Media Studies=Learning about the media

Media Studies

Media Studies students can:

Research Deconstruct Analyse Discuss Plan Create and Produce Evaluate

Tools to analyse Media texts= The Four Key Concepts Language Institution Audience Representation

MEMORY JOG – people say the media is full of lies and its true there are many tricks to get the audience’s attention.

LIAR This should help you.

Language

What type of media is this?

How do you know?

Language

What kind of media is this?

How do you know?

Language = Codes and Conventions Media texts follow the same rules

depending on what kind of media platform they use.

Magazines follow the rules of Print. Layout Colour Image Text

These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.

TV Codes and Conventions

Television uses these codes and conventions.

Moving Image – camera shots, camera movements

Sound – music and dialogue Graphics – station logo, title graphics, credits Genre – what type of TV programme is it

(film, drama, news programme) Narrative – what happens in the programme

Code and Conventions

Each media text uses different codes and conventions which the audience learn to recognise and understand.

Media students know what those codes and conventions are.

Media students are able to talk about Language (codes and conventions) to help them analyse any media text.

Institution

This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title.

Audience

People who listen, watch, read or use media texts are called the audience.

Audiences are grouped together by gender, age, how much money they earn and what they like.

Institutions work hard to make their media texts appeal to the right audience.

RepresentationThe way real life is presented on television, on the radio, in newspapers and magazines is known as Representation.Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping.Places, gender, social class can also be represented.

Task

In pairs, look at the media text and talk about Language and Audience.

1.What type of media is it?2.What kind of media language does it

use?3.Who is the audience and how do you

know it would appeal to that group of people?