process of migrating to a

pure digital environment and has been smart in

its supporting tactics. Domino’s digital

platforms comprise 30% of sales in the U.S.; in

April 2014 it reached the $1 billion milestone in

online sales – Forbes. Click here for more.

10 – 90 more case studies – Click here for

more.

Page 15: Gamification Benefits to Rewards/Loyalty Programs

Rewards Programs Reap

Real Rewards with Very Real ROI

© Techtionary Company Confidential – www.rewardsvipclub.com/

Summary – ROI runs the gamut from “complete certainly” to “hard to measure but it

works.” These examples are just a few of the more than 100 case studies explored

during the research. ROI is both hard (dollars) and soft (happy customers). In

developing a strategy whether via gamification (soft) or cash (hard) there are real

benefits and actually a careful combination of both hard and soft provide even great

rewards that anyone expected. The challenge is making rewards programs both fun

and rewarding.

References:

Gamification 101 – click here for slide show

Page 16: Gamification Benefits to Rewards/Loyalty Programs

Special Case: Starbucks

• There are 5 million Starbucks rewards customers and "we're just getting started," said Adam Brotman, Starbucks'

chief digital officer,

• 5.5 million email opt-ins allow for direct communication with customers and cuts down on coupon printing costs.

• 25 percent of store transactions are prepaid increasing cash flow.

• E-cards via Living Social and Google Offers produce quick sales bursts. Starbucks sold 600,000 e-cards on

Google Offers.

• Starbucks does 2.1 million mobile payment transactions per week. Brotman considers mobile to be the glue of the

entire digital. "With mobile it all comes together and allows us to turbo charge everything across digital," he said.

• As for the returns on investment, Brotman noted that the Web, mobile and social efforts combine to "give us lower

cost of marketing per customer," said Brotman. "We can spend and rely far less on traditional and paid

marketing," he added.

• Meanwhile, the loyalty card programs give Starbucks a lot of data and insights for analytics.

• Mobile payments move lines faster and increase sales velocity.

• A deal with Square also turns out to be a cheaper way to process debit and credit cards over Starbucks' current

processor. "Square gives us savings on credit and debit card processing and it's a real number," said Brotman.

• Click here for complete article.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 17: Gamification Benefits to Rewards/Loyalty Programs

Here are a few

screenshots

from the of the main

screen with user

selectable images.

© TECHTIONARY COMPANY CONFIDENTIAL – WWW.REWARDSVIPCLUB.COM/

Specific Features

and options will be

based on customer

discussions.

Call 303-594-1694

or email

[email protected]

to setup a call or meeting.

Page 18: Gamification Benefits to Rewards/Loyalty Programs

Individual

Scoreboardcan be customized to

suit specific needs.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 19: Gamification Benefits to Rewards/Loyalty Programs

Chat Features- Administrator to User Chat

and

Optional - User-to-User Chat

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 20: Gamification Benefits to Rewards/Loyalty Programs

News Center- Add news with

- Text

- Links

- Video

- Audio

- Pic

- Push to social media

- Push – re-push

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 21: Gamification Benefits to Rewards/Loyalty Programs

Discussion Center- Categories and User

collaboration with

- Text

- Links

- Video

- Audio

- Pic

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 22: Gamification Benefits to Rewards/Loyalty Programs

“Push” Messaging

for Campaigns,

Specials and Alerts

Sponsor can Select Color-

coding for Special Offers

© Techtionary Company Confidential – www.rewardsvipclub.com/

Push messages can be social media,

images, video, audio and URL.

Page 23: Gamification Benefits to Rewards/Loyalty Programs

More on “Push”

© Techtionary Company Confidential – www.rewardsvipclub.com/

Even there are limitations on text in a locked

or unlocked screen additional text can be

included when the user opens the app.

Initial push message will appear on

Locked screen (shown here) or top of

unlocked screen and the user swipes to

see images, more text, URL, audio, etc.

