GANESH THESIS.docx

INTRODUCTION

I - COMPANY PROFILE

1 | P a g e

1.1ORGANISATIONAL STUDY

1.1.1 Industry profile

Edelweiss, a rare flower found in Switzerland. You will discover in our identity:

A graphic flower that represents ideas. Around it, the protective arms of the letter ‘e’: We believe ideas create

wealth, but values protect it. It is the practice of this core thought that has led to Edelweiss becoming one of the

leading financial services company in India. Its current businesses include investment banking, securities broking,

and investment management. We provide a wide range of services to corporations, institutional investors and high

net-worth individuals. The core inspiring thought of ‘ideas creating wealth and values protecting it’ is translated

into an approach that is led by entrepreneurship and creativity and protected by intellectual rigor, research and

analysis.

The Edelweiss Group is a conglomerate of 44 entities including 39 Subsidiaries and 4 Associate companies

(September-09), engaged in the business of providing financial services, primarily linked to the capital markets.

Edelweiss Capital Limited (www.edelcap.com), incorporated in 1995, today has emerged as one of India’s

leading integrated financial services conglomerates. The Edelweiss Group offers one of the largest ranges of

products and services spanning varied asset classes and diversified consumer segments. The Group’s product

offerings are broadly divided into Investment Banking, Brokerage Services, Asset Management and Financing.

The company’s research driven approach and consistent ability to capitalize on emerging market trends has

enabled it to foster strong relationships across corporate, institutional and HNI clients. Edelweiss Capital Limited

now employs about 1200 employees, leveraging a strong partnership culture and unique model of employee

ownership. It is a listed company since December 2007 under the symbols

NSE: EDELWEISS, BSE: 532922

2 | P a g e

1.1.2 Origin and development of the industry:

The Company is promoted by Mr. Rashesh Shah and Mr. Venkatchalam Ramaswamy. Mr. Rashesh Shah, co-

founder of Edelweiss, is a science graduate from Mumbai University and has done his MBA from IIM,

Ahmedabad. He has been associated with the Company since 1995 as CEO and MD. Prior to this, he was the head

of research, Prime Securities Private Ltd. He has also been part of a World Bank aided program for export-

oriented projects at ICICI.Mr. Venkatchalam Ramaswamy is an Engineering Graduate from Karnataka University

and holds a masters degree in Business Administration from University of Pittsburgh. Prior to joining Edelweiss,

he was a fund manager at Spartek Emerging Opportunities of India fund. He has also worked as Assistant

Manager at ICICI, where his primary responsibilities involved project appraisal, financial modelling and

disbursement of loans & grants. Mr. Ramaswamy is the co-founder of Edelweiss and is the head of the Investment

Banking Division.Edelweiss Capital Ltd is a diversified financial services organization, which provides a wide

range of products and services such as investment banking, institutional equities, wealth management, and

wholesale financing services to corporate, institutions, and high net worth individuals. The Company, currently

operating from 43 offices, is well poised to exploit the huge potential offered by the fast growing financial

sector owing to its integrated business model and strong relationships with its clients.

3 | P a g e

1.1.3 Growth and present status of the industry

Company has always been a growth-hungry organization and our ability to seek out adjacent opportunities

remains constant. Strong economic growth, increased geographic penetration, growth of SMEs and the

increasing need for capital among Indian corporations are expected to continue to drive India’s financial

services industry.

The Company is

already well established in domains such as investment banking. Moreover, it plans to invest a large part of its

IPO in prepaying of loans, enhance margins with stock exchanges and establish new offices. Based on our

valuation and analysis of the business along with the industry’s growth prospects, we believe that the

valuation looks attractive. Therefore, we recommend investors to subscribe with a long term horizon on

account of the Company’s higher margins and strong financial performance.

4 | P a g e

2.1 Profile of the Organization

2.1.1 Origin of the Organization:

The Company is promoted by Mr. Rashesh Shah and Mr. VenkatchalamRamaswamy. Mr. Rashesh Shah, co-

founder of Edelweiss, is a sciencegraduate from Mumbai University and has done his MBA from IIM,

Ahmedabad. He has been associated with the Company since 1995 as CEO and MD. Prior to this, he was the head

of research, Prime Securities PrivateLtd. He has also been part of a World Bank aided program for export-

oriented projects at ICICI.Mr. Venkatchalam Ramaswamy is an Engineering Graduate from Karnataka University

and holds a masters degree in Business Administration from University of Pittsburgh. Prior to joining Edelweiss,

he was a fund manager at Spartek Emerging Opportunities of India fund. He has also worked as Assistant

Manager at ICICI, where his primary responsibilities involved project appraisal, financial modelling and

disbursement of loans & grants. Mr. Ramaswamy is the co-founder of Edelweiss and is the head of the Investment

Banking Division.It is offering 8.3 mn shares to raise Rs. 6.08 bn to Rs. 6.91 bn to Enhance margins with

stock exchanges, prepay loans, establish new offices and upgrade its technology. We see this issue as an

investment opportunity because the Company:

• Has an integrated business model, which specializes in providing a wide range of

financial products and services such as investment banking, institutional equities, wealth

management, and wholesale finance.

• Is well positioned to leverage growing financial sector in India

and become a significant market player, especially in areas like

investment banking, institutional equities etc.

5 | P a g e

• Has a strong research platform with research products, such as

fundamental and alternative research, catering to institutions and HNIs.

• Is an established brand with strong track record of high growth and

profitability.

• Is strongly focused on nurturing & maintaining strong business

relationships with corporate & institutional clients.

3.1 Functional Departments of the Organization

Business Overview

Edelweiss operations are broadly divided into Agency and Capital business lines. The Agency business line

includes Investment Banking, Broking - both Institutional and HNI/Retail, Asset Management and

Investment advisory and distribution services. The Capital business line includes Financing and Treasury

Operations. The strategies employed ensure that broadly one-third of the total revenues are contributed by each

of Agency fee & commission, Treasury Arbitrage & Trading income and Interest income thereby achieving

the intended diversification in revenue streams.

