Date post: | 15-Aug-2015 |
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THE CHIK
A CANADIAN WOMAN, PASSIONATE ABOUT SHAPING GLOBAL CULTURE. • Marketer by Training • Writer by Night (urbanebloc.com, MTV Canada, AOL, Scion Magazine) • Digital Consultant (Automotive, Technology, Fashion, Retail) • Fashion Influencer • Entrepreneur • Spokesperson and Ambassador (Canon, MasterCard, PayPal)
THE MARKETER
EVERY GREAT BRAND, HAS A GREAT STORY. • Originated social media brand voice for ING DIRECT Canada (online bank) and Global • Created personality, voice, and designed all marketing strategy,
communications, and collateral for TUNEZY.COM • In October 2013, Tunezy Inc. was acquired by SFX Entertainment, the largest
producer of Electronic Dance Music festivals in the world • Winner of Billboard 2012’s Innovators Showcase • Hosted experiences with Naughty by Nature, and numerous YouTube stars
• CÎROC Ultra Premium Vodka and DeLeón Tequila • Developed Content Strategies, writing and community management
for all @CIROC and @DELEON properties • Led web production and project management for CIROC.com and
DELEONTEQUILA.COM • Lead on long term content partnerships with Grammys, MBFW, and All
Star Weekend
• ING DIRECT – top online-only bank in Canada • Executive social media education, consulted with CEO’s personal branding,
growth and scale of social media in global organization • Design, online marketing, social media strategy and guidelines • Led a team of social media specialists
• Event design, sponsorship, community management and execution • Organized events in Toronto, Los Angeles, and New York
THE EVERYTHING
• Features Writer and Product Stylist • Original Brand Ambassador in Canada
URBANEBLOC – FASHION AND CULTURE WEBSITE urbanebloc is a collective of intelligently curated content with a healthy dose of quirk. Sourcing the latest in creative style, clever consumables and inspiring design, urbanebloc provides a fresh perspective with a hint of wit. Honing ambition and imagination in equal proportions, urbanebloc aims to be the premier outlet for original culture news.