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Gartner Webinars Gartner equips leaders like you with indispensable insights, advice, and tools to help you achieve your most pressing objectives
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Gartner WebinarsGartner equips leaders like you with

indispensable insights, advice, and

tools to help you achieve your most

pressing objectives

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The Art of the 1-Page Strategy:

Storytelling Enables Business

Growth

Heather Colella

VP Analyst

4 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

What Are You Trying to Achieve with Your 1-Page Strategy?

Polling Question 1 of 2How to participate in our polling

If you are in full screen mode – click Esc key

On the bottom of your screen under the “Vote” tab, the poll question will be visible.

Please click the box to make your selection. Once selected, you will then be able to see audience participation results.

Thank you for your participation

Q. Polling Question

(please choose 1 answer)

A. Answer

B. Answer

C. Answer

D. Answer

E. Answer

A. Help my organization respond to current market uncertainties by using a common story

B. Change the perception of how information and technology are perceived in the organization

C. Get agreement on the (undocumented) business strategy

D. Guide investment decisions

E. Use as a communications vehicle across the enterprise to drive resources to the right outcomes

5 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

The Ability to Accelerate Strategy is More Urgent Than Ever

6 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

When Your Peers Hear “Digital”What Do They Think?

7 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

“Digital? Must have something to do with our CIO, s/he has it

under control”

8 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

“Buzzword!”

“I hear the word allof the time, but what

does that really mean?”

9 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

“The bottom line: I just want business growth”— Board of Directors

CEO

10 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

The Power of 11

Story1

Plan1

Ongoing Chat

11 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

The Power of 11

Story1

Plan1

Ongoing Chat

12 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

Example: The Smarter Digital City

13 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

Example: A Security Story Wrapped in a Process View

Concept

▪ Assess Local Market Requirements to Ensure Product Relevance

▪ Anticipate and Solve Design and Production Challenges

Design

▪ Identify Critical

Safety Performance

Requirements

▪ Help Plan

Development Process to

Reduce

Prototype

▪ Test Product

Safety and Performance

▪ Assess Design Against Market

Requirements

▪ Identify Issues Early in Cycle

Planning

▪ Sourcing Data

Clearinghouse

▪ Assess

Production requirements

▪ Certify

Products for Market

Compliance

Manufacture

▪ Assess

Ongoing Production

Against Requirements

▪ Provide Analytics on

Manufacturer Quality

Strategy: Help Customers Bring Better, Safer Products to Market Faster

Security Strategy: Ensure Employees and Customers Can Securely and

Efficiently Collaborate by:

Managing Information

Access to Protect

Customer Data

Building a More

Secure and Flexible

Infrastructure to

Support New Services

Quickly Detecting and

Responding to

Threats

Securing Digital

Strategy Platforms for

Future Growth

Cu

sto

mer

Pro

du

ct

Deve

lop

men

t

Pro

cess

We are growing our individual

practice performance

Our NPS is increasing

Our teammate engagement is

improving We are retaining patients &

attracting new ones

We understand our practice &

service l ine performance

We have common, robust

processes and systems to help

us work together efficiently

We are integrating practices quickly

and with high satisfaction

I can easily find all the

information I need

I am able to serve our

patient’s needs

I feel I am valued and my work

matters

Healthcare Partners: An Integrated Business and IT Vision

I am able to spend high quality time with my patients

and provide quality care

I can easily co-manage my

patients when they have

serious medical issues

It is easy to schedule and

collect all of the information I need

for a patient

They are easy to do business with, provide quality care and have

what me and my family need

They are easy to do business with and

provide quality care

It is easy to schedule, be

productive and provide quality care

We operate safely and with care

It is easy to schedule and

collect all of the information I need

for a patient

Integrated, Intuitive, Resilient & Informative

Today

Pain of Today’s Systems and TechnologyOur current systems and mostly manual processes have created a drag on our daily operations limiting our ability to scale to handle larger volumes of business with current staff. Strategically

investing in technology will enable us to modernize our operations adding efficiency and scalability to our daily work.

Technology as a Competitive AdvantageUpdated processes and systems allow our employees to learn systems faster, increases employee satisfaction, enables scalability without adding overhead, and improves customer satisfaction.

Tomorrow

How can we plan? We

don’t know what is

coming and when.

Why do we make it so hard

for our customers to do business

with us?

I have no visibility into my performance,

how can I tell what customers to focus

on?

I have no visibility into the operation of my lab without doing a ton of manual work.

You want me to call? Most companies

have websites to handle these things!

Why do I have to fax an order in? It’s

so hard to purchase from this company!

Multiple systems to use and inconsistent

data, it’s impossible to get things done!

