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GEN-I Corporate Identity Manual VOLUME A Graphic constants and operational printed materials December 2014
GEN-ICorporate Identity Manual
VOLUME AGraphic constants and operational printed materials
December 2014
GEN-ICorporate Identity Manual 2
Introduction1
This manual sets out the basic elements, structure and method of producing materials under the framework of GEN-I corporate identity, and contains basic graphic constants and operational printed materials.
The manual is intended for all employees at GEN-I as well as external contractors, i.e. designers and all others whose work includes production and use of messages and other materials for internal and external users. The purpose of this manual is to facilitate corporate identity management, and to ensure visibility and consistency of the company and its communication through all communication channels.
GEN-ICorporate Identity Manual 3
Logo origin 2
The new, updated GEN-I logo is derived from the current logo which was created by Zavod za audiovizualno konfekcijo Krško in 2007. The logo update does not break the legacy logo tradition, but it is rather its continuation and upgrade.
The new logo is typographically updated and, consequently, more legible. However, it preserves the circular design of the previous logo, although in a slightly more implicit way. New supporting typography, a different shade of the primary colour and the elimination of grey in the logo consolidate the logo presence just as GEN-I has through years strengthened its presence in international markets.
The change of the logo represents a symbolic confirmation of the company's development since its establishment until today, and a new constant in its future path.
GEN-ICorporate Identity Manual 4
Visual constants3
GEN-ICorporate Identity Manual 5
The company's logo is characterised by the name being written out with lower-case letters, and a sloping space between the body and the dot of the letter i.
To preserve the original circular structure it is based on geometrically designed Avantgarde Bold typography. Its basic ratios form the foundation for the derivation of the typographic grid.
Logo 3.1
Basic logo
250
GEN-ICorporate Identity Manual 6
Clear space marks the area surrounding the logo to prevent visual interference from other graphic elements. It is derived from the basic structure of the logo.
Clear space3.2
GEN-ICorporate Identity Manual 7
The basis for a single typographic grid is the logo structure with the basic module - square - of size 12 pt.
12 pt raster is used on all printed materials, except for business cards, which are an exception because of their specificity and the amount of data. (page 16)
Typographic grid 3.3
12 pt
12 pt12 pt
12 pt
12 pt
Example of typographical grid in a master letter header
Example of typographical grid in a brand letter header
In brand letters the logo is of secondary importance and is scaled down by 50%, but it still complies with all the principles, falling therefore under the 12 pt raster typographic grid
12 pt
GEN-ICorporate Identity Manual 8
Spot Pantone 7708CMYK 100 | 18 | 12 | 59RGB 0 | 86 | 112RAL 5001
Spot Pantone Cool Gray 9CMYK 0 | 0 | 0 | 75RGB 65 | 65 | 65RAL 7011
CMYK 0 | 0 | 0 | RGB 255 | 255 | 255
Spot Pantone 8201
* The secondary colour is used for larger surfaces in various corporate printed materials where colour surface dominates other graphic elements.
Blue-green
Grey
White
Blue metallic *
Colours
Basic / primary colours
Secondary colours
3.4
3.4.1
3.4.2
GEN-ICorporate Identity Manual 9
The colour version of the logo is used on a white and bright background (maximum 10% of CMYK colours together or individually).
If such a background is not possible, a monochrome or a negative version of the logo shall be used.
Monochrome and negative versions of the logo3.5
GEN-ICorporate Identity Manual 10
Minimum logo width that still ensures legibility is 6 mm. Scaling down below that minimum size is not recommended.
Minimum sizes of logo usage 3.6
Minimum logo width that still ensures legibility is 6 mm.
GEN-ICorporate Identity Manual 11
Examples of correct and incorrect use of the logo in different colour backgrounds
3.7
CORRECT INCORRECT
The background is too dark and the background colours are inconsistent with the logo. The contrast between the logo and the background is poor.
The background is too dark, the contrast between the logo and the background is poor.
The background is too bright, the contrast between the logo and the background is poor.
GEN-ICorporate Identity Manual 12
Proxima Nova Regular
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Regular Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Bold
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Bold Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Extra Bold
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Extra Bold Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
The Proxima Nova family is selected for primary typography. It is used in all printed and preprinted communication materials.
