Date post: | 14-Jan-2015 |
Category: |
Business |
Upload: | ann-evanston |
View: | 150 times |
Download: | 6 times |
Presented by Adryenn Ashley atLeveraging The Power of the Internet
Taking The “GEEK”Out OfSEO
CASHFLOWDNA.com
What is SEO? Search Engine Optimization
“Designing Your Website To Rank Highly In The Search Engines For A Particular Keyword/s.”
Secret: You can SEO perfectly, but if there is no traffic there, you won’t improve your sales.
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Why Do I Need To Know It?
“So People Who Are Looking To Buy Can Find You”
Imagine: You have a top notch product, perfect price point, and a killer converting website… and nobody knows you’re there!
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How Do You Do It? Do It Yourself Hire It Out Forget It
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How Do You Stand OutHow Do You Stand OutIn The Crowd…In The Crowd…
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Blue Ocean StrategyBlue Ocean Strategy
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BENEFITS
Original Idea Little or No
Competition Potential For Big Win
CHALLENGES
Have To Train Public Beating Down New
Path No Clear Cut Win
Strategy
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Traffic StampedeTraffic Stampede
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BENEFITS
Clear Path To Sales Customer Is Ready To
Buy Can Sell Other
Peoples Products For Commission
CHALLENGES
Not In Control Of End Product If Affiliate Sales
Complex Recipe – Not For Non-Techies
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So Where Do You
Find TheMONEY?
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If You Were Selling Custom If You Were Selling Custom Cross Pendants Who Would Cross Pendants Who Would
You Rather Market To?You Rather Market To?
Everybody?Everybody?
Or A Bible Study Group?Or A Bible Study Group?
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(Not So Secret) (Not So Secret) SECRETSECRET::
Find Out What Your Find Out What Your Audience Wants To Buy –Audience Wants To Buy –
Then SELL It To Them!Then SELL It To Them!(for lots of money)(for lots of money)
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NON-BUYERS LOOK FOR:
Answers to questions that they need quickly;
News; Television Shows; Social Media; Gossip.
BUYERS LOOK FOR:
Information about something specific they are ready to buy NOW!
Specific search terms; Physical Products; Specific Services By
Location.
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How To FindHow To FindProfitable KeywordsProfitable Keywords
ExampleExample::
San Jose RealtorSan Jose Realtor
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GoogleGoogleKeywordKeyword
ToolTool
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What To Look For:What To Look For:
Search VolumeSearch VolumeAverage CPCAverage CPC
Advertiser CompetitionAdvertiser Competition
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Where To Use It:Where To Use It:
Title of Your PageTitle of Your Page11stst and last line of articles and last line of articles
Anchor TextAnchor TextTitle of Embedded VideoTitle of Embedded Video
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So do you see So do you see an obstacle…an obstacle…
Or anOr anOPPORTUNITY?OPPORTUNITY?
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BootcampBootcampOct 2-4Oct 2-4San JoseSan Jose
Single $1297Single $1297Double $1947Double $1947
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Why You NEED To Be ThereWhy You NEED To Be There
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Special Offer:Special Offer:
Single Single $500$500Double Double $800$800Plus! Today only get a copy of Ann & Adryenn’sSocial Media Success Strategy CDs as a BONUS!
Adryenn Ashley’s
http://CashFlowDNA.com