Gamification Examples in Channel Partner Sales: 4 Things You Can Start TodayByJessica SanchezDirector of Content Services

https://www.linkedin.com/in/jessicasanchez2

@AllboundJessica

Gamification can work. The key, however, is knowing how and when to apply it across your channel. 

Gamification Examples in Channel Partner Sales: 4 Things You Can Start Today

1. Onboarding Your Channel Reps• Make sure that the products are easy

to understand for new reps and present high value to prospects.

• inspire early momentum to ensure that new channel partners are off to a speedy start.

Gamification Examples in Channel Partner Sales: 4 Things You Can Start Today

2. Introducing & Moving New Products

• It’s hard for your reps to introduce a new product into their bag of tricks.

• Launching a simple leaderboard that rewards reps just for pitching concepts to prospects is a great way to take new products to market.

Gamification Examples in Channel Partner Sales: 4 Things You Can Start Today

3. Encouraging Collaboration• Integrated sales contests that utilize

gamification can connect your channel partners—no matter where they’re located.

• Gamification can promote global bonding by introducing friendly competition into the mix.

Gamification Examples in Channel Partner Sales: 4 Things You Can Start Today

4. Encouraging Reps to Share Best Practices

• Illustrate the idea of “competitive mentorship” across your organization. Have your top performing reps “coach” your channel on best practices—and watch as everyone benefits.

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