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Gati LOGISTICS CORPORATION

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PRANABANANDA SAHOO Post graduate in logistics & SUPPLY CHAIN MANAGEMENT INDIA
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Page 1: Gati LOGISTICS CORPORATION

PRANABANANDA SAHOOPost graduate in logistics & SUPPLY CHAIN

MANAGEMENTINDIA

Page 2: Gati LOGISTICS CORPORATION

Be a globally preferred provider of India-centric supply chain services and solutions, and a leader in the Asia Pacific region.

Delight customers with quality service by setting new trends through innovation and technology .

Be the most preferred organization for all stakeholders.

Be a responsible corporate citizen with unwavering commitment to environmental protection and conservation

They are based on a desire to achieve sustainable heights in business and encompass a set of customer sensitive corporate values on attitude, behavior, action and delivery.

Vision and Mission of Gati

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GATI’s commitment is to be a type of business

which is different from others and to play a

distinctive role in the marketplace.

Page 9: Gati LOGISTICS CORPORATION

A pioneer and a leader in Express Distribution & Supply Chain Solutions, Gati has reinvented itself once again!

Youthful, trendy and market driven, Gati is ready to take up new challenges.

Gati’s first of its kind offers and services have created benchmarks in the industry.

The new mechantronic Express Distribution Centres have revolutionised logistics and distribution systems across the country.

Gati’s Domino Discipline has revolutionised the way Gati works and has aligned everyone in Gati towards one goal: Customer Delight.

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Gati is characterized by its: Speed Reliability Discipline

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The key issues include….

Customer Satisfaction. Ability to give right service at right time. Product /service Presentation. Traffic Building. Layout of the services. Keeping Pace With Technology.

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GATI is divided into 5 Zones EAST KOLKATTA WEST MUMBAI NORTH DELHI SOUTH SECUNDERABAD CENTER INDORE

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1989 – 14 Nov : The Birth of new revolution in the India Cargo Industry1989 - Committed delivery- Ontime & intact , else money back1996 - Alliance with India Airlines1997 - Introduced the concept of 3PL1998 - Launches courier services- Suvidha now known as ZIPP1999 – 1. Expanded to SAARC Countries - Gati International , 2. Smt Kumudben Joshi, the Honorable Governor of “AP” flagged off the first Gati Vehicle in 1999

3. ISO Certification to Gati

2000 - First logistics company to get ISO Certification –ISO 9000-20002001 - Gati Millennium Parcel Express- First Cargo train MUM to CCU2003 - Award “ The Best Logistics Company” , Launch of Gati@web 2004 - Launched Mechanized Automated Logistics centre at Panvel2005 - Award “Champion CIO Award”2006 - Award “The Amity HR Excellence Award”

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Attract and retain high-calibre talent Achieve RS 1000/- crore by 2009 Trigger for global premiumness in service,

profit & growth by adopting world-class business particles.

Be a responsible corporate citizen Be among the top 100 companies in INDIA

& the best admired company in the service industry.

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First logistics company in India to be awarded ISO 9001 certification

In 2003 Gati was voted The Best Logistics Company

Awarded the 'Best Logistics Partner' by HCL Infosystems for 2005 -2006

For the second time in a row, Gati was recognised as a Consumer Superbrand in the Logistics category of 2006 - 2007.

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Amity International Business School awarded Gati the HR Excellence Award 2006 - 2007 at their 9th International Business Horizon (INBUSH 2007) for their best business practices and corporate excellence.

NDTV nominated Gati for the Business leadership Awards in the logistics category.

Gati Singapore office was awarded the Regional Headquarter (RHQ) status by the Economic Development Board (EDB), Ministry of Trade And Industry, Republic of Singapore

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2750 Trained Professionals

1200 Gati Associates

500 Vendors

1200 Trained Handlers

1500 Trained Drivers

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Coverage in a month: Carries 20,000 tonnes of Express cargo

Carries 1.2 million packages

Carries 300,000 Shipments

Carries 700 tonnes of Priority cargo

Covers 3 times the distance of all National Highways.

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Today, Gati has become the face of Retail Express Cargo.

Providing quality service and value for money.

Over the years Gati has gained expertise in handling various industry verticals- healthcare/clothing/white goods/ electronics/engineering/IT/Telecom/high-value/ cargo, etc.

