The PENTABuilding Group isone of the leadinggeneral contrac-tors in the west-ern United States,with offices inLas Vegas, Renoand Palm Desert.PENTA can pro-vide services on a ConstructionManager at Risk (CMAR) basis, withpre-construction services (budgeting,

San DiegoOser Communicat ions GroupApr i l 2010

Ken Kettler, Pres-ident and COO ofthe Tulalip GamingO r g a n i z a t i o n —which includes theTulalip Resort Ca-sino, Tulalip Bingoand Quil Ceda CreekCasino complexes—explains his company’s strategies for success.

GN: Tell us about Tulalip Resort Casino.

Jeff Hoopes, Pres-ident of SwinertonInc., reveals whatmakes his companysuccessful.

GN: Tell us aboutSwinerton Builders.

JH: Swinerton Builders, established in1888, provides a range of general con-struction and construction managementservices and is a subsidiary company of

John E. Miller, VicePresident of Free-Axez USA, tells usabout his company.

GN: Tell us aboutFreeAxez and whatyou offer the industry.

JM: FreeAxez is an all-steel, low-profile,quick-connect access flooring system.FreeAxez provides a cost-effective andvery flexible wire management system

Judith Katz,President andCEO of CMIGaming, a Mount Prospect, Ill.-baseddeveloper of award-winning trackingsoftware solutions, talks about the com-pany’s background and what they offerthe gaming industry.

GN: Why did your company decide toenter the gaming industry?

JK: With our background in developing

By Josh Shanahan,Executive V.P., Director,SVT Gaming

Sport View Technolo-gies, also known asSVT Gaming, has beenan industry leader in thegaming, entertainmentand hospitality industries for more than 55years. SVT provides electronic systemsincluding audio-visual, digital signage,surveillance, facility access control, stage

NIGA associatemember JE DunnConstruction hasbeen buildingquality facilitiessince 1924 and is aNative Americangaming construction leader. Their teammembers boast substantial gaming expe-rience with proven performance recordsin new construction, additions and reno-vations for casino, hotel, office buildingsand health care facility projects.

Fort McDowellCasino is yourdestination forreal gaming 24hours a day,seven days aweek. The lateststate-of-the-art slot machines, poker,bingo, keno, five restaurants and loungesand some of the finest entertainers—theFort has it all.

Whether it’s a tournament or a livecash poker game, you can go all in at

By Neil C. Joh-nson, Presidentof InternationalMerchant Services

International Merchant Services Inc.,known as IMS, has been working in creditcard processing, check verification,check guarantee and ATM processingand deployment for nearly two decades.In the late ’80s we were primarily incheck verification, check guarantee andcredit card processing and equipment

The WinStar WorldCasino (Thackerville,Okla.), the fifth-largestcasino in the UnitedStates and operatedby the ChickasawNation, features a24/7 gaming floorthat is a half-milelong, with 519,000 square feet of casinoentertainment. WinStar World Casinooffers more than 5,700 electronic games,76 blackjack and poker tables, off-track

Daniel J. Tucker,Tribal Chairman ofthe Sycuan Band ofthe KumeyaayNation, discusseswhat lies ahead forhis company.

GN: Tell us about the Sycuan Band of the Kumeyaay Nation.

DT: The Sycuan Band of the KumeyaayNation is a federally recognized Native

Perini BuildingCompany is a leadingbuilder of NativeAmerican hospitalityand gaming projects.The company spe-cializes in quality on-time and on-budgetprojects throughoutthe United States and is committed tobuilding strong client relationships.

Major Native American projects builtby Perini are Mohegan Sun Expansion,

Continued on Page 24 Continued on Page 22

Continued on Page 22

Market Timing Key To Tulalip GamingOrganization’sContinued Success

Swinerton Builders Delivers Gaming Success Through Customer-Focused Service

CMI Gaming HelpsCasinos Make The MostOf Their Poker RoomsWith PokerTable IQ

Continued on Page 24

Continued on Page 22 Continued on Page 20 Continued on Page 18

PENTA Building GroupBrings Experience,Efficiency To Every New Project

SVT Gaming A Long-TimeLeader In Gaming,Entertainment AndHospitality Industries

JE Dunn Specializes In Swift, Quality Expert BuildingConstruction

Continued on Page 20

Continued on Page 18

Continued on Page 24

Continued on Page 20

International MerchantServices Focuses On Ease-Of-Use AndSimplicity For Customers

Innovation & Performance:Optec Displays Builds 112-Foot Ad For WinStar World Casino

Sycuan Band Of The Kumeyaay Nation Works To Benefit Community

Perini Builds Success On Quality ConstructionAnd Strong ClientRelationships

Continued on Page 20

Fort McDowell Sets Standard For Casino Entertainment In Southwest

FreeAxez: The WireManagement SolutionProviding PerformanceAnd Flexibility

Spa Resort CasinoPalm Springs, Calif.

Gaming NewsApr i l 20104

Poker Room ManagementSolution From CMI GamingLeads To Bottom-Line Success

Continued on Page 16

Lee M. OserCEO and Editor-in-Chief

Steve CoxSenior Associate Publisher

Kim ForresterMichael HarrisDeb McQueen

Lyle SappKate Seymour

Associate Publishers

JoEllen LowrySenior Associate Editor

Justyn DillinghamAssociate Editor

Valerie WilsonArt Director

Yasmine BrownGraphic Designer

Paul HarrisBill Morris

Account Managers

Lorrie BaumannBusiness Affairs Manager

Enrico CecchiEuropean Sales

Gaming News is published byOser Communications Group ©2010.

All rights reserved. Executive and editorial offices at:

1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300

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A First Look PUBLICATION NOTAFFILIATED WITH ANY OTHER ORGANIZATION

on luck alone. As a result, casino man-agers need to turn such good fortune intoa healthy bottom-line.

Certainly Mitch Bintliff, formerpoker manager at 4 Bears Casino &Lodge, New Town, N.D., realized thatsimply opening a poker room was notenough. The casino needed to find a wayto effectively manage its poker operation.

Challenge No. 1? Finding an afford-able software system that offered all ofthe high-end management functionalitythat the casino needed. Enter PokerTable

Flip on the TV and you’ll see poker tour-naments on ESPN, Fox Sports, the TravelChannel, Bravo and the Game ShowNetwork. Poker, in fact, has become apopular recreational pursuit, with about11 percent of Americans reporting thatthey enjoy playing Omaha Hi-Lo Split,Texas Hold ‘Em, Five Card Draw―orone of the game’s many other variations.

The surge in poker popularity in recentyears is good news for casino owners. Somemight even call it a stroke of good luck.

But successful businesses don’t rely

IQ, an easy-to-use, customizable, stand-alone poker room management systemfrom CMI Gaming, a Mount Prospect,Ill.-based technology developer withmore than 20 years of experience devel-oping advanced management solutions.

