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GCC Key Partner Package 2019.

Today.

1. Thank you for your great cooperation during the past years!2. To explain the targeted segments.

3. To explain the GCC packages.4. To explain the activities of the GCC packages.5. To listen to your feedback and needs.

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Segments.

Segments Gulf Countries.

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Summer: Luxury Traveller.

§ Arabs love lifestyle and luxury accommodation. Prestige is an important topic among local Arabs. We will tackle the luxury segment by a mix of digital promotions and content on media platforms. Content will be generated via media trip and press release. Our luxury brochure shall be distributed via lifestyle and luxury media.

Summer: Family Traveller.

§ A vast majority of local Arabs travel in families, often with 10 dependents and more. Connecting doors, nature and thrilling activities for the kids is required. We target families with our specific family brochure distributed in magazines, read by mothers. In addition specific KAM offers and digital campaigns are addressing mothers.

Summer: Attraction Tourer.

§ The GCC market becomes more and more mature, Arabs are keen to discover new places and experiences. Through our KAM platforms we make sure that even more destinations and hotels are able to showcase their product to the travel trade. A large coorporation in the digital field with ArabGT will target this segment.

Winter: Luxury Traveller.

§ Arabs don’t know our winter very well yet. But they love lifestyle and luxury. Prestige is important, and to experience winter is prestigious. We will tackle the lifestyle segment by specific content on digital and media platforms. Content will be generated via media trip and press release. Our winter luxury brochure will be distributed via lifestyle/luxury media..

Integrated Key Partner Packages.

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GCC Gold package I/III.

Segment packages (to choose at least one, explained separately)

1. Attraction Tourer Package

2. Luxury Package

3. Family Package

4. Winter Luxury Packages

Promotion

1. Swiss Inspiration Guide, Arabic and English, 4 pages, 30’000 print run

Media

1. Group media trip, 5 participants

GCC Gold package II/III.

KAM1. Race to Switzerland / STE, 3 participants

2. Heart of Europe Travel Summit, workshop with 120 GCC travel agents, 3 participants

3. ATM 1 person per key partner at neutral Swiss booth

4. 1 Person on shared table at ILTM5. Workshop in Switzerland, 3 tables, 6 participants6. KAM package: 10days salescalls for 1pax, offer of destination in at least 4

flyers/promotions of different GCC tour operator. (Plus CAI/BEY)

GCC Gold package III/III.

Digital1. Socialmedia Influencer travelling Switzerland, 5 for 2 nights in your

destination. (Part of Socialmedia Summit)2. E-campaign on social media (facebook / instagram) (2.5Mio contacts)3. Arabic social media posts on ST-channel: 50posts each on twitter, facebook

and Instagram.

Total costs Gold package: CHF 146’500 (including 1 segment package)

Cost for partner: CHF 96’000

GCC Silver package I/III.

Segment packages (to choose at least one, explained separately)

1. Attraction Tourer Package

2. Luxury Package

3. Family Package

4. Winter Luxury Packages

Promotion

1. Swiss Inspiration Guide, Arabic and English, 2 pages, 30’000 print run

Media

1. Group media trip, 5 participants

GCC Silver package II/III.

KAM1. Race to Switzerland / STE, 2 participants

2. Heart of Europe Travel Summit, workshop with 120 GCC travel agents, 2 participants

3. ATM 1 person per key partner at neutral Swiss booth

4. Workshop in Switzerland, 2 tables, 4 participants5. KAM package: 10days salescalls for 1pax, offer of destination in at least 4

flyers/promotions of different GCC tour operator. (Plus CAI/BEY)

GCC Silver package III/III.

Digital

1. E-campaign on social media (facebook / instagram) (2.5Mio contacts)

Total costs Silver package: CHF 104’000 (including 1 segment package)

Cost for partner: CHF 66000

GCC Bronze package I/II.

Promotion1. Swiss Inspiration Guide, Arabic and English, 1 page, 30’000 print run

Media1. Group media trip, 5 participants

GCC Bronze package II/II.

