gemiusPrism User Manual - Gemius Global · To work with the Prism interface, you need to have an...

Copyright © Gemius SA

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gemiusPrism

User Manual

Gemius SA

2020.07.29


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Table of Contents

1 – Introduction____________________________________________________________________________ 5

1.1 – About gemiusPrism 5

1.2 – Methodology 6

1.3 – User Interface 6

Interface Structure 6 System Requirements for Prism Interface 8

2 – Getting Started with gemiusPrism _________________________________________________________ 9

2.1 – Creating New Account 9

2.2 – Logging in to Prism 10

Login and Password Recovery 10

2.3 – Projects 11

Creating New Project 11 Joining Projects 12 Removing Projects 12 Rejoining Projects 13

2.4 – Implementing gemiusPrism on a Website 14

3 – User Account Settings ___________________________________________________________________ 15

3.1 - User Account Information 15

3.2 - Changing Password 15

3.3 - Interface Settings 16

3.4 – API Keys 16

3.5 - Last Logins 16

4 – Metrics _______________________________________________________________________________ 17

4.1 – Auxiliary Definitions 17

4.2 – Metrics definitions 18

4.3 – Modifiers 22

5 – Structures _____________________________________________________________________________ 23

5.1 – Structure Types 24

Structure Types Differences 24 gemiusTraffic Structure (Classic Structure) 26

5.2 – Creating New Structure 28

5.3 – Structure Elements 28

Segments and Filter Definitions 28 Creating New Filters 29 Filter Managing 43 The “(other)” segment 47 The “(limit)” segment 47 The “(empty)” segment 47 The “(unknown)” segment 47


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The “(unrecognized)” segment 48

5.4 – Structure Limits 48

5.5 – Managing Structures 49

Deleting Existing Structures 49 Copying Existing Structures 50 Editing Existing Structures 50 Renaming Structures 51 Moving Structures 51 Changing Structure Type 53

6 – Reports _______________________________________________________________________________ 54

6.1 – Creating New Report 54

Creating New Report from Existing Report 55

6.2 – Customizing Reports 55

Selecting a Time Range 55 Comparing Time Periods 60 Crossing Structures 61 Metrics Table Managing 65 Changing Segmentation Structure 68 Editing the Segmentation Structure in the Report Table 69 Lock Level Function 69 Saving Report Changes 71

6.3 – Charts 73

Chart Types 73

6.4 – Exporting Report Data 83

6.5 – Messages 84

6.6 – Reports Managing 84

Adding New Folder 85 Adding New Report 86 Deleting Existing Folder 87 Deleting Existing Report 88 Editing Folder Name 89 Editing Report Name 89 Moving Folders 90 Moving Reports 91

6.7 – Sampled and Offline Reports 92

Sampled Reports 92 Ordering Offline Report 93 Report archive 94

7 – Funnel Reports _________________________________________________________________________ 96

7.1 – Creating Funnel Reports 96

7.2 – Managing Funnel Reports 99

Additional Functions 101

7.3 – Funnel Metrics 103

8 – Settings _______________________________________________________________________________ 105


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8.1 – Project Settings 105

General 105 IP filtering 105 Referrer exclusions 106 Limits 106

8.2 – Project team 107

Adding New Member 107 Member Access Settings 110 Project Owner 112 Team Activity 112

8.3 – Scripts 113

8.4 – Tools 113

9 – Dashboard _____________________________________________________________________________ 114

9.1 – Adding New Report Previews 114

Adding From the Reports Screen 115 Adding From the Dashboard 116

9.2 – Editing Existing Preview 118

Custom Time Range 119 Moving Report Previews 119

9.3 – Deleting Previews 120

10 – Schedules _____________________________________________________________________________ 121

10.1 – New Schedule 121

10.2 – Schedule Editing 123


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1 – Introduction

1.1 – About gemiusPrism

gemiusPrism is a special research service that provides data on Internet user behavior on company web sites.

When using gemiusPrism on a web site, the web site owner receives data that accurately and completely describe how

Internet users use his site. Different aspects of web site use are measured using various metrics and indicators. The results

are presented in the form of statistics ranging from simple statistics, such as the number of Page Views on a given section of

the web site, to more complex analysis, like technical analysis of individual Internet user’s technical capabilities.

Connecting a web site to the gemiusPrism platform does not require installation of software or hardware. The entire study is

provided in the ASP-model (Application Service Provider). The process of collecting, storing and processing data is conducted

entirely on Gemius S.A. servers at the company’s various data centers across Eastern Europe. The web site owner must simply

register his web site, define the parameters that interest him and paste the tracking scripts into their respective HTML pages.

gemiusPrism is constant monitoring, and the results are always available online through the web-based gemiusPrism

interface.

gemiusPrism can be described as:

Providing precise and credible data. When activated, gemiusPrism registers each Page View and data in the user interface are updated constantly. Many indicators and metrics help to guarantee an accurate and complete illustration of user behavior on your web site.

Security. When you register your web site with gemiusPrism, you do not need to worry about the security of your data. All statistics are shown only to people who first prove their identity through a visitor ID and password. Collected data are never shown to third parties – neither data on individual web sites nor data on individual Internet users.

Ease of Use. There is no need to install complicated software or expensive hardware to use gemiusPrism. A fast and easy registration process results in painless activation of the research process. The user-interface is simple and easy to use.

Fast access to information. gemiusPrism is a constant monitoring project and the results of data are available 24 hours a day, seven days a week, and 365 days a year.

Flexibility. The site structure defined in the user interface can be changed whenever you desire. It is easy to add new web pages, create summary sections or move existing pages within sections. This allows you to create easy, transparent comparison of statistics for individual pages, sections and the entire web site.

Scalability. Designing the gemiusPrism platform, Gemius used the latest in programming technology and hardware. Thanks to Gemius constant investment in research & development, gemiusPrism is currently the largest site-centric research in Eastern Europe. gemiusPrism monitors over 230 billion Page Views per month – this translates into almost 200 000 Page Views per second during peak traffic. gemiusPrism can connect easily to even the largest portals and web sites.

gemiusPrism was initiated, developed, and owned entirely by Gemius S.A.


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1.2 – Methodology

gemiusPrism is based on observing the real behavior of Internet users on a given web site through the registration of a series

of events – connections made between an Internet user’s Internet browser and the gemiusPrism collection server. Such

events are registered and then processed to derive relevant usage statistics.

Processing of these events is based on recording the event’s basic parameters, the most important of which are: time of

occurrence, script identifier for the script that initiated the event, the Internet user’s IP geolocation, referrer page URL and

technical parameters of the Internet user’s browser (e.g. screen resolution, operating system, etc.). Such individual events

will further be called Page Views.

The collection server – when registering Page Views – assigns each Internet user a unique identifier through the use of

cookies. The Internet user’s browser returns these cookies when subsequent connections to the collection server are made,

which makes it possible to identify Page Views made by the same Internet user. An Internet user represented by a given

identifier within the assigned cookie is called a „Visitor (cookie)”. Page Views generated by a given Visitor (cookie) are grouped

into a logical set meant to reflect one uninterrupted visit to the given web site. This serves as the basis for determining the

number of Visits – which is defined as a series of Page Views executed by one Visitor (cookie) which meets the following

criteria: the time difference between two Page Views within the series is no greater than 30 minutes.

All research results are presented in the gemiusPrism interface, which is available at: https://prism.gemius.com. The interface

contains a series of tools that can be used to model the site structure, generate tracking scripts and analyze the research

results.

1.3 – User Interface

Interface Structure

The gemiusPrism interface consists of two main parts: Dashboard and Reports.

The picture below presents Prism users dashboard where you can compare data from many reports of the same project.

https://prism.gemius.com/


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The Dashboard section allows you to:

1 – Change your current project.

2 – Change active interface section. You can find more information in respective chapters Dashboard, Reports, Structures,

Team, Settings.

3 – Change your account settings. For more information, refer to the User Account Settings chapter.

4 – Change time range. For more information, refer to the Selecting Time Range section.

5 – Add and manage previews. For more information, refer to the Dashboard chapter.

The Reports module in gemiusPrism, presented on the picture below, allows you to analyze traffic on your web projects.


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The Reports section allows you to:

6 – Change your current report.

7 – Create and manage report e-mail schedules. For more information, refer to the Schedules chapter.

8 – Manage report chart. For more information, refer to the Charts section.

9 – Save and export reports, add new schedules, add previews to the Desktop, add crossing structures. For more information

on data exporting, refer to the Exporting Report Data section.

10 – Display a different type of data table and charts. For more information, refer to the Charts section.

11 – Add and manage metrics and data table. For more information, refer to the Metrics Table Managing section.

System Requirements for Prism Interface

The gemiusPrism interface is optimized to function properly on most of the popular Internet browsers. However, it reaches

best functionality and look on systems that meet the following requirements:

Web browsers: All modern web browsers. Prism supports current and previous major releases of Firefox, Chrome, and

Safari on a succeeding basis. After each release of a new version, Prism will support the update and stop

supporting the third-oldest version.

JavaScript: enabled

Cookies: enabled

Monitor resolution: 1024x768 or higher


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2 – Getting Started with gemiusPrism

2.1 – Creating New Account

To work with the Prism interface, you need to have an account created in the gemiusPrism system. Such an account gives

you access to the Prism interface, lets you create projects, and define your personal dashboard. Every account is linked to

one e-mail address. You do not need to create additional accounts if you want to work in Prism with more than one project.

One account allows you to create several Prism projects as well as gain access to other projects.

To create a new account:

1 – Click the ‘Create new account’ link in the top right hand corner of the login page.

2 – Enter your details. You need to enter your active e-mail address and password.

3 – Check the ‘I agree to the privacy policy’ checkbox.

4 – Press the ‘Create an account’ button.

5 – Check your e-mail and click the confirmation link in the e-mail message sent from Prism.

Passwords must meet the following requirements:

Passwords must be at least 8 characters in length.

Passwords must contain at least one uppercase letter, one lowercase letter and one number.

Passwords can only contain characters: [0-9|A-Z|a-z] and ~ ! @ # $ % ^ & * ( ) [ ] { } _ - + = \ / , . ; : ' " | ? < > space

Passwords are case sensitive.

Before creating your account you may want to read the privacy policy of gemiusPrism. You may find them under the ‘privacy

policy’ link over the Create an account button.

Important: Remember not to make your password available to anyone.


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2.2 – Logging in to Prism

To access gemiusPrism you do not need any special software installed on your computer. You can use the Prism interface

with no more than a compatible web browser (more information in the System Requirements for Prism Interface section).

To log in to Prism you need to go to http://prism.gemius.com/ and enter your e-mail and password.

If you do not have an account in Prism, you can create one by visiting http://prism.gemius.com/newaccount. Read more in

the Creating New Account section.

After entering your details in the Log in dialog box, press the ‘Log in’ button.

You may want to check the ‘Remember Me’ checkbox which will allow you to access the Prism interface without entering

your details each time. You must remember, however, that using this option will allow any person who has access to your

computer to log in onto your Prism account. Please use this option with caution.

After successful logging in, you will be transferred to the dashboard you have been viewing last.

Login and Password Recovery

It may happen that for some reason (lost or forgotten password etc.) you will encounter difficulties logging in to Prism. In

such a situation you may use the ‘Password recovery’ link located next to the ‘Log in’ button on the ‘Log in’ page. This link

will transfer you to the ‘Password recovery’ page through which you may recover your logging details.

To recover your password:

1 – Enter the e-mail address linked to your Prism account.

2 – Enter characters shown in the image.

3 – Press the ‘Submit’ button.

4 – Follow the steps described in the recovery message to your e-mail address.

The e-mail address you enter in the first field must be the e-mail address linked to your Prism account.

http://prism.gemius.com/

http://prism.gemius.com/newaccount


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2.3 – Projects

To work with the gemiusPrism interface, you need to join or create a project. Creating project means adding to Prism system

a new web project which you want to track. It is connected with installing new tracking scripts or upgrading gT project to

Prism system. Joining project means connecting to an existing project as a new member.

Creating New Project

At this stage of development, to create a new project you need to contact Gemius staff. The project will be added to the

‘Projects’ menu which you may access after logging in to Prism interface. To add new project you will need to install Prism

tracking scripts in the code of your web project. You can find more about tracking scripts installation in ‘gemiusPrism Tracking

Code Installation Guide’.

If you already have a gemiusTraffic account you may want to upgrade it to gemiusPrism system. Thanks to such an upgrade

you will be able to use both gT and Prism interfaces and work with your gT projects using Prism system. You may find detailed

information in ‘gemiusTraffic to gemiusPrism System Upgrade’ guide.


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Joining Projects

To work in gemiusPrism interface you need to create new or join a project. Joining a project is a basic action which is needed

to create and view reports concerning web projects connected to Prism system.

If you want to join a project belonging to other user, please contact that project’s administrator. The project administrator

will need e-mail address linked to your Prism account. Do not send him any vital data except the mentioned e-mail address.

To maximally shorten the joining procedure, be sure that your Prism account is active before asking invitation to any project.

After project’s administrator adds you to the project’s team you will receive an e-mail message with an invitation to the

project.

To join a project you are not a member of:

1 – Create an account in Prism if you do not have one.

2 – Contact administrator of the project you want to join and send him your e-mail address linked to the Prism account.

3 – Wait for the invitation e-mail.

4 – Log in to the Prism interface.

The project will be automatically added to the list of your available projects.

Removing Projects

Aside from adding new projects and configuring their settings the project list allows you to remove a project from your

‘Projects’ list. You can do it on the ‘Projects’ screen which is accessible through Dashboard after clicking icon in the side

menu.

To remove a project:

1 – Click ‘Dashboard’ in the top menu.

2 – Click ‘edit’ icon in the side menu.

3 – Click ‘remove’ on desired project bar.

4 – Click ‘Remove’ button.

Clicking ‘remove’ on the project bar displays a confirmation Remove project dialog box.

Removing a project from your project list does not have any influence on other users’ access to that project and affect only

your membership in this project. You can join this project again later if needed. You can read more about joining projects in

the Joining Projects section.

In case you are the owner of the project you want to remove, the project may be removed completely.

Removing a project from the Prism system has greater consequences. This will sever all members’ access to that project;

however, the removal will not be instant. The projects will work and gather data until Gemius staff contacts you to confirm

the removal of the project. At that point you can confirm the removal or cancel it and thus regain access to it.


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To finish the project removal, press the Remove button.

Rejoining Projects

If you removed yourself from the project either by accident or by choice you still can rejoin the project.

