@bloggermasud

Masudur Rashid

Is Internet Marketing Right for Your Business?

Email marketing is directly marketing a commercial message to a group of people using email.

What is Email Marketing?

Source: thedma.org

Why Need Email Marketing?

Why Need Email Marketing?Average Email ROI is Over 44:1 According to the Direct Marketing Association (DMA), for every $1 marketers spend on email, the average ROI is $44.

Email Delivers More Leads Than Any Other Marketing Channel42% of businesses listed email marketing as the top digital marketing channel for lead generation.

Email Effectiveness is IncreasingOver 70% of US consumers read email on their phones everyday (that’s over 100 million people) and that number is increasing daily.

Email Drives Online and Offline Purchases81% of online shoppers said they were likely to make purchases (online or at a store) as a result of a targeted email campaign.

6 Essential Tools For Email Marketing

1. mailchimp.com 2. constantcontact.com 3. sparkpost.com (SMTP) 4. Interspire Email Marketer 5. aweber.com 6. icontact.com

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How to setup email server?◦Install Interspire

◦https://www.youtube.com/watch?v=In9Fqc0P_Jk

◦Basic setup for interspire:https://www.youtube.com/watch?v=OusYxlsXuX4

◦https://www.youtube.com/watch?v=PgO0Fnj63Ro

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10 Email Marketing Best Practices1. Get personal

2. Time it

3. Keep it short and sweet

4. Motion Email (Gif/Video)

5. Ask questions

6. Optimize for mobile

7. A/B Test for real-deal analytics

8. Keep your call to action front and center

9. Include promotions

10.Automate your campaigns

Thanks