“The CMI Gaming System is allow-ing us to reward our players in ways thatwe couldn’t afford to do previously. Weare able to market to our players and uti-lize the system to set thresholds for elite

Continued on Page 20

Innovative Technology/BellisTechnology Deliver Bill And CoinAcceptors At Affordable RatesCathy Doucette, Vice President of Sales atBellis Technology, discusses their objec-tives, plans, products and promotions.

GN: Tell our readers about your company.

CD: Innovative Technology, a manufac-turer of high-performance bill acceptors,was established in 1992 by David Bellis,MBE. Innovative is based in Oldham,

England, with offices and manufactur-ing facilities worldwide. BellisTechnology is the U.S.-based sales andservice operation of Innovative. Webelieve in delivering superior productsat a competitive price with customerservice backing that is second-to-none.

GN: What was the most significant eventor series of events affecting your company

in the past year?

CD: The most significant event affectingour company in 2009 was the re-launchof Bellis here in the United States. Weopened our technical hub in Chicago in1999 to service customers in the tele-phone card business using a dispensingcard product that we manufactured. Weare the largest manufacturer of bill accep-tors in Europe; we now seek to have thesame strong market presence here. So,last year, we opened regional officesacross the country and began workingwith our national sales team. We’ve made

Gaming NewsApr i l 20108

Multimedia Games’ TournEventTakes Slot Tournaments To The Next Level Multimedia Games’ revolutionaryTournEvent™ slot tournament system,the easiest-to-use-system of its kind inthe market today, provides a number ofquantifiable benefits for slot floor man-agers and is changing the way casinooperators utilize slot tournaments tomaximize their promotional programs.

TournEvent is the first server-basedgaming system that clearly demonstratessignificant operational enhancements for

slot managers while simultaneously pro-viding the tournament player with a higher level of entertainment. It allows aslot floor manager to create a slot tourna-ment at the push of a button without theneed to conduct time-consuming chipchanges or machine moves.

Once the floor manager triggers atournament through the use ofTournEvent’s control center, theexcitement begins. The system puts

dynamic overhead signs into action,displaying real-time leader boards andcountdown clocks as well as tourna-ment results at the conclusion of play.In addition, using a camera embeddedin the game cabinet—MultimediaGames’ newest addition toTournEvent—the system can also dis-play live streaming video of tourna-ment winners on the overhead display.

The tournament experience isheightened through a wide variety ofother visual and audio effects.Multimedia Games’ cabinets feature thelatest in sound technology and the dualLCD screens also display leader boardinformation, countdown clocks duringplay and celebratory graphical elements

at the conclusion of the tournament.The secret to TournEvent’s success

is its robust back office system thatprovides floor managers with a host offeatures and benefits: automatedenrollment quickly gets players in theaction; real-time tracking allows con-stant event monitoring; and a push-of-a-button operation enables efficient useof slot floor space. All of these featuresare housed in a self-contained, easy-to-use control center conveniently locatedat the end of the slot bank.

With all of TournEvent’s features,it is clearly the future for slot tour-nament management.

For more information, visitwww.multimediagames.com.

OnStage Casinos will prove to be one ofthe hottest and most sought-afterresources for talent buyers in the Casinomarket. It may sound like a stout state-ment, but it will live up to the hype.Here’s why:

OnStage Media Group’s publica-tions are all in ad format. Unlike a listingdirectory, it gives entertainers a greaterarea to paint a picture. What’s more, it is

a publication filled with nothing butentertainment; no articles, no editorials.It is a super-saturated source for enter-tainment. OnStage Media Group hassuccessfully produced these types ofbooking guides in other entertainmentmarkets for more than six years! Theyknow it works. They have seen first-hand how effective this tool is for bothproducers and buyers. There is no

wading through magazines to find infor-mation for a certain act and no blind callsto ambiguous contacts in a listing. It issimply visual entertainment.

Here’s another reason: It is being dis-tributed to more than 25,000 decisionmakers and talent buyers, including theCEOs of more than 900 casinos world-wide that operate showrooms andlounges. Three of these avenues for distri-bution include The NIGA 2010, theSouthern Gaming Summit in May of2010 and the G2E Asia 2010. These tradeshows and conventions combined withthe direct mailing to more than 5,000 inthe gaming industry contribute to themassive number in distribution. This pub-lication is going to be seen everywhere!

Lastly, it is going to be a resource

with a life span that will live past thetrade show floor. OnStage Casinos willsoon also feature an online edition with aquarterly e-zine. The online edition hasfar more offerings than the print edition.It features Flip Page technology, crossreferencing, entertainment type cate-gories, search features, bio and photopages for each entertainer, a promotionalvideo media gallery showcase, live e-mail and Web links taking you directlyto the entertainer or booking agent’s Webpresence. Best of all, more entertainmentwill be added each month, so if you can’tfind what you’re looking for this month,check back! For more information, call 817-562-4954, e-mail casinos@onstagemedia group.com, or visitwww.onstagecasinos.com.

‘OnStage Casinos’: A Tool For Producers And Buyers,Featuring Visual EntertainmentWithout The Fluff

Gaming NewsApr i l 201010

Be Environmentally Minded:Pechanga Is Working TodayFor A ‘Greener’ TomorrowCourtesy of Pechanga

Pechanga has always been mindful of ourenvironment. As good citizens, we allwant to do our part to protect our fragileenvironment. Clean air and clean waterare important to us. Many businesses arecommitted to reducing pollution and contamination of our resources throughthe recycling of used materials, safe handling of hazardous wastes and appli-cation of best management practices.

Pechanga has taken a more aggressive approach to preserving ourresources. Pechanga invested in an alternative energy creation system:Pechanga’s Cogeneration (CoGen) plant,

which relies on a turbine that generateselectricity using natural gas, a cleansource of power. It runs continuously,producing power 24 hours a day, sevendays a week. And unlike traditional energycreation systems, the CoGen plant pro-duces energy more efficiently. Instead ofreleasing the heat created as a naturalbyproduct of the process into the envi-ronment, the CoGen system recycles thatheat and uses it to power PechangaResort and Casino’s kitchens, domestichot water heating, comfort heating andair conditioning.

The CoGen system has the capacityto produce up to four megawatts ofpower. When the turbine is operating

with PRC’s standby generators,Pechanga can essentially operate inisland mode, which means we can pro-duce 100 percent of the power to meetthe resort’s needs during the eveningsand all day during the winter months.The system also allows Pechanga toreduce its emissions output—a signifi-cant environmental benefit that is sofar unrivaled in the community.