Primary typography3.8
GEN-ICorporate Identity Manual 13
Proxima Nova Condensed Regular
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova a Condensed Regular Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Condensed Bold
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Condensed Bold Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Condensed Extra Bold
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Proxima Nova Condensed Extra Bold Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Condensed cuts of the primary typography Proxima Nova are used in cases of large amounts of text in a confined space such as contracts and similar documents. It is also used in letter footers.
Primary typography
GEN-ICorporate Identity Manual 14
Calibri Regular
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Calibri Bold
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Calibri Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Calibri Bold Italic
ABCČDEFGHIJKLMNOPQRSŠTUVWXYZŽabcčdefghijklmnopqrsštuvwxyzž0123456789!”#$%&’()=?*.,-
Secondary typography is used instead of the primary in computer generated printouts where the use of primary typography is not possible.
Secondary typography3.9
GEN-ICorporate Identity Manual 15
Operational printed materials4
GEN-ICorporate Identity Manual 16
Business card 4.1
Size: 80x55 mm
Name and surname: Proxima Nova Bold, 8.5/11 ptAccompanying data: Proxima Nova Regular 7.5/11 pt
Card structural grid 1 pt = 0.35 mm
Due to data particularities, the structural grid of a card - unlike other printed materials that rely on a 12 pt raster grid - has a raster of 11 pt.
GEN-I, d.o.o.Dunajska cesta 119, SI-1000 Ljubljana, SlovenijaT: +386 1 58 96 455; F: +386 1 58 96 439W: www.gen-i.si
Janez Novakvodja službe za upravljanje s tveganjiM: +386 51 302 764E: [email protected]
GEN-I, d.o.o.Dunajska cesta 119, SI-1000 Ljubljana, SlovenijaT: +386 1 58 96 455; F: +386 1 58 96 439W: www.gen-i.si
Janez Novakvodja službe za upravljanje s tveganjiM: +386 51 302 764E: [email protected]
11 pt17 pt
17 pt
GEN-ICorporate Identity Manual 17
Letter 4.2
Letter of correspondence consists of a header, which contains the logo with the company's contact data, and a footer with all other statutory data.
Ratio 1:2
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
T: +386 7 48 81 840; F: +386 7 48 81 841
E: [email protected]; W: www.gen-i.si
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 1009 0087 339, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT/BIC: SABRSI2X; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenia; Bank account: NLB d.d., IBAN: SI56 0292 1009 0087 339, SWIFT: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT: SABRSI2X; VAT ID no.: SI71345442; Registration no.: 1587714; District Court of Krško; Entry no.: 1/04524/00; Share capital: EUR 19,877,610.00
GEN-ICorporate Identity Manual 18
Footer text: Proxima NovaCondesed Regular6/8 pt
Letter structural grid Ratio 1:11 pt = 0.35 mm
Header text: Proxima Nova Regular 7.5/12 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
T: +386 7 48 81 840; F: +386 7 48 81 841
E: [email protected]; W: www.gen-i.si
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 1009 0087 339, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT/BIC: SABRSI2X; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenia; Bank account: NLB d.d., IBAN: SI56 0292 1009 0087 339, SWIFT: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT: SABRSI2X; VAT ID no.: SI71345442; Registration no.: 1587714; District Court of Krško; Entry no.: 1/04524/00; Share capital: EUR 19,877,610.00
36 pt
48 pt
24 pt
120 pt
24 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
T: +386 7 48 81 840; F: +386 7 48 81 841
E: [email protected]; W: www.gen-i.si
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 1009 0087 339, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT/BIC: SABRSI2X; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenia; Bank account: NLB d.d., IBAN: SI56 0292 1009 0087 339, SWIFT: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT: SABRSI2X; VAT ID no.: SI71345442; Registration no.: 1587714; District Court of Krško; Entry no.: 1/04524/00; Share capital: EUR 19,877,610.00
36 pt
48 pt
24 pt
120 pt
24 pt
GEN-ICorporate Identity Manual 19
Envelopes 4.3
DL envelope Ratio 1:2
DL envelope structural grid Ratio 1:11 pt = 0.35 mm
Header text: Proxima Nova Regular 7.5/12 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
POSLOVNO PISMO
Poštnina plačana
pri pošti 8270 Krško
60 pt
48 pt
24 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