Executive Team

Lab Managers

SalesOffice Personnel

Customers

Technicians

If customers have special

requirements, it's almost impossible

to do it right.

Decisions are made by gut; I can’t make the right call based

on data.

How am I supposed to make

decisions if I am are constantly

surprised?

On sites are

painful!

How can I properly price

for our customers?

Example: A Test & Measurement Company

Today

Pain of Today’s Systems and TechnologyOur current systems and mostly manual processes have created a drag on our daily operations limiting our ability to scale to handle larger volumes of business with current staff. Strategically

investing in technology will enable us to modernize our operations adding efficiency and scalability to our daily work.

Technology as a Competitive AdvantageUpdated processes and systems allow our employees to learn systems faster, increases employee satisfaction, enables scalability without adding overhead, and improves customer satisfaction.

TomorrowDigital Transformation

Data & AnalyticsProactively manage by fact, data driven organization

Systems & ERPAll divisions integrated on a common platformSystems meant for both segments of our businessSingle source of truth for all data

ProcessStreamlined, scalable, documented processes

I can see trends coming and

make decisions based on fact

My customers are happy

because I can respond to

them quickly

I can track my performance and

know what accounts to focus on

I know what work is coming in and

when it should be completed

Having information in the same system

makes my job so much easier to do

I see customer requirements at the correct time, it's easy to meet customer needs

I can handle anything

without calling the main office, our customers

love it

Finally! A company that

makes it easy to do business with

them

Executive Team

SalesLab Managers

Office Personnel Technicians

Customers

it's so much easier to hit our goals and keep our customers

happy

it's easy to schedule work to get it done quickly and efficiently

It's easy to see what it costs to do work and I know how to

price

I can get more done and I'm making less

mistakes

I can easily schedule

service and purchase

online

How can we plan? We

don’t know what is

coming and when.

Why do we make it so hard

for our customers to do business

with us?

I have no visibility into my performance,

how can I tell what customers to focus

on?

I have no visibility into the operation of my lab without doing a ton of manual work.

You want me to call? Most companies

have websites to handle these things!

Why do I have to fax an order in? It’s

so hard to purchase from this company!

Multiple systems to use and inconsistent

data, it’s impossible to get things done!

Executive Team

Lab Managers

SalesOffice Personnel

Customers

Technicians

If customers have special

requirements, it's almost impossible

to do it right.

Decisions are made by gut; I can’t make the right call based

on data.

How am I supposed to make

decisions if I am are constantly

surprised?

On sites are

painful!

How can I properly price

for our customers?

Example: A Test & Measurement Company

17 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

Value-added

solutions

Remove duplication and complexity

Deliver value for the money

Example: This Services Company Moves From Delivering Value for Money in IT to Providing Value-Added Solutions to Customers

18 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

How to

Create a

1-Page Strategy

1. Know how you succeed

2. Understand your differentiators

3. Choose an approach

4. Draw a picture

19 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

The First Step Is to Understand How Your Company Succeeds or Achieves Its Mission

Ask: Do we as an executive team know how our enterprise achieves success?

Companies that focus on one of these strategic approaches make more money than those who select two or more approaches to “winning.”

20 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

The Second Step Is to Use That Strategy as a Lens for Delivering the Story

Ask: Do we as an executive team understand what differentiates the enterprise?

21 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

The Third Step is to Choose a Viewpoint and Answer a Question (or Two)

Viewpoint Answer a Question (or Two)

Stakeholder view …

including

customers/clients/

taxpayers

Tell a story from the stakeholder perspective:

• Customers: “Every time I call in, I’m on hold forever.”

• Executives: “How can we determine our strengths if we don’t know

our revenue and profits by products?”

• Customer Service: “It takes me 10 minutes to boot up my system

every morning.”

• Distribution: Do we have enough product to meet our

daily forecast?

Process What end-to-end issues exist with the current process?

How do you know? When the process is “perfect,” what will happen?

A picture of your product or

place of business or a

statement of your mission

List the capabilities required to be successful.

22 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

The Final Step is to Draw a Picture…

• The “art” lies in an iterative process.

• Most people are better editors than creators: Resist the urge to make your draft “perfect.”

• Listen to the mantras used, and stories and metaphors told by your business peers —those will lead you toward a viewpoint and a picture.

• Use this picture as a starter for every conversation about strategy, every change that has taken place and every success to date.