Gati has more than 2,000 vehicles at its disposal which cover 3,20,000 kms. per day.

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Gati Priority is the result of an exclusive tie-up with Indian Airlines, the largest airline network in India.strategic alliance with Indian Airlines

Assured space on IA flights

24-72 hour Service

Flexible Pickup & Delivery Options

Containers & Pallets for Safety & Security

Same day service to select destinations.

Multimode network - Air & Surface

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Gati has now extended its horizons in the Asia-Pacific & SAARC countries. Gati has opened offices in Singapore, Hong Kong, China, Sri Lanka, Nepal and Myanmar to strategically focus on India-centric business

Freight Forwarding in Air & Sea shipment. Strategic tip-up with Global player. Coverage of more then 200 countries. More then 500 pick-up point in India. Custom Clearance Services. Door to Door, Port to Port Services.

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Express Courier Services. All Metro with committed “ AM ”delivery. Web Base Track ‘n’ Trace facility. Mass Mailing Solution. Pre-Paid envelop. Air Parcel Services. Holiday delivery It provides your own choice of price, and Transit time options

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An affordable surface product especially designed for your non-commercial packages.

It makes easy to send non-commercial personal / corporate gifts, news magazines, catalogues, directories, study materials & brochures across India.

Flat rate of Rs. 89 per package (up to 4 kgs)

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Gati Coast to Coast (CTC) is Gati's shipping division. Set up way back in 1986, the CTC vision was to become the preferred service provider for all sea bound cargo in the Bay of Bengal, Andaman Islands and Malacca Straits.

In the two decades of its existence, Gati CTC has followed this vision with diligence and determination and has emerged as a complete solutions provider for the Indian seas.

4 vessels providing liner service between Chennai- Andaman islands - Chennai & Chennai- Yangon- Chennai.

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FOD (Freight-on-delivery) COD (Cash-on-delivery) DOD (Draft / Cheque-on-delivery) Inbound Rate Agreement: Ensures hassle-

free, convenient supplies from your vendors. Holiday & Sunday Pick-up/Delivery Octroi Clearing Facility: Octroi clearance on

behalf of customers Tamper-proof packing: Special bags for safe

handling of high value cargo

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Pharma & Pharma Samples Electronics & Electronic Components Automotives, Auto Spares Engg Products, Machinery, Spares Other in Mfg (Heavy Engg) Computer, Computer Peripherals Electrical Appliances, Products, Components Apparel Industry Fast Moving Consumer Products (FMCG) C & F, Courier and Cargo Printing & stationary

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List of major customers of Gati

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Online line tracking on www.gati.com

e-POD-Scanned copy of Proof Of Delivery through e-mail

Toll Free Number A 24 x 7 service

e-mail Updates - Tracking your consignment is just a click away

SMS Updates Messages on your mobile

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Gati Enterprise Management System (GEMS) Custom developed software to cater to

the needs of GATI operations Oracle Financials - Business

Accounting Oracle CRM - Customer Relation

Management gati@Web

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Terrestrial Links / RF connecting 120+ sites

Other locations have Dial-up / Broad band / Cable / ISDN connectivity

Widest IP Phone connectivity from Jammu to Trivandrum

Implemented Wide Area Network (WAN) 3 yrs ago

VTS – Vehicle Tracking System

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Warehouse Management System (WMS) Human Resource Information System

(HRIS) Shipping System IT Help Desk System IT Inventory Management System Gatishipper – Zipp data upload and Docket

printing tool(All are in-house developed and are web

based)

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HR Department Marketing Department Finance Department Logistic department Service department IT Department Legal department Facility Department Operation Department

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Aboard Caring for our customer’s precious objects

with domino discipline, we promise to stay ahead in reach in service quality, wide network, high caliber responsible people, technology & automation.

Recruitment We shall recruitment those candidates who

have a passion& skill for providing disciplined & customized service to our customers

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Training Disciplined training for employees to increase

their quality delivery We shall continuously access employee’s

attitude, behaviour, action & delivery in line with the organization’s customer’s promise.

Employee Bonding Create discipline amongst employees. Opportunities for employees to gain functional

expertness

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Brand Building Position the brand in such a way that the brand benefits & customer sensitivity are

communicated. Direct Marketing

Maintain a database of all customers & intimate them about our offerings.

Communication in direct materials should be direct to the point, so interest is generated to the customers.

