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By :

Prof. Amit Kumar

05/02/23

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‘A student pursuing management education (International Business Specialization) from IILM-Graduate School of Management, for example may find himself or herself placed in a firm located in a totally different country. Knowledge about international business keeps the youngster mentally prepared to accept assignment in an alien environment. Forewarning is definitely forearming, for the fresh management graduate.’

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Importance of this course

Global Business Management

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Course: Global Business Environment

1. Globalization

2. Global Trade & Theory

3. Global Technological Environment

4. Global Economic Environment

5. Global Political-Legal Environment

6. Foreign Direct Investments

7. Regional Economic Integration

8. Strategy and Structure of International Business

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Global Business Management

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IILM-GSM

Global Business Management Globalization

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Contents• What is Globalization?• Globalization of Markets

Phases of Market Globalization Drivers of Market Globalization Internationalization of Firm’s Value Chain

• Globalization of Production• Emergence of Global Economy• Ripple Effect of Globalization• Routes of Globalization• Case-Study: ‘Arrow & Apparel Industry’• Presentation: Latest Global Happenings (See Name-Lists)• Discussion: ‘Going Global and Taking Charges-The Road

Ahead for Indian Manager’

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Global Business Management Globalization

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Global Business Management Global Trade & Theory

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05/02/23

Contents

• Benefits of Foreign Trade• Foreign Trade Policies• Barriers to Trade• Trade Theories

Theory of Absolute Advantage Theory of Comparative Advantage International Product Life Cycle National Competitive Advantage

• Usefulness of Trade Theories• Case Study: What was good for GM is not so for Others

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Global Business Management Global Trade & Theory

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Global Business Management Global Technological Environment

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Contents

• Opening Case: Videocon, Tata, RIL• Science & Technology• Classification of Technology• The Technology Cycle• Impact of Technology• Need to Spend on R&D• Technology Transfer• 'Moonlighting Strategy’ for Technology Transfer

Global Business Management Global Technological Environment

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Global Business Management Global Economic Environment

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Contents

• Economic Liberalization in India-1991• Income Classification of Economic Environment by

World Bank• Economic System Classification

Market Economy Command Economy Mixed Economy

• Presentation: International Institution (UN, World Bank, IMF, ILO)

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Global Business Management Global Economic Environment

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Global Business Management Global Political-Legal Environment

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Contents

• Political Systems- Democracy & Totalitarianism• Types of Political Risk & Assessment• Strategies for Managing Political Risks• Legal Environment-System of Law• International Dispute Resolution• Presentation on: Areas of Concern for MNCs

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Global Business Management Global Political-Legal Environment

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Global Business Management

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Contents• Nature of FDI, Why FDI?• Forms of FDI• Modes of FDI Entry• Theories of FDI• Measures to Attract FDI• Case-Study: ‘L & T Saga Continue’• Presentation: Factors Influencing FDI, New Investment

Policy(09-14)• Case-Study: ‘Honda in North America’

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Global Business Management Foreign Direct Investment

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Global Business Management Regional Economic Integration

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Contents• Opening Case : NAFTA The Mexican Story• Levels of Integration• Impact of Integration• Presentation on : Major Regional Trading Groups

• EU• NAFTA• SAARC• ASEAN• APEC• Mercosur• WTO• GCC• ECOWAS

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Global Business Management Regional Economic Integration

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Global Business Management International Strategic Management

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Contents• Nature of International Strategic Management• Opening Case: Ford Motor in Thailand, Nestle Global• Strategies in Increased Profitability for Multinational

Acquiring and or Developing Brands Reaping Experience Curve Benefits Realizing Location Economies Skills and Core Competencies

• Conduct External Environmental Analysis Strategic Business Units Regional Evaluation

• Strategy Formulation & Strategy Implementation

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Global Business Management International Strategic Management

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Global Business Management International Organization Structure

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Contents• Nature of International Organization Design• Factors influencing Organization structure• Basic Organization Structure

• International Division• Worldwide Functional• Geographic Area• Global Product Division• Mixed ,Matrix, Networked structure

• Discussion on: Advantages & Disadvantages of Structures• Presentation on: Issues in global organization design• Case-Study: Organizational Change at Unilever

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Global Business Management International Organization Structure

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Global Business Management Project

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Project (IBM)

You are suppose to do the ‘Analysis of MNC's Routes of Globalization/ Economic &

Various other Environments/ FDI Flows/ Various Strategies & Structures / Operation

Management Related Issues in International Business’.

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Global Business Management Project

Project Allocation Date : 09th Dec 2011Project Submission Date: 20th Jan 2011

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Contents of Project - IBM 1. Background of Multinational/ Company with their growth story.2. Drivers & Differentiation (Distinguish with any one competitor)3. Focus on various Routes they adopted for Globalization.4. Applying IPLC and/or Porter’s Diamond Theory in IB.5. Focus on Economic/ Political/Technological Issues in IB. 6. Company's FDI history and new Trends/ Projects overseas.7. Emphasis on Cross-Cultural Issues in Managing Operations.8. Strategies / Structures adopted for their various Product-lines.9. Benefits/ Motives behind International Business.10. Conclusion of overall company performance and future initiatives in International Business.

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Global Business Management Project

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Global Business Management Project

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Assignments

1. Based on Porter’s Diamond

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Global Business Management Assignment

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2. Based on Case Study