Page 24: Gamification Benefits to Rewards/Loyalty Programs

“Push” Easy as 1-2-3

© Techtionary Company Confidential – www.rewardsvipclub.com/

1 – App administrators can

send “push” messages that

can be images, video,

audio or URL.

2 - Initial push message will

appear on Locked screen

(shown here) or top of

unlocked screen and the

user swipes to see images,

more text, URL, audio, etc.

3 - Then the push

message appears with

all the other push

messages in “color”

along with pics, audio

messages, videos. if

selected.

Page 25: Gamification Benefits to Rewards/Loyalty Programs

Comprehensive

Administrative

System- Add/Delete Users

- Events and Sponsor Pages

- Add/Delete Campaigns

- Reward Administration

- Database Integration

- Other Features

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 26: Gamification Benefits to Rewards/Loyalty Programs

© Techtionary Company Confidential – www.rewardsvipclub.com/

Login & Signup Via

- Email

- Facebook

- Twitter

- Linkedin

Page 27: Gamification Benefits to Rewards/Loyalty Programs

Optional Features

including - Local Weather

- Calendar

- Special Alerts

- Countdown Timers for events

- Custom features as needed

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 28: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

Here are a few of the many benefits of rewards/loyalty programs including

some thoughts on gamification and future trends:

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 29: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

1 – Drive customers to higher product

margins (value propositions) – remix the portfolio by

investing in higher value areas and making decisions on

existing businesses that no longer support our high value

strategy.* In addition, gamification in the form of

crowdsourcing has proven successful in product design,

development and testing of new products and business

strategies.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 30: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

2 – Drive the new customer experience

from mere place to engaged experiential event -

compelling dining experience for our customers,

and superior business revenue results for our

shareholders.* Gamification makes events from

dining to tradeshows far more exciting for all

involved.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 31: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

3 – Move from “frequency” card (buy one, get

one) to customer-focused and competitive-driven loyalty

– from mere players to customer as partners.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 32: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

4 – Create multiple/omni customer experiences

to gain deeper insights into customer behavioral and give

them more insights and deeper knowledge of customer needs

– give more, get more. Gamification is particularly useful in

customer feedback “scoring” for contact center staff

evaluations and company business processes including

omni/cross-channel encounters (print, store, event, social,

etc.)

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 33: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

5 – Change customer behavior toward use of

technology - accelerating use of automation in product

lines and being more aggressive in our use of global

delivery skills and intellectual property across our service

lines.” Gamification via apps demonstrates your business

is more aligned with what the user carries in their hand and

takes to bed.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 34: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

6 – Change corporate alignment from

“silo to solo” from centralized monarchial

management (silo) to individually customized

customer (solo) – from mass movie theatres to

movies on demand (MOD self-service). This

moves the customer engagement from reactive

(playing catch up) to proactive business with the

customer as co-pilot. Gamification takes skills

used in other gaming systems and gets them

involved in your business.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 35: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

7 – Mobilize customer engagement – bricks to

clicks and web to mobile – customers who use the

Walmart app more often frequent Wal-Mart rather

than their competitors’ stores.* Gamification can

be used for instant rewards for both staff and

customers. In addition, gamification can be more

than a competitive experience but a shared

collaborative one with other

players/members/staff. Games should be more

than zero-sum game to “lift all boats” and helping

one helps all approach.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 36: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

8 – Expand the meaning of channel partners

(downline) and suppliers (technology partners)

app features can give suppliers access to add

their content and events – an app within an app.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 37: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

9 – ROI and analytics mean more

than just revenue benefits guiding market

share, presence, perception, product mix

and other factors – not just a one trick

pony and a meal does not mean you have

a conscience for customer health.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 38: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

10 – Future trends in gamification changes the

paradigm of customer engagement farther and faster

than other means – game theory and artificial

intelligence techniques will drive future customer

engagement programs. Simulations of all kinds will

be used internally to motivate staff and customers

alike. Designing of games will evolve as part of

nearly all business operations making the job of the

job more efficient , effectively and certainly more fun.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 39: Gamification Benefits to Rewards/Loyalty Programs

10 Business Benefits to Rewards/Loyalty

Programs with Gamification

Bottom-line - Rewards/Loyalty are engaging deeper and deeper into the process of customer

engagement experience. Today gamification is like the myriad of online/computer games that exist in

many forms. How games change the customer engagement experience is certainly an exciting new

frontier with many known pitfalls, likely new veins of gold and certainly many unknown perils but great

rewards to those who pursue this new approach customer exploration and development.