To rejoin a project:

1 – Click ‘Dashboard’ in the top menu.

2 – Click ‘edit’ icon in the side menu.

3 – Click ‘Join project’.

4 – Choose a project from the list.

5 – Click ‘Join’ button.

Clicking ‘join’ will result in displaying a Join project dialog box, where you can choose a project to rejoin.


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2.4 – Implementing gemiusPrism on a Website

The installation of the gemiusPrism system is restricted only to inserting the gemiusPrism script (Tracking Script) into your

project pages. You can download it directly from the gemiusPrism interface.

To implement gemiusPrism scripts on your website:

1) Log in to your Prism account.

2) Choose a project from the list of your available projects.

3) Choose Settings from the top menu of the chosen project.

4) Choose Scripts from the side menu and follow the two easy steps.

Basic installation

Download the Tracking Script by clicking on the Download tracking code button, or copy it from the field above the

button, and place it in the source code of every page of your web project you want to track (inside the HEAD or BODY

part).

Custom parameters

To work with more advanced reports you may extend the basic script by adding additional custom parameters.

For more detailed information about script installation, refer to gemiusPrism Tracking Code Installation Guide. You can

download it by clicking the Download "Installation guide" link.


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3 – User Account Settings

In gemiusPrism interface you can set and change setting of your account in the Account Settings section. To enter this section,

click your username in the top right corner of the screen, then click Account settings.

This will open the Account Settings screen where you can change your basic account information.

3.1 - User Account Information

On the Account settings screen you can manage your basic information such as username and password.

E-mail – You cannot change your e-mail which is set during account creation and is needed for you to log in to the Prism

system.

Username – This is the name which is displayed in the top right hand corner of the screen. You can change this name by

typing in the new name and pressing ‘Apply’ button. The username is used to distinguish users of the same project and it is

used in messages sent to other users of the project.

Change password section – In this section you can change your current password.

The date when the account was created is displayed in the right part of the Account settings table.

3.2 - Changing Password

You need to know the current password to change it. Your new password must comply with the following criteria:

must be minimum 8 characters in length,

must contain minimum one uppercase letter, one lowercase letter and one number,

may contain only characters: a-z, A-Z, 0-9, [space], and ~ ! @ # $ % ^ & * ( ) { } [ ] _ - + = / \ , . ; : ‘ “ | ? < >,

It also has to be remembered that passwords are case sensitive.

You have to confirm your new password by retyping it in the Confirm new password field.


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3.3 - Interface Settings

Interface settings screen allows you to change additional settings such as: date and time format, decimal and thousands

separator format, and currency symbol placement. You can switch to this screen by pressing ‘Interface settings’ on the side

Account menu.

From the ‘Interface language’ dropdown list with a search feature you can choose the preferred language in which the Prism

interface will be displayed.

Thanks to the ‘Long date’ and ‘Short date’ fields you can choose desired format for long and short date from dropdown lists.

The ‘Time’ filed allows you to choose between 12 and 24 hour time format.

‘Numbers format’ filed allows you to choose symbols (for example ‘dot’, ‘comma’, ‘semicolon’) for decimal and thousands

separators.

The dropdown list in the ‘Currency format’ section allows you to choose the currency symbol to be placed before or after

value.

After making any changes press ‘Apply’ button to save them, or press ‘Cancel’ to discard them.

3.4 – API Keys

This screen is used to manage API keys and to access API documentation.

Without a key you will not be able to use the API interface. If you do not have a key, the message asking you to add one will

be displayed. If you already have at least one key, from this screen you will be able to add new keys or delete existing ones.

It is advised to name keys in a way that describes their purpose.

3.5 - Last Logins

Here you can see the table with the last logins to your account sorted according to date. The table present full date and time

of the logging in as well as the IP address from where it was conducted.


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4 – Metrics

In gemiusPrism all data gathered from the websites are presented in reports according to used metrics. Metrics are defined

measures of parameters of the internet traffic (number of visitors, number of page views etc.) registered on your website.

Below you can find definitions of metrics used in gemiusPrism system.

4.1 – Auxiliary Definitions

Events

Page view An event reflecting execution of a tracking script on a visited page of a given website.

Page view duration The amount of time used by a visitor (cookie file) to perform a single page view.

Action An event recorded by the tracking script on the visited page that did not result in

reloading that page (i.e. adding a product to a basket, clicking the “Like” button, etc.).

Conversion

An event of achieving an established goal by the audience of your project, for example:

sending an order in an e-shop, subscribing to a web application newsletter, or sharing

publisher's content on a social network website. Prism counts a conversion if an event

contains information about the name of the goal or the e-commerce order value.

The information is passed through custom parameters defined for that event.

The exact list and description of parameters can be found in gemiusPrism Tracking Code

Installation Guide.

Streaming

Program Program is understood as a single piece of content with related advertising spots. A

single piece of content may be a part of multiple programs.

Stream Views A stream view is counted when the audio or video starts. Seeking within content does

not produce additional views.

Visits

Visit

A list of events performed by the same visitor (cookie file) on a project. The time gap

between consecutive events in one visit cannot be greater than 30 minutes. Non-cookie

events are not included.


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Bounce A visit consisting of only one event. Multiple visits of this type are called Bounces.

Visit length A number of page views during a single visit.

Visit duration The amount of time between first and last event of the visit.

Visitors

Visitor A cookie file kept on visitor’s machine registering events on a surveyed project. The time

gap between consecutive events cannot be greater than one year.

4.2 – Metrics definitions

Event

Page views The total number of page views on the project over the reporting period.

Average page view

duration

The average amount of time used by visitors to perform a single page view. Page views

from bounces and the last page view of the visit are not included as well as the page views

which cannot be assigned to a visitor.

Time per page view

Time spent divided by the number of page views. Page views from bounces and the last

page view of the visit are not included as well as the page views which cannot be assigned

to a visitor. In contrary to Average page view duration a certain group of events preceding

a single page view can influence the duration of page view.

Number of actions The total number of actions on the project over the reporting period.

Total time The cumulative time of visits on the project over the reporting period.

Streaming

Gross Stream Views The total number of audio or video programs played. A view is counted when the program

starts.


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Net Stream Views The number of audio or video programs played including their content part. A view is

counted when content playback starts.

Spot Stream Views The total number of times audio or video advertising spots were played. A view is counted

when the spot starts. A single advertising spot may be played multiple times.

Streaming Time The total time for which audio or video was played.

Net Streaming Time The total time of audio or video playback of content, i.e. excluding advertising spots.

Spot Streaming Time The total time of audio or video playback of advertising spots.

Streaming Visitors The number of visitors who consumed content or advertising from the player.

Net Stream Views /

Visitor

The number of audio or video programs played including their content part - per single

visitor. This average includes visitors with and without audio or video playback.

Average Streaming

Time

The average time of audio or video playback attributed to a single visitor (ATS). This

average includes visitors with audio or video playback only.

Streaming Popularity The share of visitors who played audio or video content in all visitors.

Stream Rating The total streaming time (for all visitors) divided by content duration.

Streaming visits The number of visits during which audio or video was played.

Visit

Visits The total number of visits on the project over the reporting period.

Average visit duration The average duration of the visit that intersects the segment. The total duration of each visit

is used. Bounces are not included.

Time per visit The average amount of time spent on the segment during a single visit. Bounces are not

included.

Page views / visit The average number of page views during a single visit on the project.

Entrances The total number of visits when the first event of a visit was recorded on the indicated or

subordinate pages.


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Entrance rate The percentage of entrances in the visits on the project over the reporting period.

Exits The total number of visits when the last event of a visit was recorded on the indicated or

subordinate pages.

Exit rate The percentage of exits in the visits on the project over the reporting period.

Bounces The total number of bounces – visits consisting of only one event.

Bounce rate The percentage of bounces in the visits on the project over the reporting period.


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Visitor

Visitors The total number of visitors (cookie files) whose events were registered on the project over

the reporting period.

Repeating visitors The total number of visitors who visited the project more than once over the reporting

period.

Visits per visitor The number of visits divided by the number of visitors.

Average visitor time The average amount of time spent on the project by a single visitor of the segment.

Time per visitor The average amount of time spent on the segment by a visitor.

Average visit interval The average amount of time between the end of one and beginning of the next visit of

repeating visitors.

Goal

Conversions The total number of visits that fulfilled specified goals.

Conversion rate The percentage of conversions in visits on the project.

Converting visitors The total number of visitors who converted.

Visitor conversion rate The percentage of visitors who converted. The value of this metric is equal to Converting

visitors divided by Visitors.

Total revenue The sum of reported revenues. Any tracked event can report revenue by passing a positive

value in the Event value custom parameter.

Average revenue The average revenue per visit. Visits reporting no revenue are included.

Total cost The sum of reported costs. Any tracked event can report cost by passing a negative value in

the Event value custom parameter.

Average cost The average cost per visit. Visits reporting no cost are included.

Total profit The difference between Total revenue and Total cost the project provides.

Return on investment The ratio of the Total profit provided by the project to its Total cost.


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4.3 – Modifiers

Share The ratio of the value of a segment's metric to the value of the selected segment's metric.

Share in total The ratio of the value of the selected segment's metric to the value of the metric with no

segmentation.

Change The difference of the value of the selected segment's metric for a given period and the

value of the same segment's metric for a previous period of analogous length.

Change in percentage The percentage of the value change of the selected segment's metric over two periods of

analogous length.


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5 – Structures

In gemiusPrism, structures are the basic foundations of presenting and gathering data from the surveyed web project. The

basic function of structures is traffic segmentation; in other words, splitting entire traffic recorded on the project onto small

subsets of data and presenting it in a clear way. Such traffic segmentation occurs when events from different parts of a

website, matched by proper filters, are presented in a form similar to this website structure (e.g. Main page – 1st subpage –

2nd subpage – …), visitors’ device system and browser, or visitors’ geolocation. Generally all filters, which match events

occurring on the web project, are formed in structures. This means that general main filter matching all events is the root of

the structure and next the events are filtered through more specified filters on each of the level of the structure forming

branches, and finally leaves of the structure. In consequence, events matched by the filters create segments which are

presented in the gemiusPrism interface. These segments are also presented in the form of structures analogously to the

filters.

While creating the structure it is important to remember that position of the filter matters. If event is matched by two filters

of the same level it will be assigned to the first one.

The easiest example of a structure may be the geolocation filter structure:

The segment structure which is created from these filters may take the following form:


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5.1 – Structure Types

In gemiusPrism we can distinguish three types of structures which may present different end results on the basis of the same

data collected on the project. These structures are:

Action Characteristics Structures – structures recording events/page views,

Visit Characteristic Structures – structures recording visits,

Visitor Characteristic Structures – structures recording visitors.

You can create and manage structures through the Structures menu.

Each type is used for different purposes and consists of different filter definitions. The main differences between the three

structures are described below.

Action Characteristics Structures

This type of structures consists of filter definitions related to specific user actions. User actions are defined through qualities

of a page view. Such qualities include: system information, web browser information, which pages/section of pages/product

visitors viewed, etc.

Visit Characteristic Structures

Structures of this type consist of filter definitions related to specific visits. Such visits are defined through qualities which

include: visitors duplication of a visit level, which pages/products/etc. visitors viewed in a visit during which they bought

something/logged in/commented/etc.

Visitor Characteristic Structures

Filter definitions in this structures type are related to loyalty and types of visitors visiting the project. Such visitors types are

defined through qualities of a visitor (cookie file). Such qualities include: visitors duplication of a visitor level, how many visits

in a given time made visitors who bought something/logged in/commented/etc.

Structure Types Differences

The differences in results are caused by different methods of data calculation used in those structures. In case of structures

recording page views, the results displayed are the exact number of the page views during which an event matched by a filter

definition occurred.

In contrast, in case of structures recording visits, the results displayed are the number of all page views in the visit in which

an event matched by a filter definition occurred, even if the event occurred only in one page view of the given visit.

For example gemiusPrism system recorded six visits (A to F) in three of which events had matched filter definition X. In visit

A, performed by visitor 1 (cookie file 1), there were 3 such events, in visit B, performed by visitor 2 (cookie file 2), only 1 event

had matched that filter definition, and in visit E, by visitor 4 (cookie file 4), 1 event had matched filter definition X. In the rest


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of visits none of the page views had matched the definition. The visit A consisted of 6 page views in total, visit B consisted of

9 page views in total, and visit E consisted of 4 page views.

In such a case the page view recording structure would display information that in the total of six visits there were three visits

with 5 page views matching the filter definition X. However, the results displayed by the visit recording structure would state

that in the total of six visits there were 3 visits consisting of 19 page views matching the filter definition X. It is caused by the

fact that visit recording structure would count all page views in visits A, B, and E in which at least one page view had matched

the filter definition X.

Action characteristics structure result Visit characteristics structure result

Number of page views = 5 Number of page views = 19

Number of visits = 3 Number of visits = 3

Number of visitors = 3 Number of visitors = 3

The last structure, which records visitors, gathers also information from cookie files. This means that gemiusPrism system

checks if a given visitor visited a given web project earlier in a set period. If such visits occurred the page views from these

visits are also counted.

In this example, visits A and D were done by the same visitor 1 (cookie file 1), similarly, visits C and F done by a visitor 3

(cookie file 3), while visits B and E by different visitors (cookie files 2 and 4 respectively). In visits C, D and F none of page

views matched the filter definition X while in visit A 3 of 6, in visit B 1 of 9, and in visit E 1 of 4 page views matched that

definition.

In such a case visitors recording structure would give the result that in total of six visits 4 visits were done by visitors which

at least one page view matched the filter definition X. In total 22 page views matched the filter definition X.

Visitor characteristic structure result


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Number of page views = 22

Number of visits = 4

Number of visitors = 3

gemiusTraffic Structure (Classic Structure)

In gemiusPrism system it is possible to use structures created for Prism as well as ‘classic structures’ – structures used in

gemiusTraffic system. In Prism system classic structures are assigned as Action characteristics structures only.

It must be noted that classic structures and Prism structures significantly differ. These differences may be characterized as

differences in the structure definitions and differences in data collecting methods.

Classic gT – Prism structures difference table

Classic gT structure Prism structure

Filter

definitions Only Tracking Script Tracking Script, URLs, Referrers

User definable Only segment names Filter names, parameters,

parameter values (segment names)

gemiusTraffic

definable

Parameters and parameter

values -

Event – Filter

matching Only final filter (leaf) All filters leading to the final filter


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Filter definitions

The classic structures may consist only of filters created with the tracking script installed in the project’s code in contrast to

Prism structures in which filters may be created with help of URL addresses, referrers, and other variables.

