In an increasingly competitive and challenging market, our motive is to give our customers an accurate knowledge of their processes and market needs, enabling them to reach an expected performance measurable and sustainable. Through observation and study people, households, current or potential customers, employees, competitors or providers, among others, GC Research provides strategic information that enables organizations to understand decision factors and take corrective actions, preventive and proactive, to ensure efficient and profitable business. GC Ventures SAS|Calle 70A 13–43 Bogotá, Colombia|807-5077 / (313) 394-3675|[email protected]|www.GC-Research.com
Transcript
In an increasingly competitive and challenging market, our motive is to give our customers an
accurate knowledge of their processes and market needs, enabling them to reach an expected performance measurable and
sustainable.
Through observation and study people, households, current or potential customers, employees, competitors or providers, among
others, GC Research provides strategic information that enables organizations to
understand decision factors and take corrective actions, preventive and proactive, to ensure
• We are a group of professionals in areas of marketing, psychology,economy, advertizing, management and systems engineering with morethan 10 years of experience in traditional and online research in differentindustries.
• Regardless the magnitude of the researchproject, our customers is benefit from theexpertise and professionalism of our teamof researchers with a personalized service.
• We have a call center, web informationsystems, data mining and databases fittedto the information needs of our clients.
Our business structure is shaped with theobjective of providing market researchservices at low-cost, competitive, efficient,effective technology, according to theinformation needs of our clients at levels of:
We provide qualitative insight at a rational and emotional level through FocusGroups (FGs) and In-depth Interviews (IDIs) through the following types ofstudies:
• Motivational Comprehension of customer’s behavior, purchase motivationsat rational and emotional levels, conscious or unconscious.
• Attitudinal Comprehension of customer at a cognitive and affective levels of its opinions, believes, fears, inhibitors or purchase decisions.
• Purchase and Consumption Habits of a product or service.
• Identification of New Concepts of products or services.
We conduct surveys in primary sources of information, supporting ourcustomers in their marketing decisions process through the deployment ofstudies such as:•Net Promoter Score•Satisfaction•Branding•Advertizing Concept Test•Brand and Ad Awareness•Loyalty•Quality of Service•Concept Test•Product or Package Test•Promotional Test•Uses and Habits•Segmentation Life Stile•Image and Positioning•Price Sensitivity•Evaluation of Commercial Strategies•Tracking•Ad-Hoc
If only fieldwork or data entry is required, GC Research is in capacity to bethe outsourcing, saving management costs and recruitment.
We have direct and indirect hiredstaff to deploy fieldwork, withcapacity to expand team ofinterviewers, cati-operators, dataentry or supervisors at a nationallevel
Thanks to the Internet, reducing costs of storing the data, cheaper computers andprocessors, specialized software and new means of communication, many companiescollect data permanently during its normal operations, without knowing what to do with it.Data Mining is the result of the need to convert the collected data into useful knowledgeand information.Data Mining identifies trends, key attributes or opportunities through two basic processes:aaaa) Discover knowledge by extracting explicit information about the collected data, whichcan be used later.bbbb) Prediction of future events on statistical models.
The main Data Mining tasks are:
�Classified information in predefined groups.
� Clusters or groups of information not previously defined.
� Regression through a function that models the information with the minimum error, which allows the prediction.
�Association rule that seeks the interrelationship between variables (or fields), for example to find which products are more purchased together.
With more than 10 years in market research we are able to certify theexperience in the following sectors:
• Auto Industry• Banking and Finance• Educative• Construction• Insurance• Telecommunications and Internet• Mass Consumption• Pharmaceutical• Home appliances• Energy• Technology• Textile, fashion and accessories• Publications• Government• Lotteries and Casinos
Member of the American Marketing Association, a professionals organization that leads the practice, research, teaching and development of marketing through the following practices:
– Knowledge dissemination
– Provide resources, education and professional development
– Promote and develop the marketing practice through leadership
Member of ESOMAR (www.esomar.org), the essential organization for encouraging, advancing and elevating market research worldwide.
With more than 4,800 members from over 120 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
