GDYNIA MARITIME UNIVERSITY Faculty of Entrepreneurship and Quality Science Poland ...QS.pdf ·...

GDYNIA MARITIME UNIVERSITY Faculty of Entrepreneurship and Quality Science

Poland

Courses in English Academic year 2017/2018

Erasmus Faculty Coordinator Prof. Dariusz Barbucha,

e-mail: [email protected]

Courses in English Academic year 2017/2018

Name Teacher ECTS Introduction to International Business Prof. Marek Grzybowski 5 Public Relations Prof. Marek Grzybowski 5 Logistic Centers Prof. Maciej Matczak 5 Smart and sustainable transport and logistics Prof. Adam Przybyłowski 3 Introduction to Predictive Analytics Prof. Ireneusz Czarnowski 4 Business tourism Dr. Joanna Kizielewicz 6 Cruise ship tourism Dr. Joanna Kizielewicz 6 Supplying travel & tourism products Dr. Joanna Kizielewicz 6 Tourism enterprises Dr. Joanna Kizielewicz 6 Cross border tourism in Europe Dr. Tomasz Studzieniecki 4 Marketing efficiency in tourism Dr. Tomasz Studzieniecki 4 Tourism in the Baltic Sea Region Dr. Tomasz Studzieniecki 4 Economics and management of maritime industry Dr. Robert Marek 4 Selected issues of Transport-Forwarding-Logistic companies

Dr. Robert Marek 5

Selected issues of logistics and transport Dr. Robert Marek 5 Management Accounting Dr. Arkadiusz Mazurkiewicz 4 Financial Management Dr. Arkadiusz Mazurkiewicz 5 Descriptive Statistics Dr. Krzysztof Sarnowski 5 Human Capital Management Bartosz Surawski, MSc

Dr. Katarzyna Szelągowska-Rudzka 3

Knowledge Management Bartosz Surawski, MSc 3 Corporate Finance Law Dr. Edward Juchniewicz 3 Financial Law Dr. Edward Juchniewicz 3 Professional English Foreign Languages Studium Lecturers 3

Course: Introduction to International Business Status: optional Semester No. of

weeks Weekly Globally ECTS

points Lect. Class Lab. Lect. Class Lab. 15 2 - - 30 - - 5

Conduct: Prof. Marek Grzybowski Student should:

• Understand why so many companies, both large and small, want to do business internationally, • Identify the esential elements of the global business environment, • Understand the basic building blocks of an international business strategy, • Increase awarness level and appreciation of the importance and complexity of the international business

environment Student should be able to:

• Explore country specific approches to each of international business strategy’s building blocks, • Apply and integrate knowledge acquired in class with field observations made while studying in Gdynia, • Develop prioreitization of managerial strategic objectives, case study skills, analysis and presentation experience.

Course programme: 1. Overview of International Marketing 2. Natural Resources Alocation Impact on Global Economy 3. International Business (Global, EU, Regional) 4. Export/Import Mechanisms and Relations 5. Cultural Aspects of International Business 6. International Culture in International Companies 7. International Companies Strategies 8. “Think globaly act localy” – how to achieve balance between standarization and differentiation 9. International Marketing 10. Marketing – mix (Price, Product, Promotion, Policy of Distribution in EU Market) 11. Case and Discussions – Doing Business in Poland Assessment Requirements: written paper, oral examination. Literature:

Mandatory: 1. John Daniels, International Business, Prentice Hall, 2006

Facultative:

1. Ricky W. Griffin and Michael W. Pustay, International Business: A Managerial Perspective, Pearson Prentice Hall,4th Edition, 2005

2. Philip Rosenzweig, Xavier Gilbert, Thomas Malnight, Vladimir Pucik, Accelerating International Growth, Wiley, 2001

Course: Public Relations Status: optional Semester No. of



Conduct: Prof. Marek Grzybowski Student should know:

• Identify the esential elements of the Integrated Marketing Communications in local and global market, • Understand the the steps involved in developing a communication program, • How companies can exploit the marketing potential of public relations •

Student should be able to: • Identify target audience • Determine objectives of communication • Design the message • Select communication channels • Manage the PR process

Contents of study:

1. PR in Communications Process 2. Communications Platforms 3. Public Relations Functions 4. The Five Ms of PR 5. Communication Channels 6. Message Structure And Design 7. Marketing & Public Relations 8. Major Public Relations Tools 9. Methods of Stimulating Personal Communication 10. Marketing Communications Budget 11. Case and Discussions – Public Relations in international market

Criteria for assesment: written paper References:

Mandatory: 1. Scott David Meerman: The New Rules of Marketing and PR 2. Shimp Terence A.: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication.

Facultative:

3. Lovelock Christopher H., Wirtz Jochen: Services Marketing 4. Green Andy: Effective Personal Communication Skills for Public Relations 5. Newsom Doug, Haynes Jim: Public Relations Writing 6. Saren Michael, Maclaran Pauline, Elliott Richard, Goulding Christina, Shankar Avi, Caterall Miriam: Critical

Marketing.

Course: Logistic Centers Status: optional Semester No. of



Conduct: Prof. Maciej Matczak Contents of study:

1. The main types of logistic facilities, the term and characteristics of logistic infra- and suprastructure, the characteristics, features and functions of traditional and modern logistic facilities, the term and functions of warehouse (6h)

2. Determinants for the development of logistic centers, megatrends and their impact on the development of logistic services market, the concept of outsourcing, the concept of supply chain, the concept of complex logistic service, the functions of logistic operator (4h)

3. The term logistic center, the concept of `dry port`, the concept of `warehousing district`, various definitions of logistic center, classifications and types of logistic centers, the main features of logistic center, logistic centers and sustainable development and city logistics (2h)

4. Planning of logistic centers, location of logistic centers, financing of building of logistic centers (2h) 5. Public private partnership in building of logistic centers, the groups of partners involved in public-private

partnership projects (2h) 6. Logistic centers in various aspects: logistic centers as a multiobjective structures, the characteristics and

principles of cooperation of enterprices in logistic centers, managing of logistic centers, the characteristics of the main infra- and suprastructure elements of logistic centers, intermodal transport, functions of logistic centers, (4h)

7. The role of logistic centers in „port-centric logistics” (4h) 8. Logistic centers in Europe - case studies (6h)

Criteria for assesment: essay and presentations References:

1. Baumgarten H., Hidber C., Steuer C.; Jörke J. at all, Güterverkehrszentren und Umwelt, Verlag Paul Haupt, Bern-Stuttgart-Wien 1996.