User definable parameters

In classic structure you are able to define only segment names which are created in the structure. However, in Prism structure

defining of the filter names, parameters used to track events, as well as these parameters values (being in most cases segment

names), is possible.

Matching filters and events

Matching events and structure filters differs in classic and Prism structures. The classic structure allows an event to be

matched only to the final (leaf) filter in the given structure. In Prism, on the other hand, events are matched by all filters

(including main [root] filter) which lead to the final filter.

Please remember that in Prism you may use only one classic structure per project.


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5.2 – Creating New Structure

To create the structure of the desired type you need to create it in the corresponding section of the ‘Structures’ menu. It

means that you may create, for example, an ‘Action characteristics’ type structure only in the ‘Action characteristics’ section

of the Structures menu. You can create new structures by clicking on icon in side menu, which lets you edit the chosen

structure type section, and next clicking ‘New structure’.

To create new structure:

1 – choose Structures from the top menu

2 – select structure type section from the side menu

3 – click icon

4 – click ‘New structure’

After clicking ‘New structure’ the New structure dialog box will appear. Here you should enter the name for the created

structure and its place in the menu. After entering the name and choosing the structure’s place press the ‘Add’ button.

5.3 – Structure Elements

Segments and Filter Definitions

In gemiusPrism system the structures of surveyed web projects are based on segments and filter definitions.

Segment

Segments are basic units of gemiusPrism structures used to display data gathered from tracked web projects.

Generally, segments are elementary events occurring on the web project which are matched by the filter definitions. This

means that if an event occur on the project it travels through the filter structure from its root (main filter) further down,

passing only through the filters which definitions accept this event, while other events are filtered, and thus creating

segments.

Segments determine visitor subsets e.g. visitors who visited ‘Contact’ page, or visitors who were directed to the project from

a search engine.

Segments are created through two types of filters. These types are described in the Filter Definitions section.

Filter Definitions

Filter Definitions are divided in two types and used to create segments in gemiusPrism structures. The term Filter Definition

is in most cases used with Automatic Filters which are utilized to automatically create series of segments with no need of

user’s attention, in contrast to Manual Filters which create one segment manually defined by the user.

gemiusPrism system uses Automatic Filter to create segments by itself each time when conditions defined in the Filter

Definition are met.


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For example, it is easier for the user who is an owner of a web store to use Automatic Filter and create segments for hundreds

of products in his store than to separately create Manual Filters for each product. What is more, if this user adds a new

product the gemiusPrism system will automatically create new segment through previously defined Automatic Filter.

Creating New Filters

To create data segment structure needed to visualize data gathered on your web project you need to create filters which will

match events occurring on the project. Such filters may be divided into two types – manual filters and automatic filters, and

are created through Filter Definitions.

To create new filter:


2 – select structure from the side menu (you can read more about structure types in the Structure Types chapter)

3 – click ‘New filter’

The ‘New filter’ dialog window will be displayed which allow you to customize the filter you want to create. Its parameters

are described below:


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Filter Name

Here you should input a name for the filter you want to create. The name may be up to 130 characters long. If no name is

given the parameter name will be used.

Type

Here you can choose to create manual or automatic filter.

Filter type table

Filter type Effect

manual Manual filter creates only one segment which is fully matched by the event on the web

project.

automatic Automatic filter creates series of segments based on the event parameters send from the

web project to the Prism system.

If the filter you create is the first filter in the structure you may choose between manual and automatic option. However, if

the structure already has filters the Type list may be disabled. This occurs in three cases:

- when any filters are already created on the same structure level that the new filter is created (the new filter will

have the same type as the other filters)

- when the parent filter (filter one level higher) is an automatic filter (the new filter will be automatic)

- when the child filter (one level below) is a manual filter (the filter will be manual)

Automatic filters are useful when you want to create number of segments out of one filter. It may be the case with products

in a web store. For example, for many products you can create one filter definition ‘product’, which will match visits on each

product page as a separate segment.

Manual filters, which generate only one segment, are helpful to track particular events as for example downloading of a file

or submitting a form.

Dimension

This field lets you choose a new parameter which will be tracked by the Prism system. You can choose the parameter from a

searchable dropdown list. The contents of the list depend on the chosen type of the filter (manual or automatic) and are

divided into several groups.

System dimension table

Custom

Dimension name Description

Parameter in a tracking

script

Parameter set in the tracking script placed in the webpage, e.g. ‘productID’ in ‘var

gemius_extraparameters = new Array('productID=100');’.Parameter sent by GemiusPlayer.

Possible values are listed below in the Stream parameter names section.


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Parameter in a page URL

Parameter set in the URL address of the page, e.g. ‘productID’ in

http://www.example.com/main/index.php?productID=100. If the same parameter is used

several times in one URL, Prism uses the first definition, e.g.: for

http://www.example.com/index.html?p1=abc&p1=zyx the value of the ‘p1’ parameter used

in Prism reports is ‘abc’ and not ‘zyx’.

Referrer parameter Parameter set in the referrer URL, e.g. ‘cd’ in

http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja.

Content


Page URL Full project URL addresses, e.g. http://www.example.com?productID=100.

Page domain

Project domains, e.g. http://www.example.com in http://www.example.com/main/sub/

address. It will present “(other)” value when there is no proper URL address, e.g. the

opened page is saved on the visitor’s computer.

This dimension merges domains with the www prefix and without it. It means that

www.mysite.com and mysite.com will both be returned as mysite.com.

Page path URL address of the page without the domain, e.g. /main/sub/index.php for

http://www.example.com/main/sub/index.php address.

URL level 1

URL addresses of project first level folders, e.g. ‘main’ in

http://www.example.com/main/index.php. It will present ”(other)” value when there is no

first level folder, e.g. http://www.example.com/index.php.

URL level 2

URL addresses of project second level folders, e.g. ‘sub’ in

http://www.example.com/main/sub/index.pxp. It will present ”(other)” value when there is

no second level folder, e.g. http://www.example.com/main/index.php.

Primary domain The domain that is shown in the browser's address field. It is useful especially when players

from different domains are embedded on the website.

Traffic Source


Visit referrer

Full address of the referrer from which the visit was redirected. It may present ‘DirectTraffic’

value when the page was visited directly. You can narrow the result values using Referrer

exclusions.

A JS tracking script is needed for correct recognition.

Event referrer Full address of the referrer from which the event was redirected. It may present

‘DirectTraffic’ value when the page was visited directly.


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Visit referrer domain

Visit referrer domain, e.g. http://www.example.com if the visit was redirected from

http://www.example.com/main.htm address. It may present ‘DirectTraffic’ value when the

page was visited directly. You can narrow the result values using Referrer exclusions.


This dimension merges domains with the www prefix and without it. It means that

www.mysite.com and mysite.com will both be returned as mysite.com.

Referrer type

Visit referrer type. Possible values are:

Search engine – visit is redirected from a search engine,

Web directory – visit is redirected from a website catalog,

Referral – visit is redirected from other web page or application as long as such information is available,

Campaign – visit is redirected from a campaign,

Direct referrer – there is no referrer, e.g. the page was visited directly, from a bookmark or from an application,

Social site – visit is redirected from a social site (e.g. Facebook).

Ad server – visit is redirected from an ad server.


Available only for automatic filters.

Visit entry URL The URL address of the first page view in a visit.

Referring social site Referring social site name, e.g. Facebook. It will present ”(other)” value when referrer is not

a social site.

Source

Name of the partner site or mechanism that delivers the advert/creative, e.g. ‘adwords’ in

‘utm_source=adwords’ parameter. If left blank the system will use referrer domain.


Medium

Distribution method used to deliver the advert/creative, e.g. ‘e-mail’ in ‘utm_medium=e-

mail’ parameter. If left blank the system will use referrer type.


Referring search engine

Referring search engine name, e.g. Bing. It will present ”(other)” value when referrer is not

a search engine.




site

Referring search engine site address, e.g. www.google.com. It will present ”(other)” value

when referrer is not a search engine.



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Search keyword

A word used by visitors in a search engine which directed them to your website. It will

present ”(other)” value when referrer is not a search engine, or ‘Unrecognized’ when visit

was redirected from a search engine but keyword is not recognized.


Search keyword type

Type of search keyword: organic – natural traffic from search engine; paid – traffic from

campaigns in search engine (SEM).



host parent

Name of the search engine group, e.g. ‘google’ for all ‘google.com’, ‘google.pl’,

‘google.co.uk’ sites. It will present ”(other)” value when referrer is not a search engine.



Campaign term

Term used in adverts/creatives of the campaign, e.g. ‘mobile’ in ‘utm_term=mobile’

parameter. If left blank the system will use search keyword.


Campaign name

Name of the campaign, creative of which redirects the visit, e.g. ‘summer-sale’ in

‘utm_campaign=summer-sale’ parameter.


Campaign content

Name of the advert/creative redirecting the visit, e.g. ‘bannerA’ in ‘utm_content=bannerA’

parameter.


Referring catalog service

Referring directory, social site, or ad server domain It will present ”(other)” value when

referrer is not a catalog service.


Visitor


Visitor continent Continent of the project visitor, e.g. Europe, based on the visitor’s IP address.


Visitor country Country of the visitor, e.g. Great Britain, based on the visitor’s IP address.



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Visitor region Region of the visitor, e.g. Hampshire, based on the visitor’s IP address.


Visitor city City of the visitor, e.g. Winchester, based on the visitor’s IP address.


Hour of the day Visit time (the time is rounded down to full hours, e.g. visit at 13:49 will be marked as visit at

13:00)

Day of week Visit day, e.g. Friday.


Visit counter Presents a number of visits performed by a single visitor in a reporting period. All project

visits are counted.

Visit number Chronological number of the visitor’s visit in the reporting period.

Cookies acceptance Presents visitors with cookie enabled and disabled. Possible values are ‘cookie’ and ‘non-

cookie’.

System


Device – type Browsing device type. Possible values are listed below in the Device type segmentation

section.

Device – producer Browsing device producer, e.g. HTC.


Device – model Browsing device model, e.g. HTC Evo 3D.


Operating system – family Operating system family, e.g. Windows, based on the User Agent sent by the web browser.


Operating system –

version

Operating system version, e.g. Windows 7, based on the User Agent sent by the web

browser.


Browser – family Browser family, e.g. Firefox, based on the User Agent sent by the web browser.



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Browser – version Browser version, e.g. Firefox 57.0.1, based on the User Agent sent by the web browser.


Browser – language Browser language, e.g. English.


User Agent A characteristic string containing information about the system, browser, mobile device

and/or application used by the user.

Flash version

Flash version installed on visitor’s computer. It may present ‘No Flash’ value when web

browser gives no Flash version, or ‘Undefined’ when Flash version is not recognized or when

the main script is omitted during tracking.



Color depth

Color depth used by a visitor. Possible values are ‘True color’ – 32-bit scheme, ‘High color’ –

16-bit scheme, ‘Unknown color’ – if the color depth is unrecognized, and ‘Indexed color’ –

for all palettes with specified color number.


Screen resolution

Screen resolution used by a visitor, e.g. 1280x1024.



Screen resolution – width

Screen width used by a visitor, e.g. 1280.



Screen resolution – height

Screen height used by a visitor, e.g. 1024.



Video/ Audio (stream)


Player ID(brand)

Brand of the player used to aggregate results of all measured instances of the player with

the single brand.

Based on value of extraparameter: _SP.


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Program content ID The unique identifier of the content broadcasted in the net parts of the program.

Based on value of extraparameter: _SC.

Program title

Title of the content broadcasted in the net parts of the program. E.g. “The North

Remembers” – title of the episode of the “Game of Thrones” series.

Based on value of extraparameter: _SCT.

Program content ID: title

Combination of the identifier of the content and the title of content.

Based on values of extraparameters: _SC and _SCT.

Program series

Name of Series. E.g. “Game of Thrones” or “Champions League”.

Based on value of extraparameter: _SCS.

Program season

Name of season - set of episodes that run under the same title. E.g. ‘season 1’ or ‘ Season

2014-2015’.

Based on value of extraparameter: _SCSS.

Program producer Name of the program producer. E.g. Warner Bros.

Based on value of extraparameter: _SCPP.

Program thematic

category

Thematic Category. The list of available values is market-specific. When applicable the usage

of this parameter is described in the additional document.

Based on value of extraparameter: _SCTC.

Program typology

Hierarchical categorization of the content, which can be common for the market aligned to

TV study provider. E.g. like Nielsen’s: Sport/Football, Movie/Class B).

Based on value of extraparameter: _SCTY.

Transmission channel Name of TV or radio channel.

Based on value of extraparameter: _SCTB.

It must be noted that not all of the system parameters listed in the table above may be available during creation of manual

filters.


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Stream parameters names

In order to create a filter based on the parameters sent by GemiusPlayer, you have to choose a ‘Parameter in tracking script’

Dimension and type a Parameter name from the first column.

You can also use one of the available standard stream dimensions described in 5.3. - Structure elements chapter in Dimension

section.

Parameter Parameter name Description

_EC Event Type Parameter describes type of stream event. Possible values

are: start, programstart, play, pause, stop, close, buffering, break, seek,

complete, skip, continue, unload, streamcontent, streamspot.

_SPI Player ID Player instance ID auto-created by gPlayer library.

_SP Player ID Player ID defined by the user.

The extraparameter is used in Player ID(brand) dimension.

_SPD Current Domain Name of domain in which given player were to be embedded.

_SPV Player Volume Pre-set % value of volume.

_SPR Player Resolution Pre-set value of player resolution.

_SC Program ID The unique identifier of the content.

The extraparameter is used in Program content ID dimension and

Program content ID: title dimension.

_SCTE Program Type Type of content.

_SCD Program Duration The total duration of the content.

_SCTT Transmission Type Type of transmission

_SCT Program Name Title of the content.

The extraparameter is used in Program title dimension and Program

content ID: title dimension.

_SCPN Program Partial Name Part of the program name.

_SCG Program Genre Genre of the program.

_SCSS Program Season Season of the program.

The extraparameter is used in Program season dimension.


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_SCS Series Hierarchical description of Series or other content broadcasted in

Series/Season model.

The extraparameter is used in Program series dimension.

_SCTY Typology Hierarchical categorization of the content.

The extraparameter is used in Program typology dimension.