POSLOVNO PISMO
Poštnina plačana
pri pošti 8270 Krško
GEN-ICorporate Identity Manual 20
C4 envelope with window Ratio 1:2
C4 envelope structural grid Ratio 1:1 1 pt = 0.35 mm
Header text: Proxima Nova Regular 7.5/12 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
Poštnina plačana
pri pošti 8270 Krško
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
Poštnina plačana
pri pošti 8270 Krško
60 pt
60 pt
24 pt
GEN-ICorporate Identity Manual 21
C4 envelope - landscape Ratio 1:2
structural grid Ratio 1:11 pt = 0.35 mm
Header text: Proxima Nova Regular 7.5/12 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
Poštnina plačana
pri pošti 8270 Krško
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
POSLOVNO PISMO
Poštnina plačana
pri pošti 8270 Krško
48 pt
48 pt
24 pt
GEN-ICorporate Identity Manual 22
C5 envelope Ratio 1:2
C5 envelope structural grid Ratio 1:1 1 pt = 0.35 mm
Header text: Proxima Nova Regular 7.5/12 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
POSLOVNO PISMO
Poštnina plačana
pri pošti 8270 Krško
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Vrbina 17, SI-8270 Krško, Slovenija
POSLOVNO PISMO
Poštnina plačana
pri pošti 8270 Krško
48 pt
48 pt
24 pt
GEN-ICorporate Identity Manual 23
Brands - letters5
GEN-ICorporate Identity Manual 24
Poceni elektrika letter 5.1
Header of Poceni elektrika letter consists of Poceni elektrika mark with the associated data (brand name, web address, call centre number) on the left and of the GEN-I component, which is, in line with the structure, placed right from the brand mark and logo. The GEN-I component consists of the GEN-I logo in grey colour and associated textual data beneath it.
Poceni elektrika letter Ratio 1:2
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Ulica Vinka Vodopivca 45a, SI-5000 Nova Gorica, Slovenija
T: 080 1558; F: 05 33 17 807; E: [email protected]; W: www.pocenielektrika.si
www.pocenielektrika.siPOCENI ELEKTRIKAPOCENI ELEKTRIKA
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 2025 7817 944, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
080 1558080 1558
GEN-ICorporate Identity Manual 25
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Ulica Vinka Vodopivca 45a, SI-5000 Nova Gorica, Slovenija
T: 080 1558; F: 05 33 17 807; E: [email protected]; W: www.pocenielektrika.si
www.pocenielektrika.siPOCENI ELEKTRIKAPOCENI ELEKTRIKA
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 2025 7817 944, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,
SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
080 1558080 1558
72 pt
60 pt
24 pt
72 pt
24 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Ulica Vinka Vodopivca 45a, SI-5000 Nova Gorica, Slovenija
T: 080 1558; F: 05 33 17 807; E: [email protected]; W: www.pocenielektrika.si
www.pocenielektrika.siPOCENI ELEKTRIKAPOCENI ELEKTRIKA
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 2025 7817 944, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,
SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
080 1558080 1558
72 pt
60 pt
24 pt
72 pt
24 pt
Footer text: Proxima NovaCondesed Regular6/8 pt
PE letter structural grid Ratio 1:11 pt = 0.35 mm
Header text: Proxima Nova Regular 7.5/12 pt
GEN-ICorporate Identity Manual 26
Poceni elektrika notice 5.2
It is used to inform existing and potential customers of news and changes. Unlike the basic letter, a notice has a more marketing character.
Ratio 1:2
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 2025 7817 944, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
[email protected] 080 1558080 1558POCENI ELEKTRIKA POCENI ELEKTRIKA
GEN-ICorporate Identity Manual 27
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 2025 7817 944, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
[email protected] 080 1558080 1558POCENI ELEKTRIKA POCENI ELEKTRIKA
108 pt
60 pt
60 pt
72 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija; TRR: NLB d.d., IBAN: SI56 0292 2025 7817 944, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323, SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
[email protected] 080 1558080 1558POCENI ELEKTRIKA POCENI ELEKTRIKA
108 pt
60 pt
60 pt
72 pt
Footer text: Proxima NovaCondesed Regular6/8 pt
PE notice structural grid Ratio 1:11 pt = 0.35 mm
GEN-ICorporate Identity Manual 28
Poceni plin letter 5.3
The header of the Poceni plin letter follows the same principle as other brands. The left component conforms to recognizable graphic elements of the brand, while the structure of the right component stays the same and can only change in the contact data content.
