GAYA

CERAMIC&DESIGN

I T I S O U R H O P E T O M A K E O U R W O R K S P E A K F O R I T S E L F ,

W I T H O U T J U S T I F I C A T I O N , E X P L A N A T I O N ,

OR THE COMPLEX STRUGGLE TO F IND L I TERARY EQUIVALENTS FORC R EA T I VE IM P UL SE S T HA T WE M AN I F E S T AS C ERAM IC OBJE CTS .

THROUGH STUDY, EXPERIMENT AND A CONSTANT ACCUMULATION OF SKILL, WE

SEARCH FOR THE TECHNICAL PROFICIENCY TO TRANSLATE THE STIMULI AROUND US, LARGE AND SMALL, INTO OBJECTS THAT UNCOVER THE SHAPES, COLORS AND

E X P R E S S I O N S F R O M W I T H I N T H E W O R L D .

W E T RY T O DO TH IS H ON ES T LY AN D W I THO U T D I SC R IM INAT ION .

OUR EVERY-DAY IS A FUSION OF SURE AND UNSURE CIRCUMSTANCES, AN INFINITE

WORLD OF TECHNICAL PRECISION AND MISTAKES, HARD WORK AND DELUSIONS,

S IMPL IC I TY AND HAPP INESS. FOR US, NOTH ING IS MORE LOVELY .

MARCELLO MASSONI AND MICHELA FOPPIANI ARE MARRIED WITH 2 KIDS.

T H EY L I V E D IN I T A L Y IN A SMAL L COUN TRY F ARM MAK ING

S C U L P T U R E S A N D U N I Q U E C E R A M I C D E C O R A T I O N S . SERENDIPITOUSLY THEY ARRIVED IN BALI ... MARCELLO AND MICHELA

M E T S T E F A N O A N D N Y O M A N A N D W I T H T H E I R H E L P

T H E Y E S T A B L I S H E D I N 2 0 0 3 G A Y A C E R A M I C & D E S I G N .

M A R C E L L O I S T H E C O M P A N Y G E N E R A L M A N A G E R , A N D M I C H E L A I S T H E C R E A T I V E D I R E C T O R …

T H E I R K I D S M A R T I N O A N D M E T E L L O

A R E T H E C O M P A N Y ’ S “ G O O D L U C K C H A R M ” .

G I O R G I A O R O N T E I S T H E I R B E S T F R I E N D . . .

SHE EMBRACES THE DREAM AND SHE DECIDED TO JOIN THE TEAM

B E C O M I N G T H E B E S T P R O D U C T I O N M A N A G E R E V E R .

S H E C A N ’ T L I V E W I T H O U T R A K U . . . A B E A U T I F U L G O L D E N R E T R I E V E R .

W H O W H Y

METELLO’S FEET IN DADDY ‘S HANDS

“ A G R E A T F L A M E F O L L O W S A L I T T L E S P A R K . ”

DANTE ALIGHIERI, THE DIVINE COMEDY

PART OF THE GAYA FUSION GROUP

(WWW.GAYAFUSION.COM) , GAYA CERAMIC&DESIGN HAS ABOUT 40

EMPLOYEES, EXPORTS 90% OF ITS

PRODUCTIONS ALL OVER THE WORLD

AND ARE EXPANDING THEIR CAPACITY E V E R Y Y E A R .

LOCATED IN UBUD (BALI –INDONESIA)

ALL GAYA’S PRODUCTS COME TO LIFE W ITH PASSION, LOVE AND CARE.

FROM UNIQUE RAKU PLATES TO HIGH-

CONCEPT STONEWARE SCULPTURES, GAYA DES IGNS AND PRODUCES

HANDMADE CERAMIC OBJECTS THAT

ARE A FUSION OF THE H IGHEST

Q U A L I T Y O F S O UR C I N G A N D P R O DUC T I O N C O N T RO L W I T H

CONSTANT AESTHETIC RESEARCH.

GAYA’S PRODUCT DESIGNERS ARE EXPERTS IN F INDING CREATIVE,

TA I LORED SOLUTIONS FOR ALL

INTERIOR DECORATION NEEDS .

FROM AESTHETIC CONSULTANCY

THROUGH GRAPHIC COMMUNICATION

AND DOCUMENTATION, PRODUCTION

Q U A L I T Y C O N T R O L A N D I N S T A L L A T I O N— I N T EG R A T I N G

A R T W I T H L I F E .