_SCTC Program Thematic

Category

Thematic Category. The list of available values is market-specific.

The extraparameter is used in Program thematic category dimension.

_SCPP Program Producer Producer of the program.

The extraparameter is used in Program producer dimension.

_SCTB Transmission Channel Name of TV or radio channel.

The extraparameter is used in Transmission channel dimension.

_SCPD Premiere Date Date of the first publication of the program content on client web site.

_SCTS Transmission Start

Time

Time when the transmission starts.

_SCEPD External Premiere Date Date of the first publication out-site the service.

_SCQ Quality Pre-set value of loaded material’s quality.

_SCR Resolution Pre-set value of loaded material’s resolution.

_SCV Volume Pre-set value of loaded material’s volume.

_SA Ad ID A unique identifier of a single advertisement.

_SAN Ad Name Title of the advertisement.

_SAT Ad Type Type of advertisement.

_SAF Ad Format Format of the advertisement.

_SAD Ad Duration Total length of the advertisement in seconds.

_SAC Campaign Classification Hierarchical classification of the campaign.

_SAQ Ad Quality Pre-set value of loaded commercial’s quality.

_SAR Ad Resolution Pre-set value of loaded advertisement’s resolution.

_SAV Ad Volume Pre-set value of loaded advertisement’s volume.


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_SBT Ad Block Type Ad block type (pre, mid, post).

_SBS Ad Break Size Number of ads in break given ad belongs to.

_SAP Ad Position Position of advertisement in break.

_ECA Autoplay Information on mode in which material or ad is being started (allowed

values are: ‘1’, ‘0’).

_SCP Part ID Number of part of material.

_SPVN New Volume New value of volume.

_SPRN New Resolution New value of resolution.

_SCQN New Quality New value of program quality.

_SAQN New Ad Quality New value of ad quality.

_SL List ID ID of list which are connected with 'next' and 'prev' events.

_SCO Offset Time in material when event occurs.

_SED Elapsed Duration Number of seconds for how long material or spot was in 'playing' state

since last sent hit.


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Device type segmentation

This dimension returns one of the values listed in the below table. If this dimension is to be used in the manual filter,

an appropriate ID (number) from the below table should be included in the filter definition field.

Device type

value Device type Description

1 Ultramobile Recognized devices with a screen diagonal <3", e.g. Nokia Asha 300.

2 Mobile

Recognized devices with a screen diagonal between 3'' and 7'', e.g.

iPhone, Samsung Galaxy S5.

3 Tablet

Devices with a screen diagonal between 7'' and 13'' (touch screen used as

the controller), e.g. Samsung Galaxy Tab3, Sony Xperia Tablet Z2, iPad.

4 E-reader (E-Ink)

Devices with a display made of e-paper with a screen size of about 5''

designed for reading long texts, e.g. Amazon Kindle.

0 Unrecognized Unrecognized devices that cannot be attributed to any other group.

6 Other

Recognized devices that cannot be attributed to any other group, e.g.

Google Glasses, Wacom Cintiq 24HD touch.

8 PC

Personal computers (PCs, laptops, notebooks) working under the

following operating systems: Windows, Unix/Linux, Mac OS/OS X.

5

SMART TV

Devices with a big screen TV or connected to a big screen or projector,

designed to display audiovisual content, e.g. Samsung UE55D8000, LG

47LA660V-ZA

7 Video game console

Computers with special architecture designed to run games, e.g. Sony

PlayStation, Microsoft Xbox.

9 STB (Set-top box)

Set-top boxes, i.e. electronic devices usually connected to a TV box,

enabling video and audio playback, web browsing etc.

10 Blu-ray Blu-ray players


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Parameter name

This is an additional field available only if you choose a Dimension that is based on parameter defined by you i.e. for

‘Parameter in URL’, ‘Parameter in tracking script’, and ‘Referrer parameter’ dimensions.

Condition

Here the dropdown list lets you choose the relation between the parameter set in the Dimension section and its value set in

the next section. You can choose the relation from options such as ‘is equal’, ‘less than’, ‘ends with’, and many others. For

example choosing Condition ‘starts with’ and setting Value as ‘ban’ for the Dimension ‘Search keyword’ will result in

matching all keywords that directed the user to your website and contain ‘ban’ prefix (all values starting with ‘ban’ [banner,

baner, bank, bananas etc.] will be matched).

Condition table

Condition Effect

Is equal Match events equal to the set value

Is not equal Match events different than the set value

Contains Match events containing the set value

Does not contain Match events not containing the set value

Starts with Match events starting with the set value

Does not start with Match events not starting with the set value

Ends with Match events ending with the set value

Does not end with Match events not ending with the set value

Greater than Match events with numerical value greater than the set value

Greater than or equal to Match events with numerical value greater than or equal to the set value

Less than Match events with numerical value lesser than the set value

Less than or equal to Match events with numerical value lesser than or equal to the set value

Matches regular expression Match event with a regular expression (Prism supports PERL regular

expressions)


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Value

This field lets you assign values to the parameter chosen in the Dimension section. The value may by up to 2 000 characters

long. For example you can use value ‘Yahoo’ for a system parameter ‘Visit referrer domain’ to match all events in visit referred

from this domain.

In addition, you can also use ‘and’ and ‘or’ operators which may be useful in more advanced reports. These operators may

be helpful in matching parameters with more than one value or with at least one of the given values. For example, search for

all keywords containing company name and products (brand keyword search).

To use the ‘and’ operator, please add ‘&&’ symbols, e.g. if you want the parameter value to match both ‘gemius’ and ‘traffic’

you need to use the symbols as follow: ‘gemius&&traffic’.

To use the ‘or’ operator, please add ‘||’ symbols, e.g. if you want parameter value to match ‘gemius’ or ‘traffic’ you need to

use symbols as follow: ‘gemius||traffic’.

Please be advised not to leave space between the operator symbols and the parameter value. If the space is left, Prism will

understand that it is a part of the value.

This field is not required. If left blank, Prism system will compare parameter values with an empty value. For example, if you

set URL parameter ‘utm_campaign’ as not equal to ‘empty’, Prism system will record all hits with nonempty value of the

‘utm_parameter’ in the URL.

Prism tries to interpret values depending on the condition used:

– as a text – for conditions "contains", "does not contain", "starts with", "does not start with", "ends with", "does not end with", "matches regular expression";

– for all remaining conditions – as a number, and if impossible – as a text.

Separator

Here you can choose a character (separator) that Prism system will use to recognize parameter values and create structure

levels when several values, divided by that separator, are sent to the system. You can choose from: ‘. (dot)’, ‘/ (slash)’, ‘;

(semicolon)’, ‘, (comma)’, or ‘none’.

This list is only available for automatic filters.

If you edit an existing filter and it has children filters, the Separator list is inactive.

For example if event (e.g. ‘product=Movie,Thriller,Shining’) is sent through tracking script, the separator ‘, (comma)’ allows

system to recognize parameter values and create separate levels from them.

The example structure from the above parameters

All

Movie

Thriller

Shining


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Separator table

Separator Effect

none Recognize only one parameter value

. (dot) Recognize parameter values when separated by a dot character

/ (slash) Recognize parameter values when separated by a slash character

; (semicolon) Recognize parameter values when separated by a semicolon character

: (colon) Recognize parameter values when separated by a colon character

, (comma) Recognize parameter values when separated by a comma character

- (hyphen) Recognize parameter values when separated by a hyphen character

_ (underscore) Recognize parameter values when separated by a underscore character

+ (plus) Recognize parameter values when separated by a plus character

Filter Managing

The filter structures of the gemiusPrism system are very flexible and easy to manage. If necessary, once created structure

may be changed or entirely deleted. Filters are managed through the same menu as they are created, namely the Structures

menu.

In the Structure menu you can perform following actions on filters:

Add new filters

Delete existing filters

Edit existing filters

Change filter placement

To perform these actions move your mouse cursor over a filter in the structure to display filter bar with ‘edit’, ‘new filter’,

and ‘remove’ commands.

Adding new filters

To create new filter:



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2 – select structure from the side menu (you can read more about structures in the Structure Types chapter)

3 – click ‘New filter’

Clicking ‘new filter’ on a bar of already existing filter will result in adding new filter as a child filter of the one which bar was

selected.

On the picture above, new filter added from the Browser version filter bar will be a child of that filter.

For more information about how to add new filters, refer to the Creating New Filters section.

Deleting existing filters

To delete filter:



3 – select desired filter

4 – click ‘remove’

If you want to delete existing filter from a structure remember that data gathered by that filter will not be gathered any

longer after deleting the filter.

You can delete filters by clicking ‘remove’ on the filters bar.

After clicking ‘remove’ the confirmation dialog box will appear. Clicking ‘Remove’ button will result in deleting the selected

filter as well as its all subsequent children filters.


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Editing existing filters

To edit filter:



3 – select desired filter

4 – click ‘edit’

Existing filters can be edited to change some of their qualities (for example: name, source, or variables). To edit a selected

filter click ‘edit’ on the filter’s bar.

Clicking ‘edit’ will result in opening the Edit filter dialog box, which is very similar to the New filter dialog box.

For more information about specific sections of the Edit filter dialog box, refer to the Creating New Filters section.


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Moving filters

To move filter:



3 – select desired filter and drag it with your mouse cursor to a new position

If you want an existing filter to be placed in different position in the structure you don’t need to delete it and create a new

one. You can simply move it. Moving filters works on the basis of ‘drag and drop’ mechanism; you can pick a filter and move

it to a different place in the structure with a single mouse click.

There are three possibilities of moving a filter to a new position:

Here, the green line indicates that the ‘Device - family’ filter will be placed on the same level as the ‘Device – model’ filter.

Moving a filter into the space between other filters will place the moved filter on the same level as the lower of the two

filters.

In this situation, the ‘Dev - model’ filter will be placed as a child filter of the ‘Device - family’ filter. Moving a filter over another

filter will place the moved filter as a child of the indicated (green) filter.


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If you want to move a filter and another filter is indicated in red it means that you cannot move desired filter to that position

(or it is the original position of the moved filter).

The “(other)” segment

gemiusPrism users may sometimes encounter a segment named “(other)” in their project structures. This segment is

automatically created by the Prism system when one or more events which were recorded on the project could not be

matched to any available filter definition on a given structure level. In such a case, the “(other)” segment will contain all these

unmatched events.

For example: in “Search keywords” structure all visits which were not directed to the project from a search engine would be

summed up in the “(other)” segment.

The “(limit)” segment

Another type of segment in gemiusPrism is the “(limit)” segment. Similar as with the “(other)” segment, the “(limit)” segment

is created automatically. However, the creation of this segment depends on the number of unique segments on a given level

of the structure. The “(limit)” segment is created when the number of unique segments on a level of the structure exceeds

100,000. All events recorded on the project but not matched to one of the 100,000 segments will be added to the “(limit)”

segment.

For example: if the data present URL addresses and the number of these addresses is greater than 100,000, only first 100,000

URL addresses will be seen as distinguished segments, while all other URL addresses will be added to the “(limit)” segment.

Please be advised that even if the data are added to the “(limit)” segment, they are not lost and can be obtained in different

reports or through different structures.

For example: if one level of a structure contains 150,000 segments and the “(limit)” segment is created, these segments may

be grouped in 3 groups (50,000 segments each) and all segments will be visible without the “(limit)” segment.

The “(empty)” segment

When structure is created from parameter values (automatic filter is applied), empty (not defined) values are grouped in a

single segment labelled “(empty)".

Example: events are segmented by the custom parameter “P”; events with empty value for this parameter will result in empty

value for the dimension and “(empty)” label for the segment in the report.

The “(unknown)” segment

Yet another type of segment is the “(unknown)” segment. This label is created when there is an unknown value for the

dimension.

Example: when visits are segmented by a search keyword and the system knows that the visit came from a search engine,

but the search engine has not passed information on the search keyword used, the visit will be included in the “(unknown)”

segment.


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The “(unrecognized)” segment

The last type of segment is the “(unrecognized)” segment, which is visible in a report if a dimension has some non-empty

value, but the system has no label for it. Please note there may be multiple segments of this type.

Example: when visitors are segmented by “Visitor – city” dimension, there can appear a visitor from a city not known by the

system. In such case, the city will be listed the “(unrecognized)” segment.

5.4 – Structure Limits

All structures in gemiusPrism system have implemented limits. These limits are created to ensure smooth and fast operating

of the Prism system which may be impaired due to great amount of data transmitted from extended web projects.

The limits are imposed in following categories:

Limits in structures

Limits in structure filter definitions

Each category has one or more limits depending on its complexity.

Default Limits Table

Limits in structures

Structures per project 40

Levels per structure 8

Limits in filter definitions

Filter definitions per project 10,000

Filter definitions per structure 2,000

Filter definitions per branch 800

Filter definitions per branch level 100

Note: The above limits are not imposed on structures imported from gemiusTraffic (classic structures).

It is possible to change the imposed limits. To change current limits, please contact Gemius.

Limits in Structures

Each project in gemiusPrism system has limit of structures that can be created or imported to the system.

You may have no more than 40 structures per project. No new structures can be added if your project reaches the limit.

Each structure has a limit in the number of segments it can contain as well as the limit of structure depth. The limit of the

structure depth sets a maximum number of levels that a structure may contain.

Each structure may have no more than 8 levels including root segment.


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Limits in Filter Definitions

Projects of Prism system have limits in filter definitions which let you create automatic filters. Filter definitions limits depend

on the level of the project (project → structure → branch/branch level).

You can create up to 10,000 filter definitions in one project. After reaching the limit it will be impossible to add new definitions

to the project without deleting older ones.

Each structure of the project has a limit of 2,000 filter definitions. No new definitions can be added if the structure reaches

the limit.

In each branch of the structure you can create up to 100 filter definitions for each level. This means that a whole branch may

hold up to 800 filter definitions. If the whole branch or branch level reach the limit no new definitions can be added to this

branch or level respectively.

5.5 – Managing Structures

Through the Structures menu you can also manage structures created in the Prism. You can perform following actions on

structures:

Delete existing structures

Copy existing structures

Edit existing structures

Change structure name

Move structure to a new position

Change structure type

To perform these actions move your mouse cursor over a structure bar with ‘edit’, ‘rename’, and ‘remove’ commands.

Deleting Existing Structures

To delete structure:



3 – click icon


If you want to delete existing structure remember that data gathered by all filters in that structure will not be gathered any

longer.

You can delete structures by clicking ‘remove’ on the structure bar.


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structure as well as its all subsequent filters.

