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In these days of rising electricity costs, there's more reason than ever to choose GENERAL. EL'ECTRIC mercury lamps here's how to pick the lamps that will serve you best Wise use of watts is the key to lamp selection - the key to the most practical use of electricity for econ- omical operation of your lighting system. Think of lighting's profitable result for you in terms '0 £ the production, services or merchandising it has enabled for your business over a period of time. The practical and econo ical use of elec- tricity for lighting that helps you reach your profit goal is exactly the same in principle as using gaso- lin wisely to reach a travel goal. So, "miles-per-gallon" and "light (or lumens l-per- watt" both describe the same thing - effective perf ormanc e. Capsulized information about the practical and efficient merits of GE mercury lamps - their long life, high light output ma ntenance, and their ver- I I I INCANDESCENT 17·22 - - I , MERCURY I 56 63 , I I o 10 20 3 40 50 60 70 80 90 LUMENS PER W.ATT(Avg,j Ballast watts not included. satility as result of small source size and color choice - are shown inside. among other details. We invite you to give them some thought. In a large majority of commercial and industria lighting systems, GE mercury lamps are delivering the mosl practical "light-per-watt" performance - giving the most profitable "mileage" from lighting. Your local GE Representative can help you esti- mate in detail the practical v lue of GE mercury lamp efficiency for your business lighting purposes.