2. Bloech J., Ihde G. B., Vahlens Großes Logistiklexikon, Verlag C. H. Beck, Verlag Vahlen, Monachium 1997 und andere Ausgaben.

3. Institut für Seeverkehrswirtschaft und Logistik, LUB Consulting GmbH, Gutachten Effekte der Güterverkehrszentren (GVZ) in Deutschland, Schlussbericht, Aktenzeichen: Z15/SeV/288.3/0904/A32, Dezember 2010.

4. Koch H., Münch S., Nestler S., Nobel T., Ranking der europäischen GVZ-Standorte – Benchmarking der europäischen Erfahrungen, Wissenschaftlicher Verlag, Berlin 2010.

5. Nestler S., Nobel T., Ausgezeichnete Logistikstandorte, „Internationales Verkehrswesen”3/2011, s. 2-4.

Course: Smart and sustainable transport and logistics Status: optional

Semester No. of weeks

Weekly Globally ECTS points Lect. Class Lab. Lect. Class Lab.

15 1 - - 15 - - 3 Conduct: Prof. Adam Przybyłowski

Course programme:

1. Introduction 2. Sustainability, smart & sustainable transport, sustainable mobility (basic definitions, different approaches,

difficulties in sustainable development implementation, existing strategic documents in force; systems of measurement and indicators);

3. EU and Polish transport statistics and indicators (Eurostat – system of EU statistics, basic principles and rules, analysis and appraisal of the system in the context of availability of the transport data in the EU and in Poland)

4. Baltic Sea Region advancing towards Sustainable Urban Mobility Planning - case studies. Comparison and Appraisal;

5. Evaluation of the program and assignments 6. Projects: survey research regarding smart mobility in chosen metropolis/cities

Assessment Requirements: Projects reports presenting data analysis. Literature: Basic:

1. Communication from the Commission to the Council and the European Parliament, “Keep Europe moving – Sustainable mobility for our continent. Mid-term review of the European Commission’s 2001 Transport White Paper”, Commission of the European Communities, COM (2006) 314 final, Brussels 2006.

2. Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, ‘Strategic goals and recommendations for the EU’s maritime transport policy until 2018’, COM/2009/0008 final.

3. Communication from the Commission, ‘A sustainable Europe for a Better World: A European Union Strategy for Sustainable Development’, Brussels 15.05.2001, COM(2001)264 final.

4. European Commission, ‘ENERGY AND TRANSPORT IN FIGURES 2010’, Directorate-General for Energy and Transport in co-operation with Eurostat.

5. Grzelakowski A. S. G., “European greener mobility”, Baltic Transport Journal, (2008).

Further reading: 6. http://epp.eurostat.ec.europa.eu/portal/page/portal/sdi/indicators/theme7 7. http://ec.europa.eu/transport/maritime/studies/index_en.htm 8. http://www.etuc.org/ 9. http://www.un.org/esa/dsd/susdevtopics/sdt_transport.shtml 10. Networks for peace and development. Extension of the major trans-European transport axes to the neighbouring

countries and regions’, November 2005, www.eu.int/comm 11. World Commission on Environment and Development (WCED), ‘Our common future’, Oxford: Oxford

University Press, (1987)

Course: Introduction to Predictive Analytics Status: optional Semester No. of


points Lect. Class Lab. Lect. Class Lab. 5 2 - 2 10 - 10 4

Conduct: Prof. Ireneusz Czarnowski

Contents of study: 1. Basic concepts in predictive analytics

a. Data science basic b. Working with data c. Business intelligence and predictive analytics d. Data mining, machine learning and predictive modelling

2. The predictive analytics proces a. Data understanding b. Data preparation c. Modelling and evaluation

3. Techniques in predictive analytics and applications of predictive analytics techniques a. Classification b. Regresion c. Clustering d. Association Analysis e. Case studies for analytics proces

4. Tools for predictive analytics Criteria for assessment:

- test - group or individual projects

Literature:

1. M. Kuhn, K. Johnson, Applied Predictive Modelling, Springer, 2013 2. F. Provost, T. Fawcett, Data Science for Business: What You Need to Know about Data Mining and Data-

Analytic Thinking, O'Reilly Media, 2013 3. I.H. Witten, H. Ian, Data Mining: Practical Machine Learning Tools and Techniques, Second Edition, Morgan

Kaufmann, New York 2005 4. D.T. Larose, Data Mining Methods and Models, Wiley, New York 2006 5. D.T. Larose, Discovering Knowledge in Data: An Introduction to Data Mining, John Wiley & Sons, Inc.,

Hoboken, NJ, USA, 2004 6. B. Lentz, Machine Learning with R - Second Edition, Packt Publishing, 2015

Number of weeks Weekly Total ECTS Points

15 L W L L W L

6 ECTS 1 1 - 15 15 -

L – Lecture, W – Workshops, La – Lab Subject: Business tourism Status: lectures/ workshops Lecturer: Dr. Joanna Kizielewicz Content items: 1. The concept and classification of forms of business travels 2. The business travel and leisure travel 3. The meeting industry 4. The exhibition industry 5. The incentive travels 6. The individual business travels 7. Trends in business tourism development 8. Global centers of business tourism 9. Leading tour-operators in business tourism 10. Business tourism market segmentation 11. The formal requirements of organisation of mass events 12. Branding of tourism enterprises 13. Organizations supporting business tourism development 14. Fairs of business tourism in the world 15. Principles of organization of the incentive events, corporate events, training events, etc. 16. Planning and programming of business travels 17. Methods and techniques of services of business travels Requirements: written test / presentations Bibliography:

1. Becker E., The Exploding Business of Travel and Tourism, Simon & Schuster, 2013. 2. Coles T., Hall C. M. (ed.), International Business and Tourism: Global Issues, Contemporary

Interactions, Routledge International Series in Tourism, Business & Management, Taylor & Francis Ltd , Routledge, London 2008.