Copying Existing Structures

To copy an existing structure:


2 – hover over the structure you want to copy – the command "Copy" will appear on the right side of the screen

3 – select "Copy" and in Copy structure dialog box enter a name for the new structure; it is not recommended to leave the

default name

4 – the copy of the original structure appears on the structures’ list:

Some structures cannot be edited, so they need to be copied first and then the change can be applied to its copy.

Please note that the copying option is not available for structures imported from Traffic or Forester.

Editing Existing Structures

To edit structure:



3 – click icon



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Clicking ‘edit’ on the structure bar will show the filters created in this structure. The editing of a structure is in fact editing,

adding, or removing of the component filters of the structure.

For more information about managing filters, refer to the Structure Elements section.

Renaming Structures

To change structure’s name:



3 – click icon

4 – click ‘rename’

Clicking ‘rename’ on the structure bar lets you change the name of the structure to any name of your choice.

After clicking ‘rename’ the Rename structure dialog box will appear. In this box you can enter the new name of the structure.

The name will be changed after clicking ‘Rename’ button.

Moving Structures

To move structure:



3 – click icon


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4 – select desired structure and drag it with your mouse cursor to a new position

There are three possibilities of moving a structure to a new position:

Here, the green line indicates that the ‘Device - model’ structure will be placed on the same level as the ‘System’ folder.

Moving a structure into the space between other structures will place the moved structure on the same level as the lower of

the two structures.

In this situation, the ‘Device - producer’ structure will be placed inside the ‘Content’ folder. Moving a structure over a folder

will place the moved structure inside the indicated (green) folder.


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If you want to move a structure and a folder is indicated in red it means that you cannot move desired structure to that

position (or it is the original position of the moved structure or it is another structure).

Changing Structure Type

To change the structure type:



3 – click icon


5 – click ‘Change structure type’

The ‘Change structure type’ link allows you to move entire structure e.g. from ‘Visit characteristics’ group to ‘Action

characteristics’ group or ‘Visitor characteristics’ group with no need of creating the whole structure anew.

After clicking ‘Change structure type’ link the Change structure type dialog box will appear. This dialog box allows you to

select the type that the edited structure will be changed to. To finish the process click the ‘Change’ button.

It is also possible to navigate to specific reports from the structure view. If a given structure is used in reports, their names

are displayed right above the filters’ list.

Report names are links that lead to reports that use the currently viewed structure.


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6 – Reports

Reports are the basic and indispensable tools for analyzing traffic on your web project in gemiusPrism system. Properly

configured reports may give you almost any information about the traffic on your project, its visitors, or costs and profits

generated by that project.

6.1 – Creating New Report

Basically, to create a new fully operational report you only need to choose a structure and metric. Creating new reports is

designed especially for your convenience.

You can create new report in two ways:

from scratch

on the basis of the existing report.

To create a new report:

1 – choose Reports from the top menu

2 – click + New report in the side menu

3 – select segmenting structure

4 – select chart type

5 – select metrics

6 – give name to the report

7 – click ‘Save’ button

This is the basic way to create new report. Clicking + New report will transfer

you to the New report screen where you can define all information needed to

create new report.

On the New report screen you need to give a name to the report you are creating

and select segmenting structure and metrics you are interested with. After filling

in the report name, selecting chart type, and adding structure and one or more

metrics press Save button to finish creating new report. This information is

sufficient for Prism system to create a fully operational report.

Remember that the name you choose for your new report must be unique in the project. There cannot be two reports of the

same name.


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In addition to the basic information, you can add main structure to your report. Main structure will narrow the data

segmented by the segmenting structure. Adding main structure is optional and reports do not require main structure to work

properly. For more information about main structures, refer to the Crossing Structures section.

Selecting segmenting structure

Clicking ‘Select structure’ on New report screen will open Select structure dialog box in which you can choose the segmenting

structure for your new report. After choosing the structure, click the ‘Apply’ button.

All structures available on the list in the Select structure box are taken from the Structures menu. You can add new structures

to that list if needed. To learn more about structures, refer to the Structures chapter.

Adding metrics

To add metric to your new report click ‘Select metric’ on the New report screen. This will display the Select metric dialog box

where you can choose a metric to add. After choosing a metric, click the ‘Apply’ button. For more information about metrics,

refer to the Metrics Definitions chapter.

After adding three metrics to the report you can use ‘Add column’ button to add next metric to the report. Adding column is

described in the Adding new metric columns section.

When segmenting structure, one or more metrics, and a name for the report are chosen click ‘Save’ button to finish creating

the report.

Adding main structure

You can add a main structure to your report. This structure is not required to create new report and may be added later.

For more information about adding and using main structure, refer to the Crossing Structures section.

Creating New Report from Existing Report

Sometimes you may want to create new report from already existing one. To do it you need to save the existing report under

a new name. You can do it by clicking icon placed beside the time menu.

You can find more information about saving changes in reports in the Saving Report Changes section.

6.2 – Customizing Reports

Selecting a Time Range

gemiusPrism system interface lets you define custom time settings for your reports. These settings allow you to choose set

time ranges (yesterday, current week, previous month etc.) as well as custom time ranges (date-to-date). You have also

possibility to filter desired days or ranges and compare two or more periods.

Managing time ranges is very easy and may be summarized in three main steps:

1 – Click on report dates

2 – Set time range (ranges) – more information below

3 – Click ‘Apply’ button to confirm your settings


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Time range menu

All report time settings are set through part of the interface dedicated for this purpose called Time range menu. To open

Time range menu click the dates presented in the upper right hand corner of the chart area.

Time range menu overview

Time range menu consists of several parts:

- calendar presenting several months or several years depending on the chosen tab (Days, Months)

- ‘From/To’ date fields


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- set time range links

- time range filter

Each of these parts help you set desired periods and time ranges as well as their comparisons for your reports.

Time range changing – custom period

Time is one of the most important criteria in all of your reports. You can change time setting for the report in a few ways.

The basic method to set a time range is to use the date fields. Simply enter the desired dates into the ‘From’ and ‘To’ fields

to set desired time range and click ‘Apply’.

Another option to set a time range is to use the calendar. The calendar consists of two tabs: Days and Months. The calendar

in the Days tab presents several months while the calendar in the Months tab presents several years.

Calendar Days tab

Calendar Months tab


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To set a desired time range press the left mouse button and mark desired period or you can select first and last days of the

desired time range while holding the Shift key. You can choose a whole week by clicking the week number. You can also

choose entire month or year clicking a month name or year respectively.

Remember to click ‘Apply’ button after selecting the new time range.

Time range changing – set period

Through time range menu you can choose not only custom periods, but also standard set periods. Among such set periods

are current month, previous week, yesterday etc.

To choose a set period just click desired time range on the list beside the calendar. The interface will automatically set the

‘From’ and ‘To’ dates of the period according to the current date.

Time range filtering

Time range menu gives you the possibility to filter desired days from the selected period. This means that you can create for

example a report only for weekends out of the several months or only for Wednesdays out of a month.

To filter desired days from the selected time range use ‘Filter:’ dropdown menu. Simply choose days from the list and click

‘Apply’.


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Comparing Time Periods

If you want to compare how data from your project differ in several periods can use ‘Compare’ function of the time range

menu.

Clicking ‘Compare’ in the time range menu will result in adding next calendar with set time range neighboring to the active

time range. The length of the new time range is analogous to the active one. You can compare up to 7 time periods.

After adding new period to comparison you can change its settings (as dates and length).

To remove a time range just click icon beside the period calendar.


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Crossing Structures

In Prism reports you have the ability to cross structures to receive more detailed results of your web project analysis. Crossing

structures lets you narrow down the data presented in the report to a specified subset or compare such narrowed subsets.

To cross structures the addition of a main structure to the report is required. You may do it during creating new report or

add the main structure to existing report later.

To add main structure:


2 – choose desired report from the side menu

3 – click icon

4 – pick a desired structure from the list


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5 – click ‘Apply’

Clicking icon will display the Select structure dialog box, which works exactly the same as with creating new report.

After choosing desired structure click ‘Apply’.

When main structure is chosen it is visualized by a bar representing that structure and its segments.

Selecting crossing segment of the main structure

Crossing segment of the main structure is the actual filter that narrows down the subset of data presented in the segmenting

structure.

For example, you can narrow down all visits only to visits from a desired continent, country, city etc. (i.e. cross segmenting

structure with Visitor location (geolocation) structure).

To set a crossing segment, press icon on the structure bar and choose the segment from the list.


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After choosing the crossing segment Prism system will recalculate and refresh data and chart presented in the report,

narrowing it to the selected subset.

You can also choose desired segment from the main structure panel. This panel is accessible by clicking the button with the

structure name.

Clicking this button will open the main structure panel with the structure visualization. After choosing the crossing segment,

click ‘Apply’.

Crossing segments comparison

In the main structure panel you may also choose another structure and crossing segment and compare them with reference

to the segmenting structure.

To do this click ‘Compare’ in the main structure panel.

Clicking ‘Compare’ will add another structure bar with the same main structure as the previously chosen. The metric table

will remain unchanged. You can add up to seven main structures and only after clicking ‘Apply’ button the table will be

changed to present the chosen crossing segments instead of metrics.


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Each main structure bar contains additional ‘Actions’ menu. This menu allows you to perform additional actions with the

main structure segments.

The available actions are:

- Explore – opens the main structure panel. It works similar as clicking on the structure name.

- Switch with table – switches the main structure with the segmenting structure.


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- Change structure – allows you to select new main structure in place of the current one.Edit – opens the ‘Structure’ section

of the interface allowing the given structure to be edited. Please also refer to the Editing the Segmentation Structure in

the Report Table section describing editing from the table ribbon.

- Remove others – removes all others main structure segments from the structure crossing comparison.

- Remove – removes main structure segment or the main structure from the structure crossing.

Removing compared main structure segments will result in restoring default metric table.

Metrics Table Managing

In gemiusPrism system you can display report data for up to 7 different metrics at a time. These metrics are presented in

table which columns can be moved and defined separately.

To manage the table column:

1 – Click on the column header

2 – Choose an action from the ribbon menu

3 – To keep the changed settings of the table for further use save the report.

You can add, delete, and move the table columns, as well as change metrics and modifiers assigned to them by clicking on

the column header which will open a ribbon menu. Each column has its own ribbon menu and managing one column will not

affect other columns (except sorting and ‘Lock level’ function).


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Metric table with ribbon menu off

Metric table with ribbon menu on

Changing metrics

To change metrics set in table columns you need to click ‘change’ on the ribbon menu of desired column.

This will open Select metric dialog box which allows you to define what metric will be displayed in the selected column.

In this dialog box you can choose new metric to replace the currently active metric in the selected column. After choosing a

metric from the list, click ‘Apply’. For more information about metric types, refer to the Metrics Definitions chapter.


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Setting metric modifiers

Metric modifiers are additional functions of the metrics which slightly change metric functionality. These modifiers are:

‘share’, ‘share in total’, ‘change’, and ‘change in percentage’. For more information about metric modifiers, refer to

the Metrics Definitions chapter.

To add a modifier to a metric:

1 – click ‘change’ on the ribbon menu of the desired metric column (in the Select metric dialog box the active metric will be

highlighted)

2 – pick a modifier from the dropdown list

3 – click ‘Apply’

You can also add modifier while changing or setting new metric. The metric name in the table header will indicate if the

modifier was used.


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Adding new metric columns

To add new metric column to the table click ‘Add column’ button on the right of the table header.

This will result in adding new metric column to the table. The report table may have up to 7 metric columns.

Before the new metric column appears in the table the Select metric dialog box will open. To select metric in the new column

follow the instructions presented in the Changing metrics section.

Deleting metric columns

While working with the report table you may want to decrease the number of metrics involved in the report. To delete given

table column open ribbon menu of the desired column and click ‘remove’.

If the column you want to delete is the only one from which the report chart is drawn, after clicking ‘remove’ the chart will

be automatically redrawn from the data of the column neighboring to the deleted one.

Moving metric columns

If you want to change the order of the columns in the table you can do it by clicking ‘move left’ or ‘move right’ in the ribbon

menu. Moving columns will not affect table data or charts.

Important

If you want a desired setting of the columns and chosen metrics in the report table to be remembered and available on next

report viewing, the report must be saved.

Changing Segmentation Structure

In Prism system it is possible to change the segmenting structure of a report without need of creating new report. To change

the segmenting structure:

1 – Click on the header of the structure column (leftmost column)

2 – Click ‘change’ on the ribbon menu of the structure column


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3 – Pick new structure from the list

4 – Click ‘Apply’

The segmenting column ribbon menu lets you manage properties of that column and in result properties and look of the

whole report. Changing the segmenting structure is one of the most important features. To change the segmenting structure

click on its column header. This will result in showing the ribbon menu.

In the ribbon menu click ‘change’ to display the Select structure dialog box. The structure currently used in the report will be

highlighted. You can change the segmenting structure by clinking new structure on the list.

The list of the structure contains all structures created in the Structures menu. You can choose any structure from the list

including structures of different type (e.g. Action characteristics). To learn more about structures, refer to the Structures

chapter.

After choosing new segmenting structure, click ‘Apply’. The report will be generated for the new data (Time range and

selected metrics will remain unchanged). To keep the changed segmenting structure you must save the report.

Editing the Segmentation Structure in the Report Table

It is possible to edit the segmentation structure of a report in the report table.

To do so:

1 – Click on the header of the structure column (leftmost column).

2 – Click ‘Edit’ on the ribbon menu of the structure column.

3 – You are redirected to the page with the definition of the structure, where all amendments can be made.

Lock Level Function

Lock level is a function which can help you compare multiple subsets of segments belonging to different top segments in the

same table.


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It is activated by ticking the 'Lock level' box on the ribbon after clicking first column header.

After activating Lock level the top segment of the current table will separate from the table's body.

The arrow icon beside the top segment allows you to switch to a top segment one level higher. In the example on the

pictures above, it switch us from the sub-segment ‘Hampshire’ back to the segment ‘United Kingdom’.

This means that you can compare, in one table, all segments which are two levels lower than the top segment you are

switching to.


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In the above example we can compare all 2nd level sub-segments of the ‘United Kingdom’ segment. Sub-segments

‘Winchester’ and ‘Portsmouth’ belong to the segment ‘Hampshire’ while sub-segment ‘London’ belongs to the segment

‘Greater London’. Furthermore, both segments ‘Hampshire’ and ‘Greater London’ belong to the segment ‘United Kingdom’.