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Designing & development of Promotional issues Design promotional material that are

attractive & customized Come up with innovative ideas & Provide

promotional offers to our customers. Media & Outdoor Advertisement

Brand communication through these media should be cost effective

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Exhibitions & Events We shall organize / participate in various

exhibitions & events Work towards communicating the benefits of

our service to customers through our exhibition & make our event profitable for customers as well as us

PR activities Develop a PR strategy that is along the lines of

current trends & project the company

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Raising Funds Plan our process effectively to raise funds & make

available for business needs We will follow domino discipline in fund

management & ensure that fund availability does n’t affect customer value delivery

Controlling Expenditure Build a disciplinary system that ensure that our

methods of monitoring expenditure are reliable Guidelines to our team members to how they can

control expenditure

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Dealing with banks / Financial institutions Maintain strict discipline while maintaining records

of all transactions with our Banks & financial institutions.

Relationship with our financial institutions should be long term

Transaction accounting & control Upgrade latest accounting procedure to make

accounting transactions speedy for the customers Understand the customers requirements & try to

reconfirm our internal process of accounting

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New technology Introduction Introducing newer technologies through comprehensive

training & focus on improving cost efficiency. We will adopt those technologies which help us to stay

“Ahead in Reach” in the industry IT infrastructure & Maintenance

Global & local trends to enable elegant & hassle free methods

Engage in partnership to create best IT infrastructure in the industry

 

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Comprehensive & customized IT solutions for business Process & MIS

Continuous tracking technology trends for customized IT solution

Comprehensive IT solutions that are friendly & cost effective & benchmark in the industry

Continuous feed back system for providing customer sensitive IT solution

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Interact with the marketing & sales departments to understand what customers want & prepare the contract accordingly, the contracts brief & to the point & prepare the agreements within 48 hrs

Check for any existing trademarks before the company starts development of any IP & keep the relevant department informed

Alert & watch all the time to keep any offence of Intellectual Property.

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Keep all documents & valid IP certificate & in safe custody.

Protection of companies immovable property by timely payment of property tax & changing respective properties in companies name.

Watch the legal changes & industry laws in domestic & international markets & update materials accordingly.

Co-ordinate with relevant departments to organize the training workshops on legal matters, like legal issues & DEPS for all the employees & business partners twice a year.

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We shall always look out for good locations which will suit our business purpose & purchase land, vehicles at affordable cost which will be profitable for the organization in future & alert about the contract status of all the rental premises.

Always be proactive in timely rent payments & settle issues, regularly check the rent agreements & make renewals on time

Maintaining the vehicles & company assets, if any problems in the vehicles / company assets then immediate action to repairs Organize & co-ordinate for the events well in advance,

encourage all the departments to participate in organizing events.

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Monitoring arrival & delivery service levels

Understand customer needs & monitor service level to provide a fool proof delivery plan.

Create responsible teams of service providers & vendors for creating technology driven service levels.

24/7/365 service level monitoring system.

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Statutory Law & regulation & be alert to the

statutory changes Follow the laws & inform customers of all

the relating requirements in advance. Prepare guideline book on all the statutory

requirements & upgrade it regularly. Use the least documentation for customers

for hassle free experience.

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Customer Problems resolution Understand customer problem to his

business & social requirements. Try to resolve the issue before the

stipulated time & reduce customer’s business loss.

Communicate regularly to the customer.

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 Vehicle routing Provides a cost effective delivery Continuously reaching on newer & alternative

routes. Evaluation & modification of the route plans to

enable a disciplined & quality delivery. Deploying newer route plans, ahead our

competitors to ensure timely & quality delivery for enabling customers to build better relations with their end customer

 

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 Vendor Management Identify & partner with competent

vendors to extend the best service experience for our customers.

Responsible & integrated vendor management system.

Continuously monitor the performance of the vendors

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Call centre is divided in to 2 types Front Hand: - Queries of the customers Back Hand: - Answers of this quarries

There are 9 call centers of Gati all over India. Zonewise, we have call centers @ EAST: ~ Calcutta CENTRAL: ~ Nagpur NORTH: ~ Delhi SOUTH: ~ Chennai, Bangalore & Hyderabad WEST: ~ Mumbai, Ahmedabad & Pune

Page 55: Gati LOGISTICS CORPORATION

Gati International, the global operations wing, provides us with strategic USP —an international reach, along with a highly focused expertise in India - centric operations. This ensures that Gati remains the undisputed leader not just in Indian operations, but also in India - focused operations.

