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Welcome to the Glassdoor Employer Branding Summit!

Robert  HohmanCEO

Glassdoor

@bobhohman

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Employer branding is more than a business or marketing decision, it’s a human decision.

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#GDSummitSource:  Edelman  Trust  Barometer,  2015

Nearly one in three say employees are the most trusted source for information about your company’s operations.

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“Brands  earn  trust  by  being  authentic,  and  by  being  seen  as  authentic.”  -­ Robert  Wolcott,  Professor  of  Entrepreneurship  &  Innovation  at  the  Kellogg  School  of  Management

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Employer branding is critical as transparency is the new normal.

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Transparency  is  about  giving  areal inside  look.

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Transparency  is  a  new  way  to  market  your  products.

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Transparency  is  about  showing  us  what  works  and  what  doesn’t.

5%

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Transparency  is  about  setting  expectations.

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Employer branding matters to companies of all sizes, all stages, all talent pools.

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Source:  Brandon  Hall  Group  Report:  Understanding  the  Impact  of  Employer  Brand,  November  2014

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Fastest growing jobs site in the U.S.

Source:  Based  on  unique  users,  custom  job  list  sites  %  Change  Media  Trend  Report,  Comscore August  2015  Media  Metrix®

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The human aspect of brand is impacting how effective you are at recruiting.

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94% of job seekers are likely to apply to a job if the employer actively manages its employer brand.

Source:   Glassdoor  U.S.  Site  Survey,  October  2014

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Tech Finance Healthcare Retail Media

Company  Size

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Your employer brand matters to more than job candidates…think executives, investors and others.

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“Glassdoor not only provides insight into a leader's ability to motivate and lead a workforce, but also has a clear connection with employee satisfaction.”

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Employer branding is changing how we make business decisions.

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Our Master of Ceremonies

Lars  SchmidtFounder  &  PrincipalAmplify  Talent

@thisislars

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Event Agenda8:30-9am Keynote Presentation from Spencer Rascoff, CEO of Zillow Group9-9:30am CEO Fireside Chat with Spencer & Robert Hohman, CEO of Glassdoor

9:30-10am Networking Break | Live Stream: AM Recap Show10-10:30am An Ecosystem Approach to Close More Passive Talent10:30-11am Using Glassdoor to Build Trust & Engagement11-11:30am Employer Brand Strategies to Attract & Retain Millennials11:30-12pm Recruiting Branding: The Newest Element of Your Employer Brand Strategy

12-12:45pm Lunch Break | Live Stream: Halftime Show12:45-1pm Audience & Live Stream Q&A1-1:30pm The Employer Brand Action Plan for Those That Don’t Know Where to Start1:30-2pm Standing Out from the Crowd: Differentiating Your Brand in a Sea of Sameness2-2:15pm Audience & Live Stream Q&A

2:15-2:30pm Networking Break 2:30-3:30pm Analyst Roundtable + Audience & Live Stream Q&A3:30-4pm The Transparent Organization: 30 Tips in 30 Minutes4-4:15pm Final Audience & Live Stream Q&A

4:15-5pm Live Stream: Summit Wrap Up Show

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Have a Question?

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Our Live Stream Commentators

Kris  DunnCHROKinetix

@kris_dunn

Tim  SackettPresident

HRU  Technical  Resources

@timsackett