Gaurav Mishra New Comm Forum Sms Social Network 04232009

Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | [email protected]

SMS as a Social Networking PlatformApril 29, 2009

NewComm Forum

Gaurav MishraSNCR Fellow | GU Yahoo! Fellow


Context


Context 1 of 3

Research on social media in the emerging BRIC countries: Brazil, Russia, India &

China


Context 2 of 3

What can marketers, and entrepreneurs, learn from digital activists?


Context 3 of 3

How to engage people who aren’t going to spend much, or anything at all, at little or no

cost?


Three Big Ideas


The $50 mobile phone will continue to be the default computing device for billions of

users in Asia and Africa.

Big Idea: 1 of 3


Big Idea: 2 of 3

SMS (not WAP, GPRS or 3G) will be the primary technology for web access for these

users.


Big Idea: 3 of 3

The question is: can we create a social networking platform entirely on SMS?


Mobile Social Networking: Take One


Facebook Mobile

Source: http://www.facebook.com/apps/application.php?id=2915120374&b#/mobile/


MySpace Mobile

Source: http://www.myspace.com/index.cfm?fuseaction=mobile


Linkedin Mobile

Source: http://linkedin.com/static?key=promo_mobile


QQ Mobile

Source: http://mobile.qq.com/ via Benjamin Joffe


Loopt

Source: http://loopt.com


Aka Aki

Source: http://aka-aki.com/


Brightkite

Source: http://brightkite.com


Google Latitude

Source: http://www.google.com/latitude/intro.html


MocoSpace

Source: http://mocospace.com/


Peperonity

Source: http://peperonity.com/


JuiceCaster

Source: http://juicecaster.com/


Mobile Social Networking: Take 1

© Gaurav Mishra (www.gauravonomics.com)

Text messaging

Upload photo/

video via email

Mobile website

Geo-location services

Phone-specific

apps


Mobile Social Networking: Take 2


Text messaging

Upload photo/

video via email

Mobile website

Geo-location services

Phone-specific

apps


The $50 mobile phone as the default device for internet access in Asia and Africa

Internet in Asia & Africa


World Map of Computer Penetration

Source: United Nations Global Development Goals Indication


World Map of Internet Penetration

Source: Emiel van Wegen based on World Internet Stats data


Cost of Broadband Access

Source: Wired Magazine based on ITU data


India: QuestionBox

Source: http://questionbox.org


India: United Villages

www.vnl.in

Source: http://unitedvillages.com


India: Google Internet Bus

Source: http://www.google.co.in/intl/en/landing/internetbus/


Why Mobile?

Source: ITU-UNCTAD World Information Society Report 2007


Why Mobile?

Source: ITU-UNCTAD World Information Society Report 2007

mobile use


India: Why Mobile?

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

BroadbandInternet

Mobile

0.04%5.31%

27.02%

ICT Penetration in India (August 2008)


India: MicroTelecom

Source: http://vnl.in


India: Why SMS?

Source:http://www.flickr.com/photos/vm2827/3150157746/


Mobile Social Networking: Take Two

Can we create a social networking platform entirely on SMS?


The 4Cs of Social Media

Visible

Invisible

Easy Difficult

Content

Collaboration

Community

Collective Intelligence

Creators > Curators > ConsumersThe 1:9:90 rule

Collective Action > Co-creation > Conversations

Size + Strength + Social Object

Implicit or explicitPrivacy + reputation + recommendation



SMS-Based Social Networking


Registering & filling profile

Group forming & messaging

Sending & receiving updates

Searching own or public timeline

Friending & direct messaging

Searchable public timeline

Recommendation engine

Social graph

Privacy & information

filters

Reputation system


Twitter

Source: http://twitter.com/

ONOFFSTOP, QUITON usernameOFF usernameFOLLOW usernameLEAVE username@username + messageD username + messageWHOIS username GET usernameNUDGE username FAV usernameSTATSINVITE phone number


Identi.ca/ Laconi.ca

Source: http://identi.ca/


FrontlineSMS

Source: http://www.frontlinesms.com/


India: SMS Gupshup

Source: http://www.smsgupshup.com


Social SMS

Open-source SMS-based group messaging system. join <GROUP> leave <GROUP> identify <NAME> list [my] groups list members of <GROUP> <GROUP> <MESSAGE>

Source: http://github.com/adammck/socialsms/tree/master


India: BabaJob/ BabaLife

Source: http://babajob.com/ and http://babalife.com/


Palestine: SoukTel Job Match

Source: http://www.souktel.org/JobMatch.htm


Palestine: SoukTel AidLink

Source: http://www.souktel.org/AidLink.htm


Africa: Mobile-XL XLBrowser

Source: http://www.mobile-xl.com via Read Write Web & White African


411 SMS Browser

Source: http://www.411sms.com/mobilejava


India: Nokia Life Tools

Source: http://www.nokia.com/NOKIA_COM_1/Microsites/Entry_Event/phones/Nokia_Life_Tools_datasheet.pdf


Nokia Ovi Mail

Source: http://mail.ovi.com


The Digital News Lifecycle

TIME

REACH/DEPTH

© Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

SMS Alert

Blog Post

News Story

Context Analysis

Conversation

Personalization


South Africa: Mxit

Source: http://www.mxit.co.za


Kenya: Ushahidi

Source: http://ushahidi.com


India: Vote Report India

Source: http://votereport.in


Using Mobile Social Networks to Mobilize Using Mobile Social Networking for

Mobilizing Social Change

Source: http://mobichange.org


Thank You

Blog: gauravonomics.com/blogTwitter: @gauravonomics

Email: [email protected]

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Gaurav Mishra New Comm Forum Sms Social Network 04232009

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