Ratio 1:2
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Ulica Vinka Vodopivca 45a, SI-5000 Nova Gorica, Slovenija
T: 080 1558; F: 05 33 17 807; E: [email protected]; W: www.poceniplin.si
www.poceniplin.si
080 1558080 1558
POCENI PLINPOCENI PLIN
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija, TRR: NLB d.d., IBAN: SI56 0292 2026 0092 885, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
GEN-ICorporate Identity Manual 29
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Ulica Vinka Vodopivca 45a, SI-5000 Nova Gorica, Slovenija
T: 080 1558; F: 05 33 17 807; E: [email protected]; W: www.poceniplin.si
www.poceniplin.si
080 1558080 1558
POCENI PLINPOCENI PLIN
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija, TRR: NLB d.d., IBAN: SI56 0292 2026 0092 885, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,
SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
48 pt
60 pt
24 pt
48 pt
24 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o.
Ulica Vinka Vodopivca 45a, SI-5000 Nova Gorica, Slovenija
T: 080 1558; F: 05 33 17 807; E: [email protected]; W: www.poceniplin.si
www.poceniplin.si
080 1558080 1558
POCENI PLINPOCENI PLIN
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija, TRR: NLB d.d., IBAN: SI56 0292 2026 0092 885, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,
SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
48 pt
60 pt
24 pt
48 pt
24 pt
Footer text: Proxima NovaCondesed Regular6/8 pt
PE letter structural grid Ratio 1:11 pt = 0.35 mm
Header text:Proxima Nova Regular 7.5/12 pt
GEN-ICorporate Identity Manual 30
Poceni plin notice 5.4
It is used to inform existing and potential customers of news, changes, promotions etc.
Ratio 1:2
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija, TRR: NLB d.d., IBAN: SI56 0292 2026 0092 885, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
[email protected]@gen-i.si 080 1558080 1558POCENI PLINPOCENI PLIN
GEN-ICorporate Identity Manual 31
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija, TRR: NLB d.d., IBAN: SI56 0292 2026 0092 885, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
[email protected]@gen-i.si 080 1558080 1558POCENI PLINPOCENI PLIN
108 pt
60 pt
60 pt
72 pt
GEN-I, trgovanje in prodaja električne energije, d.o.o., Vrbina 17, SI-8270 Krško, Slovenija, TRR: NLB d.d., IBAN: SI56 0292 2026 0092 885, SWIFT/BIC: LJBASI2X; Sberbank d.d., IBAN: SI56 3000 0010 8278 323,SWIFT/BIC: SABRSI2X; ID prejemnika plačil: SI29ZZZ71345442; ID za DDV: SI71345442; Matična številka: 1587714; Okr. sodišče Krško; Št. reg. vložka: 1/04524/00; Osnovni kapital: 19.877.610,00 EUR
[email protected]@gen-i.si 080 1558080 1558POCENI PLINPOCENI PLIN
108 pt
60 pt
60 pt
72 pt
Footer text: Proxima NovaCondesed Regular6/8 pt
PP notice structural grid Ratio 1:11 pt = 0.35 mm
GEN-ICorporate Identity Manual 32
Jeftina struja letter 5.5
The Jeftina struja brand image is based on the image of the Poceni elektrika brand. Consequently, the Jeftina struja letter has the same structure as the Poceni elektrika letter.