Saving Report Changes

gemiusPrism interface allows you to save the reports you are working on for further use. You can save them as new reports

or, if you change already saved report, replace the existing one.

To save report:

1 – Click icon beside time menu

2 – Choose existing report to save changes or name and place to save a new report

3 – Click ‘Save’ button

Saving your report allows you to instantly access desired data without creating the report each time anew. You can save the

report you are working on by clicking the icon placed beside the time menu.

After clicking the icon the Save report dialog box will appear where you can set name and place of the report you want to

save. The Place in menu section will be only visible if the Reports menu contains at least one folder.

Saving report will save following data about your report:

- Main and segmenting structures

- Segments chosen in main and segmenting structures – e.g. if you save report with Poland as an active segment of

the Geolocation structure, next time you load that report that segment will also be active.

- Segments compared in the main structure – if you save report with active comparison for two (or more) segments

of the main structure this comparison will be active when the report will be loaded.

- Chart type – e.g. line chart, bar chart, top segments, cloud chart

- Chart unit – hour, day, week, month


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- Report metrics – if you save report with a set of metrics in the table, the same set of metrics will be loaded

- Metrics on a chart – metrics chosen to draw a chart will be also used to draw a chart after loading the saved report

After choosing name and place of the report to be saved, click the ‘Save’ button.

All saved changes in will be visible to all users who have access to the changed report.

Note – If you make a change in the report settings (e.g. change in the segmenting structure) that significantly change the

report properties, which may be worth saving, the information ‘Modified’ will be displayed beside the report name.


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6.3 – Charts

In gemiusPrism reports you can work with many types of charts which may help you to better visualize data collected from

your web project. All these charts may be useful in different reports and serve different purposes. If you prefer you can also

hide the charts if you don’t need them by selecting chart hidden option instead of chart type.

Chart Types

In gemiusPrism you can use following charts:

- Line

- Column

- Top segments

- Area (report only)

- Word Cloud

- Tree Map

- Pie-chart (dashboard)

- Value (table only)

- Deviation (table only)

Line Chart

This is one of the basic charts presented in gemiusPrism. It can be used both in full reports and on the dashboard.

The Timeline chart can display up to 2 lines representing metric values from the metrics table. The horizontal axis of the chart

is always a time range selected in the time menu. The chart may have 2 vertical axes which represent metrics chose from the

table. The Timeline chart may display data according to chosen time unit. You can choose hours, days, weeks, and months by

clicking on the appropriate button over the chart.


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In addition, using Line chart, you can compare up to 7 time ranges set in the report time menu (you can find more information

in the Comparing Time Periods section). In such a case you can display 7 lines one for each compared time period.

Similarly to time periods you can compare up to 7 segments from the main structure. Also in this case, the Line chart may

present up to 7 lines, one for each main structure segments crossed with segmenting structure (more information in the

Crossing Structures section).


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Using your mouse cursor you can indicate desired points on the chart to read their exact value.

If as the time unit you choose ‘hours’, date and hour will be shown on the report, whereas if you choose ‘weeks’, it will show

the first day of the week.

The Line chart is also supplied with an additional auxiliary feature called Zoom. You can zoom in on a chart detail for easier

reading by selecting area you are interested in with the mouse.


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Column chart

Another type of chart is a Column chart. You can use this type of chart in reports and on the dashboard.

The Bars chart works similarly to the Line chart. This chart can display up to 2 sets of bars accordingly to chosen metrics and

up to 7 while comparing time ranges or main structure segments. Similarly to Line chart, the horizontal axis is the time range,

while 2 vertical axes are scales of the chosen metrics. You can also choose the time unit from hours, days, weeks, and months.

Using Column chart you also can read its exact values by indicating the desired bar with your mouse cursor.

The Column chart is also supplied with an additional auxiliary feature called Zoom. You can zoom in on a chart detail for easier

reading by selecting area you are interested in with the mouse.

Top Segments Chart

Top segments chart combine Line and Column charts. It can be used in reports as well as on the dashboard.


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This type of chart displays two basic pieces of information. The line on the chart is the same line which you can see on the

Line chart for the selected metric. The bars, on the other hand, represents 3 segments of the highest values of the metric in

a given time unit.

In contrast to Line and Column charts you can choose only one metric to be displayed on this chart; however, it is supplied

with an additional auxiliary feature called Zoom. You can zoom in on a chart detail for easier reading by selecting area you

are interested in with the mouse.


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Area Chart

Area chart is similar in construction and data presentation to Top segments chart. This chart may be used only in reports.

Similarly to Top segments chart this chart presents information in two ways. The black line presents values of the chosen

metric which you would see in the Timeline chart for that metric. The colored layers placed one over another represent the

three segments of the highest values in the whole given period and how those values fluctuated in each time unit.

In the Area chart you can use only one metric. It is also supplied with an additional auxiliary feature called Zoom. You can

zoom in on a chart detail for easier reading by selecting area you are interested in with the mouse.


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Word cloud Chart

This type of chart differs from the standard charts. The Word cloud chart may be used in reports and on the dashboard.

The Word cloud chart presents data in a form of a cloud which contents (individual segments) differ in size according to the

value of the used metric. The greater the metric value, the bigger the segment represented in the cloud. Additionally, you

can add a second metric values of which will be presented in the form of a coloration of the segments. The second metric

may be chosen from a dropdown list over the chart.

The maximum number of segments in the Word cloud chart is 25, which is the first 25 segments of the structure according

to selected metric sorting.

This type of chart does not possess any axes or additional time units, its contents are always displayed for the whole selected

time range.

For detailed information about a single segment presented on the chart move your mouse cursor to that segment. All other

segments on the chart will be dimmed and a label with details of the selected segment will be displayed.


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Tree Map Chart

This type of chart is similar to Word cloud chart. The Tree Map chart may be used in reports and on the dashboard.

The Tree Map chart displays data in the form of rectangles which size represents the value of the selected metric. Bigger

rectangle represents greater value of the segment. In the top right hand corner of the chart area a dropdown list is placed

from which you can choose an additional metric. The additional metric is presented as additional colors on the chart.

The number of rectangles in the Tree Map chart is restricted to the number of the segments displayed in the data table below

the chart. These segments are displayed for the whole selected time range.

For detailed information about a single segment presented on the chart, move your mouse cursor to that segment. A label

with details of the selected segment will be displayed.

Pie Chart

This chart may be used only on the dashboard.

The Pie chart can represent only 1 metric at a time, which can be selected from the list of metrics presented in the report.

The Pie chart displays a circle which sections represents the values of the segments of the segmenting structure in the time

range selected from the report’s time menu.

For detailed information about a single segment presented on the Pie chart move your mouse cursor to that segment. All

other segments on the chart will be dimmed and a label with its details of the selected segment will be displayed.


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Please remember that Pie chart is a type of non-additive chart. For more information, refer to the Messages chapter.


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Value Chart

The Value chart is one of two charts that may be displayed in the report table. To change the report table into the visualization

table and to choose this chart, click in the top left corner of the table and then on the ‘visualization table’

header.

This chart may display only 1 metric selected from the dropdown list and bars length represents the values of the segments

in the time range selected in the report’s time menu.

The Value chart cannot be used in dashboard previews.

Deviation Chart

This is the last type of chart which may be displayed in the report table. You can choose this chart by pressing

on the ‘visualization table’ header.

The Deviation chart displays bars which represent the deviation from the arithmetic mean of all segments of the segmenting

structure. The mean value is displayed with main segment while other segments are represented by values that need to be

added or subtracted from the mean value.

Similarly to Value chart the Deviation chart cannot be used in previews.


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6.4 – Exporting Report Data

gemiusPrism interface allows you to export data displayed in the system, both charts and tables, in a numerous ways.

Exporting

The interface gives you the opportunity to export data table, chart and table, or the chart alone. You can do it by clicking the

‘Export’ icon . The format you choose will determine the form you export. In other words, by choosing CSV or XLS format

you will export the data table as well as data from the chart, PDF will allow you to export both chart and the table, while PNG

will export only the chart.

Format – content dependence table

Export format Available content

CSV file Chart data and table data

XLS file Chart data and table data

PNG file Chart only

PDF file Chart and table

If you choose to export CSV or XLS file, you may also choose to export all data from the data table or only the data you see

on the screen. You can do it by ticking the “get all data” check box.

In case of all data exporting, all pages of the data table are saved to a file. This, however, may be a time consuming process

depending on report complexity and number of table rows.

In case of exporting only visible table the exported data will be limited to that visible in the interface. This means that if you

choose the table to have 500 rows the exported table will also have 500 rows. However, if you pick the table to display only

25 rows the exported table will be 25 rows long, the rest of the data will not be exported.

Printing

If you will be in need of making hard copy of the statistics displayed in the interface you can always print them directly from

your web browser. The printed document will take the same form as statistics exported to a PDF file.

Schedules

The gemiusPrism system allows you to regularly receive exported statistics directly to the e-mail address you provide. To read

more about Schedules, refer to the Schedules chapter.


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6.5 – Messages

Caution: this metric may not be additive.

This message is displayed only when a Pie chart is presented. It means that value of the main segment of the structure in

selected metric is not equal to the sum of subordinate segments presented on the Pie chart.

For example in the ‘Number of visitors’ metric a project was visited by 5000 visitors. 4000 of them visited a main page of the

project and 3000 visited ‘contact’ section. In consequence the Pie chart will display two parts equal 3000 and 4000

respectively even though there were only 5000 visitors.

Please bear in mind that also Tree Map and Area charts will present data as not additive metrics; although, the message will

not be displayed by those charts.

A pie chart for this metric is not available. This message is displayed when the gemiusPrism interface cannot draw a Pie-

chart for the chosen metric. It may occur when the chosen metric is one of the average metrics (e.g. Page views Per Visit) or

when metric can obtain positive and negative values (e.g. Total Profit).

No data available

This message may be presented if Prism did not record any data on the project for the selected time range. This may be the

case when:

- No gemiusPrism tracking scripts are installed on your web project.

- gemiusPrism tracking scripts on the web project are installed incorrectly.

- There was no traffic on the project in the selected time range.

This report is based on sampled data

This message means that the data presented in your current report are estimated on the basis of a statistical sample.

Sampling mechanism is designed for you to get an estimated values of your metrics which are as adequate as possible and

with as low statistical deviation as possible. There is a possibility of ordering a report counted on full, not sampled data.

For more information of sampled and offline reports, refer to the Sampled and Offline Reports section.

6.6 – Reports Managing

All your reports in the Prism interface are presented in the Reports menu. This menu is flexible and easy to manage similarly

to the Structures menu described in the Filter Managing section.

In the Reports menu you can perform following actions:

Add new folders and reports

Delete existing folders and reports

Edit folder and report names

Move folders and reports

To open Reports menu choose Reports from the top menu and click icon in the side menu.


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To perform specified actions move your mouse cursor over a folder or report to display folder/report bar with ‘new folder’,

‘new report’, ‘show’, ‘rename’, and ‘remove’ commands.

Adding New Folder

To create new folder:


2 – click icon

3 – click ‘New folder’

Clicking ‘New folder’ on a bar of already existing folder will result in adding a subfolder to the one which bar was selected.

You can also click ‘New folder’ link placed under the menu title.

On the picture above ‘Test Three A’ folder is a subfolder of the ‘Test Two’ folder. The “Test One’ folder is a level 1 folder.

You can add subfolders up to the maximum depth of three (‘Test Three A’ folder on the picture above).


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Adding New Report

To create new report


2 – click icon

3 – click ‘New report’

Clicking ‘New report’ under the menu title or on the folder bar will transfer you to New report screen where you can create

new report.

You can also use + New report in the side menu to add new report. Clicking + New report will allow you to add new report

directly from the report screen.


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For more information on creating new reports, refer to the Creating New Report chapter.

Deleting Existing Folder

To delete folder:


2 – click icon

3 – select desired folder


If you want to delete existing folder be sure to remove all its contents prior to the folder deleting. The folder which is not

empty cannot be deleted.

You can delete folder by clicking ‘remove’ on folder bar.


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If the folder is empty and can be deleted, after clicking ‘remove’ the confirmation dialog box will appear. If the folder is not

empty and cannot be deleted, the information box will be displayed.

Deleting Existing Report

To delete report:


2 – click icon

3 – select desired report


If you want to delete existing report remember that this report will be deleted for all users who have access to that report.

The deleted report will be deleted along with all its schedules.

You can delete reports by clicking ‘remove’ on the report bar.


report as well as all its schedules.


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Editing Folder Name

To edit folder name:


2 – click icon

3 – select desired folder


Names of the existing folders can be changed to new names. Such changes does not influence the reports placed in the

changed folders nor its schedules. To change the name of the folder click ‘rename’ on the folder bar.

Clicking ‘rename’ will result in opening the Change folder name dialog box in which you can give the new name to the folder.

After entering the new name press ‘Rename’ button to save changes.

Editing Report Name

To edit report name:


2 – click icon

3 – select desired report


Similarly to folders also names of the reports can be changed. Change of the report’s name does not influence data gathered

by that report nor its schedules. To change the name of the report click ‘rename’ on the report bar.


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Clicking ‘rename’ will result in opening Rename report dialog box in which you can give the new name to the report.

You can also rename the report by saving it under a new name. You can do it directly from the report screen. For more

information on saving reports, refer to the Saving Report Changes section.

Moving Folders

To move folder:


2 – click icon

3 – select desired folder and drag it with your mouse cursor to a new position

If you want an existing folder to be placed in different place you don’t need to delete it and create a new one. You can simply

move it. Moving folders works on the basis of ‘drag and drop’ mechanism; you can pick a folder and move it to a different

place with a single mouse click.

Moving a folder will also move all its contents (folders and reports) but will have no influence on their work.

There are three possibilities of moving folders to a new place:

Here, the green line indicates that the folder ‘Test Three A’ will be placed on the same level as the filter ‘Test Two’. Moving a

folder into the space between other folders will place the moved folder on the same level as the lower of the two folders.

In this situation, the folder ‘Test Three A’ will be placed as a child folder of the folder ‘Test Two’. Moving a folder over another

folder will place the moved folder as a child of the indicated (green) folder.


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If you want to move a folder and another folder is indicated in red it means that you cannot move desired folder to that place

(or it is the original position of the moved folder). This may happen when you are trying to move a folder in such a way that

it would be deeper than a level 3 folder.