3. Davidson R., Cope B., Business Travel, Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel, Prentice Hall 2002.

4. Goeldner Ch. R., Brent Ritchie J.R., Tourism: Principles, Practices, Philosophies, John Wiley & Sons, 2008.

5. Holloway T., Business of Tourism, Pearson, 2009. 6. MacCannell D., The Tourist: A New Theory of the Leisure Class, University of California Press, Berkerley

2013. 7. Mason P., Tourism Impacts, Planning and Management, Publisher Taylor & Francis Ltd, Routledge,

London 2015. 8. Michael Hall C., Tourism Planning : Policies, Processes and Relationships, Themes in Tourism, Pearson

Education, Upper Saddle River 2008. 9. Song H., Tourism Supply Chain Management, Advances in Tourism Application, Taylor & Francis Ltd,

ROUTLEDGE, London 2012. 11. Swarbrooke J., Swarbrooke J., Business Travel and Tourism 1st Edition, Routledge, 2001 12. Theobald W. F. (ed.), Global Tourism, Routledge, 2004. 13. Weaver D., Lawton L.,Tourism Management, John Wiley & Sons Inc., New York 2014.

Number of weeks

Weekly Total ECTS Points

15 L W L L W L

6 ECTS 1 1 - 15 15 -

L – lecture, W – Workshops, La – Lab Subject: Cruise ship tourism Status: lectures / workshops Lecturer: Dr. Joanna Kizielewicz Content items: 1. Introduction to cruise ship tourism – basic definitions and terminology 2. The development trends of cruise ship and seaside tourism 3. Tourists’ motivations in cruise ship tourism 4. Regionalization of cruise ship tourism in the world 5. Cruise tourism in the Caribbean Sea region 6. Cruise tourism in the Mediterranean Sea region 7. Cruise tourism in the Baltic Sea region 8. Segmentation of tourist travelling by sea 9. International cruise tourism organizations 10. The leading centers of cruise tourism in the world 11. The top cruise ship-owners on the maritime tourism market 12. Tourist packages in cruise tourism

13. Theme offers as a trend in cruise ship tourism

14. Passenger facilities in cruise ports 15. Financing of cruise ships Requirements: written test / presentations Bibliography:

1. Bramwell B., Coastal mass tourism, Diversification and Sustainable Development in Southern Europe, Channel View Publications Ltd, Clevedon 2004.

2. Bull A., The economic of travel and tourism, 2nd Edition, Longmann, South Melbourne 1998. 3. Chin Ch. B.N., Shaw T. M. (ed.), Cruising in the Global Economy : Profits, Pleasure and Work at Sea,

The International Political Economy of New Regionalisms, Taylor & Francis Ltd, 2008. 4. Cooper Ch., Fletcher J., Gilbert D., S. Wanhill, Tourism Principles and Practice, 2nd edition Longman,

New York 1998. 5. Dowling R. K. ed., Cruise Ship Tourism, CAB International Publishing, Cambridge 2006. 6. Gibson Ph., Cruise Operations Management: Hospitality Perspectives, Publisher Taylor & Francis Ltd.,

London 2012. 7. Kizielewicz J., Cruise ship tourism- a case study Poland, [w:] Scientific Journals, Vol 35, N° 107,

Szczecin Maritime University, Szczecin 2013. 8. Kizielewicz J.: Theoretical considerations on understanding of the phenomena of marine tourism in

Poland and the world, Scientific Journals 2012, Vol 31, N° 103, Szczecin Maritime University, Szczecin 2012.

9. Kizielewicz, J. & Luković, T., Consumption of cruise ship passengers n tourist destinations, [in:] I. Vrodljak Roguż & I. Lončar, eds. red. I. Vrodljak Roguż, I. Lončar, “Scientific Conference of Innovative Approaches to the Contemporary Economic Problems”, Dubrovnik: University of Dubrovnik, Department of Economics and Business Economics, 2013.

10. Kizielewicz, J. & Luković, T., Negative Impact of Cruise Tourism Development on Local Community and the Environment, [in:] A. Weintrit & T. Neumann, eds. Information, Communication and Environment. CRC Press/Balkema, London 2015.

11. Kizielewicz, J., Seaports Infrastructure in Poland for Handling Cruise Ships. Logistics and Transport, 22(2), 2014.

12. Kizielewicz, J., The Mediterranean Sea Region - the leader in the cruise ship tourism in Europe. Scientific Journals 2013, (36 (180)), Szczecin Maritime University, Szczecin 2013.

13. Lück M., Maher P. T., Stewart E. J., Cruise Tourism in Polar Regions: Promoting Environmental and Social Sustainability, Earthscan, Stewart 2010.

14. Orams M., Marine Tourism: Development, Impacts and Management, Routledge, New York 1999. 15. Papathanassis A., Lukovic T., Vogel M., ed. Cruise Tourism and Society: A Socio-economic Perspective,

Springer –Verlag, Berlin Heidelberger 2012.