Investment Banking

Edelweiss has one of the most extensive product offerings within Investment Banking in India, catering to

6 | P a g e

different market and client segments. The verticals within Investment Banking include Equity capital

markets and Advisory services which offer Mergers & Acquisitions

Advisory, Private Equity Syndication, Structured Finance Advisory, Real Estate Advisory and Infrastructure

Advisory. Edelweiss leadership position in Mid-market space is reflected in the # 1 ranking in both

Bloomberg tables for Mid-market Private Equity placements in CY2007 and Prime Database league tables for

IPOs in Mid-market segment in FY2008. It was adjudged winner in the Best Merchant Banker category in the

Outlook Money NDTV Profit Awards 2008.

3.2 Broking

Institutional Equities

Edelweiss has one of the leading institutional equities businesses in India backed by a large and

experienced research team and a large and diversified client base. Intense servicing, seamless execution

and innovative research products have helped Edelweiss build strong relationships with over 300

institutional investors, including FIIs and domestic institutional investors. Research coverage presently extends

to over 145 companies across 16 sectors accounting for nearly 70% of total market capitalization. The

quality and caliber of research associated with Edelweiss is widely regarded across the institutional

community. Our commitment to provide cutting edge research has resulted in a pioneering effort to provide

online research to our clients through the portal www.edelresearch.com with smart features of sorting of

information, analysis and archiving.

HNI Broking

Edelweiss offers dedicated brokerage services to high net-worth individuals with a strong emphasis on

building long-term relationships with clients. Product offerings include specialized trading execution for

active trading clients and structured products like equity linked capital protection products.

Wealth Advisory & Investment Services

7 | P a g e

The Primary focus is on understanding each client's profile including life style, risk appetite, growth expectations,

current financial position and income requirements to create comprehensive and tailored investment strategies.

The broad range of offerings includes asset allocation advisory to Structured Products, Portfolio

Management, Mutual Funds, Insurance, Derivatives Strategies, Direct Equity, Private Equity, and Real Estate

Funds etc.

Retail Initiatives

Retail Broking and Distribution are the new initiatives of the Group under its Retail Business strategy. An

online retail broking portal www.edelweiss.in is operational and provides advisory and research based broking

services. Distribution business focuses on giving advice and analyzing the best financial product options

available in the market. It involves the distribution of the full range of third party financial products and

services including IPO syndication for the retail customer. For the half year ended September 30, 2009

Edelweiss is ranked #2 in NIB (non institutional bidder) category and is ranked 4 th in Retail category by the

number of applications in IPOs as per Prime Database. Edelweiss also secured 1st rank in NIB category both

in NHPC and OIL India IPOs by the number of applications.

Asset Management

Alternative Asset Management focuses on advisory/management expertise for India focused Multi-Strategy

Fund, Real Estate Fund and a Bonds Fund. Recent Initiatives that have been announced include setting up

an ARC for which RBI registration has been received. On the Domestic AMC side, Edelweiss Mutual

Fund has launched a mix of debt and equity funds. The focus of this business is on broad basing the product

portfolio.

Financing

With a deep knowledge and understanding of capital markets, the Company s primary offering in the

financing business includes collateralized loan products such as promoter funding, loans against shares, IPO

financing, loans against ESOPs etc. Its prudent financing norms and a conservative margin of safety

8 | P a g e

ensures low or nil non–performing loans.

Treasury

The Treasury Operations in Edelweiss is similar to that of a Treasury in a Commercial Bank and focuses

on liquidity management and capital preservation. This business adopts a multi–strategy/multi-book

approach to diversify and grow its portfolio while imparting liquidity in the balance sheet. The Company

follows a disciplined and conservative approach to cash management with emphasis on strong risk policies.

Corporate Debt Syndication

Our Debt Syndication Desk focuses on origination, sales, trading and research. It has gained a strong

foothold and visibility in the market.

• Ranked #2 as per Prime Database in Short Term Debt Placement for FY09. We mobilized Rs.397.6 bn in

256 deals in <1 year segment with a 21.7% market share.

• Ranked # 2 as per the Prime Database in CP placement for FY09, raising Rs. 69.87 bn from 129 deals with a

15.3% market share.

• Also ranked # 11 by Bloomberg in Indian Domestic Bonds Market League Table for FY09. We

mobilized Rs. 39.2 billion in >1 year paper across 52 deals in this period.

9 | P a g e

II – RESEARCH

OBJECTIVE

10 | P a g e

OBJECTIVES OF THE STUDY

To find out the Preferences of the investors for Asset Management Company.

To know the Preferences for the portfolios.

To know why one has invested or not invested in Edelweiss Mutual fund

To find out the most preferred channel.

To know why investors want to invest in debt funds.

To find out the requirements of the investors in debt funds.

11 | P a g e

III – RESEARCH

METHEDOLOGY

12 | P a g e

Research Methodology

This report is based on primary as well secondary data, however primary data collection

was given more importance since it is overhearing factor in attitude studies. One of the most important users of

research methodology is that it helps in identifying the problem, collecting, analyzing the required information

data and providing an alternative solution to the problem .It also helps in collecting the vital information that is

required by the top management to assist them for the better decision making both day to day decision and critical

ones.

Data sources:

Research is totally based on primary data. Secondary data can be used only for the reference. Research has been

done by primary data collection, and primary data has been collected by interacting with various people. The

secondary data has been collected through various journals and websites.

Duration of Study:

The study was carried out for a period of 45 days, from 2nd jan to 15 feb 2012.

13 | P a g e

Sampling:

Sampling procedure:

The sample was selected of them who are the customers/visitors of EDELWEISS, , irrespective of them being

investors or not or availing the services or not. It was also collected through personal visits to persons, by formal

and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using

mathematical/Statistical tool.

Sample size:

The sample size of my project is limited to 200 people only. Out of which only 120 people had invested in

Mutual Fund. Other 80 people did not have invested in Mutual Fund.

Sample design:

Data has been presented with the help of bar graph, pie charts, line graphs etc

14 | P a g e

IV - LIMITATION

15 | P a g e

Limitation:

Some of the persons were not so responsive.

Possibility of error in data collection because many of investors may have

not given actual answers of my questionnaire.

Sample size is limited to 200 visitors of Edelweiss Broking Pvt Ltd,

Jayanagar Branch, Bangalore out of these only 120 had invested in Mutual Fund.

The sample size may not adequately represent the whole market.

Some respondents were reluctant to divulge personal information which can affect the validity of all

responses.

One of the limitation is that Edelweiss Mutual funds is launched two years before, so investors will not

invest in this, because this mutual fund is new in market.

