Date post: | 09-Mar-2016 |
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Handmade, multifunctional accessories for the unconventional person: inside
and out
GJ TM
MISSION STATEMENT: CREATING UNIQUE ACCESSORIES WITH UNCONVENTIONAL MATERIALS THAT COMPLIMENTS YOUR STYLE.
GJ TM
GJ TM
TAG LINE: UNCONVENTIONAL ON THE INSIDE AND OUT
GJ TM
GJ TM
TARGET MARKET: ECCENTRIC GENERATION Y, Males/Females, 25-35, CITY LIFE, 25,000-60,000, FASHION BLOGGER/DESIGNER, STYLIST, PHOTOGRAPHER, ENTERTAINMENT, VIDEOGRAPHER
GJ TM
GJ TM
DIRECT COMPETITION: AMAZON.COM, ETSY.COM DEWANDA.COM, FAB.COM
GJ TM
GJ TM
INDIRECT COMPETITION: SCRABBLE.COM, TOY’S R US, WALMART, & TARGET
GJ TM
GJ TM
COMPETITIVE ADVANTAGES: CUSTOMIZATION, LICENSING SERVICE, REPURPOSE MATERIAL
GJ TM
GJ TM
MARKETING STRATEGY: SOCIAL MEDIA, WORD OF MOUTH, POP UP SHOP, FASHION EVENTS, NETWORKING EVENTS
GJ TM
GEEK JUNKY MUSE