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STRATEGY MANAGEMENT
Sumber :Harvard Business School, 9-711-446, Andrei Hagiu, James Weber
Gazelle in 2010
Oleh:Kelompok
Ardiansyah 9112202306Angga Hudayana (9112202312)
Vieqi Rakhma Wulan (9112202311)
Gazelle in 2010Our vision is nothing short of redefining
consumption, changing the way people buy, sell and recycle electronics – Israel Ganot
Gazelle Business ModelRe-Commerce, Gazelle Start this in 2008
Seller (Person) Secondary MarketBuyer
Why Gazelle re-Commerce (Opportunity)
Economic Recession in 2007
People Careful Spent Money
Cash Advance
New Product Entrance
Why Gazelle re-Commerce (Opportunity)
Gazelle’s Estimate of the Lifecycle of a Cell Phone
Source : Exhibit 6. Gazelle in 2010, HBR-Andrei 2010
No Easy Options for Consumers to Sell
Why Gazelle re-Commerce (Business Concept)
Deliver Green Concept with Profit Opportunity
Gazelle Operation
Gazelle categorize as many as 20 electronic products that can
be purchased
Gazelle created a “pricing engine” to determine price to offer
the seller.
Gazelle made arrangements to help with the shipping process.
Fixing necessary condition for product, and clear all private
data from previous user
Gazelle Operation – How to Transaction
Porter Five Force Analysis - Gazelle
Threat of New Competitors LOW
New Business player untuk reCommerce memerlukan jaringan yang kuat antara penjual dan secondary market sebagai penghubung
Bargaining Power of SuppliersHIGH
Semua produk berasal dari personal customer, dimana semua produk yang
akan dijual ke secondary market seperti e-Bay
Bargaining Power of CustomersMODERATE
Calon pembeli memiliki kecenderungan memiliki produk elektronik dengan kondisi
baru
Subtitusi
MODERAT
Trade In Program from Supplier
Intensity Of Existing Rivalry
Best Buy Trade InNext worthCEX ChangeTrade UpsFlipswap
Traditional Second Market
Gazelle Strengthening Business Concept
Partnership with :
Online Partnership
•Costo (2009), Sears/Kmart (2009),
•WalMart (2009), Office Depot (2010),
In-Store Experiments Partnership with a small chain of discount consumer electronic retail stores.
Gazelle scheme of corporate profits(cost leadership)
Source : Exhibit 9. Gazelle in 2010, HBR-Andrei 2010
Gazelle Competition
Source : Exhibit 10. Gazelle in 2010, HBR-Andrei 2010
Direct Competitor :
InDirect Competitor :
Buy new products
Trade-in services offered by retailers
Individual sales
Case Assignment - 1
Pada tingkat umum, bagaimana Gazelle menciptakan nilai
lebih dari pelanggannya? Apakah sumber utamanya dari
keunggulan kompetitif ?
1. Pemanfaatan produk yang tidak terpakai,
re-sell product
2. Pricing Strategy
3. Shipping and Handling Strategy
Case Assignment - 2
Bagaimana seharusnya Gazelle menggunakan sumber dayanya untuk tumbuh? Pilih antara: a.Fokus terutama pada mengemudi dan melaksanakan kemitraan ritel.b.Fokus terutama pada konsumen sendiri-menghadapi inisiatif (misalnya membangun merek sendiri, meluncurkan pembeli menghadap website, mengembangkan teknologi proprietary harga).c.Membagi sumber daya secara merata di antara kedua jalan untuk pertumbuhan.
1. Branding strategy
2. Competitive price
3. Reliable safe previous customer data
Case Assignment - 3
Haruskah Gazelle bergerak ke arah pasar (dua sisi platform) model ? Jika ya, bagaimana model platform yang dua-sisi dan bekerja persis apa yang akan menjadi keuntungan relatif terhadap model saat ini? Jika tidak, mengapa tidak?
1. Memperluas kategori produk
2. Penjual langsung bertemu pembeli
3. High marjin (Short Supply Chain)
Ya
Thank You