This is the one of the major limitation that investors do not believe in this fund as compared to HDFC and

UTI Mutual Fund.

16 | P a g e

CHAPTER – I

LITERATURE REVIEW

17 | P a g e

Literature Review

In few years Mutual Fund has emerged as a tool for ensuring one’s financial well being. Mutual Funds have not

only contributed to the India growth story but have also helped families tap into the success of Indian Industry. As

information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds.

The main reason the number of retail mutual fund investors remains small is that nine in ten people with incomes

in India do not know that mutual funds exist. But once people are aware of mutual fund investment opportunities,

the number who decide to invest in mutual funds increases to as many as one in five people. The trick for

converting a person with no knowledge of mutual funds to a new Mutual Fund customer is to understand which of

the potential investors are more likely to buy mutual funds and to use the right arguments in the sales process that

customers will accept as important and relevant to their decision.This Project gave me a great learning experience

and at the same time it gave me enough scope to implement my analytical ability. The analysis and advice

presented in this Project Report is based on market research on the saving and investment practices of the

investors and preferences of the investors for investment in Mutual Funds. This Report will help to know about

the investors’ Preferences in Mutual Fund means Are they prefer any particular Asset Management Company

(AMC), Which type of Product they prefer, Which Option (Growth or Dividend) they prefer or Which Investment

Strategy they follow (Systematic Investment Plan or One time Plan). This Project as a whole can be divided into

two parts.

The first part gives an insight about Mutual Fund and its various aspects, the Company Profile, Objectives of the

study, Research Methodology. One can have a brief knowledge about Mutual Fund and its basics through the

Project.

The second part of the Project consists of data and its analysis collected through survey done on 200 people. For

the collection of Primary data I made a questionnaire and surveyed of 200 people. I also taken interview of many

People those who were coming at the MY OFFICE where I done my Project. I visited other AMCs in

BANGALORE to get some knowledge related to my topic. I studied about the products and strategies of other

AMCs in BANGALORE to know why people prefer to invest in those AMCs.

This Project covers the topic “COMPARISON OF EDELWEISS MUTUAL FUNDS WITH ITS PEERS.” The

data collected has been well organized and presented. I hope the research findings and conclusion will be of use.

18 | P a g e

MUTUAL FUNDS

ALL ABOUT MUTUAL FUNDS

WHAT IS MUTUAL FUND

BY STRUCTURE

BY NATURE

EQUITY FUND

DEBT FUNDS

BY INVESTMENT OBJECTIVE

OTHER SCHEMES

PROS & CONS OF INVESTING IN MUTUAL FUNDS

ADVANTAGES OF INVESTING MUTUAL FUNDS

DISADVANTAGES OF INVESTING MUTUAL FUNDS

MUTUAL FUNDS INDUSTRY IN INDIA

MAJOR PLAYERS OF MUTUAL FUNDS IN INDIA

HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY

CATEGORIES OF MUTUAL FUNDS

19 | P a g e

INTRODUCTION

Introduction to mutual fund and its various aspects

Mutual fund is a trust that pools the savings of a number of investors who share a common financial goal. This

pool of money is invested in accordance with a stated objective. The joint ownership of the fund is thus “Mutual”,

i.e. the fund belongs to all investors. The money thus collected is then invested in capital market instruments such

as shares, debentures and other securities. The income earned through these investments and the capital

appreciations realized are shared by its unit holders in proportion the number of units owned by them. Thus a

Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a

diversified, professionally managed basket of securities at a relatively low cost. A Mutual Fund is an investment

tool that allows small investors access to a well-diversified portfolio of equities, bonds and other securities. Each

shareholder participates in the gain or loss of the fund. Units are issued and can be redeemed as needed. The

fund’s Net Asset value (NAV) is determined each day. Investments in securities are spread across a wide cross-

section of industries and sectors and thus the risk is reduced. Diversification reduces the risk because all stocks

may not move in the same direction in the same proportion at the same time. Mutual fund issues units to the

investors in accordance with quantum of money invested by them. Investors of mutual funds are known as unit

holders.

20 | P a g e

Many investors with common financial objectives pool

their money.

Investors ,on a proportionate basis, get mutual fund units for

some contributed to the pool.

The money collected from the investors is invested into shares

debentures and securities by the fund manager.

The fund manager realizes the gains and losses, and collect

dividends or interest income.

Any capital gains or losses on such investments are passed on to the

investors in propotion of the number of units held by them.

21 | P a g e

CONCEPT OF MUTUAL FUNDS

When an investor subscribes for the units of a mutual fund, he becomes part owner of the assets of the fund in the

same proportion as his contribution amount put up with the corpus (the total amount of the fund). Mutual Fund

investor is also known as a mutual fund shareholder or a unit holder.

Any change in the value of the investments made into capital market instruments (such as shares, debentures etc)

is reflected in the Net Asset Value (NAV) of the scheme. NAV is defined as the market value of the Mutual Fund

scheme's assets net of its liabilities. NAV of a scheme is calculated by dividing the market value of scheme's

assets by the total number of units issued to the investors.

Advantages of mutual fund

Portfolio Diversification

Professional management

Reduction / Diversification of Risk

Liquidity

Flexibility & Convenience

Reduction in Transaction cost

Safety of regulated environment

Choice of schemes

Transparency

Disadvantage of mutual fund

No control over Cost in the Hands of an Investor

No tailor-made Portfolios

Managing a Portfolio Funds

Difficulty in selecting a Suitable Fund Scheme

22 | P a g e

http://www.appuonline.com/mf/knowledge/concept.html

HISTORY

The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the

Government of India and Reserve Bank. Though the growth was slow, but it accelerated from the year 1987 when

non-UTI players entered the Industry. In the past decade, Indian mutual fund industry had seen a dramatic

improvement, both qualities wise as well as quantity wise. Before, the monopoly of the market had seen an ending

phase; the Assets Under Management (AUM) was Rs67 billion. The private sector entry to the fund family raised

the Aum to Rs. 470 billion in March 1993 and till April 2004; it reached the height if Rs. 1540 billion.

The Mutual Fund Industry is obviously growing at a tremendous space with the mutual fund industry can be

broadly put into four phases according to the development of the sector. Each phase is briefly described as under.

