GateHouse Media

PowerLocal

We’re the nation’s strongest local newspaper media company created to help you build your brand, make your products stand out, help you discover and influence markets and maximize your marketing investment.

We’re the biggest oldest newest most local national media brand in America. And we’re here for you.

GateHouse Media Strategic Alliances

Huge“Parade Balloon” Canton Repository, Ohio

Huge

560+ publications in 32 states 126 daily newspapers, 100% published 50+ years 460+ related websites 33 million unique visitors per month 460+ markets 19 million people reached weekly 1,500+ in-market sales representatives 200,000+ small/medium business partners

GateHouse Media

Strategic Alliances

Over 100% audience growth via $540 million in new acquisitions

September

2013

November

2014

GateHouse Media

Strategic Alliances

Huge

High Desert Media Group, Inc.

National newspaper reach, local impact

GateHouse Media

Strategic Alliances

GateHouse Media USA Today

New York Times

Note: audited & paid circulation, circulation of peak day

2.73 million

2.51 million

2.43 million

2.35 million

Wall Street Journal

Huge

Local“Homecoming” The Patriot Ledger, Quincy, Massachusetts

Local

We have a remarkable bond with our audience: 100% of our daily papers are 50+ years old We live in the towns we serve: we know the business, politics, schools and people—and they know us The community connects with us: people and businesses, via our media and events

GateHouse Media

Strategic Alliances

Local

Newspaper media motivates consumers 164 million (69%) read newspaper media content in print, online or via a mobile in a typical month*

Nearly 80% took action after seeing a newspaper ad, 57% made a shopping decision based on a print or online newspaper ad

Of the 51% who sought out online circulars in the past 30 days, 78% have taken action in the same time period as a result of a newspaper-delivered print circular

Newspapers are consumers’ leading coupon medium- nearly 70% cite their Sunday or weekday editions as coupon sources

GateHouse Media

Strategic Alliances

*Scarborough Research 2013, total U.S. adults Source: “How America Shops and Spends 2014,” A survey of 1,500 adults conducted for NAA by Frank N. Magid Associates

Strong“Boston Marathon” MetroWest Daily News, Massachusetts

Strong

The Center for News & DesignQuality multi-channel content development across all of our media

Custom content development including best-in-class design and marketing solutions for partners

All informed by a significant investment in data-driven consumer insights research

GateHouse Media

Strategic Alliances

Strong

Propel Marketing10,000 active customers

Performance-based marketing solutions • Build a presence - Responsive website design,

social media, logo creation, video • Get found - SEO, list optimization, local profiles • Grow customer base - SEM, digital advertising,

retargeting • Engage with customers - Social media

management, content marketing, reputation monitoring, call tracking

GateHouse Media

Strategic Alliances

• 550+ local newspapers and publications in 32 states

• Print & Deliver ad inserts

• Preprints

Strategic Alliances

PREPRINT

Newspaper M e d i a

PRINT

Live Events

Programmatic Buying

Promotion

Social

Native Content

• OnTarget: reach your most desirable market with geo/demo/behavioral targeting

• Propel Marketing: comprehensive digital marketing services for national and local businesses

• Adhance: programmatic advertising across premium hyper-local and broadcast sites nationally

• 460+ newspaper websites

• Mobile web and apps

• BestRide: consumer car search

• 229 million page views/mo.

• 8.5m social media page views/mo.

Digital display

PrintCONTENT MARKETING

Content marketing for print, web & social

Digital services and display networks

• Custom solutions for sponsored content

• Multi-channel distribution

• Native content

• Social media

• Live events

ONTARGET

DIGITAL DISPLAY

DIGITAL SERVICES

newspaper.com

Responsive sites & mobile

GateHouse Media

Strategic Alliances Calphalon drives consumer awareness and engagement Print, digital and social activations combined with custom content, delivered a critical mass of 76.5 million impressions/4.5 million circulation to increase awareness of the benefits of Calphalon cookware.

Print Custom magazine inserted into 75 community papers on key shopping days

Digital Campaign Served over 2.8 million ROS with an average CTR of 0.14%

Social Media 815,696 Twitter and Facebook impressions

Quiz & Sweepstakes 23,365 sweepstakes entries. 5,245 consumers engaged with the Calphalon IQ quiz—that’s 26%!

case study

HowYou?can we help

GateHouse Media

Strategic Alliances

Activate

Versatile portfolio of print and digital media + digital services built on a rock-solid foundation of newspaper brands Deeply-rooted community relationships Relevant partnerships Amplify your message and influence on a true national stage

GateHouse Media

Strategic Alliances

Connect

Strategize with us to design the best approach for you Align with a beloved, trusted brand Expect original custom solutions integrated within award-winning media Enjoy true hometown spirit with community events and promotions executed on a national scale

GateHouse Media

Strategic Alliances

Trust

Depend on decades of experience and influence in local markets Count on a powerful national production and communications network Rely on sturdy technology for controlled buying and advanced targeting View your data via a robust dashboard Relish success that is wholly measurable

GateHouse Media

Strategic Alliances

Goal!

Power Local Huge prime

devoted audience Hyper-local influence on a national scale Strong growth strategy Notable heritage Dynamic partnerships Original custom content and activations Advanced targeting and controlled buying Measurable results

GateHouse Media

Strategic Alliances

Power LocalStrategic Alliances

GateHouse Media

“The winners” Peoria Journal Star, Illinois

AppendixGateHouse Media

Strategic Alliances

List of publications

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GateHouse Media

Strategic Alliances

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List of publications, continued

GateHouse Media

Strategic Alliances

List of publications, continued

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GateHouse Media

Strategic Alliances

List of publicationsTennessee Oak Ridger Oak Ridge, TN

Texas Alice-Echo-News Journal Alice, TX Alice Review Alice, TX Duval Country Press Alice, TX Freer Press Alice, TX Nueces County Record Star Alice, TX The Edinburg Review Alice, TX Ballinger Ledger Ballinger, TX Brownwood Bulletin Brownwood, TX Heartland Trading Post Brownwood, TX Ad Sack Corpus Christi, TX Glen Rose Reporter Glen Rose, TX Valley Bargain Book Harlingen, TX Laredo’s Bargain Book Laredo, TX McAllen Valley Town Crier McAllen, TX Midlothian Mirror Midlothian, TX Cross Timbers Trading Post Stephenville, TX Stephenville Empire-Tribune Stephenville, TX Ellis County Trading Post Waxahachie, TX Waxahachie Daily Light Waxahachie, TX Winters Enterprise Winters, TX

Virginia The Colonial Voice Colonial Heights, VA The Progress-Index Petersburg, VA

West Virginia Mineral Daily News Tribune Keyser, WV Today’s Shopper Keyser, WV Jackson Star Herald Weekender Ravenswood, WV Ravenswood Star News Ripley, WV

GateHouse Media

Strategic Alliances