Number of weeks


15 L W L L W L

6 ECTS 1 1 - 15 15 -

L – Lecture, W – Workshops, La – Lab Subject: Supplying travel & tourism products Status: lectures/ workshops Lecturer: Dr. Joanna Kizielewicz Content items:

1. Tourist staff in the light of law regulations 2. Functions and responsibilities of tourist staff 3. Agreements made between tour-operators and tourist staff 4. Legal responsibilities of tour operators, travel agents and tour guides resulting from the travel agreements 5. The typology of tourists - psychological profiles 6. Consumer behaviours in tourism 7. The activities of tourist staff in the process of tourist packages implementation 8. The tour guides’ duties during travels at home and abroad 9. The tour guides’ duties after the end of the travels 10. Financial and organizational documents of a travel package 11. Home and abroad business travels – the ways of reporting 12. The rules of financial reporting of a business travel 13. The ways of payments for goods and services delivered to tourists 14. Formal protocols regarding unforeseen accidents during travels 15. The role and tasks of embassies of and consulates in the field of tourism 16. Rules for creating a good image of a country abroad during travels

Requirements: written test / presentations Bibliography: 1. Braidwood B., Boyce S., Start & Run a Tour Guiding Business, Start & Run Business, Series 2010. 2. Bull A., The Economics of travel and tourism (2nd Edition), Longman, Melbourne, 1998. 3. Cooper CH., Fletcher J., Gilbert D. & Wanhill S., Tourism. Principles and Practice, (2nd edition) Longman,

New York 1998. 4. Horner S., Swarbrooke J., Consumer Behaviour in Tourism, Taylor & Francis Ltd., Imprint ROUTLEDGE,

London, 2016. 5. Hudson S., Hudson L., Customer Service in Tourism and Hospitality, Goodfellow Publishers Limited,

Oxford 2012. 6. Kozack M. , Kozack N. (ed.), Tourist Behaviour : International Perspectives, CABI Publishing,

Wallingford 2016. 7. Pearce Ph. L.,Tourist Behaviour and the Contemporary World, Channel View Publications Ltd., 2011. 8. Pearce Ph. L.,Tourist Behaviour: Themes and Conceptual Schemes, Channel View Publications Ltd, 2005.

Number of weeks


15 L W L L W L

6 ECTS 1 1 - 15 15 -

L – lecture, W – Workshops, La – Lab Subject: Tourism enterprises Status: lecture / workshops Lecturer: Dr. Joanna Kizielewicz Content items: 1. International agreements and law regulations in tourism industry 2. Directive 90/314 of the EEC 3. Legal requirements regarding establishing of travel companies 4. The use of franchise agreements in tourism and hotel industry 5. Chartering and allotment agreements in transport and hotel business 6. Protections of the consumers’ rights in the tourist and hotel industry 7. The legal requirements regarding signing travel agreements between travel agencies and the travelers 8. Legal responsibilities of tour-operators and travel agents to customers resulting from the travel agreements 9. The range of activities of tourist companies 10. Tour operators’ cooperation with domestic and foreign partners in the field of development, sale and

distribution of tourist packages 11. Planning and programming of a standard tourist package 12. Rules for the programming and planning travels for special groups of interests 13. Budgeting of a standard tourist package 14. The methods of calculating of travel packages sold with free acquisition 15. Budgeting of a contracted tourist package Requirements: written test / presentations 1. Becker E., The Exploding Business of Travel and Tourism, Simon & Schuster, 2013. 2. Bull A., The Economics of travel and tourism (2nd Edition), Longman, Melbourne 1998 3. Coles T., Hall C. M. (ed.), International Business and Tourism: Global Issues, Contemporary Interactions,

Routledge International Series in Tourism, Business & Management, Taylor & Francis Ltd , Routledge, London 2008.

4. Cooper CH., Fletcher J., Gilbert D. & Wanhill S., Tourism. Principles and Practice, (2nd edition) Longman, New York 1998.

5. Goeldner Ch. R., Brent Ritchie J.R., Tourism: Principles, Practices, Philosophies, John Wiley & Sons, 2008.

6. Holloway T., Business of Tourism, Pearson, 2009. 7. MacCannell D., The Tourist: A New Theory of the Leisure Class, University of California Press, Berkerley

2013. 8. Mason P., Tourism Impacts, Planning and Management, Publisher Taylor & Francis Ltd, Routledge,

London 2015. 9. Michael Hall C.,Tourism Planning : Policies, Processes and Relationships, Themes in Tourism, Pearson

Education, Upper Saddle River 2008. 10. Song H., Tourism Supply Chain Management, Advances in Tourism Application, Taylor & Francis Ltd,

ROUTLEDGE, London 2012. 12. Theobald W. F. (ed.), Global Tourism, Routledge, 2004. 13. Weaver D., Lawton L., Tourism Management, John Wiley & Sons Inc., New York 2014.

Course: Cross border tourism in Europe Status: optional Semester No. of



Conduct: Dr.Tomasz Studzieniecki

Course programme: 1. Europe as a transnational destination

Definition, delimitation and philosophy of Europe. Concepts of transnationality: European Union, UNWTO regions, coastal macro regions, UNESCO WHL transnational objects, European cultural routes, euroregions, EU macro regions, European Groupings of Territorial Cooperation, political regions, religion regions, linguistic regions, intellectual regions

2. Tourism and borders Border – an interdisciplinary phenomenon. The interpretation of state borders, Types of borders, Functions of borders, Border as a barrier and tourist attraction

3. Territorial cooperation in Europe EU regional policy, Determinants of territorial cooperation (legal, social and spatial), Types of territorial cooperation (cross-border, transnational, interregional)

4. Tourism in EU macro regions Types of EU macro regions, EU macro regional strategies, coordination of tourism

5. Tourism in euroregions Development and promotion of cross border tourism. Association of European Border Regions, cross border tourism projects, The case studies of Polish and Spanish euroregions

6. Tourism in European Groupings of Territorial Cooperation Legal and economic aspects of EGTC. The case studies of Polish and Spanish EGTCs

7. Local border traffic and tourism The Schengen zone and EU external borders, Areas of local border traffic in Europe The case study of Polish Russian borderland