First Phase – 1964-87

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament by the Reserve Bank of India and

functioned under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-

linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and

administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of

1988 UTI had Rs.6,700 crores of assets under management.

Second Phase – 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and Life Insurance

Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first

non- UTI Mutual Fund established in June 1987 followed by Canbank Mutual Fund (Dec 87), Punjab National

Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual

Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund in December

1990.At the end of 1993, the mutual fund industry had assets under management of Rs.47,004 crores.

23 | P a g e

Third Phase – 1993-2003 (Entry of Private Sector Funds)

1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds,

except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin

Templeton) was the first private sector mutual fund registered in July 1993.

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund

Regulations in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996. As at the end

of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805 crores.

Fourth Phase – since February 2003

In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated into two separate

entities. One is the Specified Undertaking of the Unit Trust of India with assets under management of Rs.29,835

crores as at the end of January 2003, representing broadly, the assets of US 64 scheme, assured return and certain

other schemes

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and

functions under the Mutual Fund Regulations. consolidation and growth. As at the end of September, 2004, there

were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.

24 | P a g e

Categories

25 | P a g e

OPEN ENDED

CLOSE ENDED

Based on their structure

Equity funds

Balanced funds

Debt funds

MUTUAL

FUNDS

Based on investments objectives Index Fund

Dividend Yield Fund

Equity Diversified Fund

Thematic Fund

ELSS

Debt Oriented Fund

Equity Oriented Fund

Liquid Fund

Guit Fund

Income Fund

FMPs

Floating Rate Fund

Arbitrage Fund

MIPs

Classification of mutual funds

Based on their structure:

Open-ended funds: Investors can buy and sell the units from the fund, at any point of time.

Close-ended funds: These funds raise money from investors only once. Therefore, after the offer period,

fresh investments can not be made into the fund. If the fund is listed on a stocks exchange the units can be

traded like stocks (E.g., Morgan Stanley Growth Fund). Recently, most of the New Fund Offers of close-

ended funds provided liquidity window on a periodic basis such as monthly or weekly. Redemption of units

can be made during specified intervals. Therefore, such funds have relatively low liquidity.

Based on their investment objective:

Equity funds: These funds invest in equities and equity related instruments. With fluctuating share prices,

such funds show volatile performance, even losses. However, short term fluctuations in the market, generally

smoothens out in the long term, thereby offering higher returns at relatively lower volatility. At the same time,

such funds can yield great capital appreciation as, historically, equities have outperformed all asset classes in the

long term. Hence, investment in equity funds should be considered for a period of at least 3-5 years. It can be

further classified as:

i) Index funds- In this case a key stock market index, like BSE Sensex or Nifty is tracked. Their portfolio

mirrors the benchmark index both in terms of composition and individual stock weightages.

ii) Equity diversified funds- 100% of the capital is invested in equities spreading across different sectors and

stocks.

iii|) Dividend yield funds- it is similar to the equity diversified funds except that they invest in companies

offering high dividend yields.

26 | P a g e

iv) Thematic funds- Invest 100% of the assets in sectors which are related through some theme.

e.g. -An infrastructure fund invests in power, construction, cements sectors etc.

v) Sector funds- Invest 100% of the capital in a specific sector. e.g. - A banking sector fund will invest in

banking stocks.

vi) ELSS- Equity Linked Saving Scheme provides tax benefit to the investors.

Balanced fund: Their investment portfolio includes both debt and equity. As a result, on the risk-return ladder,

they fall between equity and debt funds. Balanced funds are the ideal mutual funds vehicle for investors who

prefer spreading their risk across various instruments. Following are balanced funds classes:

i) Debt-oriented funds -Investment below 65% in equities.

ii) Equity-oriented funds -Invest at least 65% in equities, remaining in debt.

Debt fund: They invest only in debt instruments, and are a good option for investors averse to idea of taking

risk associated with equities. Therefore, they invest exclusively in fixed-income instruments like bonds,

debentures, Government of India securities; and money market instruments such as certificates of deposit (CD),

commercial paper (CP) and call money. Put your money into any of these debt funds depending on your

investment horizon and needs.

i) Liquid funds- These funds invest 100% in money market instruments, a large portion being invested in call

money market.

ii) Gilt funds ST- They invest 100% of their portfolio in government securities of and T-bills.

iii) Floating rate funds - Invest in short-term debt papers. Floaters invest in debt instruments which have variable

coupon rate.

v) Gilt funds LT- They invest 100% of their portfolio in long-term government securities.

vi) Income funds LT- Typically, such funds invest a major portion of the portfolio in long-term debt papers.

27 | P a g e

vii) MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an exposure of 10%-30% to

equities.

viii) FMPs- fixed monthly plans invest in debt papers whose maturity is in line with that of the fund.

RISK V/S. RETURN

28 | P a g e

29 | P a g e

COMPETITORS OF EDELWEISS MUTUAL FUND

Some of the main competitors of Edelweiss Mutual Fund in Bangalore as Follows:

ICICI Mutual Fund

RELIANCE Mutual Fund

UTI Mutual Fund

BIRLA SUN LIFE Mutual Fund

HDFC Mutual Fund

SCHEMES

Fund Detail OF EDELWEISS

30 | P a g e

VR Category Debt: Gilt Medium and Long Term

Type Open Ended

Load ---------

Entry Load Nil

Exit Load Nil

Payout

Current Scheme Growth

Other option Dividend

Reinvestment No

Payout --------

Payout history --------

Investment Details

Minimum Investment (RS) 5000

Subsequent Investment(RS) 1000

Minimum Withdrawal(RS) 1000

Minimum Balance ------

Pricing Method Forward

Systematic Investment Plan

SIP YES

Initial Investment -------

Additional Investment(RS) 500

Systematic Withdrawal Plan

Initial Investment(RS) ------------

31 | P a g e

Min. SWP Withdrawal(RS) 1000

Transfer

Swap No

Switch over cut off time -------

STP YES

2. Scheme Of UTI Gilt Fund

Fund Detail

Payout


Other option Dividend Quarterly

Reinvestment No

Payout Direct Credit

32 | P a g e


Type Open Ended

Load ---------

Entry Load Nil

Exit Load Nil


Investment Details







SIP YES


Additional Investment(RS) -------


Initial Investment(RS) ------------

Min. SWP Withdrawal(RS) ------------

33 | P a g e

Transfer

Swap YES

Switch over cut off time 15

STP No

Note :- Investors can switch over to other schemes of the AMC at the applicable load