• There are stories and storylines. This is a story, use it as part of the storyline you want to tell. (Covered in part 3 of our session today)

23 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

The Power of 11

Plan1

Story1

Ongoing Chat

24 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

BusinessObjectives

Profitable Growth

Operational Excellence

Customer Experience

Compliance Excellence

(Digital) Business Capabilities

• Business Capability

• Business Capability

• Business Capability

• Business Capability

(Digital) Key Performance Indicators

• KPI

• KPI

• KPI

25 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

Cross-Enterprise Dependencies or Risks or Both

Enabling

Capabilities

and

Initiatives

4Q20## 1Q21## 2Q21## 3Q21##

Strategic Roadmap

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

IT Strategic

Actions

Initiativ e

BusinessObjectives

Profitable Growth

Operational Excellence

Customer Experience

Compliance Excellence

(Digital) Business Capabilities

• Business Capability

• Business Capability

• Business Capability

• Business Capability

(Digital) Key Performance Indicators

• KPI

• KPI

• KPI

26 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.

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Cross-Enterprise Dependencies or Risks or Both

▪ Channel sales capability require program management from marketing

▪ Warehouse optimization requires supply chain participation in pilots

▪ Data classif ication coding must be ow ned by

corporate risk team

▪ Customer data initiatives require training and adoption from sales and finance teams

▪ Product-centric delivery requires new w ays of w orking and organizational structures across multiple business functions

Digital Key Performance Indicators

▪ 20% year-over-year grow th in channel sales orders

▪ Increase digital profit margins by 30%

▪ Decrease backorders by 15%

▪ Increase click-through rate on product recommendations by 30%

▪ 10% decline in compliance issues

▪ Decrease ERP cost per user by 20%

Enabling

Capabilities

and

Initiatives

▪ Transition to a product-centric delivery model to support a more responsive customer experience

▪ Restructure IT organization to enable product-centric delivery

▪ Increase cloud-based infrastructure capacity to support profitable growth

▪ Update to latest version of ERP to support integrated customer data platform

4Q20## 1Q21## 2Q21## 3Q21##

Strategic Roadmap

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

Initiativ e

BusinessObjectives

Profitable Growth

Operational Excellence

Customer Experience

Compliance Excellence

Digital Business Capabilities

• Develop executive decision-making tools that enable grow th

• Optimize lab processes creating end-to-end transparency

• Create sales pipeline management capabilities

• Improve the accuracy of product recommendations by 15%

• Create customer self -serve tools that include special orders

• Integrate all sources of customer data to one platform

• Achieve Full Audit Compliance

IT Strategic

Actions

Develop a product add-on

recommendation engine

Create real-time inv entory system

Integrate customer data across all communication

channels

Implement data classification tools

Initiativ e

27 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

The Power of 11

Ongoing Chat

1Plan

1Story

28 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

The 1-Page Strategy Has Multiple Purposes

Communicate Results —Celebrate Success

“Yes!We did it!”

Explore the

Business Model

Customer

Finance

Capabilities

Value

Proposition

Determine Investments

Connect ITto the

Strategic Story

Create Strategic Conversations

Translate Strategy into Plan

29 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

What is Possible Next

Engage Them With

The Title

“Will our manual processes crush us after all?”

There are Stories and Storylines–The Anatomy of a Ongoing Chat

Business Context

Context ➔Implication

“In our traditional industry efficiency is more important

than ever”

SWOT

Strengths

Opportunities

Weakness

Threats

SWOT

1 Page Strategy

Shape the remainder of the presentation based on its purpose … these topics

could include …

Gaps between vision

and current capability

Path Forward

Status

30 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved.

As a result of this webinar, what will your next steps be?

Polling Question 2 of 2How to participate in our polling

If you are in full screen mode – click Esc key

On the bottom of your screen under the “Vote” tab, the poll question will be visible.

Please click the box to make your selection. Once selected, you will then be able to see audience participation results.

Thank you for your participation

Q. Polling Question

(please choose 1 answer)

A. Answer

B. Answer

C. Answer

D. Answer

E. Answer

A. Work on my business story and follow-up with a Gartner inquiry

B. Request a Gartner (virtual) workshop to help me develop my business story

C. I will use Gartner’s more traditional strategy frameworks

D. I would like Gartner to reach out to me to help me define my next steps

31 © 2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.

Recommendations

Resist the urge to build a strategic plan first…create your story

Use the story to determine investments and priorities

Then create the strategic plan

Have ongoing chats throughout the process that:

– Explore the business model

– Identify how success will be achieved

– Refine the story

– Secure investment dollars

– Lead the organization to great outcomes

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Send Question

Type your question here…

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2021 Gartner conferences

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conference calendar at:

gartner.com/en/conferences

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insights to master your role and

transform your business.

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The CIO’s Executive Communication Guide

Speak the language of the C-suite to communicate the business value of IT

Download E-Book

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Gartner can help you achieve your most critical priorities

Essential insights and advice for every leader across the enterprise.

Contact Us

U.S.: 1 800 213 4848 International: +44 (0) 3331 306 809

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