Gender Messages in Alcohol Advertising

Mirror or Model?

Male Stereotypes in Alcohol Ads

The Joker The Jock

Male Stereotypes in Alcohol Ads

The Big Shot The Action Hero

Male Stereotypes in Alcohol Ads

The Strong Silent Type

Male Stereotypes in Alcohol Ads

“The Buddy Ads”Molson “Bubba” Ad-“Oh when we get together, just meand the lads…”

Jim Beam- “Real Friends,Real Bourbon”

Miller Lite- “Nectar of the Guys”

Female Stereotypes in Alcohol Ads

The Sexpot/Bimbo The Man Eater

Female Stereotypes in Alcohol Ads

The Rebel The Prize

Female Stereotypes in Alcohol Ads The Party Girl

Female Stereotypes in Alcohol Ads

“Objectification and Dismemberment”Objectification

Dismemberment

What Alcohol Ads Say About Relationships

Skyy Blue Skyy Vanilla

What Alcohol Ads Say About Relationships

Coors Bud Light

What Alcohol Ads Say About Relationships

Coors Light“There is something to besaid- ‘Make it a double!’”

“He Says, She Says”

• Molson Canadian beer posted two different advertising- one in a men’ magazine, and one in a woman’s. Can you tell which is which?

“He Says, She Says”Molson Canadian:

“He Says, She Says”