and

not

attachment

In every field

• Man working on whiteboard, stickeynotes etc.

• Plan Analog

Simplicity Unexpectedness Concreteness

Credibility Emotion Story

not

•

•

•

1-7 rule (symbol of X)

• In background a cluttered slide

Freeimage.com

These slides were created by Vatsal Sharma, IIT Kanpur, as part of an internship done under the

guidance of Prof. Sameer Mathur(www.IIMInternship.com)