Gary Dunleavy

Customer Engagement Manager

Tourism Ireland Online Marketing

Opportunities

Tourism Ireland

Social Website

CRM System

Facebook

Marketing

› Identify Audience

› Provide Relevant Content

› Study what works and Virality of Content

#2

Facebook Insights

Private & Public Actions

Individual Posts –

Talking about this

SEAV (Social Equivalent Advertising Value)

Churn Rate

Reputation Management

Perspectives

Interaction Management

Handling and Tactics

Twitter Marketing

› Monitor Daily

› PR – Opportunities - Competitions

#2

Virtuous

Integration of

Content

Content

Marketing

Effective Content

Capture – Inspire -Inform

Editorial Standards

Measured by Views - Shares – Journeys

Started

SEAV

Provide Sales

Platforms

Offers

› Website Funnel Model

› Commercial Pathways throughout site

› Contextual and Experiential Offers

Imagery

Imagery works great

Should Be Actionable

Big Role in Website

Future

*forecast

Social + Website + CRM

=Social CRM

Action points

*forecast

Content & OffersIndustry Opportunities

ImageryGrow Social Now

Put Measures in Place

Thank you

Twitter @Garyd_Ireland