The Pechanga Resort and Casinohas established a dedicated group ofteam members called the “GreenTeam.” Since the summer of 2008, theteam has undertaken several responsi-bilities to identify waste management,pollution prevention and conservationmeasures to be taken at Pechanga. Theteam has installed recycling containersacross the property and ensures largecardboard bins, plastic and other itemsare recycled. The team develops alter-natives to minimize waste or redirectoperating processes that result in

economic and environmental savings.Pechanga also has an Ambient AirQuality Monitoring Station(PAAQMS). The PAAQMS collectsdata for ozone (O3), nitrogen oxides(NOx), particulate matter less than 2.5micrometers in diameter (PM 2.5) andmeteorological data. The PAAQMSprovides data used to help determinethe quality of air on a daily and hourlybasis for the tribe. This data is alsoused to provide the U.S.Environmental Protection Agency withevidence that the quality of air atPechanga does not exceed nationalstandards set for criteria pollutants,such as ozone, nitrogen oxides andparticulate matter.

Creating a healthier, safer and envi-ronmentally conscious work environ-ment is a way of life at Pechanga, for ourtribal members, our guests and our teammembers. Pechanga is working today fora greener tomorrow.

Indian Country InteriorSolutions Offers ProfessionalismAnd Style On Every ProjectCourtesy of ICIS Inc.

ICIS Inc. (dba Indian Country InteriorSolutions) is a Native American-owned,women-owned company that does morethan just sell furniture.

As the name implies, we offer interior solutions to projects, whether itbe a casino, hotel, administration build-ing, school, library or hospital. Thisincludes design, product specificationand procurement, as well as project

management. We do it all, and we do itwith style and professionalism.

Our experienced staff cares abouteach and every project, making sure it iscompleted on schedule and within budget.Janie Millican, President of ICIS Inc., hasbeen in the business for more than 20 yearsand is involved in every aspect of the com-pany. She is a member of the MuscogeeCreek Nation and divides her timebetween Oregon and Oklahoma. Havingbeen President of the Oregon NativeAmerican Chamber of Commerce for the

last 10 years, she recently stepped down todevote more time to her business and tobecome more involved in Indian Country.Millican represents a blend of hard work, determination and professional-ism—qualities that are reflected in everyproject ICIS Inc. has managed.

For more information, write to IndianCountry Interior Solutions at 4107 S.E.International Way, Suite 705, Milwaukie,OR, 97222, call 503-212-2690, fax 503-212-2009, check out their Web site atwww.icis.us.com or stop by booth 623.

Gaming NewsApr i l 201014

Continued on Page 22

Profitable Golf Facilities,Native North AmericansAnd The EnvironmentNative North Americans have always hada deep respect for Mother Earth and anunderstanding of how to use her giftswisely. Today that philosophy is called“sustainable environmentalism.” Themost common definition is: “Meeting theneeds of the present without compromis-ing the ability of future generations tomeet their own needs.”

The very best environmental golfcourses are specifically planned, builtand maintained to be sustainable. Thisrequires a detailed study of the possiblegolf course site to understand and docu-ment all of its resources and its microcli-mate, and only then can the golf coursebe planned to protect the most sensitiveareas, avoid areas of high value and min-imally impact all other areas.

Once a routing plan is developed

that represents the best compromise ofthese considerations, then comes the testing of soil and water quality to selectthe best adapted grasses and landscapes,the best root zone modification materialsand the best technology to save labor,energy, water and maintenance.Intelligently applying this concept to golfcourses can make them not only healthierenvironments that use less water, fertilizer, pesticides and fossil fuels, but can also make them more profitableand entertaining.

Many golf courses, especiallyolder ones, were designed and builtwithout this attention to the environ-ment or without the benefit of newtechnology. Sometimes these coursescan be easily retrofitted, while othercourses may require some reconstruction.

Hurdzan/ Fry takes the same deliberateapproach to studying and developingimprovement plans as it does for newones, just as it did for the MarriottCorporations’ golf course atCamelback in Scottsdale.

No golf course design firm is betterequipped to apply this method thanHurdzan/Fry Environmental Golf CourseDesign. The company’s staff was educatedin ecotoxicological, environmental andturfgrass studies, to include two Ph.D.sand several Master’s degrees, as well ashaving designed more than 350 golfcourses over a 50-year span. “We mod-estly claim to be the environmental lead-ers in golf and we can back up ourclaims,” the company stated.

Looking at the bigger picture, per-haps the most overlooked and under-utilized profit center in golf is the golflearning center or golf academy. Golf is ahealthful, outdoor, family-oriented, non-discriminating game that can also opendoors to opportunity. Golf is a great prod-uct, but it can be hard to sell because it isnot easy to learn, golf courses can be

intimidating to beginners and peoplefalsely believe it must be expensive.None of those things about golf have tobe true if one has access to a proper golflearning center.

A learning center is not just a driv-ing range and practice green, but ratherit includes an instructional classroomwith video equipment, golf learningaids, a professionally developed andadministered teaching curriculum, ashort game center and even practiceholes where beginners can learn theetiquette, rules, customs and expecta-tions for playing on a course. This islike a “bunny slope” for golf. Guestsoften visit a golf academy for a three-to five-day school that is a half-day forgolf and a half-day for other funthings, like gaming. Having lessons forschool children or senior citizens canbe scheduled, as well as friendly community competitions.

“We at Hurdzan/Fry EnvironmentalGolf Design hope you enjoy the show

Continued on Page 24

CPI Card Group Welcomes Jay FullerCPI Card Group (CPI), a global leader infinancial and commercial card produc-tion and services, announced that JayFuller has joined the company as VicePresident of Operations. In his new posi-tion, Jay will have direct responsibility

for all the manufacturing and personal-ization operations in the United Statesand will also work closely with the oper-ations teams in the international CPIfacilities located in Canada and theUnited Kingdom.

“Our vision for this business isone of continuous improvement insafety, quality, turnaround times, prod-uct and service development, and ourcost position. We have terrificstrengths and unique capabilitiesacross our production system, and wemust fully utilize these strengths andleverage best practices for the benefitof our customers,” said SteveMontross, President and CEO of CPI

Card Group. “Jay will play a key rolein driving this culture and accompanyingcritical initiatives. We are very excitedabout Jay joining us.”

Jay comes to CPI with an accom-plished, diversified background inmanufacturing, engineering and opera-tions, including high volume as well ascustom manufacturing. In his most

Gaming NewsApr i l 201016

enormous progress in the past year—particularly satisfying for us consideringthe market conditions. We are in slow-but-steady growth mode.

GN: What was the most significant eventto affect your customers?

CD: The economy has presented hugechallenges for the entire industry. We’vetried to bring some relief to the customerwith our durable, reliable line of billacceptors. We now have state-of-the-art

manufacturing facilities in Brazil andChina. So we’ve actually been able tolower costs, despite increased transporta-tion expenses. We’ve elected to pass oursavings on to the customer. The entireindustry, from manufacturer to distribu-tor to operator, can really use a break intoday’s market.

