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HOW GAMIFICATION WILL MAKE THE WORLD GO OVERPOWERED

Manuel PimentaGamification Designer

SKILLS

DESIGN THINKING

MAGIC CODING CHOPS

GAMIFICATION

2012

2015

Lvl 1

Lvl 2

Lvl 3

Advanced Workshop

Design Thinking

Gamification World Congress

NOT THAT MAGIC GUITAR

PLAYING CHOPS

“It’s a dangerous business, Frodo, going out your door. You step onto the Road, and if you

don’t keep your feet, there’s no knowing where you might be swept off to.”

Bilbo Baggins

the power of games

a path to mastery

5.93 Million Years

Total Amount of Hours Played=

(Kotaku 2012)

The Numbers

1,4 BillionPlay at least 1 hour/day

155 MillionPlay +3 hours/week

> 40 h/w5 Million

(an average work day)

2 out of 5 players are women

> 10 000Average total gameplay hours by young people by the age of 21

Average Gamer

Age35

why?

What’s it all about?

The Power of Games

How Games Make Us Grow

NETWORK

DO THINGS THE HARD WAY

THINK CREATIVELY

CHALLENGE YOURSELF

SEEK NOVELTY

blurred lines

gamification“the smart use of game-like

concepts to improve people’s lives and achieve business

objectives”

Human-Centric Design

Game Mechanics and Design Techniques

Awesome Behavioral Science

How is it done?

560% ROI 503% ROI 875% ROI1st Year 2nd Year 3rd Year

“Football is gamified running.” Roman Rackwitz

Gamification @ Novabase

Ideation

Contact CentersOnboarding

Events

Gamification Design FrameworkA Gamification Design Canvas

Gamification Inspiration Cards

so… how is gamification making the world go friggin’ OP?

As explained by a Murloc!

what does the future hold for gamification?

Gamification Adulthood

“In ways it is a fad – adding points and badges in tacky ways, looking at ‘gamification’ as an easy way to make boring things seem interesting — that is a fad.However, the idea of designing business processes so that those who engage in them find them more intrinsically rewarding – that is a long term trend.”

Jesse Schell

3 billion hours a week

We need 21 billion

MISSION: Change YOUR world, with Gamification

1.Find a really good (engagement) problem2.Ask around and see if others have it too3.Think about your favorite game(s)4.Take what makes it awesome5.Apply it to the problem6.Test and Re-design

Manuel Pimenta@WhiskeyjackMP

GAME ON!