Ratio 1:2
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije
Radnička cesta 54, 10000 Zagreb, Hrvatska
T: 0800 2558; F: 01 6419 604; E: [email protected]; W: www.jeftinastruja.hr
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije, Radnička cesta 54, 10000 Zagreb, Hrvatska; Trgovački sud u Zagrebu; Matični broj subjekta (MBS): 080542189; OIB: 77604626413; Poslovni račun: Rai�eisenbank Austria d.d., Petrinjska 59, Zagreb, Hrvatska, IBAN: HR9124840081103354796, HR6424840081500188102, SWIFT: RZBHHR2X; Sberbank d.d., Varšavska 9, Zagreb, Hrvatska, IBAN: HR7125030071100079812, HR7325030071500003501, SWIFT: VBCRHR22; Privredna banka Zagreb d.d., Radnička cesta 50, Zagreb, Hrvatska, IBAN: HR7123400091110597056, SWIFT: PBZGHR2X; Zagrebačka banka d.d., Trg bana Josipa Jelačića 10, Zagreb, Hrvatska, IBAN: HR6223600001102364969, SWIFT: ZABAHR2X; Temeljni kapital: HRK 7.500.000,00 (uplaćen u cijelosti); Uprava: dr. sc. Robert Golob, predsjednik uprave, dr. sc. Dejan Paravan, član uprave, dr. sc. Igor Koprivnikar, član uprave
www.jeftinastruja.hr
0800 25580800 2558
JEFTINA STRUJAJEFTINA STRUJA
GEN-ICorporate Identity Manual 33
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije
Radnička cesta 54, 10000 Zagreb, Hrvatska
T: 0800 2558; F: 01 6419 604; E: [email protected]; W: www.jeftinastruja.hr
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije, Radnička cesta 54, 10000 Zagreb, Hrvatska; Trgovački sud u Zagrebu; Matični broj subjekta (MBS): 080542189; OIB: 77604626413;
Poslovni račun: Rai�eisenbank Austria d.d., Petrinjska 59, Zagreb, Hrvatska, IBAN: HR9124840081103354796, HR6424840081500188102, SWIFT: RZBHHR2X; Sberbank d.d., Varšavska 9, Zagreb, Hrvatska,
IBAN: HR7125030071100079812, HR7325030071500003501, SWIFT: VBCRHR22; Privredna banka Zagreb d.d., Radnička cesta 50, Zagreb, Hrvatska, IBAN: HR7123400091110597056,
SWIFT: PBZGHR2X; Zagrebačka banka d.d., Trg bana Josipa Jelačića 10, Zagreb, Hrvatska, IBAN: HR6223600001102364969, SWIFT: ZABAHR2X; Temeljni kapital: HRK 7.500.000,00 (uplaćen u cijelosti);
Uprava: dr. sc. Robert Golob, predsjednik uprave, dr. sc. Dejan Paravan, član uprave, dr. sc. Igor Koprivnikar, član uprave
www.jeftinastruja.hr
0800 25580800 2558
JEFTINA STRUJAJEFTINA STRUJA
72 pt
60 pt
24 pt
72 pt
24 pt
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije
Radnička cesta 54, 10000 Zagreb, Hrvatska
T: 0800 2558; F: 01 6419 604; E: [email protected]; W: www.jeftinastruja.hr
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije, Radnička cesta 54, 10000 Zagreb, Hrvatska; Trgovački sud u Zagrebu; Matični broj subjekta (MBS): 080542189; OIB: 77604626413;
Poslovni račun: Rai�eisenbank Austria d.d., Petrinjska 59, Zagreb, Hrvatska, IBAN: HR9124840081103354796, HR6424840081500188102, SWIFT: RZBHHR2X; Sberbank d.d., Varšavska 9, Zagreb, Hrvatska,
IBAN: HR7125030071100079812, HR7325030071500003501, SWIFT: VBCRHR22; Privredna banka Zagreb d.d., Radnička cesta 50, Zagreb, Hrvatska, IBAN: HR7123400091110597056,
SWIFT: PBZGHR2X; Zagrebačka banka d.d., Trg bana Josipa Jelačića 10, Zagreb, Hrvatska, IBAN: HR6223600001102364969, SWIFT: ZABAHR2X; Temeljni kapital: HRK 7.500.000,00 (uplaćen u cijelosti);
Uprava: dr. sc. Robert Golob, predsjednik uprave, dr. sc. Dejan Paravan, član uprave, dr. sc. Igor Koprivnikar, član uprave
www.jeftinastruja.hr
0800 25580800 2558
JEFTINA STRUJAJEFTINA STRUJA
72 pt
60 pt
24 pt
72 pt
24 pt
Footer text: Proxima NovaCondesed Regular6/8 pt
JS letter structural grid Ratio 1:11 pt = 0.35 mm
Header text: Proxima Nova Regular 7.5/12 pt
GEN-ICorporate Identity Manual 34
Jeftina struja notice 5.6
It is used to inform existing and potential customers of news, changes, promotions etc. It is identical to Poceni elektrika notice and can only change in the contextual part.
