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INCREASING REVENUES THROUGH IMPROVED

DESK TO DESK CARGO SERVICES.

Prepared for

GATI

Prepared by: Mukesh kumar Tarun Goyal Amit Malhotra

Rajat Dua Ajit yadav Vishal talia Amit Kumar Prakash Gupta Vikas khanna Ayush Agarwal

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PROBLEM STATEMENT

The company is not getting the expected revenuesfrom its Desk-To-Desk Cargo services

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Purpose of the studyAfter our research company will come to know what

the customer needs from their desk to desk cargoservices.

This research will also help company to increase theirmarket base and to overcome the problem the

company is facing.

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RESEARCH OBJECTIVES The purpose of this research is to discover the

satisfaction level of the customers .

The research also intend to identify therequirementsof the customers. The research also intends to identify the potential

customers.

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Companys profile Gati pioneered the concept of Retail Express Cargo and

express Distribution in India

In the 19 years tenure, Gati has grown to occupy every linkof the value chain in the logistics business segment

Gati has the largest fleet of over 2100 vehicles on road, with

a nation wide network unmatched in the industry

Supported by state-of-the-art warehouses, technological

initiatives and web centric value added services Gati Profile

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LITERATURE REVIEWSales

surface express-50%

fuel stations-16%

coast-to-coast -11%

freighter-10%

logistics-7%others+desk-to-desk -6%

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Contd. Desk-to-Desk services contributed less than 6% of the

total revenues of Rs.55,207 lakhs during the F.Y. 2007-08.

In 1989,Gati launched desk-to-desk cargo , a newconcept of door-to-door service.

Its an affordable surface product especially designed

for the non-commercial packages.

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Gati Desk to Desk Cargo This is a service offered under Gatis Surface Express For

non-commercial, small size shipments upto 4kgs

Priced at Rs.135/- per shipment + taxes.

Features :

Cost effective option for customer who want to send small

shipments Can send from anywhere to anywhere in India

Ideal for samples, gifts, study material, printed material

Risk coverage upto Rs.1000/- per shipment

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Research design Questionnaires: We will distribute around 500

questionnaires in Noida & Ghaziabad region amongthe customers and 500 among the other consumers ofthese services.

Evaluation of Non-Response: a random sample of 50names will be secured from the list of the customerswho dont return the questionnaires. We will makethem a call and will try to know their responses.

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Statistical Tool Method of least square in time series analysis

Yc= a+bX

Yc= required trend value or estimate for particular yearX=unit of time

It will facilitate the comparative study of data for two ormore related period.

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Data AnalysisWe will review the questionnaires returned by the

customers.

We will also review the questionnaires returned byother consumers of the same services.

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Budget

Salaries 50,000

Travel cost 45,000

Questionnaires development 10,000 Supplies 5,000

Printing cost 5,000

Telephone cost/charges 10,000

Total costs 1,25,000

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References

Sources from which we have taken the data

1) http://www.gati.com

2) Gatis annual report 2007-08 3) Goldman Sachs research estimates.

http://www.gati.com/http://www.gati.com/