Three Reasons Marketers Should Listen To Social Media

Conversations

Indian Chamber of CommerceAugust 22, 2009Gaurav Mishra

CEO 20:20 Social

Marketing has changed, marketers haven’t.

1

How is marketing changing ?

One-Way Two-Way

One-to-Many

One-to-One

Handbill Telephone

InternetTelevision

changed

V

How has marketing changed?

Marketers

Consumers

Consumers are talking, whether or not we are listening.

2

SEA-EAT Blog

Source: http://tsunamihelp.blogspot.com/

Mumbai Terror Attack

Source: http://search.twitter.com/search?q=%23mumbai

Pink Chaddi Campaign

Source: http://thepinkchaddicampaign.blogspot.com

Dell Hell

Source: http://www.buzzmachine.com/archives/cat_dell.html

Comcast Must Die

Source: http://comcastmustdie.com

Zappos on Twitter

Source: http://zappos.com

Get Satisfaction

Source: http://getsatisfaction.com/

Dell IdeaStorm

Source: http://ideastorm.com

Starbucks My Starbucks Idea

Source: http://mystarbucksidea.force.com

Talk to HT

Source: http://talktoht.com

Listen, learn, and enjoy .

3

engage

V

Build communities around social objects

vBrand, Campaign or Organization

Social Object

Social Media Tools & Tactics

3. Cause

2. Passion

1. Lifestyle

Dell Digital Nomads

Source: http://digitalnomads.com

Starbucks V2V

http://www.v2v.net/starbucks

Nike Plus

Source: http://nikerunning.nike.com/nikeplus/

Dell Take Your Own Path

Source: http://takeyourownpath.com

Sunsilk Gang of Girls

Source: http://sunsilkgangofgirls.com

Aircel Voice Message on Facebook

http://apps.facebook.com/aircelvoicemessage

Jaago Re One Billion Voters

Source: http://jaagore.com/

Let’s stay in touch

gauravonomics.com2020social.com

gaurav@2020social.com