T H E C O M P A N Y

UBUD, BALI, INDONESIALOCATION

GAYA'S CERAMIC ARTISTS WORK IN STONEWARE, PORCELAIN, RAKU, OR ANY OTHER CERAMIC MATERIAL THAT FITS THE SPECIFIC DEMANDS

OF THE PROJECT, CUSTOMIZING EVERYTHING FROM THE OVERALL

D E S I G N C O N C E P T T O T H E G L A Z E C O L O R .

IF WE MUST USE WORDS, GAYA PREFERS THE WORD "CLAY“.

GAYA LOVES CONCRETE MOODS, AND THE RELATION OF THIS WORD

WITH THE REAL IS SOLID. THE TANGIBLE SOLIDITY OF CLAY GROUNDS THE UNCERTAIN SITUATIONS, THE SURPRISE, THE MYSTERY AND THE

A L C H E M Y , O F T H E C E R A M I C P R O C E S S .

… I N T H E B E G I N N I N G T H E R E W A S C L A Y

“ I H A VE YO U … AN D E V EN I F WE NEVER MEE T OR EVER SE E EA CH O THER , WE HAV E L EF T

O U R T H U M B P R I N T S I N T H E T H I C K , M O I S T C L A Y O F E A C H O T H E R ' S L I V E S . ”

HUGH ELLIOTT

WITH A DEDICATED R&D DEPARTMENT, GAYA CERAMIC&DESIGN PUSHES RESEARCH

ON SHAPE, COLORS AND SURFACES TO ITS LIMITS, CUSTOMIZING EVERYTHING FROM THE

O V E R A L L D E S I G N C O N C E P T T O T H E G L A Z E C O L O R S .

FROM ORGANIC TO MINIMALIST, GAYA, WITH ITS INCREDIBLE AESTHETIC FLEXIBILITY, CAN

DESIGN ANY POSSIBLE HAND MADE SHAPE, GIVING JUST THE RIGHT TEXTURE AND FORM

TO BE ABLE TO MATCH THE RESEARCHED MOOD. GAYA’S CREATIVE OFFICE IS A STORE

OF WONDERS … THOUSANDS OF UNIQUE SHAPES ARE SITTING ON THE SHELVES WAITING T O B E I M P L E M E N T E D A N D T R A N S F O R M E D

F O L L O W I N G T H E D E S I G N C H A L L E N G E R E Q U E S T .

GAYA UNDERSTANDS THAT COLORS AND SURFACE FEELINGS MUST EXACTLY MATCH THE C L I E N T ’ S A E S T H E T IC V I S IO N ; SO I N T HE C H EM IC AL L AB OR ATORY ,

G A Y A C R E A T E S E X C L U S I V E

C O L O U R P A L E T T E S F O R T H E C U S T O M E R S .

STARTING FROM PANTONE'S SUGGESTIONS, THEY CAN PROVIDE LINE BLENDS OF COLOR OPTIONS TO FIND A PERFECT GLAZE EFFECT, ALWAYS LEAD-FREE WITH PRECISE

M E C H A N I C A L S T R E N G T H A N D S U R F A C E

CHARACTERISTICS NECESSARY TO SUSTAIN THE CERAMIC’S OPERATIONAL USE.

L E A R N T O S E E T H E S I G H T S

I D O N ' T B E L I E V E I N T O T A L F R E E D O M F O R T H E A R T I S T .

L E F T O N H I S O W N F R E E T O D O A N Y T H I N G H E L I K E S ,

T H E A R T I S T E N D S U P D O I N G N O T H I N G A T A L L . I F T H E R E ' S O N E T H I N G T H A T ' S D A N G E R O U S F O R A N A R T I S T ,

I T ' S P R E C I S E L Y T H I S Q U E S T I O N O F T O T A L F R E E D O M ,

W A I T I N G F O R I N S P I R A T I O N A N D A L L T H E R E S T O F I T .

FEDERICO FELLINI

GAYA CERAMIC&DESIGN CREATES ITS OWN COLLECTION AS WELL AS INDIV IDUALIZED PRODUCT LINES

FOR SOME OF THE MOST DEMANDING INTERNATIONAL CUSTOMERS: ARMANI CASA, BULGARI HOTELS AND RESORTS, COMO

S H A M B A L A R E S O R T S , A M A N G R O U P , Z A R A H O M E , A N D M A N Y O T H E R S .

GAYA’S INTERIOR DESIGN APPROACH IS TO ANALYZE PROGRAMMATIC INFORMATION, ESTABLISH A CONCEPTUAL

DIRECTION, REFINE THE DESIGN DIRECTION, AND PRODUCE GRAPHIC COMMUNICATION AND CONSTRUCTION DOCUMENTS.