GN: Tell our readers about your objec-tives, plans, products and promotions?

CD: We hope to bring the internation-al recognition of our product line andour solid worldwide reputation to our

Bellis Technology (Con’t. from p. 4) subsidiary, Bellis Technology, here inthe United States. We have several newproducts to premiere in the UnitedStates, including the SMART Hopper[a true multi-coin hopper capable ofdispensing 12 coins per second from upto 11 different denominations] and theSMART Payout, a note dispense add-on unit capable of paying out up to 80different denominations including bar-codes and tickets. These new productare poised to revolutionize the industryand are definitely worth checking out!

GN: How do you see the next year in

terms of the economy, sales, technologyand product evolution?

CD: In terms of the economy, make nomistake, we’re not in the clear yet. Weare seeing some contraction in the busi-ness, some consolidation, but ultimate-ly this will make the industry leanerand stronger. Innovation in technologyand product development will be para-mount in order to drive future sales.Affordability is more important thanever, and that’s where we really shineas a company, along with our superiorcustomer service.

Société Des Bingos Du QuébecIntroduces State-Of-The-ArtLinked Bingo Mundo SystemThe Société des bingos du Québec, a sub-sidiary of Loto-Quebec, has become aworld leader in linked bingo systems.The société is not only an innovator, butan operator conducting Bingo Mundogames in more than 100 halls in theprovince of Quebec in Canada. This dou-ble duty experience has resulted in 10

years of success! More than $178 million dollars in prizes have beenawarded to happy players and morethan $100 million dollars to participat-ing non-profit organizations.

The Bingo Mundo Team can help tosimplify your business operations, reduceyour expenses and maximize your

earnings by saving both time and money. The Bingo Mundo Linked Bingo

System, for both paper and electronics,was launched worldwide in November2008 at the G2E convention. It hasalready been called the most flexible,reliable and secure real-time bingo pro-gram now available. Software that allowsgames to be conducted simultaneouslywithin a single hall or within many hallswith no geographical limitations.Combine this with options to increaseprogressive jackpots. The result: largerprizes, greater publicity, increased atten-dance and bottom line profitability.

Bingo Mundo has been designed tobe played anywhere in the world. Yourchoice of 75- or 90-ball games, freegames, odd/even games and much more.

Bingo Mundo offers totally-integratedbingo back office services including:accounting, bingo paper inventory man-agement, financial reporting, bankingand electronic funds transfer (EFT).

The Bingo Mundo broadcasts in thehalls offer a professional interface. Itallows hall management to offer videosduring bingo broadcasts, run ads beforeand after bingo games and integrate newimages and videos into each broadcast.

Pivot3 Announces PartnershipWith Lamar AssociatesPivot3 Inc, the market leader in High-Definition StorageTM, announced an

alliance with Lamar Associates, aWashington, D.C.-based security consulting

firm, to identify, pursue and secure Indiangaming video surveillance storage opportu-nities in the United States.

This announcement comes on the heelsof a number of successful Indian gamingwins for Pivot3, including the ChumashCasino in Santa Ynez, Calif., and the Creek

(Muscogee) Tribe in Oklahoma.Pivot3 is the fastest-growing surveil-

lance storage company, with its award-winning products widely deployed in the gaming, homeland security, public safety,education and transportation markets. To learn more, visit www.pivot3.com.

Gaming NewsApr i l 201018

and performance lighting/audio systems,content creation and distribution sys-tems, in-suite hotel systems, as well ason-site technical and managed services.

Our Management and TechnicalServices Teams have been conditionedover five decades with service experi-ence in pari-mutuel, class II and classIII gaming facilities to provide on-demand, critical client response in a24/7/365 environment. Our systems arecommissioned on-time, under high-demand circumstances with short leadtimes by our robust, highly trained anddedicated teams.

Our latest projects include TheRiver’s Casino, Penn., Red LakeCasino, Wis., and we are currently

working on Sugarhouse Casino, Penn.,and Isleta (Hard Rock) Casino, N.M.SVT has completed hundreds of proj-ects in just about every state withinthe continental United States. Eachproject includes state-of-the-art videoprocessing and distribution systems,interactive touch screen way-findingand digital signage, centralized con-trol to include aggregation of audioand video signals as well as zonedlighting and HVAC.

SVT Gaming is strategically alignedwith industry-leading manufacturersincluding Symon Communications,YESCO, NICE, D3, Pivot 3, Magenta,InfoValue, Panasonic and NEC, just toname a few. In addition to manufacturers,SVT has long-term relationships withwell recognized gaming industry service

Sport View Technologies (Con’t. from p. 1) providers such as ALTEL Systems, Shen-Milsom-Wilke, Specialized Productionsand many others.

During the 2010 NIGA exhibition,you will find a showcase of products inour booth 1651 to include SymonCommunications Telepresence Kiosk,NICE Systems Table GamesManagement (TGM) solution, Magentavideo transport systems, D3’s 10MMLED Video wall and NEC’s new thinbezel LCD line. SVT’s team of skilled,highly trained and industry-focused rep-resentatives will be on hand to answerquestions and discuss how our solutionscan bring life to your gaming floor andentertainment into your hotel rooms,secure your investment and mitigate risk.

For more information, stop bybooth 1651.

American Tribe. We provide essentialgovernment services to our members, aswell as the broader community. Wehave operated the well-known SycuanCasino for over 25 years, and havediversified our business interests toinclude Sycuan Resort, the historic USGrant Hotel, Marina Gateway develop-ment, and others. The Tribe’s primarymission is to protect Sycuan’s sover-eignty and preserve the well-being ofour people, while having a positiveimpact on the broader community.

GN: What would you say makes theSycuan Band unique?

DT: Sycuan, especially our casino, isvery unique due to the importance weplace on customer satisfaction andemployee morale. Right from thebeginning, our Tribal Elders demandedour staff to focus on customer service.Give people what they want withoutthem asking for it with a smile on yourface and you have a customer for life!We have the best customers andemployees any business could ask for!We strive to always look for new andinnovative ways to go beyond traditional offerings and programs.

GN: What was the most significant eventor series of events affecting the SycuanBand in the past year?

Sycuan (Con’t. from p. 1) DT: 2009 was a year of adjustment for ourtribe and affiliated business entities as weweathered the global recession. Throughclear direction by the Tribal Council andsound management by our professionalstaff, we trimmed non-essential servicesand focused more on employee training,thereby reducing to the lowest possiblelevel layoffs at our businesses. This efforthas positioned us well for 2010.

GN: What do you anticipate to be yourgreatest challenge in the year ahead?