KAM1. Race to Switzerland / STE, 1 participant

2. Heart of Europe Travel Summit, workshop with 120 GCC travel agents, 1 participant

3. Workshop in Switzerland, 1 table, 2 participants

Total costs Bronze package: CHF 22’500Cost for partner: CHF 16000

Promotion & Segment Packages (at least 1 required) GOLD SILVER BRONZESwiss Inspiration Guide Arabic & English 4pages 2page 1pageTouring Package Family Package Luxury Package Winter Luxury Package Exclusive VIP Event Optional OptionalExclusive Flyer Optional OptionalKAMSTE Race to Switzerland 3Participants 2Participants 1ParticipantsHeart of Europe Travel Summit 3Participants 2Participants 1ParticipantsATM 1 Person per Key partner 1 Person 1 PersonILTM 1 person 1 PersonWorkshop 3Tables / 6pax 2Tables / 4pax 1Tables / 2paxKAM Package 1pax SalescallsKAM Package plus Workshop in Cairo and Beirut OptionalDigitalSocial Media Summit Group xSocial Media Promotion Normal x xSocialmediaposts on ST-channels: 50 posts Twitter/Facebook xKMMMediatrip x x xExclusive Radiocampaign Optional OptionalExclusive Mediacampaign Optional Optional

x x x

Overview packages.

Segment Packages.

Attraction Tourer package.

§ Digital: Leading Arab automotive platform ArabGT (based in Dubai, followed by locals) visits your destination for 3 days (2nights) and produces one exclusive video (3-5 minutes) about your destination and attractions. Focus on local Arabs. If necessary the video will be heavily boosted on social media and will reach at least 1Mio views.

Attraction Tourer package.

§ KMM: Integration into Attraction Tourer press release (At least 10 articles)

§ Promotion: Integration into Attraction Tourer newsletter.

Family package.

§ Digital: Video creation with Arabic subtitle using your existing video/picture material. Distribution through social media targeting mothers. Alternative: Youtube-family.

§ KAM: At least 3 family offers of different tour operators as well as its promotion & distribution.

§ KMM: Integration into Family press release. (At least 10 articles)

Family package.

§ Promotion: Integration into Family

newsletter.

§ Promotion: Production and

distribution of specific brochure

(Arabic and English) on Families =>

2pages. Print run: 10’000.

Distribution via woman/family

magazine such as Saydati or Hia.

Participation on at least 5

international school days in the

GCC.

Luxury package.

§ Digital: Visit of Arab celebrity (not just another influencer) in your destination for 2nights. IGTV/InstaLive will be produced and distributed by celebrity.

§ KAM: At least 2 lifestyle offers of tour operators and its promotion

§ KMM: Integration into Luxury press release (at least 10 articles)

Luxury package.

§ Promotion: Production and distribution of 28-page luxury brochure (Arabic and English) => 2pages. Print run: 10’000. Distribution via luxury/lifestyle magazine such as Vogue Arabia, Harpers Bazaar, Architectural Digest.

3. Promotion: Integration into Luxury Newsletter

Winter luxury package. 20/21.

§ Digital: Video creation with Arabic subtitle using your existing video/picture material. Distribution through social media, targeting locals and expats in the UAE.

§ KAM: At least 3 winter offers of different tour operators as well as its promotion & distribution.

§ KMM: Integration into Winter Luxury press release (at least 10 articles)

Winter luxury package. 20/21.

§ Promotion: Integration into Winter newsletter.

§ Promotion: Production and distribution of 28-page brochure (Arabic and English) on Families => 2pages. Print run: 10’000. Distribution via luxury magazine such as Esquire, GQ.

Promotion.

Promotion: Inspiration Guide.

§ English and Arabic § Printrun: 30’000 § Content: General Switezrland

Brochure. Destinations, Familiyattractions, STS, Schools, Visa, Halal restaurants, Shopping.

§ Distribution: 25’000 in Magazines (This year GQ and Hia). Rest: VIP events, STE, workshops, Sales calls, Travel agencies, Embassies, VFS.