8. Branding of cross border destinations Balticness, The case study of the Baltic Sea Region (Baltic Sea Tourism Commission, Baltic Development Forum, Baltic Sea Tourism Forum)

Assessment Requirements: written paper, oral examination. Literature:

1. Rumley D., Minghi J., 2014, The Geography of Border Landscapes, Routledge, London and New York. 2. Cox L., 2004, Border Lines: Globalisation, De-territorialisation and the Reconfiguring of National Boundaries,

Centre for Research on Social Inclusion, Macquarie University, Sydney. 3. Wachowiak H. 2006, Tourism and Borders Contemporary Issues, Policies and International Research,

Routledge. 4. Studzieniecki T., 2003, Turystyka transgraniczna – próba definicji i interpretacji [w:] Unia Europejska a

przyszłość polskiej turystyki, Szkoła Głowna Handlowa, Warszawa. 5. Studzieniecki T. 2016, The Development of Cross-border Cooperation in an EU Macroregion – A Case Study

of the Baltic Sea, Procedia Economics and Finance, Volume 39, pp. 235-241 6. Studzieniecki T., Palmowski T., Korneevets V., 2016, The System of Cross-border Tourism in the Polish-

Russian Borderland, Procedia Economics and Finance, Volume 39, pp. 545-552.

Course: Tourism in the Baltic Sea Region Status: optional Semester No. of



Conduct: Dr.Tomasz Studzieniecki

Course programme: 1. Theoretical aspects of tourism cooperation

Cooperation as an interdisciplinary phenomenon. International system and its stakeholders. Cooperation and new economics of institutions. Place economy and place marketing.

2. Definition and concept of the BSR. Delimitation of the Baltic Sea Region. History of the Baltic Sea Region. Borders and cooperation. The concept of VASAB 2010. NUTS and eligible areas of the Baltic programmes.

3. Tourist potential of the Baltic Sea Region The definition and components of a tourist potential. Tourist attractions (natural and men made), tourist amenities (accommodation, transportation, culture, leisure), tourist accessibility (land and water).

4. The heritage of the BSR Built Environment (Buildings, Townscapes, Archaeological remains). Natural Environment (Rural landscapes, Coasts and shorelines, Agricultural heritage). Artefacts (Books & Documents, Objects, Pictures). Case studies: Hanseatic heritage, Amber Heritage, Viking Heritage, Culinary Heritage.

5. International organisations in the Baltic Sea Region Definition and typology of organisations. Government and non-government organisations. Transnational level, national level, trans border level, regional level, local level. Case studies: CBSS, UBC, BTC, BSSSC, BU, etc.

6. BSR as an EU macroregion Macroregions and macroregional strategies. EU strategy for the Baltic Sea Region. Multilevel governance in the BSR. Tourism as a priority area.

7. Tourism territorial cooperation in the Baltic Sea Region Practical guide to cross-border cooperation. The role of The Association of European Border Regions (AEBR) in tourism development. Cross border Cooperation, Transnational Cooperation, Interregional Cooperation. Tourist projects and tourism products.

8. Baltic Sea Tourism Forum as a platform of tourism cooperation The communication basis and exchange platform for tourism cooperation in the Baltic Sea region. Activities to promote dialogue, consensus building and a shared vision on the key challenges of tourism around the Baltic Sea.

Assessment Requirements: power point presentation, oral examination. Literature:

1. P. Joenniemi, Cooperation in the Baltic Sea Region, Taylor and Francis, Washington 1996. 2. Baltic Sea Region – Crossing perspectives, Cultural Tourism Institute, Norrkoping (Sweden) 2009. 3. T. Studzieniecki, The Development of Cross-border Cooperation in an EU Macroregion – A Case Study of the

Baltic Sea Region, Procedia Economics and Finance Volume 39, 2016, pp. 235–241, 4. T. Studzieniecki, Ewolucja współpracy w Europie Bałtyckiej [in:] T. Studzieniecki (red.) Granice, współpraca i

turystyka w Europie Bałtyckiej, Academia Europa Nostra , Gdynia – Lubieszynek 2009, pp. 60 – 74 5. T. Studzieniecki, Europa als nationale und transnationale Destination [in:] Standfaktor Tourismus und

Wissenschaft; Herausforderungen und Chancen für Destinationen, ESV, Berlin 2008, pp. 131 -147. 6. T. Studzieniecki, M. Warmowska, Uwarunkowania rozwoju turystyki transnarodowej w regionie Morza

Bałtyckiego, [in:] Turystyka w badaniach naukowych, Wyższa Szkoła Zarządzania i informatyki w Rzeszowie, Rzeszów 2006, pp. 489 – 499

Course: Economics and management of maritime industry Status: optional Semester No. of



Conduct: Dr. Robert Marek

Contents of study: 1. An overview of international trade

Structure of maritime economics, Basic information on international trade. Main inflows and outflows of goods among the continentals by the sea routs. Main organization act on international trade. Main participants of the maritime industry.

2. Seaborne trade of containers companies Characteristics of megacarriers; Stabilization agreements, Shipper’s associations, Open conferences, Outsiders, Micro bridge (Mini Land Bridge); Mini Land Bridge, Types of Line services, Round-the – World liner service, Network Line Service, Loop Liner Service, Load Centers.

3. Seaborne trade of bulk companies Main companies of LPG, LNG and other bulk. Main directions of inflows and outflows of bulk cargo. The main forms of transportation. The situation on the bulk market.

4. Linter shipping, containerization and multimodalism Consolidation of container shipping companies, Liner consortiums, Containerization system, Container flow management (CFM); Container Slot Management (CSM); Multimodalism; Port – to – Port Concept; Maritime World-Wide concept; Maritime/continental World-Wide Concept, Door – to – Door Concept. The rate of freights in container transport.