W E C R E A T E T H E C E R A M I C S O U R S E L V E S , E N S U R I N G T H A T E A C H U N I T I S A H A N D M A D E P I E C E O F A R T .

W E D O N O T P R O D U C E … W E C R E A T E

“WHAT INTERESTS ME THE MOST IS EXPRESSING WHAT’S IN NATURE, IN THE INVISIBLE WORLD, THAT IS.”

GIORGIO MORANDI

G A Y A C E R A M I C & D E S G I N

APPROACHES INTERIOR DESIGN

PROJECTS W I TH A C L EARLY STRUCTURED ORGANIZATIONAL

P R O C E S S .

TOGETHER WITH THE CLIENT, GAYA IDENTIFIES MOODS AND VISIONS

DEFINING PROJECT GUIDELINES

RESEARCHING AND STUDYING TO

DISCOVER INSPIRATIONAL IMAGES OR MEANINGFUL TEXTS, ABLE TO

C R E A T E M O O D B O A R D S .

GAYA SHAPES OUT FIRST IDEAS

W I T H S K E T C H E S A N D 3 D R E N D E R I N G S , P R O V I D I N G

PRESENTATIONS THAT ARE LUCID,

VISUAL AND CONCRETE. TOGETHER

WITH THE CUSTOMER THEY FIND THE P I ECES TO PROTOTYPE.

DEPENDING ON THE MATERIALS,

G A Y A E I T H E R I N T E R N A L L Y

DE VE LOPS TH E SAMPLE OR PROVIDES TECHNICAL DRAWINGS

T O P O T EN T I A L S U P P L I E RS .

GAYA WILL GUIDE AND REVIEW THE

TR IAL PRODUCTS, UNT IL THE DESIGN IS PERFECTED — BOTH

INDIVIDUALLY AND IN ITS RELATION

T O T H E W H O L E

D E S I G N C O N C E P T — A N D R E A D Y F O R P R O D UC T I O N .

C R E A T I V E M E T H O D

“IF PEOPLE KNEW HOW HARD I WORKED TO GET MY MASTERY, IT WOULDN'T SEEM SO WONDERFUL AT ALL”

MICHELANGELO BUONARROTI

F O R N O N C E R A M I C E L E M E N T S , S U C H A S T E X T I L E S , G L A S S , R A T T A N E T C ,

G A Y A C E R A M I C & D E S I G N H A S S T R O N G E S T A B L I S H E D R E L A T I O N S H I P S

W I TH THE H IGHEST Q UAL I TY LOCAL SUPPL I ERS FROM WHOM WE SOURCE THESE MATER IA LS.

W E D E S I G N A N D W E C O N T R O L E V E R Y S T A G E O F T H E I R P R O C E S S

U N T I L T H E F I N A L P R O D U C T S A R E I N D I V I D U A L L Y P E R F E C T , I N H A R M O N Y W I T H

T H E W H O L E C O N C E P T , A N D R E A D Y T O B E D E L I V E R E D .

T H E S O U R C I N G

O R C H I D E A I N S T A L L A T I O N – F L O A T I N G O R C H I D R A K U V A S E S

G A Y A C E R A M I C A R T I S T S C R E A T E S C U L P T U R E S ,

G L O W I N G P O R C E L A I N E N C H A N T I N G I L L U M I N A T I O N S ,

M A G N I F I C E N T D E C O R A T I O N S ,

C E R A M I C M O D U L A R W A L L P A P E R S , O U T D O O R O R N A M E N T S

A N D A R T I N S T A L L A T I O N S

F O R A N Y K I N D O F I N T E R I O R D E S I G N O R A R C H I T E C T U R E .

A R T A N D P A S S I O N

C E R A M I C W A L L P A P E R I N S T A L L A T I O N S – K U A L A L U M P U R

L I L Y P A D S I N S T A L A L T I O N – V I L L A T U K A D S E G A R A , S E M I N Y A K , B A L I

2 1 G L O W I N G P O R C E L A I N T U B E S I N S T A L L A T I O N - G A Y A V I L L A S , U B U D , B A L I

THANKS FOR YOUR KIND ATTENTION

“ NON PERDERTI PER N IENTE AL MONDO, LO SPETTACOLO D’ARTE VARIA . . . IT ’S WONDERFULL ! ”

PAOLO CONTE

Jl. Raya Sayan, Ubud

Bali, Indonesia 80571

Phone: +62-361-979252/253

Fax: +62-361-975895

Web: http://www.gayafusion.com/ceramic_designEmail: infoceramicanddesign@gayafusion.com

GAYA

CERAMIC&DESIGN