17
© 2013 GELITA AG. Any copies need to be authorized by GELITA GELITA Health - Consumer Solutions - & Product Showcase Slides 24. January 2013
© 2013 GELITA AG. Any copies need to be authorized by GELITA
GELITA Health- Consumer Solutions -
&Product Showcase Slides
24. January 2013
© 2013 GELITA AG. Any copies need to be authorized by GELITA
GELITA
• GELITA Health is 100% subsidiary of GELITA AG for business with finished products
• GELITA Health is a License giver for B2C products which contain those special BCP®
for healthy joints and healthy skin
• GELITA Health develops and produce end consumer products and runs the business as a proof-of concept for B2B customers
• CH-Alpha® – The Joint Health revolution
• QYRA® - Intensive Care Collagen
Bioactive Collagen Peptides® (BCP) in Business-to-Consumer (BtC) markets
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Facts about CH-Alpha®
• Launch in Germany in 2004
• Dietary supplement for healthy joints in pharmacies
• Ready-to-drink as liquid in vials and as a micro-powder mix in sachets
• Optimized structure to support cartilage regeneration
• Highly convenient with one daily intake
• Scientifically proven
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Countries, where CH-Alpha® is already marketed
Belgium (9/2008)
Netherlands (2/2009)
Jordan (9/2008)
Egypt (5/2011)
Vietnam (6/2011)
Italy (5/2008)
Germany (9/2004)
Greece (2/2007)
Austria (1/2006)
Singapore (4/2007)
USA (9/2006)
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Countries, where CH-Alpha® is already marketed
Russia / CIS (2012)
United Arab Emirates (2012)
Turkey (2012)
• Planned market launches in 2013
• Spain
• France
• Saudi Arabia
• China
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Similar FORTIGEL® Products
Variations by alternative brands (private label)
Variations by application
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Facts about QYRA
• Launch in Germany in 2012
• Cosmetic dietary supplement for Beauty-from-Within
• 90 Tablets with 100% VERISOL® as a monthly dose
• Daily dose: 3 Tablets (= 2.5g VERISOL®)
• Scientifically proven
• Online Sales in Germany via an internet shop (www.qyra .de)
• Online Marketing with focus on Social Media and beauty blogs
© 2013 GELITA AG. Any copies need to be authorized by GELITA
VERISOL® Products
© 2013 GELITA AG. Any copies need to be authorized by GELITA
• B2B and B2C strategies at GELITA are no contradiction, but an opportunity!
• Shorter time to market for active ingredients (e.g. FORTIGEL® / VERISOL®)
• Better and clearer B2B positioning
• First sales and success in the market much faster
Conclusion
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Product Showcase Slides
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