Moving Reports

To move report:


2 – click icon

3 – select desired report and drag it with your mouse cursor to a new position

You can move existing reports similarly as the folders. Moving reports also works on the basis of ‘drag and drop’ mechanism

so you can move them with one mouse click.

Moving a report will have no influence on their work or on their schedules.

There are three possibilities of moving reports to a new place:

As with folders, moving a report into the space between other folders or reports will place the moved report on the same

level as the lower of the two folders/reports. Here the ‘Testing Two’ report will be placed in ‘Test Two’ folder at the same

level as ‘Test Three A’ folder.

Also here, similar as with folders moving a report over a folder will place the moved report inside (as a child) the indicated

(green) folder. On the picture above ‘Testing Two’ report will be placed inside the folder ‘Test Three A’.


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Again, analogously as with folders, if chosen destination of the report is indicated in red you cannot move the report to that

place. This may occur is you are trying to place a report on another report (or it is the original position of the moved report).

6.7 – Sampled and Offline Reports

Sampled Reports

Working with your reports you may sometimes come across a message that the report you have generated is based not on

raw data but on samples.

This message means that values of the metrics in your current report are estimated on the basis of a statistical sample.

Sampling method is used when you choose a time range in which the number of events on the entire web project is greater

than 1 million. In such a case Prism system creates a sample of 1 million events regardless of how much the 1 million threshold

was exceeded.

Example:

Your web project had 0.5 million events in a selected time range. Report is based on raw data.

Your web project had 1 million events in a selected time range. Report is based on a 1 million sample.

Your web project had 60 million events in a selected time range. Report is based on a 1 million sample.

Please be advised that in case of sampling traffic from the whole project is taken into account. For example, if your project

had 2 million events, report for all users will be sampled. However, report for a given country, even if its residents generated

only 0.5 million events, will also be sampled because entire traffic exceeded 1 million events.

If the report you receive is based on samples and you wish to receive a report calculated on full data, you can order such a

report.


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Ordering Offline Report

Offline reports are the reports calculated offline by the gemiusPrism system from full, not sampled data. These reports allow

you to view detailed data instead of sampled data. However, one restriction applies: you may order such a report for the

maximum period of 3 years back from the current date.

Ordering such a report is a time-consuming operation and ordered reports may be available after a considerable amount of

time.

To order full report:

1 – open desired sampled report

2 – click the ‘Calculate the report’ link

3 – enter name for the full report

4 – click the ‘Calculate the report’ button

Clicking the ‘Calculate the report’ link opens the Calculate the report dialog box where you can enter a name for the report

calculated on full data. The dialog box also contains information on the available limit in offline calculations. The limit is

presented for a given day or a month depending on which of the limits is more restrictive.

If you tick the ‘Send me a notification when the report is ready’ check box you will receive a special e-mail message when

your report will be ready. The message will be sent to the e-mail address linked to your Prism account.


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Report archive

All ordered offline reports calculated for sampled reports are gathered in the report archives. Each report has its own archive

and offline reports ordered for the sampled versions of a given report are stored separately from the offline reports ordered

for the other report.

You can open the report’s archive by clicking the ‘Report’s archive’ link.

The ‘Report’s archive’ link opens a table over the report where you can find ordered full reports. Beside each of the reports’

name you can see the status of the report, i.e. if it is yet calculated or not, and date of the report creation if it is already

calculated.

You can cancel ordering the report by clicking the icon in the Status column of the archive table.

When the report is ready you can view it by clicking the icon in the Status column of the archive table.

After clicking the icon, the ordered report will open in the interface closing you currently opened report. You can

recognize the offline report by the name given during the ordering and the ‘Offline” appendix.

In addition, clicking on the name of the ordered report in the archive table, allows you to view the details of this report.


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7 – Funnel Reports

Funnel reports are a special type of reports which use scenarios to track the traffic on your web project on the basis of series

of ordered actions that can be treated as a process or logical sequence (e.g. making a purchase, registration process). These

reports allow you to track how visitors move through visit paths desired by you. The paths you want your visitors to move

through are tracked on the basis of scenarios which you create while creating a new funnel report.

7.1 – Creating Funnel Reports

All funnel reports are placed in ‘Funnel reports’ section below standard reports section in the side menu.

To create a Funnel report


2 – click ‘+ New funnel report’ in the side menu

3 – give the name for the report

4 – decide if all steps of the scenario are required

5 – define scenario steps

6 – click ‘Save’ button

Scenarios contain a special type of filter definitions called ‘funnel definitions’. Each scenario must contain two or more steps

– component funnel definitions matching specified actions – organized in series. These scenarios give you the ability to track

a series of events which occur on your web project as its visitors make actions during their visits.


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After clicking ‘+ New funnel report’ you will be transferred to the ‘New funnel report’ page where you can customize the

report and scenario you want to create. This page contains the following fields:

Report Name

Here you should input a name for the new funnel report you want to create.

Funnel report settings

Here you can decide if all steps of the scenario are required for the visit to be counted in the report or visitors may, for

example, start from the second step to follow the scenario and such a visit will also be counted.

The available options are:

all steps are required – visits must be recorded in all steps to be counted

mid-scenario entrances allowed – visits may start in one other step than the first one and still are counted


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Funnel definition

This section allows you to define funnels – steps of the scenario – that will present the movement of visitors through the visit

paths designed by you. Funnel definition contains the following fields:

Step name – Here you should input a name for the step.

Source – This list allows you to choose a source from which Prism will gather information to create a step. You can pick one

of the following options: Page URL, URL level 1, URL level 2, Page path, Parameter in a page URL, Parameter in a tracking

script. You can find definitions of these options in the Creating New Filters section under ‘Parameter Name’.

Condition – Here the dropdown list lets you choose the relation between the Source of the funnel and its Value set in the

next field. For more information, refer to the Creating New Filters section under ‘Condition’.

Value – This field lets you assign a value to the Source of the step. In addition, you can use ‘and’ and ‘or’ operators. For more

information, refer to the Creating New Filters section under ‘Value’.

Conversion

Here you can set the relationship between the former and latter of the two adjoining steps.

Conversion Effect

Later in the visit The event will be matched to the scenario only if it occur later during the

same visit

Next event in the visit The event will be matched to the scenario only if it occurs immediately after

the previous step.

By default ‘New funnel report’ page contains two steps to define, however, if you want your scenario to have more steps you

can add additional ones by clicking the ‘+ Add next step” link.

Using and icons in the ‘Funnel definition’ section you can change the order of the step sequence. Moving steps does

not influence their functionality. Remember that if you change ‘Step 1’ with ‘Step 2’ will not change its ‘direction’.

You can remove selected step by pressing the button.


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7.2 – Managing Funnel Reports

Each funnel report contains funnel summary, funnel visualization, and step data table.

Funnel Summary

The table under report name presents general data for the whole report. Metrics in this table present data for a period

selected in the time menu.

The available metrics are as follows: Funnel conversions, Funnel conversion rate, Dropouts, Average funnel length.

Funnel Visualization

Below the general report table you can find the funnel chart. This chart is a graphical representation on the number of visits

on each of the scenario steps.


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On the chart, each step of the scenario is represented by a colored horizontal bar. Above the step bars you can find three

icons that allow you to align the bars in one of the three ways: left alignment, centered, and justified. Below the step bars

you can find general info about the scenario, such as: funnel conversion rate, funnel conversion, and percent of all visits on

the project that entered the scenario.

In addition, just above the step bars chart the ‘show details’ link is placed. This link allows you to display URL addresses of

the pages from which visitors entered the funnel and pages to which visitors exited the funnel. Each of the URL addresses is

supplied with a value of the entrances/exits to a given address.

The colors on the step bars, as well as their meaning, are predefined. The dark green represents funnel conversions (the

number of visits that finished the scenario) and in case if all steps of the scenario are required, this value is the same for all

steps. The light green represents the given step conversion, and red represents the given step dropouts.


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You can view detailed statistics of each step by indicating its bar with a mouse cursor and displaying additional tooltip.

Step Data Table

The table below the funnel chart presents metrics for each step of the scenario.

Similar as in standard reports the icon allows you to switch the data table into the visualization table. The visualization

table presents the scenario steps with total value of visits in each step.

Additional Functions

In addition to the above described functions, funnel reports also have additional functions known from the standard reports.

These functions include: editing an existing report, adding main structure, and exporting data.

All these functionalities are available through icons placed beside time menu.

Editing an Existing Report

Each existing funnel report may be edited at any time. By clicking the icon you can open the ‘Edit funnel report’ screen.


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This screen is the same as while creating new funnel report. However, it contains all steps, and their definitions, of the edited

report.

You can change each aspect of the given funnel report including its name, settings, number of steps, step names, and step

definitions.


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After editing the funnel report you can save in instead the previous version of the report or save in as a new report under a

different name. To do so, click the ‘Save as new report’ link.

Adding a Main Structure

The icon allows you to add a main structure to your funnel report. In funnel reports, main structure works exactly the

same as in standard reports and adding such a structure is identical as crossing structures.

For more information on adding main structures, refer to the Crossing Structures section.

Exporting Data

Similar as in standard reports, funnel reports data can be exported to a file. You can do it by clicking the icon. Data can be

exported to a CSV file or XLS file, both of which will contain table and chart data. You can find more information in the

Exporting Report Data section.

7.3 – Funnel Metrics

Funnel reports contain special set of metrics applicable only to this type of reports. The tables below present the list of

available metrics with regard to their proper tables.

Funnel summary Metrics

Funnel conversions The number of visits that finished the given scenario.

Funnel conversion rate The percentage of visits that fulfilled the given scenario.

Dropouts The number of visits which started the scenario but did not finish it.

Average funnel length The average number of page views between page views in the first and the last step

from the visits that finished the scenario.

Step Metrics

Visits The number of visits in a given step.

Entrances The number of visits that began the scenario in a given step. (available only if mid-scenario

entrances are allowed)

Step conversions The number of visits in a given step which moved to the next step.


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Step conversion rate The percentage of visits in a given step that moved to the next step.

Step dropouts The number of visits which exited the scenario in a given step.

Step dropout rate The percentage of visits which exited the scenario in a given step.

Funnel conversions The number of visits recorded on a given step that finished the scenario (available only if

mid-scenario entrances are allowed)

Funnel conversion rate The percentage of visits recorded on a given step that fulfilled the scenario.

% of all visits The percentage of all visits on the project recorded in a given step.


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8 – Settings

The Settings section of the gemiusPrism system allows you to manage various settings of your project. Here you can view the

general project settings chosen during the project creation, view additional settings allowing you to filter the traffic tracked

in your project, as well as customize and download your tracking scripts.

8.1 – Project Settings

Project settings consist of three sections, each of which allows you to view set parameters of your project.

General

General settings offer you an insight into settings which you have chosen during project creation. Majority of these settings

cannot be changed and are determined from the moment the project was created.

The ‘General’ section contains the following fields:

Name – This is the name given to the project.

Creation date – This is the date when the project was created.

Owner – This is the username of the project’s owner.

Time zone – Here the time zone to which the project is assigned is presented.

First day of week – Here the information if week starts form Sunday or Monday is presented.

Website URL – Here you can view and change the main URL address of the project webpage.

Country – This field allows you to choose the main country where the project works.

IP filtering

The IP filtering section presents the information which IP addresses will be filtered out from the traffic measured in your

project.

Here you can view IP addresses from which connections to your project will not be registered and tracked by the Prism

system. The IP filters can be created for a single IP address or a range of addresses. This function may be helpful if you do not

want to include the traffic generated by your own network in your project’s statistics. In such a situation a fixed IP address is

required.

Creating new IP filters please remember about the effect of such a blocking:

IP filtering is in effect from the very moment of creating a filter

IP filtering concerns only data gathered while IP filters where active

New IP filters cannot be applied to historical data

The data blocked by your IP filters cannot be recovered

This section only displays blocked IP addresses. To edit these settings, contact Gemius.


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Referrer exclusions

Similar to IP filtering, the Referrer exclusions section presents the information which URL addresses will be filtered out from

the referrer statistics presented in your project.

Here you can view URL addresses referring to your website, connections from which will not be presented by the Prism

system as referrers. This may be useful if in Referrer statistics subpages of your tracked website have the highest values. This

will not change Visits statistics.

The Referrer filters can be created for a single URL address or an address with all subdomains.

Creating new referrer filters please remember about the effect of such a blocking:

Referrer filtering is in effect from the very moment of creating a filter.

Referrer filtering concerns only data gathered while Referrer filters where active.

New Referrer filters cannot be applied to historical data.

The data blocked by your Referrer filters cannot be recovered.

The traffic comes from blocked referrers will be treated as direct.

This section only displays blocked URL addresses. To edit these settings, contact Gemius.

Limits

The Limits section allows you to view used limits that are set on a given project. The available limits for a given project are

presented for the following parameters:

- Reports

- Funnel reports

- Full data reports orders: for a day or for a month

- Schedules

- Structures

- Project members

Each of the parameters is supplied with values of used and set limit.


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8.2 – Project team

The Project team section of the gemiusPrism Settings allows you to easily manage all Prism users who are members of your

Prism project. Here you can set access options for each of those members, add new members, and more.

Access to the Project team section of a given project is available to all members with access to ‘Edit team’ options. In

addition, the Project team menu will be disabled and hidden for all other members without this access.

Adding New Member

From the Project team section of the Prism interface you can add new members to your project as well as edit access options

of its current members.

Adding new member

To add new member to the project:

1 – Click the Settings tab in the top menu

2 – Click ‘New member’

3 – Add e-mail address of the new member

4 – Set or import access settings

5 – Press ‘Add member(s)’

Adding new member to the Prism project is fast and requires only an e-mail address of user you want to add.

After clicking ‘New member’ on the Project team screen you will be transferred to the ‘New member’ screen where you set

all necessary data for a new member creation.


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The most important information required here is the e-mail address. You can add one or more addresses at the same time.

If you want to add several addresses, remember to separate them with commas.If any of the addresses that you are adding

are to be found in gemiusPrism base as already associated with a Prism user account, the users to whom these addresses are

matched will automatically become members and gain access to your Prism project.

On the other hand, an invitation to set up an account will be sent to e-mail addresses not associated with any Prism user

account. After creating an account in Prism such users will be automatically added as members of your Prism project.

After adding e-mail addresses, you can set access options for new members by marking appropriate options on the list or

choose other member from whom the access settings will be inherited by pressing ‘Import access settings’.

There is also a possibility to grant one user with an access to several projects. In order to do that take a look at the Project

List and tick the checkboxes of the projects to which the user needs to be invited. Please keep in mind that several users

cannot be invited to several projects.