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They have an alliance with Jubilee Commercial, an IATA accredited freight forwarder that started operations in 1998 as Air Cargo Agent. Today Jubilee Commercial is a member of the Federation of Freight Forwarders Associations of India, Federation of Indian Chamber of Commerce and Industry and International Federation of Freight Forwarders. Jubilee is now set to become a one-stop solution provider for all freight forwarding services including customs clearance for International cargo

Page 57: Gati LOGISTICS CORPORATION

They are the first to offer a money-back guarantee on their express cargo services. Keeping customer satisfaction in mind, they launched the cash-on-delivery scheme and are also the first to announce a toll-free number to look into complaints and requests.

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Plan to do more Road shows. Plan to participate and organized events

in fairs and exhibitions.to create awareness.

Sponsorship in various events (including cultural, corporate)

Brand promotion through Direct Marketing tools.

Product presentations in front my target customers (common people).

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GATI can be classified based on their general pricing strategy.  GATI must decide whether their approach is to use price as a competitive advantage or to seek competitive advantage in non-price ways.

Discount Pricing – Competitive Pricing – Full Price Pricing –

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There are many ways GATI can be categorized depending on the characteristics being evaluated.  For their purposes they separate services and products based on six factors directly related to major marketing decisions:

Target markets served. Product offerings. Pricing structure. Promotional emphasis. Distribution method. Service level.

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Set up of Gati Nagar in Bhuj District in the year 2001(for Gujarat Earthquake victims)

Gati Government School in Hyderabad started in the year 2003

30 lakhs donation by Gati Family to Tsumani victim

Page 62: Gati LOGISTICS CORPORATION

The company posted its highest net profit of Rs. 10.37 crore, recording a growth of 87% from the previous year profit of Rs. 5.55 crore.

The income for the year at Rs. 361 crore was up 17% from the previous year's income of Rs. 309 crore.

The market capitalization of the company has grown to Rs. 263 crore, post rights issue, compared to Rs. 65 crore last year.

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EARNING PER SHARE(EPS)

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SHARE PRICE OF GATI…

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MARKET CAPITALIZATION OF GATI…

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Create awareness of the company and company’s products and services among the common people by undertaking promotional activities.

Conduct customers meet every year Show to customers companies new technologies,

new products, new procedures for delivering materials & launching of new promotional materials like broachers, banners & pamphlets etc.

In this meeting try to solve their doubts & problems

Find new prospects in retail industry, service industry, food processing industry, etc.

Page 68: Gati LOGISTICS CORPORATION

Mumbai, January 11, 2007: GATI Limited, a pioneer in the logistics sector in India, today announced the signing of a comprehensive Memorandum of Understanding (MoU) with China Railway Express International Logistics Company Ltd (CREIL), a market leader in China for rail and road cargo and package delivery. This unique tie up will provide exporters and importers a unique opportunity for end-to-end connectivity in the India and China markets.

Page 69: Gati LOGISTICS CORPORATION

Gati in India has delivery capability in 594 out of 602 districts in India and China Railway Express International Logistics (CREIL) has presence in 500 Cities in all 31 provinces of China.

This MoU would result into end-to-end distributions solutions from anywhere in India to everywhere in China and vice versa .

The two companies will cooperate in the development of freight forwarding, express courier and logistics services in the booming India-China trade lane.

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Gati in India has a large fleet of 2000+ vehicles and CREIL had 3500+ vehicles covering even the remotest corner of respective country

...Gati today offers 1.0 million sq ft of warehousing space with a plan to double up in next 3 years ,and CREIL has 2.0 million sq ft of warehousing space in China .

Therefore bringing a perfect synergy in the dedicated arrangement .

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GATI must develop Relationship Retailing for development of Retail Business

Which will help the company… To establish and maintain long-term bonds

with customers, rather than act as if each sales transaction is a completely new encounter. Company must concentrate on the total retail

experience and which will helps in generating more business.

Stay in touch with customers. Promotional Focus. (Advertising Direct Mail –Personal Selling ,Direct

marketing)

Page 73: Gati LOGISTICS CORPORATION

THANK YOU


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