Date post: | 17-Nov-2014 |
Category: |
Marketing |
Upload: | christine-ngh |
View: | 183 times |
Download: | 5 times |
Gempaknya My Community
Carnival
A community art & creativity celebration for the flats dwellers
Objective
• Spark creativity through arts in the less privileged - high population urban society segment
Strategy
• A series of pre-carnival warm-up activities leading up to a carnival day filled with a wide range of activities
Past events documentation• HTTP://www.facebook.com/Gempaknya.my.community
– PPR Putra Damai (Ara Damansara)– Flat Medan Cahaya (Old Klang Road)– Pangsapuri Sri Penara (Cheras) - twice– Apartment Desa Mentari (Sunway)– PPR Kampung Kerinchi (Pantai Dalam)– PPR Kg Baru Hicom (Bukit Belimbing, Shah Alam)– PPR Kota Damansara (Kota Damansara)– PPR Seri Semarak (Air Panas)– PPR Kg Muhibah (Puchong)– PPR Beringin (Jinjang)– PPR Intan Baiduri (Selayang)– PPR Desa Rejang (Setapak)– PPR Hiliran Ampang
4 main activity groups
Popular content:•Art & craft contest•On stage talent contest•Graffiti contest•Drawing & coloring contest•Instrumental-based music contest•Extreme sports•Hygiene related, eg. anti-dengue•Safety related
Popular content:•Costume contest•Sukaneka•Karaoke•Futsal•Cooking competition
Popular content:•DIY workshops•Recycle art•Music workshops•Photo bomb•Creative thinking and innovation workshop
Popular content:•Pasar Free - beli dengan aksi •Rainbow Bazaar - art, craft, fashion & colors•Let's paint - beautify dull spaces with painting
Sponsored content Community initiatives
In-reach opportunities for outsidersArtists' initiatives
Sponsored content
Community initiatives
Artists' initiatives
In-reach opportunities for outsiders
Previous media exposure
Sample newsletter
• https://madmimi.com/p/a4bfd4/preview• https://madmimi.com/p/ad1105/preview
Advantage to sponsors
• Effective reach to high population area - – 1,000 - 3,000 household
• Media interest• Association with fun, creativity and positivity• Meaningful long term continuation project - monthly• Both fix and flexi sponsorship module