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Project owner – SAFPU Endorsement – PSL, SAFA, SANAC Sport &
Entertainment Sector Participant – FAIR PLAY FOR AFRICA Implementing Agents/ Project Manager – Mosadi Mooka
Empowerment Services Current Project Partners
◦ AIDS Consortium◦ Soul City◦ Engender Health◦ Grassroot Soccer◦ Nelson Mandela Children’s Fund◦ SABC Sport◦ SABC Radio (Ukhozi , Umhlobo Wenene, Lesedi & Motsweding
FM)◦ 30 community radio stations◦ Sports Trust◦ Kagiso tv
A meaningful contribution by football players in the fight against HIV and AIDS within the context of government’s National Strategic Plan on HIV and AIDS 2007 – 2011
A project to change behaviour
An excellent opportunity for corporate social investment
Extensive exposure and added value – 2010 World Cup
An on-going programme of SAFPU demonstrating commitment by soccer players in South Africa to contribute
and play an active role in the fight against HIV/AIDS.
The project is being implemented nationally – with emphasis on KZN, Mpumalanga, NW, Limpopo,
Western Cape, Gauteng & Free State. We work closely with District AIDS Councils and Local AIDS Councils of
Municipalities on project implementation.
The project works closely with the PSL and individual PSL teams to promote the messages at soccer games –
especially discouraging Multiple Concurrent Partners (MCP), promoting behaviour change and encouraging uptake of
Voluntary Counselling & Testing
TRAININGTRAINING INTEGRATED MARKETING
& COMMUNICATIONS
INTEGRATED MARKETING
& COMMUNICATIONS
COMMUNITYENGAGEMENTCOMMUNITY
ENGAGEMENTGAMEGAME
Identify TraineesIdentify Trainees
Train-of-Trainers (ToT)
Train-of-Trainers (ToT)
Implement Training
Implement Training
Theme SongTheme Song
Radio, TV & NewspaperInformation
Radio, TV & NewspaperInformation
Promotions withPSL Teams at
stadia
Promotions withPSL Teams at
stadia
Interactive Website
Interactive Website
VCT Roadshows
VCT Roadshows
Industrial Theatre
Industrial Theatre
Coaching Clinics(Focus on Life
Skills)
Coaching Clinics(Focus on Life
Skills)
Speeches at Events
by Ambassadors
Speeches at Events
by Ambassadors
Annual CelebrityGame
Annual CelebrityGame
Social GamesSocial Games
MONITORING, EVALUATION & IMPACT ASSESSMENTMONITORING, EVALUATION & IMPACT ASSESSMENT
COMMUNITY MOBILISATION 2010 FIFA World Cup
COMMUNITY MOBILISATION 2010 FIFA World Cup
Sport is recognized as an important tool for nation building and for enforcing social cohesion and
economic empowerment – Dr. Zweli Mkhize (Premier of KZN Province)
This campaign is worth supporting because it is:1. Practical in its approach – linking implementation
with Local AIDS Councils of Municipalities – contributing towards government objectives as outlined in the NSP 2007 - 2011
2. Local in implementation and global in design3. Provides value-for money4. Engages with hearts and minds – the best way to
change behaviour5. Provides branding opportunities for sponsors
because it taps into the event of the moment! 2010 World Cup
Easy access to the media – great PR potential on all media platforms Tapping into new media platforms – mobile and web are the way to go!!!
facebook, Twitter etc Usage of our strategic partners to enhance the camapign Distribution of IEC e.g posters, flyers, e-mails and sms’s to the general
public during the roadshows In your face, youth focussng platforms - trendy t-shirts , caps and lanyards
etc Theme song ready to hit the airwaves and occupy the space – song by
Zuluboy who epitomizes the new South African youth, fused with zulu tradition.
Campaign aimed and eyeball to eyeball and personal engagement – schools, Fan Fest/ Parks, stadiums (b4, during and after World Cup)
•Product•An idea that is currently living•Strategic support and necessary
endorsements•Creative flair and energy to get
things done•The desire to make a
difference and live the 2010 FWC Legacy!
Thank you for the opportunity to make this presentation
Mabalane Mfundisi Project Manager 011 – 403 0093 084 505 8831
Ms. Nonhlanhla Sechele
Marketing Manager 011 – 339 6713 083 926 2914