3. RELIANCE Gilt Fund

34 | P a g e


Type Open Ended

Load ---------

Entry Load Nil

Exit Load Nil

Payout


Other option Dividend Monthly

Reinvestment No

Payout --------


Investment Details


Subsequent Investment(RS) ---------

Minimum Withdrawal(RS) ---------

Minimum Balance ----------



SIP YES


Additional Investment(RS) -------

35 | P a g e


Initial Investment(RS) ----------

Min. SWP Withdrawal(RS) ----------

Transfer

Swap No


STP YES

4. HDFC Gilt Fund

Fund Detail

36 | P a g e


Type Open Ended

Load ---------

Entry Load Nil

Exit Load 0.25 % for redemption within 90 days

Payout


Other option Dividend Quarterly

Reinvestment No



Investment Details







SIP YES



37 | P a g e


Initial Investment(RS) 3000


Transfer

Swap YES


STP No

Note :- Investors can switch over to other open-ended schemes of the AMC.

5. ICICI Gilt Treasury Fund

Fund Detail

Payout

38 | P a g e

VR Category Debt: Gilt Short Term

Type Open Ended

Load

Entry Load Nil

Exit Load Nil


Other option -----------

Reinvestment No



Investment Details







SIP YES




39 | P a g e

Initial Investment(RS) ---------


Transfer

Swap YES


STP No

Note:- One can transfer investments between the various open-end schemes offered by the AMC at the applicable load.

40 | P a g e

1.

CHAPTER - II

FINDINGS

41 | P a g e

DATA ANALYSIS & I NTERPRETATION

1. (a) Age distribution of the Investors of Bangalore.

Age Group <= 30 31-35 36-40 41-45 46-50 >50

No. of

Investors

10 20 35 25 18 12

Interpretation:

According to this chart out of 120 Mutual Fund investors of Bangalore the most are in the age

group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e. 20%

and the least investors are in the age group of below 30 yrs.

42 | P a g e

<=30 31-35 36-40 41-45 46-50 >500

5

10

15

20

25

30

35

40

10

20

35

2518

12

Age group of the Investors

Inv

es

tors

inv

es

ted

in M

utu

al F

un

d

(b). Educational Qualification of investors of Bangalore

Educational Qualification Number of Investors

Graduate/ Post Graduate 88

Under Graduate 25

Others 7

Total 120

71%

23% 6%

Graduate/Post Graduate Under Graduate Others

Interpretation:

Out of 120 Mutual Fund investors 71% of the investors in Bangalore are Graduate/Post Graduate, 23% are

Under Graduate and 6% are others (under HSC).

43 | P a g e

c). Occupation of the investors of Bangalore.

.

Govt. Service

Pvt. Service Business Agriculture Others0

10

20

30

40

50

60

25

50

30

6 8

Occupation of the customers

No

. of

Inve

sto

rs

Interpretation:

In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman, 29%

are Govt. Employees, 3% are in Agriculture and 5% are in others.

44 | P a g e

Occupation No. of Investors

Govt. Service 25

Pvt. Service 50

Business 30

Agriculture and horticulture 6

Others 8

(d). Monthly Family Income of the Investors of Bangalore.

Income Group No. of Investors

<=15,000 5

15001-25,000 14

25,001-35,000 26

35,001-45,000 45

>50,000 30

<=15 15-25 25-35 35-45 >50

514

26

45

30

Monthly Family IncomeMonthly Family Income

Interpretation:

In the Income Group of the investors of Bangalore, out of 120 investors, 36% investors that is the

maximum investors are in the monthly income group Rs. 35,001 to Rs. 45,000, Second one i.e.

27% investors are in the monthly income group of more than Rs. 50,000 and the minimum

investors i.e. 4% are in the monthly income group of below Rs. 15,000

45 | P a g e

(2) Investors invested in different kind of investments.

Kind of Investments No. of Respondents

Fixed deposits 148

Insurance 152

Mutual Fund 120

Shares/Debentures 50

Gold/Silver 30

Real Estate 65

Fixed depositinsu

rance

Mutu

al fundsshare

s

Gold/silver

Real esta

te

0 20 40 60 80 100 120 140 160

152140

12060

4570

No.of Respondents

Kind

s of I

nves

tmen

t

46 | P a g e

Interpretation: From the above graph it can be inferred that out of 200 people, 97.5% people have

invested in Fixed Deposits, 76% in Insurance, , 60% in Mutual Fund, 25% in Shares or Debentures, 15% in

Gold/Silver and 32.5% in Real Estate.

3. Preference of factors while investing

Factors (a) Liquidity (b) Low Risk (c) High Return (d) Trust

No. of

Respondents

45 55 70 30

23%

28%35%

15%

Liquidity Low Risk High Return Trust

Interpretation:

Out of 200 People, 35% People prefer to invest where there is High Return, 28% prefer to invest where

there is Low Risk, 22% prefer easy Liquidity and 15% prefer Trust

47 | P a g e

4. Awareness about Mutual Fund and its Operations

68%

33%

Yes No

Interpretation:

From the above chart it is inferred that 67% People are aware of Mutual Fund and its operations and 33%

are not aware of Mutual Fund and its operations.

48 | P a g e

Response Yes No

No. of Respondents 120 80

5. Source of information for customers about Mutual Fund

Source of information No. of Respondents

Advertisement 18

Peer Group 25

Bank 30

Financial Advisors 62

Advertisement Peer Group Bank Financial Advisors0

10203040506070

18 25 30

62

Source of Information

No.

of R

espo

nden

ts

Interpretation:

From the above chart it can be inferred that the Financial Advisor is the most important source of

information about Mutual Fund. Out of 135 Respondents, 46% know about Mutual fund Through Financial

Advisor, 22% through Bank, 19% through Peer Group and 13% through Advertisement.

6. Investors invested in Mutual Fund49 | P a g e

Response No. of Respondents

YES 130

NO

70

Total 200

Yes65%

No35%

Interpretation:

Out of 200 People, 65% have invested in Mutual Fund and 35% do not have invested in Mutual Fund.

