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The GBTA Sustainability Committee
Mission
The objective of the Sustainability Committee is to provide leadership and resources to help GBTA member organizations balance the social, economic and environmental impact of their business travel programs.
The committee’s key objectives include:
• Develop resources and education programs to help GBTA members integrate sustainability into their travel management programs as a means to add value to the bottom line
• Serve as consultants to the GBTA and member organizations in communicating and promoting sustainable travel and management strategies and practices
• Identify new ideas and initiatives to drive innovation through sustainable design in travel and meeting management
• Act as conduit to provide feedback gathered from specific member or market surveys in order to develop ongoing sustainability programs for the GBTA and its membership
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The GBTA Sustainability Committee
Claire Blade, Chair
Global Travel Manager/Global Travel
Symantec Corporation
Blake Miller, Vice-Chair
Director of Business Travel
InterContinental Stephen F. Austin
Jane Bankester, CCTE, GLP, CTC
Global Travel Director
World Vision, Inc.
Cathy Barthel
Regional Sales Manager
Enterprise Holdings
Richard Caulder
Sr. Principal, Marketing
Sabre Travel Network
Joanne McNellis Coelho
Corporate Travel, Strategic Sourcing
Wyndham Worldwide
Marie Downey, CTE
Director, Global Corporate Accounts
United Airlines
Bruce Finch
Director, Global Travel
Autodesk, Inc.
Victoria Gutowski, CCTE
Senior Manager, Travel and Food Services
USG Corporation
Bernard Harrop
Head of Sustainability
GBTA Europe ICARUS
Ian Lipton
Chief Operating Officer
The Carbon Accounting Company
Denise Naguib
Corporate Senior Director, Sustainability
Marriott International, Inc.
Robert Wade, CCTE
Corporate Travel Manager
Wireless Advocates
GBTA Staff Liaison
Joseph Bates
Vice President, Research
GBTA Foundation
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How does it relate to you?
Getting Started
Resources
What is CSR?
How does CSR relate to travel?
Project ICARUS
Today’s Topics
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The Global Resource for Sustainability
•Research
•Education
•Tools
•Recognition
•Advocacy
Project ICARUS
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Project ICARUS
The flight of ICARUS can be interpreted as a lesson
in the value of moderation
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How Sustainability Works in Corporate Travel
Demand Management
Operations
Resources
Risk
Stakeholder Support
Health and Wellbeing
Human and Labour Rights
Safety and Security
Climate change
Resource Management
Environmental Protection
Biodiversity
Social
EnvironmentEconomicSustainable
Bearable Equitable
Viable
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Marriott’s Spirit to Preserve
Marriott's Strategy for Contributing to Environmental Conservation
• With an increase in global travel comes corporate responsibility for mitigating our business impact on the natural environment
• Goals include:
• Further reduce energy and water consumption 20% by 20201
• Energy 20 percent per kWh/conditioned m2; Water 20 percent per occupied room (POR). Baseline: 2008
• Empower hotel development partners to build green hotels
• Green the supply chain
• Educate and inspire associates and guests to conserve and preserve
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Why Become More Sustainable?
Implement ‘SMART’ Choices
to
Optimize your Travel Spend
Increase Value for Your Business
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What does Project ICARUS do?
Provides guidance to those wishing to act, and influence over those who feel they don't need to act!!!
Key components:
• Provide a forum for sharing and driving global best practices, policies, tools and innovation in sustainability
• Inform, educate, and advise about the importance of the social, environment and economic aspects of sustainability
• Continually develop the definitive source of toolkits, information sharing, networking and events
• Recognize global/regional organizations and individuals who excel in this field via buyer & supplier medals and awards
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Project ICARUS Organization Structure
Global Advisory Board
EuropeNorth
AmericaAsia Australia/New
ZealandL. America
Head of Sustainability
Integrity Board
GBTA
Foundation
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2 levels:
1. Commitment:
• Organizations can make a public statement of commitment to start to implement a business travel and meetings sustainability program and to move towards gaining a Project ICARUS Gold Medal
2. Gold Medal:
• Given on provision of evidence of industry leadership and actions, as well as acommitment to stakeholders
Gold Medal Program - Buyers and Suppliers
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These Companies Can’t be Wrong!
Committed:
Gold Medal:
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The Project ICARUS Global Advisory Board will recognize travel buyers and suppliers who can provide evidence of:
• best in class delivery of the key principles of sustainability in travel and meetings programs
and/or
• outstanding contribution to furthering the goals of sustainability in travel and meetings programs
‘Outstanding Achievement Awards’ will be made annually on a regional basis to recognize leading travel buyers who have made a special contribution during the year
In addition: there will be ‘Global ‘Outstanding Achievement Awards’ announced at the International Convention
Annual Outstanding Achievement Awards
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NORAM Outstanding Achievement Awards Finalists:
Travel Buyer
Microsoft Corporation
Oracle Corporation
Intel Corporation
Travel Supplier Transportation
The Lufthansa Group
United Continental Holdings Inc.
