| Date post: | 12-Apr-2017 |
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Gamification Design Workshop – Module 1
Hosted by International Speaker and Author#1 Gamification Guru as Ranked by UK-based Leaderboarded
Monica Cornetti
www.monicacornetti.com©2013, EntrepreNow!
Copyright 2013, EntrepreNow!
Gamification Design WorkshopModule 1
• What are your measurable business objectives?
• Why are you gamifying this project or process?
• How will Gamification help you to achieve your objectives?
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• Quantify objectives, e.g. to increase market share to 55%, to increase customer satisfaction levels to 95% etc.
• Need to be challenging. Objectives shouldn't be too easy to achieve.
• Need to be attainable. They shouldn't be unrealistic.
• Should be understandable so that they are easy to communicate.
Copyright 2013, EntrepreNow!
Quiz
Criteria• Quantify objectives, e.g. to increase market share to
55%, to increase customer satisfaction levels to 95%
etc.
• Need to be challenging. Objectives shouldn't be too
easy to achieve.
• Need to be attainable. They shouldn't be unrealistic.
• Should be understandable so that they are easy to
communicate.
Business Objectives1. A restaurant chain has the objective of increasing market
share from 20% to 80% within three years.
2. A bowling center has the objective of becoming the
'best' in the field.
3. A retail chain has the objective of increasing sales
revenue by 2% this year.
4. A baseball team has the objective of improving its future
performance.
5. A computer software company has set the target of
reducing consumer complaints from 5% to 4% within the
next twelve months.
On the left are a list of business objectives. Using the criteria listed on the right – which of them do you think meet the definition of a business objective?
Copyright 2013, EntrepreNow!
Is Gamification a Good Idea?
What exactly do we want to achieve from gamifying this process
or this project?
Internal Business Objectives
External Business Objectives
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How to Measure Engagement?
KPI’sKey Performance
Indicators
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SMART Objectives
• Reduce spending by 10% in 2013. • Increase sales by 50% before the end of the year. • Get 50 new clients in the next six months. • Research four new products for release in the next
month. • Increase market share by 20% in the second quarter. • Increase customer satisfaction by 10 points in the
next six months. • Cold call 200 new clients in the next month.
A List of Examples
Remember to list who, what, where, when, and how.
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Required User Actions
What do you need people
to do?
As you start your
Gamification project…
• What are your measurable business objectives?• Why are you gamifying this project or process?• How will Gamification help you achieve your
objectives?
Copyright 2013, EntrepreNow!
Evaluate, Adapt… Don’t Forget the Fun!
Rated as a #1 Gamification GuruInternational Speaker
Connect with Monica
monicacornetti.com
Website: www.monicacornetti.comTwitter: www.twitter.com/monicacornettiLinkedIn: www.linkedin.com/in/monicacornettiFacebook: www.facebook.com/monicacornetti.entreprenowEmail: [email protected]