KMM.

KMM: Mediatrip.

§ 1 media trip with 5 journalists for 2days in your region.

§ Contacts: 500’000-1,5MIO

Possible: TV-Soap shooting.Results: Contacts: 50-150Mio. Requirements: 2-3 weeks of shooting time. Hotel rooms, food & guidance. No cash. ST takes care on flights and transfers/cars.

KAM.

KAM: KAM Package including sales calls and at least 4 offers per destination.§ 2 weeks of sales calls in the GCC in

November 2020

§ At least 4 offers specific per

destination on big and middle size

GCC tour operator / agent.

§ Distribution and promotion of offers

via: Flyers, Ads, Radio, Newspaper,

What’s app, Digital, SMS-blast.

§ After sales calls: Additional two

workshops possible for Cairo and

Beirut

KAM: Race to Switzerland.

§ Date: 31.1.-7.2.2020§ GCC roadshow§ 2x24h Race to Switzerland in UAE

and 1X24h KSA, else evening workshops in other GCC states.

§ Partners: 40§ Total of 550 attendees.

KAM: Heart of Europe Travel Summit / ATM.

§ Date: April 2020 in Dubai, 1-2days

workshop just before ATM.

§ Classic workshop. Supplier choses

meetings with buyers.

§ 120 GCC Buyers participate.

§ Event is organized together with AT,

DZT and Atout France

§ 1 representative per region at small

ST booth at ATM. Rep. shall

coordinate requests. (x)

KAM: GCC Workshop.

§ GCC Workshop in Switzerland § 60 GCC KAMs participating§ Pre- and post convention tours§ Date: September 2020§ RFP: Will be sent out in November

2019

Participation ILTM Arabia.

§ 1 Person on a shared (Swiss) table at ILTM Arabia.

§ First two days of ATM.

Digital marketing.

Digital marketing: GCC Influencer Summit / Social Media Celebrities.§ 1 group of 5 SOM Celebrities

travelling for 2 days through Switzerland

§ All influencer have more than 100’000 followers/fans and strong interactions on their platforms.

§ 1 destination could be the initial event where all 15 influencer meet.

Digital marketing: Campaign on social media.

§ Socialmedia campaign with financed ads.

§ Video content recommended§ Link to arabic sites on MyS.com/ar§ Content provided by partner.§ 2-3Mio PI

Digital marketing: Arabic social media posts via ST social media channels.§ Specific Messages in Arabic

including picture or video.§ Messages provided by the partner§ On Twitter,Facebook and§ E.g. 100 posts (50 each)§ Link to own landingpage or

MyS.com/ar/destination

Individual & exclusive add-ons.

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Exclusive Radio campaign.

§ 2 week radio campaign and

competition on Arabic radio channel

(specific radio channel possible)

§ At least 50 radio spots and 20-30

competition live reads.

§ Contacts: 5Mio

§ Total cost: CHF 10’000.--

§ Partner cost: local winner prize (at

least 3nights in your destination)

and CHF 8000.--

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Exclusive Flyer.

§ Exclusive Arabic 4 page flyer.§ Production and printing.§ Individual content by

region/destination. (Design ST.)§ Print tun: 50’000 distributed through

daily newspaper.

§ Total cost: CHF 15’000§ Partner cost: CHF 12’000

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Exclusive Media campaign.

§ Mediacampaign generating at least 10 media results in KSA or UAE or Kuwait

§ Contacts: at least 1.75Mio§ Focus on specific

sex/segment/media type and topic possible.

§ Total cost: CHF 10’000§ Partner cost: CHF 8’000

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Exclusive VIP event.

§ Exclusive event in residence of CH Ambassador or business club. (KSA or Qatar)

§ 60-100 VIPs attending event (Customers, Officials, Medias, KAMs)

§ Focus on specific sex/segment/topic possible.

§ Total cost: CHF 10’000.--§ Partner cost: CHF 8’000.--

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