5. Economics, organization and principals of maritime industry Cost structure of container transport,. Container costs, Movement costs, Costs of using standard containers, Costs and benefits the use of standard containers. Movement of containers using different logistics concepts, Financial margins in the use of standard containers, Cost-efficiency of the global container shipping network, Maritime liner shipping: market structure and competition strategies – M&A, Strategic Alliances and other forms of competition. Outsourcing as one of basic forms of cutting the costs. Example of organization of international shipping companies.

6. Financing ships and shipping companies Definition of shipping finance, Forms of finance shipping companies in the world. Basic form of shipping finance. Shipping leasing, Shipping tax leasing and venture capital. Difficulties of polish maritime companies acting on the global financial markets, UE funds – transport operation, Securitization in shipping companies and public-private partnership in the maritime industry,

7. Financing and management of supply chain on the global market Definition of supply chain, definition of global market; Implication between supply chain and global market; Forms of management of supply chain, Forms of financing of supply chain.

Criteria for assesment: essay and presentations Literature: 1. Stopford M.: Maritime economics, Unwing Hyman, London 1988. 2. Gibbon C.: Dictionary of international trade and finance, McGraw-Hill Inc., New

York 1994. 3. Gardne M. J., Mills D.L.: Managing financial institutions, The Dryden Press, Chicago 1988. 4. Drewry Shipping Consultants Ltd: Shipping finance and investment, 1983. 5. Drewry Shipping Consultants, Shipping finance, A High risk – low return business, April 1996. 6. Imai A., Nishimura E., Papadimitriou S., 2001, the dynamic berth allocation problem for a container terminal.,

Transportation Research Part B. 7. Daganzo C.F., The productivity of multipurpose seaport terminals. Transportation Science, 1990 8. Hartaman S., Generating scenarios from simulation and optimization of container terminal logistics, 2004 9. Bichou K., Bell m.G.H., Evans A., Risk management in port operations, logistics and supply chain security,

Informa, London 2007 10. Mangan J., Lalwani Ch., Butcher T., Global logistics and supply chain management, John Wiley & Sons, Ltd.,

2008.

Course: The selected issues of Transport-Forwarding-Logistic companies

Status: optional

Semester No. of weeks

Weekly Globally ECTS points Lect. Class Lab. Lect. Class Lab.

15 2 - - 30 - - 5 Conduct: Dr. Robert Marek Contents of study:

1. Linter shipping, containerization and multimodalism Consolidation of container shipping companies, Liner consortiums, Containerization system, Container flow management (CFM); Container Slot Management (CSM); Multimodalism; Idea of hub in the Baltic Sea. Logistics Centrals. Port – to – Port Concept; Maritime World-Wide concept; Maritime/continental World-Wide Concept, Door – to – Door Concept.

2. Parties of container’s turnover Multimodal transport operator, combined transport operator, non –vessel operating carrier, non-vessel common operating carrier, shippers, depots, terminals, the forwarders, consigners, leasing companies and other parties involved in container’s turnover. Model third and fourth party companies.

3. Economics, organization and principals of maritime industry The rate of freights in container transport, Cost structure of container transport,. Container costs, Movement costs, Costs of using standard containers, Costs and benefits the use of standard containers. Movement of containers using different logistics concepts, Financial margins in the use of standard containers, Cost-efficiency of the global container shipping network, Maritime liner shipping: market structure and competition strategies – M&A, Strategic Alliances and other forms of competition.

4. Oursourcing trensds Third party versus own account, different outsourcing serviced offered, key issues for using third party distribution and logistics, Outsourcing selection process. Outsourcing and Insourcing as one of basic strategies on the TFL branch.

5. Management of supply chain on the global market Definition of supply chain, definition of global market; Implication between supply chain and global market; Forms of management of supply chain.

6. Financing ships and shipping companies Definition of finance, Forms of finance debt, equity and others. Leasing and the difference between finance and operating lease, the influence of logistics on shareholders value. Venture capital funds used in logistics ventures. UE funds – transport operation, Securitization and public-private partnership in TFL companies.


1. M. Stopford: Maritime economics. London 1997 2. M. Person, P. James, The Intelligent Supply Chain “Logistics Europe”, February 2002 3. R.B.Handfield, R.L. Nichols, Introduction to Supply Chain Management, Prentice Hall, New Yarsey 1999 4. R. Goss, Economic policies and seaports - part 3: Are port authorities necessary ? Maritime Policy and

Management, 17/1990 5. T. Notteboom, W. Winkelmans, Reassessing public sector involvement in European seaports, International

Journal of Maritime Economics, 2 (3)/ 2001b 6. W. Winkelmans, Strategic Seaport Planning: in search of core competency and competitive advantage, Ports and

Harbors, IAPH, April 2002, 47(3)

Course: The selected issues of logistics and transport Status: optional Semester No. of



Conduct: Dr. Rober Marek Contents of study:

1. An overview of logistics approach Business logistics definitions, the supply chain. The activity mix. Importance of logistics. Objectives of business logistics

2. Logistics strategy and planning Corporate strategy. Logistics Strategy. Correlation between strategic and operating planning.

3. Logistics planning Levels of planning. Major planning areas. Conceptualizing the logistics planning problems. When to plan. Guidelines for strategy formulation. Selecting the proper channel strategy. Measuring strategic performance: cash flow, savings and return on investment.

4. Organization of logistics business Need for organization structure. Organization development. Informal organization. Semiformal organization. Formal organization. Decentralization versus Centralization. Staff versus Line. Large versus Small. Interfunctional management. The Superorganisation.

5. Logistic control business A control process framework. A logistic control model. Types of Control systems. Control in Practice: budgets, service targets, profit center concept, decision support systems.

6. Logistics financial performance Definition of logistics finance. Forms of logistics finance. Total cost analysis. Types of cost data needed. Standard costs and flexible budgets. Budgetary practices. Capital budgets. Productivity standards. Statistical process control. Limitation of current profitability reports. Barriers of effective information management. Activity-based costing.

