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Gender infographics

Date post:12-Mar-2016
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set of outcomes from project
  • Favourite Colours of Men Favourite Colours of Women

    Colours Women Perceive as Masculine Colours Women Perceieve as Feminine

    Colours Men Perceive as Masculine Colours Men Perceieve as Feminine

    Least Favourite Colours for Men Least Favourite Colours for Women

    Neutral Colours for Men Neutral Colours for Women

    Colours Men Percieve as Gender Neutral Colours Women Perceive as Gender Neutral

    Colour and Gender

    100% 80% 60% 40%

    These are the results from the colour association workshop, the favourite colours of both gender is very different to what is associated with that gender. Both men and women associate peach, pink, red and purple to be feminine colours, but in actual fact women also like yellow, green and black as some of their top colours. Both men and women considered brown and navy masculine, but in reality men also consider peach, pink light blue black, purple and white to be their favourite colours. There were some similarities with the least favourite colours, with both men and women choosing pinks, browns and orange colours. Both genders think that blues and greens are gender neutral, but in terms of what they find aesthetically neutral, they both chose greens, oranges and yellows.

  • Symbols and GenderMasculine symbols included the triangle, square and the majority of the brushstroke shapes were also considered to be more masculine. The feminine shapes included hearts, stars and spirals. The most gender-neutral shapes were a squiggle and an oval shape.

  • Objects and GenderMore of the objects were seen to be masculine than feminine, including the car, beer and briefcase also more unexpectedly items such as a chair and puzzle piece were seen to be masculine. Feminine objects included the ribbon, butterfly and mirror, with the most gender neutral object being the house.

  • Feminine Design and ColourThis rose pattern has been created inspired by the colours that women chose as their favourite drawing the workshop, The decision to create a pattern for it was inspired by research into crafting and feminine desgin styles, especially the design Cath Kidston.

  • Feminine Design and ColourThe colour choices for this pattern are from the responses given by women on colours they think are stereotypically feminine. Their top responses included peach, red, pinks and purple.

  • Feminine Design and ColourThe colour choices for this pattern are from the responses given by men on colours they think are stereotypically feminine. Their chose more colours to be considered femine than the women did, and their choice included a tealcolour which women actually put as one of their least favourite colours.

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