DT: The greatest challenge we face in2010 would have to be the continued readjustment due to the economic down-turn. Over 3,000 employees between our

tribal government operations, casino,resort and other properties, and theirextended families depend on the TribalCouncil to make wise and effective decisions. As we come out of this reces-sion, we look to continue putting our customers and employees first.

For more information, visit www.sycuan.com or stop by booths 530 and 532.

Gaming NewsApr i l 201020

scheduling, constructability review, etc.)commencing early in the design phase, orunder a traditional general contractorarrangement or on a design-build basis.

The success and experience of PENTAspans a wide variety of market segments,including hotel, casino and timeshareresorts, tribal gaming and other tribal proj-ects, convention and meeting facilities,restaurants, retail, education, office

buildings, public building projects, tenantimprovements and parking structures.

PENTA has completed more than300 projects, totaling more than $2.5 bil-lion since its inception 10 years ago, withthe vast majority being hotel, resort andgaming projects. PENTA has extensiveexperience in Indian country and is cur-rently building an expansion to theThunder Valley Casino near Sacramento,Calif. Other notable projects includeAliante Station Casino and Hotel in Las

PENTA Building Group (Con’t. from p. 1) Vegas, and Spa Resort Casino in PalmSprings, Calif. Last April, PENTA com-pleted The Show, a new headliner room,at the Agua Caliente Casino in RanchoMirage, Calif.

In addition to doing new, multimil-lion dollar large “ground up” commercialprojects, PENTA’s team has extensiveexperience and capabilities in remodels,renovations and tenant improvementbuild-outs, as well as expansions to exist-ing facilities. A significant, continuous

portion of their backlog consists of thesetypes of projects.

In 10 years of business, PENTA hasnever delivered a project late or overbudget. PENTA is privately held and pos-sesses an impressive financial statement,bonding capacity and a commendablesafety record. For more informationabout The PENTA Building Group, visitwww.pentabldggroup.com or stop bybooth 526. PENTA looks forward tobuilding your next project!

Fort McDowell Casino’s comfortable,non-smoking card room. The Fort has thebest blackjack, plus they offer Pai Gow,Perfect Charlie, Let it Ride and more.

The Fort is also proud to house anaward-winning, 1,200-seat, state-of-the-art Bingo Hall. With games seven days aweek, you can win up to $25,000 atmatinee sessions and up to $50,000 inthe evening. Play the game in smoke-free comfort and enjoy free beverages aswell as table-side food service.

Want to play a fun, easy and lucrativegame? Try Keno. Their live Keno gamesfeatures payouts of up to $100,000. Theyoffer 23 different games of Keno, includ-ing “Speed Keno” for those who like afast-paced game. For more information,come visit their Keno Lounge and theirfriendly staff will assist you. Your luckynumbers could be next.

The Fort’s five restaurants offer anamazing variety of dining opportunities,from quick snacks to full-course diningexcellence. A New York Deli provides agenuine deli experience right in the heart

Fort McDowell Casino (Con’t. from p. 1) of the desert. Cottonwood Café isdesigned for casual dining in a peacefuland comfortable environment. SilverPlatter offers a more casual menu withyour favorite burgers, shakes and sand-wiches. The Red Rock Buffet is bestknown for all-you-can-eat crab legsFriday, Saturday and Sunday and is just afew steps from all the action in the casino. Also, be sure and try the newNoodles Sushiya, serving Chinese,Vietnamese, Thai and Japanese noodlesoups. It also features a great sushi bar.

Cash in on that bright future by

receiving $10 in Crown Credits for slotplay just for joining Fort McDowell’sFortune Club.

Fort McDowell Casino has become andwill continue to be legendary for settingthe standard for excellence in gaming,dining and entertainment in The Valley ofthe Sun and the desert Southwest. Thenew theme for Fort McDowell Casinowill be Come Home to Fort McDowellCasino. Currently the new campaign willroll out in mid-February.

For more information, call 800-THE-FORT or visit fortmcdowellcasino.com.

Conn.; Morongo Casino, Resort and Spa,Calif.; MGM Grand at Foxwoods, Conn.;Pala Casino Resort and Spa, Calif.; SanManuel Indian Bingo and Casino, Calif.;Seminole Hard Rock Hotel and Casino inTampa and Hollywood, Fla.; PechangaResort and Casino, Calif.; and ThunderValley Casino, Calif. Professional servicesinclude construction management, general contracting, pre-construction,

post-construction and design/build. In addition to Perini’s construction

expertise, attributes that have led to thecompany’s success are based onPerini’s philosophy of “BuildingRelationships on Trust.” Perini derivesmore than 75 percent of its businessfrom repeat clients.

As a leader in the constructionindustry, Perini is also at the forefrontof implementing diversity initiatives tohelp foster economic opportunities for

Perini Building Company (Con’t. from p. 1) minority, women and disadvantaged-owned businesses on its projects.Perini has one of the largest diversitydevelopment departments in the con-struction industry.

Perini partners with tribal nations toensure environmental preservation of theland and natural habitat. The companycurrently ranks among the nation’slargest green contractors. Experienceincludes the recently completedCityCenter, the largest LEED-certified

development in the country. As the gen-eral contractor for CityCenter, Perini’simpact on earning LEED credits was sub-stantial. Perini worked closely with theproject owner, MGM MIRAGE, thedesign team, vendors and 250 subcon-tractors to reach the owner’s goal ofbuilding one of the world’s largest sus-tainable environmental projects.

Please stop by their NIGA booth,1827. For more information on PeriniBuilding Company, visit tutorperini.com.

betting and a 2,500-seat Global EventsCenter for conference and conventionactivities. Directly connected to the casino is a 12-story hotel that includes395 rooms and luxury suites, threerestaurants, banquet meeting space (seat-ing up to 200 guests) and the Spa Habitat.

To help promote the casino andhotel as a destination with gamingentertainment and fine dining, a 112-foot pylon with Optec Displays digitalLED signage was placed in front of thecasino which faces Interstate 35, nearthe Texas/Oklahoma border. The pylonsigns can be seen from both sides ofthe Interstate, presenting an ongoing

series of hotel and casino video pro-motions to inform passing vehiculartraffic about the hotel’s entertainmentand gaming amenities.

The pylon was designed by theChickasaw Nation and fabricated byDalmarc Signs (Oklahoma City,Okla.), who was also the general con-tractor for assembling the final pylonstructure and installing the OptecDisplays LED signage.

Three full-color, 20 mm pitch, LEDvideo displays were used on each pylonside. Each sign set included one largeLED screen (20 feet tall and 35 feet long)and two smaller same-size LED screens(13 feet tall and 26 feet long). The OptecLED signs are visible both day and night,

Optec Displays (Con’t. from p. 1) and can be seen by passing drivers fromat least a half-mile from the hotel/casino.With the pylons in place, the LED signsare building a continual awareness of theWinStar’s gaming, dining and entertain-ment offerings to help hotel guests learnabout the amenities available to themduring their stay.