7. Reason for not invested in Mutual Fund

50 | P a g e

Reason No. of Respondents

Not Aware 70

Higher Risk 10

Not any Specific Reason 20

70%

10%

20%

Not Aware Higher Risk Not Any

Interpretation:

Out of 100 people, who have not invested in Mutual Fund, 70% are not aware of Mutual Fund, 20% said

there is likely to be higher risk and 10% do not have any specific reason.

8. Investors invested in different Assets Management Co. (AMC)

51 | P a g e

Name of AMC No. of Investors

EDELWEISS 25

UTI 60

HDFC 85

Reliance 75

ICICI Prudential 56

Kotak 45

Others 52

UTIRelia

nceIC

ICI

EDELWEIS

SKota

kHDFCOth

ers

0 10 20 30 40 50 60 70 80 90

60

75

56

25

45

85

52

No. of Investors

Na

me

of

AM

C

Interpretation:

In Bangalore most of the Investors preferred Hdfc and Reliance Mutual Fund. Out of 120 Investors 62.5%

have invested in hdfc, only 46% have invested in reliance, 47% in ICICI Prudential, 37.5% in others and

12.5% in Edelweiss.

9 . Reason for invested in EDEWEISS :-

52 | P a g e


Associated with

EDEWEISS

25

Better Return 5

Agents Advice 15

56%

11%

33%

Associated with EDELWEISS Better Return Agents Advice

Interpretation:

Out of 45 investors of Edelweiss 56% have invested because of its association with Edelweiss , 33%

invested on Agent’s Advice, 11% invested because of better return.

10. Reason for not invested in EDELWEISS

53 | P a g e


Not Aware 25

Less Return 18

Agent’s Advice 22

38%

28%

34%

Not Aware Less Return Agent's Advice

Interpretation:

Out of 65 people who have not invested in EDELWEISS, 38% were not aware with Edelweiss, 28% do not

have invested due to less return and 34% due to Agent’s Advice.

11. Preference of Investors for future investment in Mutual Fund

54 | P a g e

Name of AMC No. of Investors

EDELWEISS 30

UTI 50

HDFC 95

Reliance 74

ICICI Prudential 62

Kotak 40

Others 50

EDEWEISS

UTI

HDFC

Reliance

ICICI Prudential

Kotak

Others

0 10 20 30 40 50 60 70 80 90 100

30

50

95

74

62

40

50

No. of Investors

Nam

e of

AM

C

Interpretation:

55 | P a g e

Out of 120 investors, 68% prefer to invest in HDFC, 64% in Reliance, 62.5% in ICICI , 50% in

KOTAK and others 37.5% in UTI and 29% in Edelweiss Mutual Fund.

12. Channel Preferred by the Investors for Mutual Fund Investment

Channel Financial Advisor BANK AMC

No. of Respondents 50 40 10

50%

40%

10%

Financial Advisor Bank AMC

Interpretation:

Out of 120 Investors 50% preferred to invest through Financial Advisors, 40% through BANKS and 10%

through AMC.

13. Mode of Investment Preferred by the Investors:-

56 | P a g e

Mode of Investment One time Investment Systematic Investment Plan (SIP)

No. of Respondents 78 42

65%

35%

One time Investment SIP

Interpretation:

Out of 120 Investors 65% preferred One time Investment and 35 % Preferred through Systematic

Investment Plan.

14. Preferred Portfolios by the Investors

57 | P a g e

Portfolio No. of Investors

Equity 48

Debt 54

Balanced 18

40%

45%

15%

Equity Debt Balance

Interpretation:

From the above graph 45% preferred Debt Portfolio, 40% preferred Equity and 15% preferred Balance

portfolio

15. Preference of Investors whether to invest in Sectorial Funds

Response No. of Respondents

58 | P a g e

Yes 25

No 95

21%

79%

Yes No

Interpretation:

Out of 120 investors, 79% investors do not prefer to invest in Sectorial Fund because there is maximum risk and

21% prefer to invest in Sectorial Fund.

FUND

NAME

Laun

ch

Date

Catego

ry

Rating

s

Risk

Grad

es

Retu

rn

grad

e

1Ye

ar

retu

rn

Expen

se

Ratio

Edelwe

iss Gilt

Jul-2009

Debt: Gilt

Medium &

Long Term

Above

Avg.

Low 3.111.24

59 | P a g e

fund

HDFC

Gilt

Long

term

Jul-2001

Debt: Gilt

Medium &

Long Term

Avg. Avg. 4.87 0.50

ICICI

prudent

ial Gilt

Treasur

y PF

Jan-2004

Debt: Gilt

Short Term------

-- -- 5.77 1.25

Reliance Gilt

Securities

Retail

Aug-2008

Debt: Gilt

Medium &

Long Term

Above

Avg.

Avg. 6.35 1.47

UTI

GILT

FUNDJan-2002

Debt: Gilt

Medium &

Long Term

Below

Avg.

Above

Avg.

8.13 1.50

Interpretation

From the above table there are different-2 Gilt funds. According to their risk grade Edelweiss and Reliance Gilt

funds have more risk grade as compared to HDFC and UTI Mutual funds..The ratings are also given according to

their risk and return gradings. The UTI Gilt Advantage Long terms fund has good 1 year returns as compared to

their other peers. Because UTI Gilt fund has Below average risk grade and Above average return grade..Edelweiss

Mutual Fund has above average risk grade

According to the Performance of the Gilt Funds

60 | P a g e

Fund Name 1-

Month

Retur

n (%)

1-

Month

Rank

6-

Month

Retur

n (%)

6-

Month

Rank

1-Year

Retur

n (%)

1-

Year

Rank

3-Year

Retur

n (%)

3-

Year

Rank

5-Year

Return

(%)

5-

Year

Rank

Edelweiss Gilt

Fund

-1.54 50/54 1.45 49/51 3.11 49/50 -- -- -- --

HDFC Gilt Long-

term

-1.00 41/54 2.97 44/51 4.87 43/50 5.21 20/47 5.94 23/40

ICICI Prudential

Gilt Treasury PF

0.07 14/16 3.20 14/16 5.77 12/15 5.48 3/14 8.54 2/11

Reliance Gilt

Securities Retail

-0.46 12/54 4.36 23/51 6.35 22/50 4.85 23/47 -- --

UTI Gilt

Advantage Long-

term

-0.72 26/54 4.09 26/51 8.13 12/50 5.87 14/47 7.48 20/40

Interpretation

According to the performance of these Gilt funds ranking and returns has been given . The rankings and Returns

are given on the basis of monthly and yearly. In this 1month ranking ICICI Prudential Gilt fund is giving Positive

returns and EDELWEISS Gilt fund is giving negative returns in terms of percentage. From the Ranking view out

of 54 ranks of 1 month EDELWEISS Rank is 50th and reliance rank is 12th .

