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GE401 – Innovative Product Design and Development 1
Team 10 - CubeFinal Presenation
Smart Shopping Assistant
1
Outline• Description of the Project• Design - Hardware• Design - Software• Business Plan• Development Plan• Professional and Ethical Issues• Developmental Stage of the Project• Problems Encountered• Conclusion• Questions
2Cube Company 2009
Description of the Project
An electronic device that aids the customers in a An electronic device that aids the customers in a shopping mall!shopping mall!
• Announce campaigns and promotions (sound ON or OFF)Announce campaigns and promotions (sound ON or OFF) and also and also display display information related to products, special offers and discountsinformation related to products, special offers and discounts
• Search an item or a store in the shopping mallSearch an item or a store in the shopping mall• Display geographic information (location of each customer) with wireless Display geographic information (location of each customer) with wireless
technologytechnology• Collect statistical data about the shopping trajectories Collect statistical data about the shopping trajectories and habits and habits of the of the
customerscustomers• Prepare an online shopping list beforehand and edit it while you are in the mallPrepare an online shopping list beforehand and edit it while you are in the mall
3Cube Company 2009
Design-Hardware
4Cube Company 2009
PDA
Wireless Network
Server holding Database 1 and 2
Linksys WRT54GX Wireless
LAN Access
HP iPAQ 6915 Pocket PC
5Cube Company 2009
Design-Software
• Log-in Page: Incomplete• Tracking Page: Complete• Shopping List: Complete• Special Offer Display: Complete• Search Mall: Incomplete• Mall Map: Incomplete
6Cube Company 2009
Business Plan• 1. Executive Summary
7Cube Company 2009
The Company
CUBE International Limited Corporation
Shareholders
Atilla AKPINAR Çise Mıdoğlu
Çağil HAPOĞLU Umut CÖCEN
Cemil Can COŞKUN İbrahim GÜRSES
Business Plan
2. Organization Management
8Cube Company 2009
Business Plan3. Market Analysis and Marketing Strategies
9Cube Company 2009
Active Active Market Market
EnvironmentEnvironment
Strong Management
Growth Growth PotentialPotential
• 224 shopping malls all around Turkey224 shopping malls all around Turkey
• 288 shopping malls estimated for 2010288 shopping malls estimated for 2010
• $161 billion revenues in 2008$161 billion revenues in 2008
• Despite economical crisis, over $200 billion Despite economical crisis, over $200 billion revenues estimated for 2009revenues estimated for 2009
• The consumer – revenue indexes per square The consumer – revenue indexes per square meter is significantly increasing every yearmeter is significantly increasing every year
• Total employment in the sector has just Total employment in the sector has just decreased one percent, if compared with the decreased one percent, if compared with the
previous yearprevious year
• BBy the end of December 2009, the sector is y the end of December 2009, the sector is expected to have grown 4%, compared with expected to have grown 4%, compared with
the previous six months of the same yearthe previous six months of the same year
•Recruited the best financial advisers and Recruited the best financial advisers and the engineers with the most creative the engineers with the most creative
designers of Turkeydesigners of Turkey
Business Plan4. Financial Plan and Projections
10Cube Company 2009
Sales Forecast Regarding that in first 3 years the company will only operate in Ankara market, the projectednumber of possible shopping malls is 28 only in Ankara and around 60,000 – 80,000 consumers visit one of these shopping malls on a weekend and we are aiming to reach the shopping malls who want to promote their products and reach more and more consumers. Our sales forcast is shown in the graphs below.
0
500
1000
1500
2000
2500
3000
1st Year 2nd Year 3rd Year 4th Year 5th Year
Smart Shopping Assistant Sales
Good Scenario
Bad Scenario
Shopping Mall Daily Average Visitors
AnkaMall 35000 - 40000
Armada 30000 – 35000
Bilkent Center 20000 – 25000
Cepa AVM 15000 – 20000
Panora 15000 – 20000
Arcadium 10000 – 15000
Forum Ankara 10000 - 15000
Break - Even Analysis
Selling Price/unit: 750TLq Variable Cost/Unit: 550TLq Fixed Cost: 50,000TLq Expected Unit Sales: 850q Total Revenue : 637,500TLq Total Variable Costs: 467,500TLP Profit: 120,000TL
0
100000
200000
300000
400000
500000
600000
700000
0 20 50 100
200
300
400
500
600
700
800
Fixed Costs
Total Costs
Revenues
Break – even point maintained at 250 units.
Business Plan
12Cube Company 2009
SWOT Analysis
Development Plan
13Cube Company 2009
Professional and Ethical Issues
• Licenced Software Use• Limited Access to Internet (In R&D Division)• Strong Measures Against Copyright Infringement• Customer Access to Full Codework Denied• Mandatory Ethical Issues Seminar for Personnel
14Cube Company 2009
Development Stage of Project
15Cube Company 2009
Development Stage of the Project
• Software part %30 completed:– Java Simulation– Database Management Software– Trajectory Interface
• Hardware parts will be ordered in two weeks. • DEMO
16Cube Company 2009
Problems Encountered
• Inadequacy of global positioning and location finding systems.– Indoor use– 1-1.5 meter sensitivity– Environment not flat
• Required PDA is not very user-friendly
17Cube Company 2009
Conclusion
The retail sector will be growing in the upcoming years, although the The retail sector will be growing in the upcoming years, although the number of shopping malls in the main cities of Turkey is sufficient number of shopping malls in the main cities of Turkey is sufficient for 1-2 more years.for 1-2 more years.
The sector is ready to implement the new devices, changes and The sector is ready to implement the new devices, changes and innovations that would lead the customer to purchasing.innovations that would lead the customer to purchasing.
A smart shopping assistant with a A smart shopping assistant with a simplesimple design and design and basic knowledge basic knowledge
for usagefor usage can be placed in the market in one-year period and would can be placed in the market in one-year period and would be remaining in the market for more than 2-3 years, with the be remaining in the market for more than 2-3 years, with the supporting technological improvements and supplies.supporting technological improvements and supplies.
18Cube Company 2009
Questions
19Cube Company 2009