Souplantation/Sweet Tomatoes

Brand refresh and new prototype

Souplantation/Sweet Tomatoes

Brand refresh and new prototype

Results Thru Strategies’ work with the Garden Fresh concepts began with a brand assessment process and a great deal of research. A pilot study program was launched, which yielded findings that were refined into both a refresh program and new prototype design.

From concept to creationBrand refresh and new prototype design

Conceptual renderings showing the remodel program finishes and direction. Renderings by Vision Builders USA, an RTS partner

Many of the solutions for Sweet Tomatoes and Souplantation are merchandising, decor, food displays, updated furniture, paint colors and messaging. These

changes, in addition to new uniforms and updated menu offerings, have yielded an average of 15% sales increases.

The addition of beer and wine, bottled beverages, upgraded iced teas and a Coke Freestyle system

contributed to significantly increased beverage incidents.Upgrades to the hot food and bakery displays resulted in

an increase in guest perception of the food quality.

After the remodel program started, we began work on a new location design. One of the biggest challenges for the brand is the perception attached to the one-price format of buffet style service. Creating a market-like atmosphere helps change the way the

brand can be used, elevates the guest experience and results in increased average checks.

The new look is a big departure and contains many contemporary finishes and features. Many of the traditional back of the house

duties are shifted to the front, optimizing labor.

Displays replace walk-ins and storage areas are moved to the front of the house. This gives a more modern look, keeps staff near the service points

and guests, and again, optimizes labor.

New display methods and equipment give the perception of higher quality and allow for future menu

changes for baked goods and hot food stations.