About Optec Displays

Optec Displays is one of the leading LEDdisplay manufacturers in the world. Formore than 20 years, Optec has been engi-neering and manufacturing a wide range

of super-bright, high-performance LEDdisplays for various applications. Fromtheir premier high-brightness Hybridline, featuring individually detachablepixels, to their energy-efficient Infinitysolid-state display system, OptecDisplays continues to lead the industry ininnovation, value and performance.

For more information, write toOptec Displays Inc., 716 Nogales St.,City of Industry, CA 91748, call 800-876-1668, e-mail lsnover@optecdisplays.com, visit www.optec.com orstop by booth 522.

players as well as utilize the system totrack hours for poker tournamententries,” Bintliff said. “Best of all, thesystem does things that we have not seenin other systems at twice the price.”

The system is easy for players andmanagers to use. To start, players simplyswipe their club card and choose thegame they want to play on the easy-to-navigate touch screen kiosk. They areinstantly moved to a live game list―andimmediately notified when a spotbecomes available. Players also use thetouch screen kiosk to check rewardspoints and receive comps.

At the same time, casino managersuse the system to cost-effectively manageplayer waiting lists, seating, player pro-motions and player comps and rewards.Because the system is so easy touse―and can be customized to meet theunique needs of individual poker

rooms―casinos start realizing resultsright out of the box.

“So, instead of just opening up morepoker rooms, casinos can truly takeadvantage of this surge in popularity byoperating poker rooms that are marketedto players effectively and that run cost-efficiently. In the final analysis, casinoowners will realize that, while luck mightplay a part, the true key to a successful,profitable poker room is good manage-ment. Fortunately, we make it easy forsmall- and mid-sized casinos to affordand implement the sophisticated technol-ogy that can save time and money whileincreasing revenues,” said Judith Katz,CEO of CMI Gaming.

For more information about CMIGaming, go to www.cmigaming.com,call 877-433-0264, send an e-mail tojudith@cmigaming.com or stop bybooth 1249 at the National IndianGaming Association Tradeshow and Convention.

CMI Gaming (Con’t. from p. 4)

Gaming NewsApr i l 201022

KK: Actually, there are three properties:Tulalip Resort Casino & Spa, Quil CedaCreek Casino and Tulalip Bingo. All areowned and operated by the Tulalip Tribes,located on I-5 about 30 miles north ofSeattle and 90 miles south of VancouverB.C. The resort is a four-diamond propertyof 370 rooms and over 200,000 squarefeet of gaming. In addition, Tulalip hasdeveloped part of a master plan, includingan outlet shopping center and a merchantcenter with major retail stores.

GN: Has Tulalip continued to enjoy growtheven in the current down economy?

KK: Tulalip has sustained positive financialsuccess even in the face of the current reces-sion. Much of that success can be attributed

to the Tulalip Tribes commitment to carefulexpansion of master plan elements andaggressive marketing. The opening of theresort in August 2008, with its 30,000square feet of meeting facilities and expand-ed restaurants, was a major step forward.

GN: What are some of the design factorsthat make Tulalip Resort Casino unique?

KK: The blending of native cultural elements through nearly two million dollars’ worth of Tulalip art with a con-temporary architectural style gives the property a unique personality that guestsexperience, remember and recommend.

GN: Define your marketing strategy thathas sustained Tulalip’s substantial growth.

KK: Our marketing strategy is based

Tulalip Gaming Organization (Con’t. from p. 1) upon a creative position of emphasizingthe combined differences of TulalipCasino and Tulalip Resort and backingup the promise of exceptional service,resort amenities and a casino RewardsClub that gives players the most cash-back of any casino in our area. It com-bines the major elements of gaming funwith the luxury of a four-diamond resortand spa to project an image of TheNorthwest’s Finest Resort Casino.

GN: What is your outlook for theremainder of 2010 and into 2011?

KK: I believe the hospitality and gamingmarket segments will continue a slowrecovery this year, with more positivegrowth in 2011. While the rest of theindustry slowly recovers, Tulalip shouldcontinue to enjoy successful financial

Swinerton Incorporated. SwinertonBuilders is currently one of the top fivelargest gaming and hospitality builders inthe United States.

GN: So how did Swinerton Builders get involved in the Native Americangaming industry?

JH: That is a fun story to share. Back inthe late ’80s, we began working with theRumsey Band of Wintun Indians, locatedin Brooks, California, on their CacheCreek Indian Bingo facility, which was avery small facility at the time. Webecame a trusted adviser to the tribe andbuilt a small gaming facility into a largegaming facility. We completed the over$200-million Cache Creek CasinoResort, an absolutely spectacular resortfacility complete with a championship18-hole golf course.

From this initial gaming enterprise, wewere able to move forward and providedmanagement services for theMashantucket Pequot Tribal Nation at

Foxwood Resort Casino.

We have recently completed or are cur-rently under construction on the SanPasqual Valley View Casino, the PalaCasino, the Dry Creek Band of PomoIndians, Riverock Casino, JacksonRancheria and the Concow MaiduFeather Falls Casino. Plus, there are sev-eral more similar projects throughout theWestern United States.

GN: To what do you attribute your com-pany’s continued success in the NativeAmerican gaming market?

JH: Our success can be attributed to ourdedication and commitment to ourclients, with a prime example being theCache Creek project.

Our estimating services and cost-controlmeasures are matched by no one and weprovide credible estimates in a timelymanner that hold up throughout the lifeof the project. We maintain a verydetailed cost-control and reporting sys-tem that shows our clients where theirmonies are being spent and that they are

Swinerton Builders (Con’t. from p. 1) being spent wisely. Our unique schedul-ing system enables us to schedule a proj-ect so you can obtain the earliest accessto the gaming facilities to generate themaximum revenue.

We provide the maximum opportunityfor tribal involvement on the construc-tion project through subcontracting,materials supply and direct labor hire.And by understanding the state sales taxexemption program, we are able to workwith our clients to figure out the best con-tracting method to eliminate any kind ofstate sales tax requirements.

GN: Swinerton has three ongoing or just-completed projects in the San Diego area,all at different casinos. Can you tell usmore about these projects?

JH: We just completed a 20-month expan-sion and renovation at the Pala Casino SpaResort which was honored with an Awardof Merit from the AGC. Just a taste ofwhat the scope of work included wasseven new restaurants, 10 new supportkitchens and a new poker room. To suc-cessfully get all the work completed in a

casino with ongoing operations 24/7 ourProject Team utilized innovative tech-nology such as BIM to enhance collabora-tion and maintain schedule.

