Date post: | 21-Oct-2014 |
Category: |
Technology |
View: | 1,847 times |
Download: | 3 times |
PANTEION UNIVERSITYMARKETING AND PUBLIC
RELATIONS LABSOCIAL MEDIA AND
ENTREPRENEURSHIP
By Double
Pair
WHAT’S WHATGamification is the use of game design techniques, game
thinking and game mechanics to enhance non-game
contexts. Typically gamification applies to non-game applications
and processes, in order to encourage people to adopt them, or to
influence how they are used. Gamification works by making
technology more engaging by encouraging users to engage in
desired behaviors,by showing a path to mastery and autonomy,
by helping to solve problems and not being a distraction, and by
taking advantage of humans' psychological predisposition to
engage in gaming. The technique can encourage people to perform
chores that they ordinarily consider boring, such as completing
surveys, shopping, filling out tax forms, or reading web sites.
OK…BUT WHY?
GAMIFICATION…
FEEDBACK
ILUSSION OF
ACHIEVEMENT
IMPRESS THE
CONSUMER
TAKES UP A LOT OF
CONSUMERS TIME IN POSITIVE
WAY
PROGRESS MECHANIC
S•POINTS•LEVELS•LEADERBOARDS•BADGETS•MISSIONS
AVOIDANCE
APPOINTMENTS
FREE LUNCH
GAME DYNAMICS
RESULTS
COMMITMENT AND LOYALTY
COLLECTION OF CUSTOMER PERSONAL DATA.
BIGGER KNOWLEDGE ABOUT COMPANY/ GREAT COVERAGE
INCREASE INCOME
GAMIFICATIONIN FASHION
PART 3
•FASHION GAMES (coco girl, mall world)•REAL BRANDS IN SOCIAL GAMES (retail therapy topshop)•COSTUMER REWARD POLICY
SOCIAL STATUS PRODUCTS
THUMBS UP GAMIFICATION!!!
1AUGMENTATION OF GAMIFICATION PLATFORMS
BIGGER NUMBER OF FASHION SITES WITH GAMING CHARACTERISTICS.
2BETTER QUALITY OF SERVICES
3COMPANIES GETTING MORE
ORGANIZED
COMPANY ACTIONSGAMIFICATION IN FASHION
CREATORS ANASTASIA-MARIE KTENA TINA SELINOPOULOU PETROS DIMITRAKOS MARIOS PSARIANOS EKTORAS AERAKIS
TWITTER HANDLER:@nastazia_91
PROFESSORS:GIORGOS GIANNAKEAS
NEKTARIOS SILIGARDAKHSIWANNHS DOKSARAS
COORDINATOR:LHDA TSENE
HEAD OF LAB:BETTY TSAKARESTOY