Sources: IBM, Loyalty360, Wal-Mart, TimeWarner, Knowledge Engineering (business applications of

artificial intelligence) by Thomas B. Cross ebook available.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 40: Gamification Benefits to Rewards/Loyalty Programs

Gamification – Monetization of Business Management 10 Tips in less than 1 Minute

• Gamification is all the rage these days. In order to distill this down to something simple was the task at hand. Here are the briefly

highlights after reviewing more than 100 documents, articles and reports.

• 1 – Gamification is using game theory to manage, mobilize and motivate staff/customer/others blending work and play.

• 2 – Gamification typically consists of a game and UI designer. The game designer sets the goals, rewards (hard dollars and soft

benefits such as recognition, etc.) management, legal and outcome. The UI designer creates the user experience, fun, suspense,

intrigue, storytelling, etc. For example, SAP used a golf game and Cisco used a scavenger hunt.

• 3 – Gamification does not mean just via smartphones.

• 4 – Gamification like sports, board and other game formats each have unique characteristics that tap into the human psyche for

love, respect, honor, recognition, addiction, hunting, gathering and other factors.

• 5 – Gamification can solve also mundane business problems – One UK organization achieved $41 million in hard savings by

innovating its legacy business processes.

• 6 – Gamification is the new means for collaboration and communication (C&C) or unified C&C.

• 7 – Gamification means new business models as game theory no different than the vast array of games like chess or your favorite

board game rises to the C-suite. In other words, future corporate strategy will be gamified.

• 8 – Gamification systems learn new.

• 9 – Gamification is not about monetary rewards. Numerous studies show non-monetary rewards such as peer recognition work even

better.

• 10 – Gamification means no “one size fits all” whether the task at hand or goal or the vast options for rewards leading to suggest like

the myriad of computer/online/mobile games the market is ripe for new solutions.

• NOTE: The complete article can be found on the RewardsVIPClub.com

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 41: Gamification Benefits to Rewards/Loyalty Programs

General Conditions & Social Media

Promotion After discussions with customer, fees will be based on final proposal for different

smartphone platforms such as Apple (iPhone, iPad, Apple Watch), Android, Windows, etc.

Specific features and options will be based on customer discussions.

Estimated delivery is 6-12 or more weeks per smartphone platform based on final

featureset. Customer test versions will be provided.

App feature enhancements, other app development, management and hosting and support

is provided for the first month at no charge and thereafter based on support agreement.

Customer will need to get an Apple Developer account at $99 per year as required for each

unique app and dedicated server depending on the number of users and volume of user

traffic and content postings.

Professional staff gamification and event design/development promotion services will be

provided for one event or first month at no charge and thereafter based on proposal for

professional services.

Social Media promotion to ~17,000 Twitter followers via various Twitter accounts will be

provided at no charge for the first month. In addition, one press release development and

distribution will also be provided at no charge including Google optimization.

Call 303-594-1694 or email [email protected] to setup a call or meeting.

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 42: Gamification Benefits to Rewards/Loyalty Programs

Company

Background

Here are just some of the apps approved

by iTunes Appstore which can be found

under Techtionary on iTunes.

Twitter accounts

@techtionary

@beautyapps

© Techtionary Company Confidential – www.rewardsvipclub.com/

Page 43: Gamification Benefits to Rewards/Loyalty Programs

Rewards VIP Club

© Techtionary Company Confidential – www.rewardsvipclub.com/

Specific Features

and options will be

based on customer

discussions.

Call 303-594-1694

or email

[email protected]

to setup a call or meeting.


Recommended