7. Management of supply chain on the global market Definition of supply chain, definition of global market; Implication between supply chain and global market; Forms of management of supply chain, Forms of financing of supply chain.

8. Containerization and multimodalism aspects Consolidation of container shipping companies, Liner consortiums, Containerization system, Container flow management (CFM); Container Slot Management (CSM); Multimodalism; Port – to – Port Concept; Maritime World-Wide concept; Maritime/continental World-Wide Concept, Door – to – Door Concept. The rate of freights in container transport.

9. The role and position of maritime transport in global supply chain Time and place utility. Carrier characteristics and services. Global issues. Regulatory issues. Carrier pricing and related issues. The role of deep-sea ports in global supply chain. The role and position of shipping companies in global supply chain.


1. P.M. Alderton, Sea transport operation and ecnomics, Witherby, 2004 2. A.E. Branch, Elements of shipping, Routledge 2007 3. S. Chopra, P. Meindl, Supply Chain Management. Strategy, Planning and Operation, Prentice Hall, New Jersey,

2001 4. A. Harrsion, R. van Hoek, Logistics Management and Strategy, Prentice Hall, Harlow 2002 5. A Knemeyer, Michael, Corsi, Thomas M, Murphy, Paul R Logistics outsourcing relationships: Customer

perspectives, Journal of Business Logistics, 2003 6. D. Simchi – Levi, P. Kaminsky, E. Simchi – Levi, Designing and Managing the Supply Chain. Concepts,

Strategies and Case Studies, Irwin McGraw – Hill, New York 2000 7. J. Wtikowski, Zarządznaie łańcuchem dostaw. Koncepcje, procedury, doświadczenia, PWE, Warszawa 2003 8. M. Christopher, Logistics and Supply Chain Management, Prentice Hall, New York, 2005 9. E. Silver , D. Pyke , R. Peteroson, Inventory Management and Production Planning and Scheduling, Wiley, New

York 1998

Course: Management Accounting Status: optional Semester No. of



Conduct: Dr. Arkadiusz Mazurkiewicz Contents of study:

1. The nature and purpose of management accounting 2. The nature and classifications of costs 3. Absorption and marginal costing 4. Cost accounting methods. Accounting for overheads 5. Preparation of income statement with classification of expenses by nature and by function 6. Cost-Volume-Profit analysis and business scalability. Break-even point (BEP). 7. Operating leverage 8. Calculation of sale prices 9. Activity-Based Costing (ABC) 10. Budgeting. Purpose of budgeting. Budget preparation. 11. Standard cost system. Variance calculations and analysis

Criteria for assesment: written paper References:

1. Atkinson Anthony, Kaplan Robert, Matsumura Mae, Young Mark, Management Accounting, Prentice Hall International, 2007

Course: Financial Management Status: optional Semester No. of



Conduct: Dr. Arkadiusz Mazurkiewicz

Contents of study: 1. Working capital management

the nature of working capital, management of inventory and receivables 2. Investment appraisal

the nature of investment decisions, Payback Period, Accounting Rate of Return, risk and uncertainty in investment appraisal

3. Discounted Cash Flow (DCF) Techniques Net Present Value and Internal Rate of Return calculations

4. Application of DCF Capital rationing, asset replacement decisions, lease vs. buy decisions

5. Equity and debt finance sources of finance, cost of capital, CAPM

6. Weighted average cost of capital (WACC) and gearing Theories of influence of financial gearing on WACC,

7. Risk management hedging techniques for foreign currency risk and for interest rate risk

Criteria for assesment: written paper Literature:

1. Tennent John, Guide to Financial Management, Profile Books, 2008

Course: Descriptice Statistics with Excel Status: optional Semester No. of


points Lect. Class Lab. Lect. Class Lab. 15 1 - 1 15 - 15 6

Conduct: Dr. Krzysztof Sarnowski Contents of study:

1. Introduction to statistics definition of statistics; scope of statistics; population and sample; types of data: primary data, secondary data;

2. Presentation of data classification: raw data and its classification, discrete frequency distribution, sturge’s rule, continuous frequency distribution, inclusive and exclusive methods of classification, open end classes, cumulative frequency distribution and relative frequency distribution; graphical presentation of data: histogram, frequency curve, frequency polygon;

3. Measures of central tendency arithmetic mean; geometric mean; harmonic mean; weighted mean; mode; median; quartiles; deciles; percentiles;

4. Measures of dispersion concept of dispersion; range; quartile deviation; mean deviation; variance and standard deviation; measures of dispersion for comparison;

5. Skewness and Kurtosis concept of skewness of frequency distribution; positive skewness; negative skewness; symmetric frequency distribution; concepts of kurtosis;

6. Correlation concept of correlation between two variables; positive correlation; negative correlation; covariance between two variables; Pearson’s coefficient of correlation; Spearman’s rank correlation coefficient;

7. Regression concept of regression; lines of regression; regression coefficient; mean residual sum of squares; explained and unexplained variation; coefficient of determination;

Criteria for assesment: written test and empirical exercise (with computer). References:

Miller and Fruend: Modern Elementary Statistics

Course: Human Capital Management Status: optional Semester No. of



Conduct: Bartosz Surawski, MSc, Dr. Katarzyna Szelągowska-Rudzka

Course programme: 1. Integrated Human Capital Management – introduction

Systemic approach,Human Resources Management vs. Human Capital Management, Importance and evolution of the personal function, Subject and object of HCM,

2. Human Capital and Intellectual Capital From human resources to human capital, Intellectual Capital and its composition, Definition and evolution of human capital, key features of Human Capital Management,

3. Knowledge-based work and Knowledge workers Characteristics of contemporary employment, Traditional and new forms of work, Knowledge-based work, Knowledge workers as the key component of Human Capital,

