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Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to...

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Gaylen Atkinson March 16, 2008
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Page 1: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

Gaylen AtkinsonMarch 16, 2008

Page 2: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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AGENDA

• Market Potential• Customer Need• Tridium Solution• Benefits to Users• Customer “Hot” Buttons• Product Offerings• How to Market Product• Conclusion

CABIN AUTOMATION SYSTEM

Page 3: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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MARKET POTENTIAL

• 6.8 million vacation homes in United States.• 21% of remote home owners own 2 or more vacation homes.• 34% of vacation homes are over 500 miles away from primary

residence.• Average remote home owner is 59 years old and earns over

$120,000.• Baby boomers with money to spend!

• Source: The 2006 National Association of Realtors, Profile of Second Home Owners

CABIN AUTOMATION SYSTEM

Page 4: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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CUSTOMER NEED

• Internet-savvy, remote home owners want to know what is happening at their remote property. Right now!

• Peace of mind from knowing that they can easily monitor their million dollar investment. – Most remote homes have internet access. DSL, satellite,

broadband, cellular, etc.

CABIN AUTOMATION SYSTEM

Page 5: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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SOLUTION

• Tridium Jace 2 AX controller with Atkinson Electronics custom remote-home software.– HVAC, security, cameras, weather monitoring, lighting,

alarms (ie water detection), access control, off-grid power, food refrigeration, water systems, fire sprinklers, propane tank level, landscape irrigation, etc.

• This provides PEACE OF MIND for the “well-heeled” second home owner.

CABIN AUTOMATION SYSTEM

Page 6: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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SOLUTION Continued

• There’s lots on the market for primary residence home automation, ie window shades, lighting, HVAC, theater control, Honeywell X10, on/off, security alarm, etc.

• Very limited offering in full remote home automation systems.

• Present market offerings consist of simple dial-up phone controllers, limited features.

CABIN AUTOMATION SYSTEM

Page 7: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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BENEFITS TO USERS

• Tridium AX permits full-featured, remote home monitoring with any Internet-connected device.

• Atkinson Electronics/Tridium AX solution provides a complete, seamless, remote home package, for the owners peace of mind.

• Trend logs of input lets owners analyze what’s happening to their property in their absence.

CABIN AUTOMATION SYSTEM

Page 8: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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SOME CUSTOMER’S “HOT” BUTTONS

• Use Internet-connected device to easily turn up heat before arrival at remote home.

• Turn off appliances left on by guests.• Know how much propane is left in your tank.

– Critical where winter access is limited or impossible.• Simple, low-level temperature threshold for freeze protection,

with standard HVAC thermostats.• Full-featured security including entry key pad, motion sensors,

door switches, and cameras. • Is the food in refrigerator or freezer safe?

CABIN AUTOMATION SYSTEM

Page 9: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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SOME CUSTOMER’S “HOT” BUTTONS

• Know your battery voltage and electrical system status for solar/wind powered off-grid cabins.

• Avoid disasters – water detection, freeze protection, intrusion, and equipment failure

• Access control for remote property managers, gates, doors, real time security camera views, etc.

• Save money – remote home owners no longer need to hire property managers to check their property.

• Status of well water system, fire sprinkler alarm, etc.• How much snow do you have, before you go!

CABIN AUTOMATION SYSTEM

Page 10: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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CABIN AUTOMATION SYSTEM

Page 11: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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CABIN AUTOMATION SYSTEM

Page 12: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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CABIN AUTOMATION SYSTEM

Page 13: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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CABIN AUTOMATION SYSTEM

Page 14: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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CABIN AUTOMATION SYSTEM

Page 15: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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TWO WAYS PRODUCT IS OFFERED

• Atkinson Electronics remote home software – Available for Tridium integrators

• Pre-packaged control box from Atkinson Electronics with sensors and AX appliance software– Directed towards contractors and technical, do-it-yourself,

remote home owners

CABIN AUTOMATION SYSTEM

Page 16: Gaylen Atkinson March 16, 2008. 2 AGENDA Market Potential Customer Need Tridium Solution Benefits to Users Customer “Hot” Buttons Product Offerings How.

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CONCLUSION

• Current home automation systems are directed towards primary residences. – Audiovisual, HVAC, Security and lighting control

• Remote home monitoring consists of simple, dial-up devices with limited functionality.

• Atkinson Electronics/ Tridium partnership opens a new market with full featured remote home system.

CABIN AUTOMATION SYSTEM


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