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Gartner Digital Marketing Transit Map To view and compare tracks, click the track buttons to turn on and off. Roll over neighborhood and track names for detailed descriptions. Off-line Connection Vendor Station Product Station AD OPS DESIGN SOCIAL OPS WEB OPS DATA OPS MOBILITY MARKETING OPS DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB Connection to CMO Connection to General Advertising Connection to BI Web Content Mgmt Web Analytics Virtual Actors Video Ad Networks t m g M d A o e d i V Venues User Groups UXP UX Design Tag Mgmt Social TV Social Networks t m g M g t k M l a i c o S Social Apps Social Analytics Social Advertising Smart Kiosks Site Retargeting Search Retargeting Search Engines SEO Tools SEM Platforms Rich Media Search Real-Time Decisioning QR Codes Programmatic Media Program Guide Promo s c e R & s w e i v e R Embedded Merch Product Design Compliance Predictive Campaign Analytics OTT Video Online Video Publishing Online Retailers Data Exchanges NFC Natural Language Questioning Native Ads Marketing Analytics Campaign Mgmt Mobile Search Mobile Media & Targeting Mobile App & Content Svs Mobile App Marketplace Mobile Analytics Mobile Ad Networks Microsensors Media Labs Media Companies Media Agencies Marketing Service Providers Mktg Resource t m g M Lead t m g M In-Game Ads Idea Mgmt IT Service Connection to IT Providers Connections to Sales and Service Geotargeting Geofencing Gamification Tools Finger- printing Experience Targeting Emotion Detection Email Mktg E-Commerce Enablers Dynamic Creative DOOH Media Svcs Media Metrics Digital Asset Mgmt Digital Agencies Data Warehouses DMP Customer Analytics Crowdsourcing Content Marketing Data Providers Communities CSPs Census and Panel Data Business Process Outsourcers Blogs Automatic Content n o i t i n g o c e R Augmented Reality Attribution Agile Mktg PM Agency Holding Companies Advocacy Mktg Addressable TV Ad Verification Online Ad Networks Ad Exchanges A/B Testing
