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Gefilte Fish | Short Film Mktg Plan

Date post: 09-Mar-2016
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Revolved around the traditional dish prepared for an annual Seder, Gefilte Fish documents the unlikely cultural crossing between two stubbornly independent characters unexpectedly discovering value from each other’s company. Edited at just over thirty minutes, the short film was in need of an Entertainment Marketing Plan to intrigue specified audiences and spread awareness of its upcoming premieres. Divided into three phases capturing the Overview of the film, Film Festival strategy, and Consumer Strategy, designing a contemporary layout to best showcase these layered tactics was essential to put forward an exceptional first impression. Revealing the ‘big idea’ fused within creative outdoor, print, and television executions, as well as social media marketing, a festival kit, promotional events, and various publicity stunts, the expansive outline begins Gefilte Fish’s journey to distributed success.
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Page 1: Gefilte Fish | Short Film Mktg Plan

Marketing Plan by

Page 2: Gefilte Fish | Short Film Mktg Plan

PG-13 PARENTS STRONGLY CAUTIONED

SOME MATERIAL MAY BE INAPPROPRIATE FOR CHILDREN UNDER 13

L A N G U A G E

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PG-13 PARENTS STRONGLY CAUTIONED

SOME MATERIAL MAY BE INAPPROPRIATE FOR CHILDREN UNDER 13

L A N G U A G E

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gefilte�fish

Marketing Plan by

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patience tastes better.

0 8 . 1 1 . 1 3

gefi l t ef ishfi lm.com

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PassoverMENU

ready to heat!

Passover Dinner$99.99 serves 6-8All the traditional components for your Passover Celebration including the Seder Plate!Matzoh Ball Soup (Two 23 oz containers) Traditional Matzoh Balls in chicken broth with vegetables.

Gefilte Fish (8 ea) Hand-made fresh in our kitchens.

Traditional Beef Brisket (2 lb) Beef that has been seasoned perfectly and slow-braised to perfection.

Brisket Gravy (23 oz) Outstanding flavor combined with the ease of heat and serve.

Herb Roasted New Potatoes (1.5 lbs) Tender roasted potatoes with fresh herbs.

Lemon Dill Carrots (1.5 lbs) Simple but delightful.

Chrain (8 oz) A chrain recipe of beets and horseradish.

Apple Walnut Charoset (1 lb) Mixture of apples, nuts, dried fruits and spices simmered in wine.

Chopped Chicken Livers (1 lb) Classic style liver with a great flavor, seasoned perfectly.

Seder Plate, Matzoh Crackers

Passover FavoritesMatzoh Ball Soup $6.50 23 oz, serves 3

Chicken Broth $2.99 23 oz

Matzoh Balls 99¢ ea

Chopped Chicken Liver $5.99 8 oz, serves 3

Chopped “Vegetarian” Liver $4.99 8 oz, serves 3

Traditional Gefilte Fish $12.99 16 oz, serves 5

Fresh Beet Horseradish $3.99 8 oz

Apple Walnut Charoset $8.99 16 oz, serves 5

Lemon Dill Carrots $5.99 1.5 lb, serves 4-6

Herb Roasted New Potatoes $5.99 1.5 lb, serves 4-6

Traditional Beef Brisket $16.99 16 oz, serves 4

Brisket Gravy $7.00 23 oz

PASSOVERSTARTS SUNDOWN

MARCH 25TH Menu items are available for

pickup March 24 through April 2

ORDER ONLINE WHOLEFOODSMARKET.COM

PREPARED FOODS A-LA-CART

golan heights chardonnay and mt. hermon redWINE PAIRING FOR DINNER

WINE PAIRING FOR FRUIT, CREAM OR VANILLA DESSERTS

Seafood and MeatHerring SALE! $4.49 eaChoose herring in wine, herring in créme, or herring in dill.

Whitefish, Whole or Fillet market price

Walleye Pike, Whole or Fillet market price

Turkey Breastboneless $6.99 lb • bone-in $4.99 lbWhole Fresh Kosher Turkey $3.49 lb

Whole Fresh Kosher Chicken $2.99 lbChicken Livers $2.99 lb

Beef Brisket $6.99 lb

HA

PPY

PASS

OVE

R

yarden mt. hermon white blend or bartenura moscatoWINE PAIRING

DessertsPassover Sponge Cake $6.99 ea, serves 4-6Light and moist, with a refreshing hint of orange. 14 oz cake

Passover Brownies $6.99 ea, serves 4-6Rich and fudgy brownies with or without walnuts. 14 oz cake

Passover Honey Cake $6.99 ea, serves 4-6Our take on this traditional holiday favorite. 14 oz cake

Flourless Chocolate Cake $17.99 ea, serves 6-8Velvety smooth and intensely chocolate. 6 inch cake