4. Job analysis as base of HCM Aims and methods of job analysis, Elementes of work to be analysed, Job descriptions, Qualifications, Competencies, Competence analysis, Competence profiles,

5. Recruitment and Selection, Planning demand for human capital, Procedures and channels of recruitment, Procedures and methods of selection, Introduction to the workplace, Forms of employment,

6. Development of Human Resources, Development as joint investment of employer and employee, Methods of development, On-the-job and off-the-job development, Development Planning, Career Planning,

7. Evaluation Systems, Evaluation and human capital, Constant and Perioical Evaluation, Evaluation procedure, Evaluation criteria, Methods and techniques of evaluation,

8. Human Capital Measurement Human Capital measurement in economies and organisations, Value of human capital as part of company's assets, Human resources accounting, Cost and revenue, Return on investment in human capital,

Assessment Requirements: written paper, oral examination. Literature: 1. M. Armstrong, Human Resources Management, Oficyna Ekonomiczna, Kraków 2000. 2. A. Baron, M. Armstrong, Human Capital Management, Oficyna Wolters Kluwer business, Warszawa 2006 3. M. Juchnowicz (red.), Elastyczne zarządzanie kapitałem ludzkim w organizacji wiedzy. Difin, Warszawa 2007. 4. H. Król A. Ludwiczyński, Zarządzanie zasobami ludzkimi. Tworzenie kapitału ludzkiego organizacji. Materiały do ćwiczeń, Wydawnictwo Naukowe PWN, Warszawa 2007.

Course: Knowledge Management Status: optional Semester No. of



Conduct: Bartosz Surawski, MSc. Contents of study:

1. Introduction - Notion of knowledge, Understanding of knowledge in disciplines of science, Types of knowledge, Knowledge as source of economic value, Attributes of knowledge important for management, Evolution of the role of knowledge in management and business,

2. Associated concepts - Intellectual Capital Management, types of intellectual capital and their composition, Human Capital Management, Organisational Learning, Intelligent Organisation,

3. Knowledge Management Elements and Models - Knowledge strategies, processes, systems, products, levels, phases, Personalisation and Codification, Knowledge management models at organisation level, Process approach, System approach, Other models,

4. Knowledge-based work and Knowledge workers - Characteristics of contemporary employment, Traditional and new forms of work, Knowledge-based work and its key features, Knowledge workers in world economies, Key needs and motivations of knowledge workers, Sub-groups of knowledge workers in the economy and in organisations,

5. Knowledge Management at Individual Level - Models of individual knowledge work, Elements of work to be analysed, Methods and tools, Presentation of results,

6. Methods and techniques of Knowledge Management - Knowledge Mapping, Communities of practice, Lessons learned, Knowledge bases, Best practices, Knowledge transfer projects, Benchmarking, CRM, Methods of Training and development, Team building and personnel integration, , Knowledge protection, Managing intellectual property,

7. Information and Communication Technology in Knowledge Management - Integrated solutions, Knowledge maps, Community tools, Groupware, Workflow, E-learning and training, CRM systems, Intranet portals, Content management and search/retrieval systems, Business intelligence, Expert systems,

8. Knowledge Work Environment - Role of space planning and workplace design, Aspects of organisational culture conducive to knowledge work, Role of trust, Management styles, Motivation and remuneration systems,

Criteria for assesment: written paper, oral examination. References:

1. Davenport T.H., Prusak L., Working Knowledge How Organizations Manage What They Know, Harvard Business School Press, Boston 1998

2. Davenport T.H., Thinking for a living, How to get better performance and results from Knowledge Workers?, Harvard Business School Press, Boston 2006,

3. Seely Brown J., Duguid P., The social life of information, Harvard Business SSchool Press, Boston 2000, 4. Prusak L., Cohen D., In good company: How social capital makes organizations work, Harvard Business School

Publishing, Boston 2000, 5. Probst G., Raub S., Romhardt K., Managing knowledge. Building blocks for success, John Wiley & Sons, Geneve

2000, 6. Applehans W., Globe A., Laugero G., Managing knowledge: practical-based approch, Addison Wesley, 1999,

Course: Corporate Finance Law Status: optional Semester No. of



Conduct: dr Edward Juchniewicz Contents of study:

1. The nature of corporate finance law 2. Legal risk and management of legal risk 3. Venture capital 4. Private equity 5. Investment banking 6. Agency law 7. Contract law 8. Law of Mergers and acquisitions 9. Other corporate restructurings 10. Legal due diligence and disclosure 11. Exit of different classes of investor


• Mäntysaari, Petri, The law of corporate finance: general principles and EU Law,

• 2010, Volume I-III.

• Donald DePamphilis, Mergers, Acquisitions, and Other Restructuring Activities, Fifth

• Edition: An Integrated Approach to Process, Tools, Cases, and Solutions (Academic Press Advanced Finance Series) 2009

Course: Financial Law Status: optional Semester No. of



Conduct: dr Edward Juchniewicz Contents of study:

1. Financial law as a part of public law 2. Introduction to public finance 3. Basics of budget law 4. Local public finance 5. Characteristics of public revenues 6. Tax law 7. Tax obligations 8. Polish taxes I 9. Polish taxes II 10. Characteristics of public expenditures 11. Public banking law 12. National Bank of Poland and ECB 13. Money and monetary law 14. Basics of customs law 15. EU financial regulations


1. C. Kosikowski, Financial Law, 2. V. Lovett, Banking and Financial Institutions Law in a Nutshell, West 2005; 3. Majchrzycka-Guzowska, Finanse i prawo finansowe, LexisNexis 2007; 4. Kosikowski, Polskie prawo finansowe na tle prawa Unii Europejskiej, Warszawa 2008;

Course: Professional English Status: optional Semester No. of


points Lect. Class Lab. Lect. Class Lab. 15 - 1 - - 1 - 3

Conduct: Foreign Languages Studium Lecturers Contents of study: Criteria for assesment: written paper, oral examination. References:

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