According to the Portfolio of the Gilt Funds

61 | P a g e

Fund Name Turnover(%)Average Maturity

(Yrs)

Edelweiss Gilt

Fund

-- 8.30

HDFC Gilt Long-

term

-- 10.76

ICICI Prudential

Gilt Treasury PF

-- 3.03

Reliance Gilt

Securities Retail

-- 13.01

UTI Gilt

Advantage Long-

term

956.48 9.59

Interpretation

From this portfolio only UTI gilt fund has highest turnover % . Others gilts funds has no turnover values. Related

to the average maturity of these gilt funds, RELIANCE and HDFC has good maturity . then after EDELWEISS

has 8.30 yrs average maturity. Becose Gilt funds are for long terms. These funds Gives high Return in long term

maturity.

According to the Risk and Volatility of the Gilt Funds

62 | P a g e

Fund Name

Fund

Risk

Grade

Standard

Deviation

Sharpe

RatioBeta Alpha

R-

Squared

Edelweiss Gilt Fund Above

Avg.

3.27 -0.10 0.20 -0.15 0.15

HDFC Gilt Long-term Avg. 2.94 0.26 0.21 0.97 0.21

ICICI Prudential Gilt

Treasury PF

-- 0.83 0.45 0.26 0.04 0.07

Reliance Gilt Securities

Retail

Above

Avg.

3.91 0.23 0.24 1.12 0.15

UTI Gilt Advantage Long-

term

Below

Avg.

2.81 0.93 0.19 2.81 0.19

Interpretation

In the Risk and Volatility of these Gilt funds there are certain things that helps the investors to choose a right

funds. These are standard deviation, sharpe ratio, beta, alpha and r-squared. Standard deviation and Beta of funds

should not be more. Becose higher the standard deviation and beta expose to higher risk. Icici prudential Gilt fund

has lower standard deviation 0.83 as compared to their peers.R-squared should be lies between 0.8-1.0.

According to the NAV Detail of the Gilt Funds

63 | P a g e

Interpretation

From the NAV values HDFC gilt fund and UTI gilt fund has highest NAV as compared to other gilt funds. This

means that HDFC and UTI Gilt Mutual Funds have highest NAV Values. EDELWEISS NAV is the 11.03 .The

highest NAV of 52 weeks of EDELWEISS is 11.21 .

64 | P a g e

Fund

NameNAV As on

Chg.

from

previous

52 Weeks

HighAs on

52 Weeks

LowAs On

Edelweiss

Gilt-G

11.03 Mar 30,

2012

0.03 11.21 Feb 29,

2012

10.58 May 5,

2011

HDFC Gilt

Long-term-

G

20.86 Mar 30,

2012

0.02 21.09 Mar 7,

2012

19.76 May 5,

2011

ICICI Pru

Gilt Tre PF

17.21 Mar 29,

2012

0.00 17.24 Mar 22,

2012

16.25 May 11,

2011

Reliance

Gilt

Securities

Retail-G

13.02 Mar 29,

2012

-0.01 13.11 Mar 14,

2012

12.19 Nov 11,

2011

UTI Gilt

Advantage

Long-term-

G

21.88 Mar 29,

2012

0.01 22.05 Mar 7,

2012

20.23 Mar 31,

2011

CHAPTER – III

65 | P a g e

SUMMARY OF FINDINGS

FINDINGS

In Bangalore in the Age Group of 36-40 years were more in numbers. The second most Investors

were in the age group of 41-45 years and the least were in the age group of below 30 years.

In Bangalore most of the Investors were Graduate or Post Graduate and below HSC there were very

few in numbers.

In Occupation group most of the Investors were Private employees, the second most Investors were

Businessman and the least were associated with Agriculture.

66 | P a g e

In family Income group, between Rs. 35,001- 45,000 were more in numbers, the second most were

in the Income group of more than Rs.50,000 and the least were in the group of below Rs. 15,000.

About all the Respondents had Fixed Deposits, 76% Invested in Fixed Deposits, Only 60%

Respondents invested in Mutual fund.

Mostly Respondents preferred High Return while investment, the second most preferred Low Risk

then liquidity and the least preferred Trust.

Only 67% Respondents were aware about Mutual fund and its operations and 33% were not.

Among 200 Respondents only 60% had invested in Mutual Fund and 40% did not have invested in

Mutual fund.

Out of 80 Respondents 81% were not aware of Mutual Fund, 13% told there is not any specific

reason for not invested in Mutual Fund and 6% told there is likely to be higher risk in Mutual Fund.

Most of the Investors had invested in Reliance or HDFC Fund, ICICI Prudential has also good

Brand Position among investors, EDELWEISS places after UTI according to the Respondents.

Out of 55 investors of EDELWEISS 64% have invested due to its association with the Brand

EDELWEISS, 27% Invested because of Advisor’s Advice and 9% due to better return.

Most of the investors who did not invested in EDELWEISS due to not Aware of EDELWEISS, the

second most due to Agent’s advice and rest due to Less Return.

For Future investment the maximum Respondents preferred Reliance Mutual Fund, the second most

preferred ICICI Prudential, SBIMF has been preferred after them.

60% Investors preferred to Invest through Financial Advisors, 25% through AMC (means Direct

Investment) and 15% through Bank.

67 | P a g e

65% preferred One Time Investment and 35% preferred SIP out of both type of Mode of

Investment.

The most preferred Portfolio was Debt, the second most was Equity and the least preferred Portfolio

was Balanced (mixture of both equity and debt) portfolio.

Most of the Investors did not want to invest in Sectorial Fund, only 21% wanted to invest in

Sectorial Fund.

Scope of the study

A big boom has been witnessed in Mutual Fund Industry in recent times. A large number of new players

have entered the market and trying to gain market share in this rapidly improving market.

68 | P a g e

The research was carried on in Bangalore had been sent at one of the branch of Edelweiss at Bangalore

where I completed my Project work. I surveyed on my Project Topic “Comparison of Edelweiss Mutual

Funds with Its Peers.”