We also just built the new ground-upFour Diamond Hotel for Valley ViewCasino, a beautiful new addition to theresort. In addition, our Solar Group iscurrently working at Harrah’s RinconCasino on the design and install of a1,102 kWp solar system that is a ground-mount, single-axis tracker system. Whatis unique is that all these gaming projectsare so different, yet Swinerton is gettingthe job done, and done well on all three.

GN: Do you have any final thoughts forour readers?

JH: I’d like to take this opportunity tothank our clients. We really enjoy workingwithin the Native American gaming indus-try and have established great relationships.Every job has been fun and rewarding!

For more information, call 415-421-2980, visit www.swinerton.com or stopby booth 2131.

growth, barring any further setbacks ofmajor employers in the Northwest.

GN: Does Tulalip have any expansionplans for the future?

KK: As I mentioned, there is an overallmaster plan for development. The TulalipHibulb Cultural Center and Museum iscurrently under construction and willopen later this year. Some of the otheritems discussed for development includefuture expansion of the resort, additionalrestaurants, added retail space and otherentertainment offerings. The key is mar-ket timing. Tulalip has been successfulpartly by not getting too far in front ofwhat the market will support.

For more information, call 888-272-1111or visit www.tulalipresort.com.

With 18 offices and more than 3,100employees nationwide, including inPortland, Seattle, Phoenix and Denver,JE Dunn is proud to say that it ranksamong the top 10 general builders in thenation, according to ENR.

JE Dunn currently has 28 projectscompleted or in progress for 19 differentNative American clients, includingStillaguamish Tribe of Indians, Ak-ChinIndian Community, Bear River Band ofRohnerville Rancheria, Gila River IndianCommunity, Sisseton Wahpeton Oyate,Kalispel Tribe of Indians, Fort SillApache Tribe, Port Gamble Band ofS’Klallam Indians, Cow Creek Band of

Umpqua Indians, Confederated Tribes ofthe Grand Ronde, Confederated Tribes ofthe Coos, Lower Umpqua & Siuslaw,Middletown Rancheria of Pomo Indians,Spokane Tribe of Indians, ConfederatedTribes of Warm Springs, ConfederatedTribes of the Umatilla IndianReservation, Pueblo of Laguna PuyallupTribe, Kickapoo Traditional Tribe ofTexas Resighini Rancheria.

Its chief services and specialitiesinclude in-house pre-construction andMEP specialists, building informationmodeling (BIM), complete scheduling,effective cost-control, building commissioning, cost-estimating, quality assurance, life cycle analysis,systems evaluation, sustainability,

JE Dunn (Con’t. from p. 1) value engineering studies and LEED®

accredited professionals. What makes JE Dunn stand out?

With the depth of their in-house precon-struction group, MEP & BIMSpecialists, JE Dunn has the ability towork with each individual design disci-pline to develop early and accurate pric-ing, enabling their clients to establishearly GMPs for reliable budget planningand project financing.

Your casino will be built in the short-est time possible. They can fast-trackprojects by using technology likeBuilding Information Modeling (BIM),overlapping design, permitting and con-struction. JE Dunn’s in-depth knowledgein areas like security and durable finishes

also helps speed the process along.Your casino project will benefit

your community. They understandTERO requirements and always pro-mote the hiring of local labor, vendorsand suppliers.

When you’re ready to grow, Theywill be ready, too. Frequently, the casinosthey build are so successful that within ashort time they are back on site to expandthe facility.

The project featured in the photo isthe Northern Quest Casino & Hotel com-pleted in December 2009 and is locatedin Airway Heights, Wash.

For more information on JE Dunn,please stop by booth 536 or call 800-954-2977.

recent positions as Vice President ofOperations with Cabo and HatterasYachts under the Boat Group atBrunswick Corporation, Jay wasresponsible for multi-plant manufac-turing operations and implementingstrategic initiatives including a Web-based quality system, Lean Six Sigma

transformation and capacity/facilityplanning for new products. Jay alsospent over 18 years with GeneralElectric Company in positions ofincreasing leadership responsibilityincluding roles as plant manager, proj-ect manager, process innovation leaderand quality leader.

Jay’s educational backgroundincludes a Bachelor’s Degree in

CPI Card Group (Con’t. from p. 14) Ceramic Engineering from Ohio StateUniversity and an MBA from theUniversity of Houston.

About CPI Card Group

CPI, a global leader in financial and com-mercial card production and related serv-ices, offers a single source for plasticcards, from foil cards and holograms to translucent and smart cards, and

personalization and fulfillment services.CPI offers the largest production capacityin North America. CPI’s production sitesinclude Denver, Colo.; Fort Wayne, Ind.;Las Vegas, Nev,; Colchester, England;Liverpool, England; and Toronto,Canada. CPI’s plants in Colorado,Nevada and Liverpool are ISO 9001 certified. For more information, visitwww.cpicardgroup.com.

Gaming NewsApr i l 201024

for casino floors and gaming facilities.The modular quick-connect FreeAxezplatform accommodates the hundreds ofwires and cables needed for slotmachines, poker rooms, electronic tablegames, ATMs, surveillance equipment,electronic displays, etc. Cable channelsare accessed in seconds instead of hoursto add or change cabling and equipment.No more headaches with power poles orconcrete trenches!

GN: What distinguishes FreeAxez fromother access floors?

JM: Traditional raised floors have heavy2-foot by 2-foot panels that screw intofour posts at the corners. The posts[sometimes called pedestals] are glued tothe concrete, with supporting understruc-ture attached to the walls. These systemsrequire special tooling and are difficult towork when changes are needed to wiresand cables around.

FreeAxez is an all-steel low-profileaccess flooring system that snaps togetherquickly without any glues, screws or

fasteners. No tools are required so cablescan be added or changes can be made ina fraction of the time! New machines areinstalled and wired quickly. FreeAxezcan also save in machine maintenance.

GN: How does FreeAxez compare to tra-ditional cable systems like concretetrenches and deck systems?

JM: Historically, casinos have reliedon covered trenches in concrete to runtheir wires. Trenches are fixed inplace, and do not adapt well forchanges or adding machines into newareas of the gaming floor.

FreeAxez can be an improved solution,for flexibility and efficiency―cablechannels are available every 15 inchesin both directions. As gaming equip-ment and surveillance systems areupgraded, simply remove the floor tileand lift the channel plates; new wiresare installed in seconds instead of hoursof cutting new concrete pathways!FreeAxez delivers a high-capacityorganized wire management.

GN: Is FreeAxez used in construction of

FreeAxez (Con’t. from p. 1) new casinos?

JM: Yes! For new construction,FreeAxez has been installed to provideclients with unmatched versatility for thelong term. The design generally incorpo-rates a recessed slab that creates a walk-off from concrete floors at restaurantsand restrooms onto FreeAxez. In gamingfloor areas where you need wire manage-ment and access, FreeAxez providesflexibility from day one.

GN: Is FreeAxez used in renovation andretrofit of existing facilities?