Important: When the user is granted with “edit team” rights in Project team he is automatically granted with some other

rights. The automatically granted rights are marked with grey.


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There is also a possibility to copy the rights of one user and grant the other user with them. In order to do that ‘Import access

settings’ option needs to be used.

To finish adding a new member, press the ‘Add member(s)’ button.

You can find more information about specific access options in the Members Access Settings chapter.

The members you are adding to your Prism project may be compiled in folders for better order. To create folders you need

to click ‘New folder’ on the Project team screen. The folders and members may be moved through point-and-click mechanism

(placing member over a folder bar adds that member to the folder). This works similarly as folders in the Reports section (you

can read more in the Reports Menu Managing chapter). You may create up to 3 folders in depth.

Removing member

On the Project team screen you can also remove members of your project. Removed members will no longer be able to

access your Prism project.

To remove member from the project:


2 – Click ‘Remove’ on the member bar

3 – Choose a project you want to remove member from

4 – Click ‘Apply’ in the Remove dialog box

After clicking ‘Remove’ on the member bar the Remove member dialog box will appear. The look of the dialog box is

determined by your access level. If you have access to edit members in more than one project and the user you want to

remove a member of these project you will see the dialog box below. In this box you need to choose the project from which

the given member will be removed. You can choose the current project or select a different project from the list.

Remove member dialog box no. 1.


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If the user is a member of only one project or you have the access to edit members in one project only you will see only

confirmation dialog box, where you can only confirm or cancel removing of the member.

Member Access Settings

The access settings of members of the Prism project may be changed at any time through the Project team section of the

interface. You may do it by clicking the desired member name in the side menu or on ‘edit’ link on member bar. You can

change settings for any member except the owner and yourself.

To edit member access settings:


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2 – Click member’s name in side menu or ‘Edit’ on member bar

3 – Set new or import access settings


Clicking ‘Edit’ link or the member name will bring you to the ‘Edit member’ screen. This screen is almost identical as ‘New

member’ screen and has the same capabilities.


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Here you can change any access options given to the member. The screen contains the following sections:

e-mail: here you see an e-mail address connected with this member. The e-mail address cannot be changed.

Project settings: here you can toggle access to the project settings on and off.

Project team: this section allows you to give member the access to edit team of your project, for example add new members

or change their access settings.

Monitoring reports: this section allows you to give member the access to monitoring reports.

Reports: this section allows you to set member’s access to edit or view reports. ‘edit all reports’ option will allow members

to view all reports and change them but not save the changes, while ‘edit and save changes’ will allow them to change report

settings and save those new settings. ‘edit selected reports’ option will give similar access as ‘edit all’ but only to reports

selected from the ‘Selected reports’ list. ‘no access’ means that member will have no access to reports.

Selected reports: a list of reports in the project. If ‘show only assigned reports’ check-box is checked the list will contain only

the reports assigned to that member. In this list you can choose reports or folders in which reports are grouped. A member

with an access to a folder will have access to all reports in that folder; however, if any report will be moved from that folder

the access to this report will be denied. Similarly, a member with an access to a report will still have access to this report

regardless of the folder where this report is placed.

Funnel reports: here you can define access to funnel reports. For example, you can allow the user to create and edit all funnel

reports or view available funnel reports. You can also disable access to funnel reports for this user.

Structures: here you can set access to the structures created in the project. You can set the following options:

‘edit all structures’ – Allows member to edit all structures.

‘view all structures’ – Gives member a read-only access to all structures.

‘no access’ – Disables access to structures.

After setting all access options press ‘Save’ button to save the changes or ‘Cancel’ to abandon them.

Project Owner

In the gemiusPrism system every project team contains one type of a special member: Owner.

This is the member status of the project owner. Usually it is the status of the user who created the project unless that user

gave the Owner status to a different user (you can find more information in the Project Settings chapter). The Owner member

has a full access to the entire project and this access cannot be denied by any other member. In addition, the member with

Owner status is recognized by Gemius as a contact person.

Team Activity

Team activity is a part of the Project team section where you can see details about all actions taken by members of your

Prism project. The list of actions present data from selected period and may be exported to a file.

To go to the Team activity page:


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2 – Click Team activity in the side menu

The data in the Team activity section is presented in the table containing member’s username, action taken by that member,

and date and hour of that action. The data may be sorted chronologically.

Using the dropdown list in the ‘Member’ column you can choose one member whose actions will be filtered and presented

in the table. You can choose from all members of your project.

Similarly, using the dropdown list in the ‘Action’ column you can choose one action and display all members who took that

action.

Exporting activity data

The activity table may be exported to a CSV file.

To export the table to a file:


2 – Click Team activity in the side menu

3 – Click icon

4 – Click CSV in the Export dialog box.

The data exported from the table will be only from the part of the table you currently see on your screen. This means that if

the table has 10 pages only currently seen page will be exported and the other 9 pages will not be exported.

8.3 – Scripts

The ‘Scripts’ section allows you to customize and download Prism tracking scripts created for your project. Thanks to a simple

customization you can prepare the scripts to use custom parameters for tracking additional data or to work on systems with

disabled JavaScript support.

For more information, refer to gemiusPrism Tracking Code Installation Guide.

8.4 – Tools

The URL tagging tab in the Tools section allows you to create a tagged URL address of your landing page.


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9 – Dashboard

gemiusPrism dashboard is a special page of the interface where many reports may be viewed simultaneously. Thanks to

dashboard you can compare data from several parts of the project on one screen with no need of switching between reports.

Reports displayed on the dashboard are in the form of previews and can give you basic information of the data presented in

a given report.

All users who have access to the project see their own dashboards (one for each project they have access to). This means

that if a user will make any changes on the dashboard these changes will be visible only for that user and for that project.

The dashboard is usually the first screen that you see after logging in to the Prism system. If you are on any other screen you

can go back to the dashboard by:

- Clicking the name of the project you are currently viewing on the top menu

- Choosing the project name from the side menu if you are currently viewing a dashboard

9.1 – Adding New Report Previews

You can add a report to a dashboard in two ways:

I) from the Reports screen

II) directly from the dashboard screen.


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Adding From the Reports Screen

1 – Click Reports on the top menu

2 – Choose desired report

3 – Click ‘Add to dashboard’ icon

4 – Choose metric, period, and chart type

5 – Click ‘Add’

Adding a report preview to the dashboard from the Reports screen is very easy and fast. You need only to click ‘Add to

dashboard’ icon .

After clicking the icon the Add to dashboard dialog box will be displayed where you can give a name to the new report

preview and set its settings.

The name of the preview does not have to be unique. You can create two or more previews with the same name.

The ‘Metric’ field allows you to choose a metric which will be displayed in the preview. You can choose from all metrics used

in the given report.

In the ‘Period’ field you can choose a time range which will be displayed in the preview. This period however, will only be

used if in the dashboard time menu ‘custom’ time range is selected. For more information, refer to the Custom Time Range

section.

The ‘Chart’ field allows you to choose the type of the chart which will be used in the preview. You can choose from the

following chart types (Timeline, Bars, Top segments, Cloud, Tree Map and Pie chart) or ‘none’ to display metric table only.

The last two checkboxes allow you to decide if and how the table is shown in the preview. The ‘show table’ checkbox

determines if the table is shown, and the ‘include main row’ determines if the main segment of the table is included in the

preview table.


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Report preview with and without table main row

The table in preview added from the Reports screen will, in segmenting and main structures, contain the same segments that

were set at the moment of adding of the preview and not those which are set in the report settings.

Adding From the Dashboard

1 – Click ‘Add preview’ button or icon

2 – Choose desired report

3 – Choose metric, period, and chart type

4 – Click ‘Add’

To add a report preview directly from the dashboard screen you need to click ‘Add preview’ icon or ‘Add preview’ button.


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After clicking the icon the Add to dashboard dialog box will be displayed. However, this dialog box is different than the one

displayed while adding a preview from the Reports screen.

The Add to dashboard dialog box has an additional ‘Report’ list from which you need to choose the report preview of which

will be added to the dashboard. The ‘Preview name’, ‘Metric’, ‘Period’, ‘Chart’, and ‘Table’ fields work exactly the same as

before.

The table in preview added directly from the dashboard will, in segmenting and main structures, contain the same segments

that were set in the report settings.


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9.2 – Editing Existing Preview

Previews displayed on the dashboard may be later modified and changed. To modify existing preview, click ‘Edit’ in the top

right corner of the preview window.

After clicking ‘Edit’, the Edit preview dialog box will be displayed. Here you can change the name of the preview, metric used

in the preview table, custom time range, chart type, and table settings. All settings work the same as in creating preview.

You can also click ‘view report’ link to go directly to the full report which preview you have been editing.


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Custom Time Range

Custom time range lets you set different periods for different previews. This means that, for example, one preview may be

presented for the time range equal 2 months while other for the time range equal 2 days. After setting desired periods in

Add preview or Edit preview dialog boxes you need to set dashboard time menu to custom mode.

To turn on custom mode:

1 – open dashboard time menu

2 – click ‘custom’ on the set time range list

If the custom time range will be turned on, all previews will indicate the time range selected for them.

If the custom time range will not be turned on, all previews will be presented for the same period set in time menu.

Moving Report Previews

You can arrange report previews to suit your needs simply by moving them and changing their size with your mouse.

The place where you can move the preview is indicated by the dotted outline.

You can change the size of the preview by dragging one of the preview’s handle. The handles will be only visible when the

preview is indicated with the mouse cursor (the preview is highlighted).


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9.3 – Deleting Previews

To delete preview, click the ‘Remove’ link in the top right corner of the preview window.

Important: There is no confirmation message displayed while deleting previews and the deletion is permanent. Please be

cautious with this function.

10 – Schedules

In gemiusPrism you may simplify your access to reports from your project by utilizing schedules. Schedules are generally

reports of your choice sent directly to the indicated e-mail addresses in regular dispatches. These reports may be in a form

of a chart (picture only), table (CSV or XLS file), or both chart and table (PDF file). These dispatches are sent regularly on daily,

weekly, monthly, or quarterly basis, according to the schedule, and contain reports concerning predefined time range. Thanks

to schedules you can easily gather desired data from your project in regular periods with no need of logging in to the system

every time.

You can see all schedules in the table in the ‘Schedules’ screen:

This table may also be sorted according to report or recipients of the dispatches.

10.1 – New Schedule

Creating new schedule is fast and easy. You can create new schedule simply by clicking icon while on the Reports screen.

The Prism interface will use the active report to create new schedule which details you can define in the New Schedule dialog

box.

In the ‘New Schedule’ box you can define how frequent reports will be sent, recipients of the dispatches, a dispatch form,

and language in which that dispatch will be created. You can also set what period will be included in the sent reports and on

which day the report will be sent.

The other option to create new schedule is to press ‘New schedule’ in the side menu or in the top left hand corner above the

schedule table on the ‘Schedules’ screen.

This also opens the New Schedule dialog box but it is slightly different than the previous one. This dialog box allows you to

choose the reports on which dispatches in this schedule will be based in addition to the previously available options. You can

find more information about configuring schedules in the Schedules Editing section.

After clicking ‘Save’ button an information ‘Schedule added’ will be displayed and reports will be set according to

configuration.

10.2 – Schedule Editing

All schedules set in gemiusPrism interface may be changed and edited later. While editing schedule you can change any

aspect of previously defined schedule including reports on which dispatches of that schedule are based.

To edit existing schedule:

1 – Click ‘Reports’ in top menu

2 – Click ‘Schedules’ in side menu

3 – Click the name of a desired schedule

4 – Set new parameters


Clicking on ‘Schedules’ in side menu will transfer you to a ‘Schedules’ screen on which you can see a table of all schedules set

in your project. This table contains all important information about the schedules: name of the report on which dispatches

are based, cycle (daily, weekly, monthly, quarterly), number of days from which data are included in the report, information

about the report format (pdf, csv, xls, png), and number of recipients.

Clicking on the schedule’s name (derived from the base report) opens the Edit schedule dialog box which is almost the same

as the ‘New schedule’ box. Here you can change all parameters of the schedule.

Report: Here you can see which report is used to create dispatches for this schedule. You can view the entire report by

clicking report name.

Schedule: Here you can choose the type and frequency of the schedule (daily, weekly, monthly, quarterly).

Send on: This field allows you to choose the day when the report will be sent. Available days depend on the chosen schedule.

For daily dispatches it is always set for ‘everyday’, for weekly dispatches you can choose day of the week (e.g. Wednesday),

for monthly dispatches you can choose day of the month (e.g. 15-th), while for quarterly dispatches it is always set for ‘first

day of the quarter’.

Data range: In this field you can choose number of days/weeks/months/quarters from which data will be included in the

report. The maximum number of days is 31, maximum number of weeks is 8, maximum number of months is 3, and maximum

number of quarters is 2. For example, if you set the data range for 6 weeks, the reports sent to you will contain data gathered

through the 6 weeks before the scheduled dispatch.

Chart unit: Here you can choose what unit will be used for charts in the dispatched reports. The available units are: days,

weeks, and months.

e-mails: In this field you can enter e-mail addresses of the recipients of the dispatches. If you want to enter more than one

e-mail address remember to separate them with comma.

Attachment: The checkboxes in this section allow you to choose a form of the report sent in the dispatches. You can choose

from chart only (PNG file), table only with chart data (CSV or XLS file), or chart and table (PDF file). You can choose one or

more forms.

Description: This is an additional field where you can enter any additional text which might be helpful to you. This text will

be included in the content of an e-mail dispatch containing reports.

Language: This dropdown list allows you to set the language for the e-mail dispatch and report sent to the recipients.

After setting all parameters of the schedule, press ‘Save’ to save changes or ‘Cancel’ to discard them.

Removing Schedules

If you do not want the reports to be sent according to a schedule you may remove that schedule.

To remove schedule:

1 – Click ‘Reports’ in top menu

2 – Click ‘Schedules’ in side menu

3 – Click icon on the bar of a desired schedule

4 – Click ‘Remove’ button

By pressing the icon you can delete existing schedule. After pressing the icon a confirmation box will appear.

Clicking ‘Remove’ button will remove the chosen schedule permanently and no more dispatches depending on that schedule

will be sent.

Note: Please be advised that scheduled reports are not always based on raw data. If a given scheduled report fulfills the

conditions to be based on samples it will then be created with help of the sampling method. For more information on

sampling method and its conditions, refer to the Sampled and Offline Reports section.

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