Ratio1:2
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije, Radnička cesta 54, 10000 Zagreb, Hrvatska; Trgovački sud u Zagrebu; Matični broj subjekta (MBS): 080542189; OIB: 77604626413; Poslovni račun: Rai�eisenbank Austria d.d., Petrinjska 59, Zagreb, Hrvatska, IBAN: HR9124840081103354796, HR6424840081500188102, SWIFT: RZBHHR2X; Sberbank d.d., Varšavska 9, Zagreb, Hrvatska, IBAN: HR7125030071100079812, HR7325030071500003501, SWIFT: VBCRHR22; Privredna banka Zagreb d.d., Radnička cesta 50, Zagreb, Hrvatska, IBAN: HR7123400091110597056, SWIFT: PBZGHR2X; Zagrebačka banka d.d., Trg bana Josipa Jelačića 10, Zagreb, Hrvatska, IBAN: HR6223600001102364969, SWIFT: ZABAHR2X; Temeljni kapital: HRK 7.500.000,00 (uplaćen u cijelosti); Uprava: dr. sc. Robert Golob, predsjednik uprave, dr. sc. Dejan Paravan, član uprave, dr. sc. Igor Koprivnikar, član uprave
[email protected] 0800 25580800 2558JEFTINA STRUJA JEFTINA STRUJA
GEN-ICorporate Identity Manual 35
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije, Radnička cesta 54, 10000 Zagreb, Hrvatska; Trgovački sud u Zagrebu; Matični broj subjekta (MBS): 080542189; OIB: 77604626413; Poslovni račun: Rai�eisenbank Austria d.d., Petrinjska 59, Zagreb, Hrvatska, IBAN: HR9124840081103354796, HR6424840081500188102, SWIFT: RZBHHR2X; Sberbank d.d., Varšavska 9, Zagreb, Hrvatska, IBAN: HR7125030071100079812, HR7325030071500003501, SWIFT: VBCRHR22; Privredna banka Zagreb d.d., Radnička cesta 50, Zagreb, Hrvatska, IBAN: HR7123400091110597056, SWIFT: PBZGHR2X; Zagrebačka banka d.d., Trg bana Josipa Jelačića 10, Zagreb, Hrvatska, IBAN: HR6223600001102364969, SWIFT: ZABAHR2X; Temeljni kapital: HRK 7.500.000,00 (uplaćen u cijelosti); Uprava: dr. sc. Robert Golob, predsjednik uprave, dr. sc. Dejan Paravan, član uprave, dr. sc. Igor Koprivnikar, član uprave
[email protected] 0800 25580800 2558JEFTINA STRUJA JEFTINA STRUJA
108 pt
60 pt
60 pt
72 pt
GEN-I Zagreb d.o.o. trgovina i prodaja električne energije, Radnička cesta 54, 10000 Zagreb, Hrvatska; Trgovački sud u Zagrebu; Matični broj subjekta (MBS): 080542189; OIB: 77604626413; Poslovni račun: Rai�eisenbank Austria d.d., Petrinjska 59, Zagreb, Hrvatska, IBAN: HR9124840081103354796, HR6424840081500188102, SWIFT: RZBHHR2X; Sberbank d.d., Varšavska 9, Zagreb, Hrvatska, IBAN: HR7125030071100079812, HR7325030071500003501, SWIFT: VBCRHR22; Privredna banka Zagreb d.d., Radnička cesta 50, Zagreb, Hrvatska, IBAN: HR7123400091110597056, SWIFT: PBZGHR2X; Zagrebačka banka d.d., Trg bana Josipa Jelačića 10, Zagreb, Hrvatska, IBAN: HR6223600001102364969, SWIFT: ZABAHR2X; Temeljni kapital: HRK 7.500.000,00 (uplaćen u cijelosti); Uprava: dr. sc. Robert Golob, predsjednik uprave, dr. sc. Dejan Paravan, član uprave, dr. sc. Igor Koprivnikar, član uprave
[email protected] 0800 25580800 2558JEFTINA STRUJA JEFTINA STRUJA
108 pt
60 pt
60 pt
72 pt
Footer text: Proxima NovaCondesed Regular6/8 pt
PP notice structural grid Ratio 1:11 pt = 0.35 mm