JM: Yes! In retrofit of existing gamingfacilities, the steel casino flooring sys-tem has enabled many of our clients toachieve same-day renovation results.FreeAxez is installed quietly and rap-idly without noise, fumes, dust ordebris. FreeAxez ramping can provideseamless entry without handrails.FreeAxez will not cause disruption tothe casino operation; your facility canremain open for business whileFreeAxez is installed!

GN: What floor covering is installed on

top of the FreeAxez steel floor?

JM: Many of our casino clients installdecorative 3-foot by 3-foot wool carpettiles on top of FreeAxez. These tiles areconstructed of the same 80 percent woolfabric that has been a staple of casino car-peting, providing a broadloom look withboth aesthetics and flexibility!

GN: Where else is FreeAxez used?

JM: FreeAxez is installed in casinos, ClassA office space, conference rooms, surveil-lance rooms, training rooms, libraries, trad-ing floors, court rooms, museums, retail,emergency operations, hospitals, computerrooms and financial buildings. FreeAxez isa very versatile system.

GN: How can our readers learn moreabout FreeAxez?

JM: FreeAxez has a display at theNIGA―Indian Gaming 2010 tradeshow. Please stop by booth 2030 andwalk on our floor! FreeAxez has author-ized dealers throughout NorthAmerica―to find a dealer close to yourlocation, please call 888-747-8515.

advanced biometric time and attendancesolutions, we felt that we had the techni-cal know-how to bring some truly usefulproducts to the gaming industry. Mostimportantly, though, we sensed thatcasino owners would want to work withour company because we have a long-standing tradition of giving our cus-tomers exactly what they want. Todevelop all of the products in the CMIGaming portfolio, we met with and trulylistened to casino owners to get theirinput. Then we let their ideas guide aswe developed our products.

As such, we are offering a suite of prod-ucts that casinos truly need: PokerTableIQ for poker room management,WorkForce IQ for time and attendancemanagement, and Entry IQ for facilityaccess management.

GN: What void is CMI Gaming filling inthe gaming industry?

JK: Although there are many compa-nies serving the gaming industry, weare offering the user-friendly technologythat casino owners have been seekingfor quite some time. To start, ourunique touch screen technology makesour solutions extremely intuitive. Inaddition, our technology solutions areflexible and customized to meet theneeds of individual casinos. As aresult, casino owners and managerswon’t spend hours and hours of theirvaluable time trying to make sense ofthe software. Instead, they can simplyjump right in—and get results.

We are also concentrating on bringinga new level of sophistication to thepoker room, long the ‘neglected step-child’ of many casinos. With ourPokerTable IQ, casinos now can effec-tively market and efficiently managetheir poker room operations.

GN: With the economy still struggling,why would a casino owner want to invest

CMI Gaming (Con’t. from p. 1) in software solutions, specifically thosedesigned for the poker room?

JK: Yes, the economy is still falter-ing—and it’s difficult for any businessincluding casinos to make investments.But many casinos are ignoring theopportunity that is inherent in theirpoker rooms and that, quite frankly,could be a big mistake. Poker enjoyeda surge of renewed popularity at thebeginning of the decade—and is stillholding its own. To make poker roomsprofitable, though, casino owners mustoperate them efficiently and market thegame effectively. Our PokerTable IQ isan easy-to-use, stand-alone poker roommanagement solution that seamlesslyintegrates waiting lists, seating, playertracking and rewards and comps in one system.

Our system helps to improve the player experience by making it possi-ble to provide premier customer serv-ice. Players can quickly and effortlessly

get assigned to a table. What’s more,our solution tracks player time makingit easy to fairly reward poker playerswith comps, just as slot players are recognized.

The system not only makes it possibleto provide the customer with betterservice but to turn over more handseach hour, providing casinos withadditional revenue. And, our robustsolution makes it possible for casinosto collect player data and develophighly targeted customer marketingand loyalty programs—that will helpcasinos make the most of their poker rooms each day, each hour, each minute!

For more information about CMIGaming, go to www.cmigaming.com, call 877-433-0264, send an e-mail to judith@cmigaming.com or stop by booth 1249 at the National IndianGaming Association Tradeshow and Convention.

sales. In 1992 our focus switched to thecashless ATM, or scrip as it was oftencalled, until 1994 when the ATMbecame our main line of business. Wecontinue to have credit/debit card pro-cessing, ATM and equipment mainte-nance to which we have added cashadvance and redemption equipment.

Our focus has always been to keepeverything simple and straightforward.That is not to say that we have not beenon the cutting edge of technology, but ourprimary focus has been to make it simplefor the customer. Our focus has thus beenon high transaction approval rates, greatservice, great reporting and providing themost cash to the floor possible with the

lowest possible cost to the card holder,thus spurring usage and a greater returnto the casino.

In 2008 we solidified our partner-ships with Royal Bank of Scotland in thecredit card area, US Bank to increase ourcash availability and G&D for redemp-tion, on-floor advertising and bankautomation equipment. We formed a part-nership in 2009 with Certegy for CheckGuarantee. These partnerships allow us tocontinue providing best-in-class productsand services while maintaining our focuson service, reporting and the best transac-tion approval rates in the nation.

In our experience a gaming propertyshould see 70 percent or more of theircash to the floor coming from ATM transactions with the remaining volume

International Merchant Services (Con’t. from p. 1) made up of cash from PIN debit, thenfrom cashing checks and lastly from sig-nature cash advance via credit and debitcards. Many companies and casinosfocus on the cash advance which is themost profitable, it is also the most expen-sive for the card holders and thus bringsin the least amount of cash to the floor(funds customers spend in the casino).

By focusing on providing cash inthe least expensive/most popular methodto card holders, we are able to provide asignificant increase of cash to the floor.That of course requires adjustments inequipment types, how that equipment isallocated and where you locate thatequipment for the highest usage by thecard holder.

Over the last five years the way that

card holders have accessed their fundshas been moving towards debit. Checkusage is being reduced, with most ofthat usage moving to debit. In addition,cash advance volume has remained flator has been reduced as patrons haveincreasingly sought to reduce theiramount of outstanding credit.

By keeping our focus simple andproviding what the card holders want in afast and reliable mechanism, we are ableto significantly increase cash to the casino floor and the overall profitabilityof our customers while keeping their customers, the card holders, happy.

For more information, please call 800-769-2826, e-mail sales@atm24.com, visitwww.atm24.com or stop by booth 845.

and you learn many new ways to be

successful in the game industry. Westrongly encourage you contact us at 614-457-9955 and we will gladly explain our

Hurdzan/Fry (Con’t. from p. 14) methods of improving golf course sus-tainability, detail the importance andprofitability of a learning center and

answer any questions you may haveabout how Hurdzan/Fry can benefit yourgolf course.”