The study will help to know the preferences of the customers, which company, portfolio, mode of

investment, option for getting return and so on they prefer. This project report may help the company to

make further planning and strategy.

This study will also help to know me that which gilt mutual fund is good for long term or which is for short

term. , which mutual fund gives the highest NAV and Dividends.

69 | P a g e

CHAPTER – IV

CONCLUSION AND

SUGGESTION

CONCLUSION

Running a successful Mutual Fund requires complete understanding of the peculiarities of the Indian Stock

Market and also the psyche of the small investors. This study has made an attempt to understand the financial

70 | P a g e

behavior of Mutual Fund investors in connection with the preferences of Brand (AMC), Products, Channels etc. I

observed that many of people have fear of Mutual Fund. They think their money will not be secure in Mutual

Fund. They need the knowledge of Mutual Fund and its related terms. Many of people do not have invested in

mutual fund due to lack of awareness although they have money to invest. As the awareness and income is

growing the number of mutual fund investors are also growing

In the End I would like to conclude that in gilt funds there are many schemes and many funds. Some funds are

giving good returns. From my observation I have seen that people want good returns where they are investing

their money. In gilt funds , these funds gives higher returns and these funds are low risky , because these are debt

funds. In my comparison the UTI AND HDFC are giving good returns for long term. But EDELWEISS Gilt fund

is for short term.

Suggestions

71 | P a g e

The most vital problem spotted is of ignorance. Investors should be made aware of the benefits. Nobody

will invest until and unless he is fully convinced. Investors should be made to realize that ignorance is no

longer bliss and what they are losing by not investing.

Mutual funds offer a lot of benefit which no other single option could offer. But most of the people are

not even aware of what actually a mutual fund is? They only see it as just another investment option. So

the advisors should try to change their mindsets. The advisors should target for more and more young

investors. Young investors as well as persons at the height of their career would like to go for advisors

due to lack of expertise and time.

Mutual Fund Company needs to give the training of the Individual Financial Advisors about the

Fund/Scheme and its objective, because they are the main source to influence the investors.

Before making any investment Financial Advisors should first enquire about the risk tolerance of the

investors/customers, their need and time (how long they want to invest). By considering these three

things they can take the customers into consideration.

Younger people aged under 35 will be a key new customer group into the future, so making greater

efforts with younger customers who show some interest in investing should pay off.

Customers with graduate level education are easier to sell to and there is a large untapped market there.

To succeed however, advisors must provide sound advice and high quality.

72 | P a g e

Systematic Investment Plan (SIP) is one the innovative products launched by Assets Management

companies very recently in the industry. SIP is easy for monthly salaried person as it provides the facility

of do the investment in EMI. Though most of the prospects and potential investors are not aware about

the SIP. There is a large scope for the companies to tap the salaried persons.

73 | P a g e

BIBLIOGRAPHY

74 | P a g e

NEWS PAPERS

OUTLOOK MONEY

MUTUAL FUND HAND BOOK

WWW.EDELWEISS.COM

WWW.MONEYCONTROL.COM

WWW.AMFIINDIA.COM

WWW.VALUERESEARCHONLINE.COM

WWW. MUTUALFUNDSINDIA.COM

75 | P a g e

http://WWW.VALUERESEARCHONLINE.COM/

http://WWW.AMFIINDIA.COM/

http://WWW.MONEYCONTROL.COM/

http://WWW.EDELWEISS.COM/

APPENDIX

Annexure76 | P a g e

1. (a) Age distribution of the Investors of Bangalore.

(a)<=30

(b)31-35

(c)36-40

(d)41-45

(e)46-50

(f)>50

(b). Educational Qualification of investors of Bangalore.

(a) Graduate/Post graduate

(b) Under Graduate

(c) Others

77 | P a g e

c) Occupation of the investors of Bangalore.

(a) Govt. Service

(b) Private Service

(c) Businessman

(d) Agriculture and Horticultute

(e) Others

(d). Monthly Family Income of the Investors of Bangalore.

(a)<=15000

(b) 15001-25000

(c) 25001-35000

(d) 35001-45000

(e) >50000

78 | P a g e

2 . Investors invested in the different kinds of the investments.

(a) Fixed Deposits

(b) Insurance

(c) Mutual Funds

(d) Shares/Debentures

(e) Gold/Silver

(f) Real estate

3. Preference of factors while investing.

(a) Liquidity

(b) Low Risk

(c) High Return

(d) Trust

79 | P a g e

4. Awareness about Mutual Fund and its Operations.

(a) Yes

(b) No

5. Source of information for customers about Mutual Fund.

(a)Advertisement

(b)Peer Groups

(c) Banks

(d)Financial Advisors

6 .Investors invested in Mutual Fund.

(a) Yes

(b) No

80 | P a g e

7 .Reason for not invested in Mutual Fund.

(a)Not Aware

(b)High Risk

(c) No Any Specific Reason

8 .Investors invested in different Assets Management Co. (AMC)

(a)EDELWEISS

(b)UTI

(c) HDFC

(d)RELIANCE

(e) ICICI PRUDENTIAL

(f) KOTAK

(g)OTHERS

9 . Reason for invested in EDEWEISS

(a)Associate with Edelweiss

(b)Better return

(c) Agent Advice

81 | P a g e

10. Reason for not invested in EDELWEISS.

(a)Not Aware

(b)Less Return

(c) Agent Advise

11 . Preference of Investors for future investment in Mutual Fund.

(a)EDELWEISS

(b)UTI

(c) HDFC

(d)RELIANCE

(e) ICICI PRUDENTIAL

(f) KOTAK

(g)OTHERS

12 . Channel Preferred by the Investors for Mutual Fund Investments.

(a)Financial Advisors

(b)Banks

(c) AMC

82 | P a g e

13 . Mode of Investment Preferred by the Investors.

(a)One time investment

(b) Systematic Investment Plan (SIP)

14 . Preferred Portfolios by the Investors.

(a)Equity

(b)Debt

(c) Balanced

15 . Preference of Investors whether to invest in Sectorial Funds.

(a)Yes

(b) No

83 | P a g e

Date post:	08-Nov-2014
Category:	Documents
Upload:	sandhadi-ganesh
View:	82 times
Download:	0 times

GANESH THESIS.docx

Documents