Enterprise Holdings
The Hertz Corporation
Travel Supplier Intermediaries
ATIV software
Green Hotels Global
Sabre Holdings
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NORAM Outstanding Achievement Awards Winners:
Travel Buyer
Oracle Corporation
Travel Supplier Transportation
Enterprise Holdings
Travel Supplier Intermediaries
Green Hotels Global
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Project ICARUS – Going forward
• Global expansion & continued development of the website
• New toolkits, benchmarking tools, research and reports
• Guides to sustainable travel
• Gold Medal and Outstanding recognition program
• Education programs / Academy leadership programs
• Building a network of sustainability practitioners and experts
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Corporate Responsibility and TravelAn Introduction
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4 tonnes CO2 per person
2 tonnes CO2 per person
by 2020
World Per-Capita Carbon Emissions
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How much is one tonne?
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Average USA Resident
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CO2 in Transportation
• Total climate change impact of all greenhouse gasses caused by item or activity
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Core Operations
42%
Facilities23%
Travel28%
Other7%
Global CO2 Footprint
• 3,000+ companies report greenhouse gas emissions
to measure their sustainability performance.
• Expected to triple in the next two years
The CO2 Footprint in Corporate Travel
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GBTA 2011 CSR Survey Results
Level of CSR Involvement:
• 41% of the 298 respondents indicate their organization participates in at least one travel-related CSR initiative including:
• Setting carbon reduction targets
• Measuring their environmental footprint
• Purchasing carbon offsets
• Including CSR initiatives in written travel policy
• Instituting specific CSR travel programs such as carpooling or use of green hotels
• Changed one or more suppliers in order to comply with CSR related travel policies
• Use environmental data to influence traveler selections.
One, 42%
Two, 23%
Three,
18%
4 or more, 17%
Total CSR Initiatives (n=123)
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Response Frequency
No 63.9%
Yes 20.2%
I don't know 15.9%
“Does your company's travel policy recommend that you
consider booking your travel (air, car, etc.) in an
environmentally friendly manner (e.g., recommend options
with a lower CO2 footprint)?”*
* CMI Green Traveler Survey Oct. 2010
Company Travel Policy
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Getting Started
• Review the GBTA Corporate Social Responsibility Toolkit
• CSR Toolkit
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Getting Started, continued
• Understand your company’s goals, stakeholders, infrastructure and CO2 footprint
• How important is sustainability for your company brand and reputation?
• How are carbon emissions of the core business activities measured?
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Responsible Procurement
• Getting started with sustainability-related metrics
– Example RFP questions:
- What environmental programs does the company have in place?
- Can you provide reports on a regular basis that show the CO2 emissions directly linked to your services?
- What products/services can you provide with a smaller CO2
footprint?
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Responsible Procurement
• Influencing purchasing towards sustainable suppliers
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“Double Delivery” / “Double Impact”/
“Extended Impact”
Think about how to add more value to the
client for the same amount of traveling,
e.g. by means of a “virtual client project
community” or virtual workshop follow up
etc*.
+ +
Double Destination
“Double Date” / “Double Destination”
If you have to travel, make sure you meet
one or more additional persons while you
are there. This will lead to more satisfied
clients, more prospects and leads, and
better leverage of our collective strength.
Double Delivery
All rights reserved
Focusing on the “more” in “Doing More with less”
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Demand Management
• Demand Management
• Policy & Compliance
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Influencing Traveler Behavior
• Dynamic Messaging
• CO2 Data visibility
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Groups and Meetings
• Best Practice Detail in Toolkit
– Venue suppliers
– Hotel suppliers
– Ground Transportation
– Food & Beverage
– Communication & Marketing
– General Services Contractors
– Exhibitors
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CSR Module (new)
• Due to the overwhelming amount of custom CSR questions requested in 2010 by buyers, the Association requested a new CSR module to be added.
This new module consists of 20 total questions
These questions relate to the following categories:
Hotel Certifications
Carbon Measurement
Water Measurement
Energy Intensity Measurement
Waste Diversion
Hotels Overall CSR Program
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Technology to Support CSR
• Calculating the CO2 footprint
– Influencing decisions during booking
– Reporting and forecasting
• Demand management
– Virtual meetings and technology
– Dynamic messaging
– Vendor highlighting & policy
• Procurement
– Sustainable supplier selection and highlighting
• Paperless travel management
– Mobile solutions
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Thank you!