Matzoh Crunch $6.99 ea, serves 6-8A Passover confection made with chocolate and toasted almonds. 16 oz

yarden mt. hermon white blend

golan heights or recanti chardonnay

golan heights pinot noir

yarden mt. hermon red or recanti cabernet

WINE PAIRING FOR CHOCOLATE DESSERTS

golan heights moscato or bartenura moscato

honeyrun cherry or a sweet red

WINE PAIRING

WINE PAIRING

WINE PAIRING

WINE PAIRING

2

PASSOVER BEGINS MARCH 25TH AT SUNDOWNORDER ONLINE WHOLEFOODSMARKET.COM

Wine options available at stores in Ohio, Kentucky, Virginia and Washington, DCMenu items are not prepared in a certified Kosher kitchen.

sponsored by�

gefilte�fishin theaters april 11

patien

ce tastes better.

gefilt

e�fish

PassoverMENU

ready to heat!

Passover Dinner$99.99 serves 6-8All the traditional components for your Passover Celebration including the Seder Plate!Matzoh Ball Soup (Two 23 oz containers) Traditional Matzoh Balls in chicken broth with vegetables.

Gefilte Fish (8 ea) Hand-made fresh in our kitchens.

Traditional Beef Brisket (2 lb) Beef that has been seasoned perfectly and slow-braised to perfection.

Brisket Gravy (23 oz) Outstanding flavor combined with the ease of heat and serve.

Herb Roasted New Potatoes (1.5 lbs) Tender roasted potatoes with fresh herbs.

Lemon Dill Carrots (1.5 lbs) Simple but delightful.

Chrain (8 oz) A chrain recipe of beets and horseradish.

Apple Walnut Charoset (1 lb) Mixture of apples, nuts, dried fruits and spices simmered in wine.

Chopped Chicken Livers (1 lb) Classic style liver with a great flavor, seasoned perfectly.

Seder Plate, Matzoh Crackers

Passover FavoritesMatzoh Ball Soup $6.50 23 oz, serves 3

Chicken Broth $2.99 23 oz

Matzoh Balls 99¢ ea

Chopped Chicken Liver $5.99 8 oz, serves 3

Chopped “Vegetarian” Liver $4.99 8 oz, serves 3

Traditional Gefilte Fish $12.99 16 oz, serves 5

Fresh Beet Horseradish $3.99 8 oz

Apple Walnut Charoset $8.99 16 oz, serves 5

Lemon Dill Carrots $5.99 1.5 lb, serves 4-6

Herb Roasted New Potatoes $5.99 1.5 lb, serves 4-6

Traditional Beef Brisket $16.99 16 oz, serves 4

Brisket Gravy $7.00 23 oz

PASSOVERSTARTS SUNDOWN

MARCH 25TH Menu items are available for

pickup March 24 through April 2

ORDER ONLINE WHOLEFOODSMARKET.COM

PREPARED FOODS A-LA-CART

golan heights chardonnay and mt. hermon redWINE PAIRING FOR DINNER

WINE PAIRING FOR FRUIT, CREAM OR VANILLA DESSERTS

Seafood and MeatHerring SALE! $4.49 eaChoose herring in wine, herring in créme, or herring in dill.

Whitefish, Whole or Fillet market price

Walleye Pike, Whole or Fillet market price

Turkey Breastboneless $6.99 lb • bone-in $4.99 lbWhole Fresh Kosher Turkey $3.49 lb

Whole Fresh Kosher Chicken $2.99 lbChicken Livers $2.99 lb

Beef Brisket $6.99 lb

HA

PPY

PASS

OVE

Ryarden mt. hermon white blend or bartenura moscatoWINE PAIRING

DessertsPassover Sponge Cake $6.99 ea, serves 4-6Light and moist, with a refreshing hint of orange. 14 oz cake

Passover Brownies $6.99 ea, serves 4-6Rich and fudgy brownies with or without walnuts. 14 oz cake

Passover Honey Cake $6.99 ea, serves 4-6Our take on this traditional holiday favorite. 14 oz cake

Flourless Chocolate Cake $17.99 ea, serves 6-8Velvety smooth and intensely chocolate. 6 inch cake

Matzoh Crunch $6.99 ea, serves 6-8A Passover confection made with chocolate and toasted almonds. 16 oz

yarden mt. hermon white blend

golan heights or recanti chardonnay

golan heights pinot noir

yarden mt. hermon red or recanti cabernet

WINE PAIRING FOR CHOCOLATE DESSERTS

golan heights moscato or bartenura moscato

honeyrun cherry or a sweet red

WINE PAIRING

WINE PAIRING

WINE PAIRING

WINE PAIRING

2

PASSOVER BEGINS MARCH 25TH AT SUNDOWNORDER ONLINE WHOLEFOODSMARKET.COM

Wine options available at stores in Ohio, Kentucky, Virginia and Washington, DCMenu items are not prepared in a certified Kosher kitchen.

sponsored by�

gefilte�fishin theaters april 11

patien

ce tastes better.

gefilt

e�fish

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