General Assembly – Washington DCFlavio Galvao – Visual Design

Liquid Lab is a boutique and privately owned cold press juice bar offering their customers unique customized products.

ABOUT

To introduce Liquid Lab on people's diet and to get the brand recognized by potential customers.

OBJECTIVE

Designing a user-friendly online store using customers’ profiles (health goals and tastes) and a simple navigation.

Extending the user experience, not only to shop but to be part of a community focused on wellness.

STRATEGY

LiquidLab is entering a market currently dominated by established brands and franchises.

COMPETITORS

Pioneers in the field, their mission is giving the consumers the energy and nutrition to make the most out of every moment.

BLUEPRINT

Website↑ Easy to navigate ↑ Good consistency↓ Confused thumbnails

Founded in 1996, they offer the original cold pressed juice in New York City, delivering health and balance to our devoted guests.

LIQUITERIA

Website↑ Information for

new juice consumers↓ Blue as the main color

They get the maximum vitamins, minerals, antioxidants, etc., in every serving. What makes them be called the “Ferrari” of all juices.

JUICE RX

Website↑ Good color contrast↓ Lack of hierarchy for bottoms↓ Poor continuation

They deliver Farm-to-Bottle-to-Fridge, making it easy and convenient to feel consumer’s best. A Jrink a day keeps the doc away.

JRINK

Website↓ No appealing ↓ Lack of call to action

Women and men, ages 30-65, professionals, income of 90k+, urban dwellers.

TARGET AUDIENCE

Health and nutrition conscious people.

Likely already have some knowledge about the benefits of cold press juices.

Target is looking for and expects a service that will be customized to their goals and tastes.

PRIMARY AUDIENCE

People who are looking to introduce healthier practices to their life, especially through better nutrition.

But they are not interested in meal replacements, fad diets, or excessive restriction.

Focus will be on tasty, easy-to-buy and knowledge sharing.

SECONDARY AUDIENCE

MOOD BOARDS

Natural

Easy

Local

COLOR SCHEMES

LOW-FIDELIDY COMPOSITIONS

LANDING PAGE (WEB)

No shapes, no borders. Elements highlighted.

Inspired on a window shop. Almost reachable.

White contrasting with warm colors. Simplified menu.

Content engaging customers.