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Garden Fresh Vegetables

Date post: 07-Jan-2016
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Hypothetical Communication plan
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Garden Fresh Vegetables From The Garden to Your Door-Steps, We Deliver Freshness

Prepared ByNameIdSumaiya Kamal41324049Md. Abu Syeed41324046Hasan Shahriar41324077Sayem Modh Hanif41323006ContentsOverviewThe BrandLogoTaglineAdvertisement 1Advertisement 2Summary

OverviewGarden Fresh is planning to Launch a Brand for Vegetables.

Key FeaturesProduction Quality Controlled By BARIVacuum PackedChemical FreeHome Delivered The BrandGarden Fresh

Simple and RecognizableFamiliar and RelevantStimulates a Consistent meaningEvokes positive feelings about the brand

LogoShapeAmbienceColor CombinationBlue and GreenRedOrange and YellowText

TaglineFrom The Garden to Your Door-Steps, We Deliver Freshness

Simplifies all the key benefits offered by the brandPromiseDepthProduct Association

AdvertisementType: NewspaperSize(WxH): 13x 7Selection of MediaDaily Star, Prothom Alo, Dhaka Tribune etcObjectiveMessage and ThemeColorsAppealText Content

-Source: WHOAdvertisement (Cont)

Type: NewspaperSize (WxH): 6x 12Selection of MediaDaily Star, Prothom Alo, Dhaka Tribune etc.ObjectiveMessage and ThemeColorsAppealText ContentCertified Logo

SummaryThe BusinessBrand and TaglineLogo AnalysisAdvertisements


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